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All Journal JAM : Jurnal Aplikasi Manajemen Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agregat: Jurnal Ekonomi dan Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JSHP (Jurnal Sosial Humaniora dan Pendidikan) YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Nauli JCDD Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis JOEL: Journal of Educational and Language Research IIJSE Jurnal Ekonomi, Manajemen, Akuntansi
Zulkifli Musannip Efendi Siregar
Universitas Labuhanbatu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Pengembangan Usaha Mikro Kecil dan Menengah (Umkm) Keripik Pisang Rania Di Desa Pagar Sari Kecamatan Bilah Barat Angin, Wini Winangin Perangin; Siregar, Zulkifli Musannip Efendi; Hansyah, Praida
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.1.8539

Abstract

UMKM Keripik Pisang Rania merupakan salah satu usaha makanan ringan yang memiliki potensi besar untuk berkembang. Penelitian ini menganalisis strategi pengembangan usaha melalului analisis SWOT dengan menggunakan matriks IFAS dan EFAS. Metode penelitian yang digunakan adalah analisis deskriptif kualitatif. Teknik pengumpulan data adalah dengan melakukan wawancara dengan pemilik usaha untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi bisnis. Hasil analisis menunjukkan skor IFAS (S – W) = +2,6 dan EFAS (O -T) = +1,45, menempatkan UMKM ini pada Kuadran I SWOT. Posisi ini mendukung strategi agresif, seperti ekspansi pasar, peningkatan kapasitas produksi, dan optimalisasi pemasaran digital, sehingga dapat meningkatkan daya saing dan jangkauan pasar.
The Mediating Role of E-Trust in the Relationship of E-Rating, E-Review, and Cash on Delivery System on Customer Purchasing Decisions: Evidence from Tiktok Shop Platform in Rantauprapat Utami, Nur Izzati Presty; Siregar, Zulkifli Musannip Efendi; Rafika, Mulya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3240

Abstract

This study aims to determine the effect of e-rating, e-review, and the cash-on-delivery (COD) system on e-trust and also on online purchasing decisions on the TikTok shop platform in Rantauprapat. The population in this study are consumers who own the TikTok application and use the TikTok shop platform in Rantauprapat, whose number is not known with certainty. The number of samples used in this study was 100 people with certain predetermined criteria. Sampling using non-probability sampling technique with the purposive sampling method. The data used in this research is primary data. The data analysis tool used is SEM analysis with Smart PLS software tools. The results obtained from this study indicate that e-rating has no significant effect on purchasing decisions, e-rating has no significant effect on e-trust, e-review has no significant effect on purchasing decisions, e-review has a positive and significant effect on e-trust, cod payment system has no significant effect on purchasing decisions, the COD payment system has a positive and significant effect on e-trust, and e-trust has a positive and significant effect on purchasing decisions.
The Influence of Price, Product Quality, and Service Quality on Customer Satisfaction at Home Smart Rantauprapat Safitri, Lia; Siregar, Zulkifli Musannip Efendi; Rafika, Mulya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3241

Abstract

Consumer satisfaction is an important element that must be created by all types of businesses. Researchers also agree that consumer satisfaction is a prerequisite for gaining loyalty from consumers, consumer loyalty that can make consumers come to buy products sold by sellers. The purpose of this study was to examine the effect of independent variables consisting of price, product quality, and service quality on consumer satisfaction who have shopped at Home Smart Rantauprapat. This study uses a quantitative approach, collecting data using a purposive sampling method, which means that researchers apply specific criteria in determining which respondents can be sampled in this study. The number of samples used in this study was 100 people with the specified criteria being consumers who had shopped at Home Smart Rantauprapat and were 18 years and over, which aims to get valid answers. The results of this study indicate that price has a positive and significant effect on customer satisfaction at Home Smart Rantauprapat, product quality is proven to have a positive effect on customer satisfaction at Home Smart Rantauprapat and the last variable, namely service quality, is also found to have a positive and significant effect on customer satisfaction that has been shopping at Home Smart Rantauprapat.
The Influence of Emotional Intelligence, Job Satisfaction, and Work Engagement on the Performance of Employees in the Labuhanbatu Regency’s Youth, Sports, Culture, and Tourism Services Sahmuddin, Sahmuddin; Siregar, Zulkifli Musannip Efendi; Hanum, Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4027

