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All Journal Jurnal Sains dan Teknologi Biosfer: Jurnal Tadris Biologi Journal The Winners Jurnal Pendidikan Bahasa Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL KONFIKS INFORMAL: Informatics Journal Jurnal Ilmiah Administrasi Publik (JI@P) JOIV : International Journal on Informatics Visualization JTAM (Jurnal Teori dan Aplikasi Matematika) JCES (Journal of Character Education Society) Jurnal Ilmiah Telaah JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Seminar Nasional Lahan Suboptimal M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Jurnal Ners Jurnal Ilmiah Matematika dan Pendidikan Matematika (JMP) METABASA Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Indobiosains Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam Narra J International Journal of Quantitative Research and Modeling Tedc Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS GEMBIRA (Pengabdian Kepada Masyarakat) Journal of Social Work and Science Education Refleksi: Jurnal Riset dan Pendidikan
Maryani, Sri
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Journal : Journal The Winners

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Social Media Adoption and SMEs Business Performance: Examining Entrepreneurship Orientation and Government Support Policies in Central Java Novandari, Weni; Gunawan, Diah Setyorini; Bawono, Icuk Rangga; Naufalin, Rifda; Maryani, Sri; Jajang, Jajang; Sulasih, Sulasih
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.9262

Abstract

The research analyzed the influence of social media adoption on SMEs’ business performance by examining the mediating role of entrepreneurship orientation and the moderating role of government support policies. The utilization of technology in business, including the adoption of social media, was significant in enhancing business performance. Previous research has shown that the adoption of social media by SMEs is a common phenomenon. However, limited SMEs have experienced a positive impact on their business performance despite adopting social media into their business operations. The research subjects consisted of 134 SMEs in Central Java that have integrated social media into their business operations. The respondents were selected using convenience sampling, and the SEM PLS method was employed as the analytical tool. This research succeeded in providing answers to the research gap, where entrepreneurship orientation mediated partially the effect of social media adoption on SMEs’ business performance. The result shows that government support policies do not moderate the effect of entrepreneurship orientation on business performance but have a direct positive effect on improving business performance. Theoretical and practical contributions are also made to the field of research concerning the interconnection of technology and marketing strategies.
Co-Authors - Ardiansyah, - -, Lolytasari Ali, Waleed Amil, Amil Arfah, Arfah Ari Wardayani, Ari Ariadhy, Suseno Arrahman, Rudi Artawan Gede Astriani, Aveny Septi Bukman Lian, Bukman Cahyo, Bagas Dwi Dewi Rosanti, Dewi Diah Setyorini Gunawan Dian Mutiara, Dian Dwi Anggraeni Dwi Rohman Soleh, Dwi Rohman Ekowati Retnaningsih Ertinawati, Yuni Erwin Erwin Fertilita, Soilia Guswanto, Bambang Hendriya Hakim, Fikri Halim, Nurfadhlina Abdul Hamdi Hamdi Hendi Efendi, Hendi Husnul, Nisatami I Wayan Artika Ichsan Fauzi Rachman Icuk Rangga Bawono, Icuk Rangga Idha Sihwaningrum Ihsan, Mohd Bahaudin Jajang Jajang Jamilah, Ai Siti Nur Juwita, Diana karenina, Tili Kharisa, Aflakha Kulsum, Dewi Ummu Kusumasari, Wardany Larasti, Veny Limbar Jaya, Futu Widiana Mariani, Dini Martha Nengah Mufreni, Sadr Lufti Mugi Lestari, Mugi Muhdar, Syafruddin Mulki Indana Zulfa, Mulki Indana Neni Marlina Novriadhy, Dian Nunung Nurhayati Nunung Nurjanah Nurjamilah, Ai Siti Nurmiwati, Nurmiwati Nuryanto Nuryanto Oom Komalasari Pardomuan Robinson Sihombing Parji Parji Patimah, Siti Papat Pitrianti, Siti Primasari, Dwi Ammelia Galuh Prof. Dr. I Made Sutama,M.Pd . Purwantho, Herry Puspita, Shafa Nanda Qonitah Faizatul Fitriyah Rahman, Ichsan Fauzi Reni Oktarina Rifda Naufalin Rizqi, Safina Sabila ROHANA ROHANA Rusdi Machrizal Sahril, Muhamad Sardjono, Herning Suryo Sheilliarika, Wella Ayu Suhada, Dede Bagus Sulasih Sulasih Suparmanto Supriyanto Supriyanto Suroto Suroto Suwardi Suwardi Suyasa, Made Thursina, Mulyani Titin Setiartin, Titin Triyanna Widiyaningtyas Weni Novandari Wijayanto, Danur Wirahyuni , Kadek Wulandari, Ratna Rizky Yasinta, Tia Yayat Suryati Yogaswara, Angga Zaenafi, Zaenafi Zahratunnisa, Siti Fauziah Zahrotul Munawwaroh