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All Journal Sosiohumaniora JAKPI IBDA` : Jurnal Kajian Islam dan Budaya Jurnal Konseling dan Pendidikan Trikonomika: Jurnal Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam al-Uqud : Journal of Islamic Economics Madania: Jurnal Ilmu-Ilmu Keislaman Ganaya: Jurnal Ilmu Sosial dan Humaniora Edukasi Islami: Jurnal Pendidikan Islam Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) MALIA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Tabarru': Islamic Banking and Finance Iqtishoduna: Jurnal Ekonomi Islam MABIS: Manajemen dan Bisnis At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Ilomata International Journal of Management JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Marketing and Applied Psychology of Business Proceeding International Seminar of Islamic Studies Share: Jurnal Ekonomi dan Keuangan Islam Islamiconomic: Jurnal Ekonomi Islam el-Buhuth: Borneo Journal of Islamic Studies Akademika : Jurnal Pemikiran Islam Media Ekonomi Journal of Islamic Economics Lariba Jurnal Indonesia Sosial Sains Moneter : Jurnal Keuangan dan Perbankan Regress: Journal of Economics & Management Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Business Management and Economic Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JSE: Jurnal Sharia Economica IIJSE Jurnal Akuntansi dan Keuangan Islam (JAKIs) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Journal of Accounting Law Communication and Technology Islamic Banking & Economic Law Studies Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Outline Journal of Economic Studies As-Syirkah: Islamic Economic & Financial Journal Journal of Business Inflation Management and Accounting Studia Islamika International Journal of Economics, Science, and Education (IJESE)
Andri Soemitra
The Writer is lecturer in IAIN Sumatera Utara, Ph.D in Islamic Economics, Current position as Vice Dean I The Faculty of Shariah, IAIN Sumatera Utara
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Journal : Sosiohumaniora

 1 
THE EFFECT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY THROUGH BRAND RELIGIOSITY IMAGE AS AN INTERVENING VARIABLE ON BANK ACEH SYARIAH CUSTOMERS Kamaruddin, Kamaruddin; Soemitra, Andri; Bi Rahmani, Nur Ahmadi; Yuda Bakti, I Gede Mahatma; Azhari, Azhari
Sosiohumaniora Vol 26, No 2 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i2.55125