Abstract

This research aims to analyze the influence of emotional intelligence, job satisfaction, and work engagement on employee performance Department of Youth, Sports, Culture and Tourism, Labuhanbatu Regency. The population in this study was 70 people. The sampling technique uses saturated sampling. The sample size in this study was 70 people. The data collection method uses questionnaires. The results of multiple linear regression analysis obtained the equation Y = 3.457 + 0.356X1 + 0.372X2 + 0.253X3. In the partial test (t test) the regression coefficient of the emotional intelligence variable (X1) obtained a calculated t value of 2.473 > t table 1.996 which means that the variable emotional intelligence has a positive and significant effect on employee performance variables with a significant value of 0.016 < 0.05. The regression coefficient for the job satisfaction variable (X2) obtained a calculated t value of 3.161 > t table 1.996, which means that the job satisfaction variable has a positive and significant effect on the employee performance variable with a significant value of 0.002 < 0.05. The regression coefficient for the work engagement variable (X3) obtained a calculated t value of 2.480 > t table 1.996, which means that the work engagement variable has a positive and significant effect on the employee performance variable with a significant value of 0.016 < 0.05. The results of the F test obtained Fcount value of 32.244 > Ftable 2.74 with a significance value of 0.000 < 0.05, so it can be concluded that emotional intelligence, Job satisfaction, and work engagement simultaneously have a positive and significant effect on employee performance. The coefficient of determination test results show that the variables of emotional intelligence, job satisfaction, and work engagement have as much influence as 59.4% on employee performance variables, while the remaining 40.6% is influenced by other variables outside this research.
The Influence of Competency, Compensation, and Commitment on Employee Performance in the National Land Agency of the Labuhanbatu Regency Nasution, Naga Mulia; Siregar, Zulkifli Musannip Efendi; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4171

Abstract

This research was conducted at the National Land Agency of Labuhanbatu Regency, to analyze the influence of competency, compensation, and commitment on employee performance. This research uses quantitative methods, with several analytical techniques such as classical assumption tests, multiple linear regression tests, hypothesis tests, and coefficient of determination tests. The results of this research show that all independent variables have a positive and significant influence on the dependent variable, this is proven through tests and F tests on the data in the research. The results of the t-test show that competency (X1) has a value of tcount (6.72) > ttable (1.66), which means Ha is accepted and Ho is rejected. Meanwhile, the significant value is smaller than the probability value of 0.05 or the significant value of 0.000 <0.05. Thus, it can be concluded that the competency variable (X1) has a positive and significant effect on employee performance. Compensation (X2) has a value of tcount (5.01) > ttable (1.66) which means Ha is accepted and Ho is rejected. Meanwhile, the significant value is smaller than the probability of 0.05 or 0.000 < 0.05. It can be concluded that compensation (X2) has a positive and significant effect on employee performance. Commitment (X3) has a value of tcount (12.28) > ttable (1.66) which means Ha is accepted and Ho is rejected, while the significant value is smaller than the probability of 0.05 or 0.000 < 0.05. Therefore, commitment (X3) has a positive and significant effect on employee performance. The results of the F test show that the Fcount value is 90.60 > Ftable 2.71 with a significance value of 0.000 < 0.05. From these results, it can be concluded that competency (X1), compensation (X2), and commitment (X3) simultaneously have a positive and significant effect on employee performance (Y).
The Influence of Marketing Mix and Service Quality on Consumer Satisfaction at the Palugada Nita Rap Bouquet Shop Debiana, Nita; Siregar, Zulkifli Musannip Efendi; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4172

Abstract

The purpose of this research is to determine the influence of the marketing mix and service quality on consumer satisfaction at the Palugada Nita Rap Bouquet Shop with service quality as an intervening variable. Data processing techniques use SPSS data analysis. The population in this study were consumers at the Palugada Nita RapLabuhanbatu Bouquet Shop. The sample collection technique used was probability sampling which aimed at random sampling incidents, the number of samples used was 100 consumers at the Palugada Nita Rap Bouquet Shop. Researchers conclude that the Marketing Mix through Service Quality has a significant impact on Consumer Satisfaction in terms of the Sig value (0.000) which is less than 0.05. In the t-test, it is known that the Sig value is smaller than 0.05 and the calculated t value is greater than the t table (1.984), so it is concluded that the marketing mix and service quality have an independent (partial) impact on consumer satisfaction and it is concluded that the marketing mix and quality have a simultaneous impact on consumer satisfaction. based on the f test where the Sig value is smaller than 0.05 and the calculated f is greater than the f table (3.09). It is known that the direct impact that the Marketing Mix has on Consumer Satisfaction is 0.427 and the indirect impact is 0.289, so it can be concluded that the direct impact is 0.427 > from the indirect impact value of 0.289 and based on the R-Square of 0.916, the contribution value of the marketing mix through quality service to customer satisfaction, namely 91.6%.
A Bibliometric Analysis of Customer Engagement : Evidence From Hospitality Industry Siregar, Zulkifli Musannip Efendi; Mustafa, Deden Rudy; Yuliana, Yayuk; Syahputra , Guntur
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3959

