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Arif Imam Suroso
School Of Business, IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128
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Journal : Journal of Consumer Science

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Intention to Use and Over-Ordering in Online Food Delivery Services: An Extension of the Theory of Planned Behavior Permasih, Desta; Suroso, Arif Imam; Hasanah, Nur
Journal of Consumer Sciences Vol. 9 No. 3 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.3.315-337

Abstract

Online food delivery (OFD) services can shape consumer habits through regular use. Although promotions attract consumers, they may also encourage food waste. This study analyzes factors influencing the intention to use OFD services and over-ordering behaviors by extending the Theory of Planned Behavior (TPB) with variables such as sales promotion and leftover reuse. The study used purposive sampling and collected data from an online survey of 253 OFD service users in Jabodetabek. Descriptive analysis and Partial Least Squares-Structural Equation Modeling (PLS-SEM) were applied. Results showed that most of the OFD users in this study were female residents of Bogor and Jakarta, aged 25 - 35 years old, single, holding a bachelor's degree, employed, with monthly incomes of IDR5,000,000 and IDR10,000,000, and spending IDR1,000,000 - IDR2,000,000 per month on food. Intention to use was influenced by attitude and subjective norms, while over-ordering was influenced by sales promotion and intention to use. The leftover reuse variable did not significantly influence the intention to use or over-ordering. Implications include encouraging continued OFD use through targeted advertising and features to help users manage consumption behavior, such as setting order reminders, providing nutritional information, and offering personalized portion recommendations. This study’s novelty lies in introducing a new variable and demonstrating that sales promotions can encourage over-ordering.
Co-Authors Abdul Mufti Ade Rahmat Iskandar Adler Haymans Manurung Agus Buono Agustian, Fajar Aida Vitayala Hubeis Aji Hermawan Akbar, M Lucky Alfy Sukma Amru Sahmono Boang Manalu Andi Tenri Abeng Anggraini Sukmawati Anggraini, Raden Isma Arief Ramadhan Arief Ramadhan Arif Wicaksono Arkeman, Yandra Arsyanur, Mustika Retno Asep Nurhalim Asep Taryana Azka Bazil Danish Rahmat Bachtiar, Muchamad Bahukeling, Trukan Sri Bambang Juanda Bandono, Bayu Bernadus, Benny Bimo Andono Budi Setiawan Chandra, Mohamad Citra, Suryati Oka Dewi Suryani Dewi, Nina Kurnia Dharmawan, Rafi Dirdjosaputro, Sukiswo Edi Suryanto Eko Agus Prasetio Eko Agus Prasetio Eko Agus Prasetio Endang Gumbira Sa'id Erliza Noor Euis Sunarti Fadhil Muhammad Fahrillah, Ahmad Ariq Fajar Agustian Febriyana, Alfonsia Ferdi Novalendo Fety Nurlia Muzayanah Ghifari, Nurul Afiifah Hadiwidjaja, Rini Dwiyani Hafizh, Muhammad Damar Hanindipto, Fasa Aditya Hansen Tandra Hansen Tandra Hariandja, Nancy Megawati Haryono, Adi Hendro Sasongko Heny Kuswanti Suwarsinah HERMANTO SIREGAR Hermanto Siregar Hilda Puspita Pratyaharani I Gusti Ayu Indira Maharani Idqan Fahmi Ilham Ananto Yuwono Illah Sailah Irman Hermadi Iyung Pahan Jaman, Jajam Haerul Joko Ratono Joko Ratono Joko Ratono, Joko Juniar Prayogi Juniar Prayogi Khairiyah Kamilah Kudang B. Seminar Kudang Boro Seminar LILIK BUDIPRASETYO Lilik Noor Yuliati Loeis, Minaldi Lukman M. Baga M, Misbahudddin M. Syamsul Maarif Maesaroh, Syti Sarah Marimin , Meilani, Lala Meta, Fildza Shabrina Meuthia Rachmaniah Misbahuddin Mohammad Syamsul Maarif Muhamad Syukur Mukhamad Najib MULYANI Musa Hubeis Neni Seliana Ninuk Purnaningsih Nugraha, Herry Nugraha, Windy Maudy Atiah Putri Nur Adhita Rahmawati Nur Hasanah NUR HASANAH Nur Hasanah Nurhidayat, Ridwan Pahan, Iyung Permasih, Desta Popong Nurhayati Prabantarikso, Mahelan Pramadia Satriawan Priastuti, Dila Qorry, Akhmad Yani Rahmana, Adhitya Rahmanto, Mohamad Ridwan Rini Dwiyani Hadiwidjaja Rinova Budiman Rita Nurmalina Rivira Yuana Rivira Yuana Rizal Broer Bahaweres Rizal Syarief Rizal Syarief Rizal Syarief Rizal Syarief Rizal Syarief Rizki, Yanis Aulia Rokhani Hasbullah Romayah, Siti Rotua Siahaan RR. Kathrin Irviana Ruth Johana Angelina Safari, Arief Saiful Bahri Seliana, Neni Setiadi Djohar Setiadi Djohar Setyo Wibowo Shalihati, Fithriyyah Siti Jahroh Siti Romayah Suci Ramadhani, Suci Sufrin Hannan Sugiarto, Anto Tri Sugiharto Soeleman Suprehatin Suprehatin Supriyadi Supriyadi Sutriono Edi Tandra, Hansen Tendy Arya Pranata Trias Andati Ujang Sumarwan Utami, Yulistiana Endah Widhiani, Anita Primaswari Widia Citra Anggundari Yamin, Fadhilah Bt Mat Yandra Arkeman Yandra Arkeman Yandra Arkeman Yani Nurhadryani Yantama, Rian Rizki YELLY REFITA Yuana, Rivira Yuni Sugiarti, Yuni Yunus Triyonggo Yunus Triyonggo, Yunus Yusman Syaukat Zahid, Rifqi Az