Abstract

This research proposes to determine the effect of (1) customer satisfaction on brand image religiosity, (2) brand image religiosity on customer loyalty, (3) customer satisfaction on customer loyalty, and (4) customer satisfaction on customer loyalty towards brand image religiosity as an intervening variable. The research was conducted on 400 Bank Aceh Syariah (Sharia bank) customers using a questionnaire instrument. The research used a quantitative method using the SEM PLS model and analyzed by the Warp PLS analysis tool. The research results proved that (1) there was a direct effect of customer satisfaction on brand religiosity image of 0.866. (2) The direct effect of brand religiosity image on customer loyalty was 0.305. (3) The direct effect of customer satisfaction on customer loyalty was 0.845. (4) The indirect effect of customer satisfaction on customer loyalty was 0.315. Bank Aceh Syariah might focus on customer satisfaction, customer loyalty, and brand image religiosity; these three things have a relationship in marketing for the development of Islamic banking, the sustainability of Islamic banking, and the success of banking businesses in the future. In addition, those three things must be grounded on maqasyid sharia in the form of Ar-Rawaj; Al-Wudhuh, Al-Hifzu, Al-Sabtu, and Al-Adlu to avoid principles that are prohibited in religion. Penelitian ini bertujuan untuk mengetahui pengaruh (1) kepuasan nasabah terhadap religiusitas citra merek, (2) religiusitas citra merek terhadap loyalitas nasabah, (3) kepuasan nasabah terhadap loyalitas nasabah, dan (4) kepuasan nasabah terhadap loyalitas nasabah dengan religiusitas citra merek sebagai variabel intervening. Penelitian dilakukan terhadap 400 nasabah Bank Aceh Syariah dengan menggunakan instrumen kuesioner. Penelitian menggunakan metode kuantitatif dengan menggunakan model SEM PLS dan dianalisis dengan alat analisis Warp PLS. Hasil penelitian membuktikan bahwa (1) terdapat pengaruh langsung kepuasan nasabah terhadap citra religiusitas merek sebesar 0,866. (2) Pengaruh langsung citra religiusitas merek terhadap loyalitas nasabah sebesar 0,305. (3) Pengaruh langsung kepuasan pelanggan terhadap loyalitas pelanggan sebesar 0,845. (4) Pengaruh tidak langsung kepuasan nasabah terhadap loyalitas nasabah sebesar 0,315. Bank Aceh Syariah dapat memfokuskan diri pada kepuasan nasabah, loyalitas nasabah, dan brand image religiusitas, karena ketiga hal tersebut memiliki keterkaitan dalam pemasaran untuk pengembangan perbankan syariah, keberlangsungan perbankan syariah, dan keberhasilan bisnis perbankan di masa yang akan datang. Selain itu, ketiga hal tersebut harus dilandasi dengan maqasyid syariah berupa Ar-Rawaj; Al-Wudhuh, Al-Hifzu, Al-Sabtu, dan Al-Adlu agar terhindar dari prinsip-prinsip yang dilarang agama.
Co-Authors Abd Majid, M Shabri Adnan Ahmed Usmani, Sheikh Ahmad Amin Dalimunthe Al-Mahdi Albahi, Muhammad Amini, Salisa Anfa, Sugianto Annisa, Sufiati Arbanur Rasyid Arfan Harahap, Muhammad Arif, Edwin Arifin Fauzi Lubis Asmuni Asmuni Ayu Andini Azhari Akmal Tarigan Azhari Azhari Baehaqi Batubara, Maryam Batubara, Zulfa Khairina Bi Rahmani, Nur Ahmadi Budi Harianto, Budi Cahyadi, Rahmad Chaniago, Alia Chuzaimah Batubara, Chuzaimah Citra Pratiwi Daulay, Suci Desi Ika Dewi, Nurul Aulia Dharma, Budi Dhian Rosalina, Dhian Elida Elfi Barus, Elida Elfi Firdaus, Rayyan Fitrah, Al Tasya Fitri Fitri Kurniawati Gultom, Mitra Sami Hakim Siregar, Lukmanul Hamdani Hamdani Hanif, Hilman Hanum, Fadillah Harahap, Minta Ade Doliana Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Harahap, Raja Sakti Putra Harroni, Jum Harsono, Muhammad Hasibuan, Faisal Umardani Hasibuan, Fauzan Fahmi Hasibuan, Maisyah Khairani Hendra Hendra Hidayat, Ryan Hutagalung, Muhammad Wandisyah R Imahda Khoiri Furqon Imsar Imsar, Imsar Indah Pratiwi Indradewa, Rhian Iskandar Muda Ismail Ismal, Rifky Isnaini Harahap Iwandi, Iwandi IZZAH, NURUL Jamila, Khaidar Rahmaini Juliana Nasution Julita Julita Kamal, Jaidil Kamaruddin Kamaruddin Kausar, Al Khaidir, Widya Khairani br Tambunan, Adila Kusuma, Annisa Ayu Latip, Abd Lestari, Putri Indah Lubis, Fitri Yani Lubis, Muhammad Ershad M. Shabri Abd. Majid Mahyudin Mahyudin Marliyah Marliyah, Marliyah Meutia Dewi, Meutia Muhammad Arif Muhammad Ramadhan Muhammad Ridwan MUHAMMAD RIZAL muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Umar Maya, Putra Muhammad Yafiz Mutthaqin, M. Satrya Muyasaroh, Nurul Nadia Nadia Nadia Nafil, Herwan Nainggolan, Laila Mardiyah Nasution, Eldzan Izzahara Nasution, Faisal Nasution, Hasbi Andika Nasution, Najlah Kholilah Nawir Yuslem Nawir Yuslem, Nawir Noor, Mohd Novi Purnama Sari Nur, Dara Lutfiah Nura, Ismail Nurhayati Nurhayati Nurhayati, Sucinta Tri Nurjianti, Widya Nurlaila Nurul Jannah Puspita Sari, Dira Putri, Dinda Clarita Wirani Rahma, Tri Inda Fadhila Rahma, Tri Indah Fadhila Rahmani, Nur Ahmadi Bi Ramadhani, Devi Ramadhani, Sri Ramdansyah Fitrah Reza Nurul Ichsan Rifani, Devi Riska, Zunaida Ritonga, Nurul Amelia Pratiwi Rizki, Oktavera Rizky Aditya Sagala, Putri Wulandini Sakti Putra Harahap, Raja Saragih, Hari Setiawan SEGATI, AHDA Shifa, Mutiara Simamora, Siti Anisa Simbolon, Linda Rosalina Siregar, Dhetia Putri Siregar, Tetty Handayani Siti Aisyah Soehardi, Dwi Vita Lestari Soemitra, Yusrizal Sugianto Sugianto Sugiyanto - Sukiman Sukiman Sukma, Novita Riyati Susanti, Widya Susanty, Widya Syahputra, Angga Syawal Harianto, Syawal Tanjung, Intan Sari Tuti Anggraini Wahyu Syarvina Wahyudi, Rizky Widjiantoro, Surya Tegar YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yuda Bakti, I Gede Mahatma Yusrizal Yusrizal Yusrizal Zainal Arifin Zuhrinal M. Nawawi Zulkarnaen Zulkarnaen