Abstract

Customer engagement is one of the most important factors to achieve positive hospitality performance. Several studies related to customer engagement in the hospitality industry have been conducted by several researchers, but research with bibliometric analysis in the hospitality sector is still rare.  This bibliometric analysis research aims to map research trends related to the field of customer engagement in the hospitality sector. Data were collected from the Scopus database, with the keywords"customer engagement" AND hospitality OR hotel", then screening was carried out, namely 2015-2024, document type is article and conferences, language uses English publications. Based on the keywords and criteria that have been determined, the number of publications was 189 publications. Data were analyzed using Vos Viewer software. The results showed that the trend of publications related to customer engagement in the hospitality industry has increased from year to year, and the contribution to the hospitality sector among researchers is increasing. Keyword analysis on the vos viewer shows that customer engagement has 90 occurrences. Based on the density visualization, several variables that are still rarely studied such as sustainability, corporate social responsibility, engagement, self-image congruity, Service experience, customer experience, brand image, value co-creation and customer engagement behavior. This study concludes that empirical research should be conducted in the future, such as corporate responsibility towards sustainability with customer engagement as a mediating or as a moderation, self-image congruity theory on  customer engagement in the hospitality industry, and service experience, customer experience, brand image, value co-creation and customer engagement behavior.
Arus Utama Ekonomi Pembangunan dan Tujuan Pembangunan Berlanjutan: Tinjauan Systematic Literature Review Muhammad Arfan Harahap; Zulkifli Musannip Efendi Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14220

Abstract

Studi ini menyajikan analisis systematic literature review yang komprehensif tentang pembangunan ekonomi berkelanjutan dan mengaitkannya dengan tujuan pembangunan berkelanjutan (SDGs). Sebanyak 40 artikel dianalisis berasal dari basis data scopus sepanjang tahun 2025 yang melalui seleksi dan prosedur tinjauan ketat. Penelitian ini menjawab pertanyaan penelitian dengan memetakan tema ilmiah, mengidentifikasi kontributor utama, dan asal negara penulis. Terdapat 34 Negara yang berkontribusi dalam publikasi penelitian yang berkaitan dengan Pembangunan berkelanjutan. Negara cina menjadi negara yang berkontribusi utama sepanjang tahun penelitian dalam mempublikasi 9 penelitian yang berkaitan dengan Pembangunan berkelanjutan. Negara USA dan India diurutan kedua dengan masing-masing 5 Penelitian serta negara lainnya. Penelitian ini memetakan tren tema penelitian dengan menghubungkannya dengan SDGs dari 14 klaster yang teridentifikasi dengan tema SDGs 13 penanganan perubahan iklim, SDGs 9 industri, inovasi dan infrastruktur, SDGs 7 energi bersih dan terjangkau, dan SDGs 8 pekerjaan layak dan pertumbuhan ekonomi. Hasil lainnya mendesak untuk mengintegrasikan praktik ekonomi sirkular, memaksimalkan teknologi digital, perencanaan kota hijau, dan kerangka kerja tata kelola yang lebih kuat untuk secara efektif memisahkan pertumbuhan ekonomi dari degradasi ekologis, dan mencapai tujuan keberlanjutan jangka panjang. Penelitian ini berguna untuk memandu para peneliti dimasa yang akan datang dan pembuat kebijakan dalam untuk meneliti tema relevan dan kebijakan yang akurat terkait pembangunan berkelanjutan.
Co-Authors A Halim Abd. Halim Abd. Rasyid Syamsuri Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Agus Setyo Pranowo Alfazrin Nst Anggi Angga Resti Angin, Wini Winangin Perangin Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arti, Seni Aziddin Harahap Becham, David Bhakti Helvi Rambe Candra Kirana Chika Wahyuni Christine Herawati Limbong Christine Herawati Limbong Debiana, Nita Desmintari Dewi Rama Niati Dini Hariyati Adam Ervinawati Ervinawati Fadilah Fadwa Fadzil Hanafi Asnora Fadzil Hanafi Asnora Fauziah Hanum Fitri Masraya Siregar Fitria Riskiana Ritonga Hansyah, Praida Hanum, Fauziah Harahap, Aziddin Ikhwanuddin Lubis Kurnia Tika Sari Lia Safitri Lubis, Junita Lubis, Tukimin M. Fikri Ashari Mangungsong, Charles Marihot Marihot Marihot, Marihot Meisa Fitri Nasution Muhammad Amin Nasution MUHAMMAD ARFAN HARAHAP Muhammad Yasir Arafat Pohan Mulya Rafika Mulya Rafika Mulya Rafika Mustafa, Deden Rudy Nasution, Naga Mulia Noni Pratiwi Nur Izzati Presty Utami Nursiha Ramadani Nasution Pitriyani Pitriyani Pratiwi, Cici Widya Pristiyono Pristiyono Pristiyono, Pristiyono R. Indra Kusuma Jaya R.Indra Kusuma Jaya Rachmat Rachmat Rafika, Mulya Ramadhani, Eka Fitri Ridwan Nasution Rina Masruroh Rizki Syahputra Rosnaini Nasution Safitri, Lia Sahmuddin Sahmuddin Sahmuddin, Sahmuddin Sampurna Tua Hasibuan Siregar, Dede Iskandar Siregar, Marlina Siregar, Nurintan Asyiah Siti Lam&#039;ah Nasution Siti Lam'ah Nasution Sumitro Sumitro Syahputra , Guntur Syarifah Nuraini Tasman Tasman Towaf Totok Irawan Utami, Nur Izzati Presty YUDI NUR SUPRIADI Yudi Prayoga Yudi Prayoga Yuli Apriani