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Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
EVALUATION OF ACADEMIC SUPERVISION AT SDN 005 TANA TIDUNG: PERSPECTIVES OF THE PRINCIPAL, TEACHERS, AND STUDENTS Masut, Vinsensius Rixnaldi; Imron, Ali; Sunarni
Jurnal Konseling Pendidikan Islam Vol. 7 No. 1 (2026): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v7i1.1314

Abstract

This study aims to evaluate the implementation of academic supervision at SDN 005 Tana Tidung from three perspectives: the principal (supervisor), the supervised teachers, and the students after the teachers received supervision. The research employed a qualitative approach with a case study design. Data were collected through observations, in-depth interviews, and documentation, while data analysis followed an interactive model consisting of data collection, data condensation, data display, and conclusion drawing/verification. The findings indicate that the supervisor carried out the evaluation of academic supervision effectively, covering aspects of effectiveness, feedback, documentation, reflection, and follow-up actions. Teachers perceived the process as beneficial for improving their teaching skills, instructional planning, professional attitudes, as well as their reflective and self-evaluative capacities. From the students’ perspective, supervision fostered a more positive learning atmosphere, enhanced motivation and satisfaction, improved learning outcomes, and contributed to a more conducive learning environment.
Program Modal Bergulir dan Inovasi Produk Olahan Pangan Lokal: Pengabdian Fauziah, Fauziah; Irma Hakim; Sunarni; Abdul Rosid; Nicholas Renaldo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5677

Abstract

Pengabdian ini bertujuan untuk mengetahui efektivitas program modal bergulir dalam mendukung pengembangan usaha serta mendorong inovasi pada produk olahan pangan lokal. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap persiapan dan pemetaan potensi lokal, sosialisasi program, seleksi dan penetapan penerima modal, pelatihan manajemen keuangan dan pengelolaan modal, pelatihan inovasi produk olahan pangan lokal, penyaluran modal bergulir, pendampingan dan monitoring berkala, serta evaluasi dan penguatan keberlanjutan program. Hasil kegiatan menunjukkan bahwa program modal bergulir dan pengembangan produk olahan pangan lokal memberikan dampak positif terhadap peningkatan kapasitas usaha masyarakat. Perluasan akses permodalan membantu pelaku usaha kecil memperkuat keberlangsungan produksi, meningkatkan skala usaha, serta menerapkan perencanaan yang lebih sistematis. Pendampingan yang diberikan turut mendorong perbaikan kualitas produk, inovasi dalam pengolahan dan pemasaran, serta peningkatan daya saing produk lokal di pasar. Selain itu, program ini berkontribusi pada peningkatan kemampuan pengelolaan keuangan, tumbuhnya rasa tanggung jawab kolektif, dan penguatan solidaritas antaranggota kelompok. Dampak ekonomi terlihat dari meningkatnya pendapatan dan stabilitas keuangan keluarga secara bertahap, sementara dampak non-materiil tercermin pada meningkatnya kepercayaan diri dan pola pikir jangka panjang para pelaku usaha. Secara keseluruhan, program ini tidak hanya memperkuat aspek ekonomi, tetapi juga membangun fondasi sosial dan mentalitas kewirausahaan yang mendukung keberlanjutan usaha secara berkelanjutan.
The Effect of Interactive WordWall Media on Early Reading Ability Slow Learner Students Sunarni; Bayu Pamungkas
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9581

Abstract

This study examines the effect of using interactive WordWall media on the early reading ability of Grade II slow learner students in elementary school. Employing a quasi-experimental design with pretest-posttest control group, 40 slow learner students were divided equally into experiment and control groups. The experimental group received instruction using WordWall interactive activities, while the control group received conventional reading instruction. Data were collected via standardized reading fluency and comprehension tests, observation checklists, and student interviews. Results showed that the experimental group exhibited significantly greater improvements in reading ability (fluency, word recognition, and comprehension) compared to the control group (p < 0.05). The effect size (Cohen’s d) was medium to large, indicating a practically meaningful impact. Compared with prior studies in Indonesia and abroad that used WordWall or other gamified media, our findings confirm and extend evidence that interactive media can support reading development especially for weaker learners. This research contributes novelty by focusing specifically on slow learner students in lower primary reading and demonstrates that WordWall—previously used predominantly for vocabulary or language learning—can be adapted for reading remediation. Implications for educational practice and future longitudinal studies are discussed.