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Agus Setyo Pranowo

Universitas Pakuan

Author-ID : 3955964

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Influence of Social Media Marketing and Brand Ambassadors on Dabe Beaute Purchase Intention with Brand Awareness as an Intervening Variable in Jabodetabek Novrian; Sufrin Hannan; Agus Setyo Pranowo
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1884

This research aims to analyze the influence of Social Media Marketing and Brand Ambassadors on consumer purchase intention in Dabe Beaute products, both directly and indirectly thru Brand Awareness. This research uses a quantitative approach with a survey method. Data was collected from 196 respondents who were potential Dabe Beaute customers in the Jabodetabek area, using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling based on Partial Least Squares (SEM-PLS) method. The research results indicate that Social Media Marketing and Brand Ambassadors have a positive and significant influence on Purchase Intention. Additionally, Social Media Marketing and Brand Ambassadors are also proven to have a positive and significant influence on Brand Awareness. However, Brand Awareness does not significantly influence Purchase Intention. The results of the mediation effect test show that Brand Awareness is unable to mediate the influence of Social Media Marketing or Brand Ambassadors on Purchase Intention. This finding confirms that the influence of Social Media Marketing and Brand Ambassadors on Purchase Intention occurs more dominantly directly. Companies need to design digital marketing strategies that emphasize engaging content and the selection of relevant Brand Ambassadors to increase consumer purchasing intention.

Determination of Consumer Decisions in Re-Choosing Prames Catering Services: The Role of Product Quality, Price Perception & Customer Satisfaction Muhammad Rusdi Ridjal; Sufrin Hannan; Agus Setyo Pranowo
International Journal of Economics Accounting and Management Vol. 3 No. 2 (2026): IJEAM - July 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v3i2.2257

The increasingly competitive catering service industry demands that companies retain customers to continue using their services. This study aims to analyze the influence of product quality and price perception on the decision to repurchase Catering Prames services, with customer satisfaction as an intervening variable. The research uses a quantitative approach thru a survey method targeting Catering Prames customers in 2024, selected using purposive sampling technique. Data were collected thru a Likert scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research results show that product quality and price perception have a positive and significant impact on customer satisfaction and repurchase intention. Customer satisfaction also has a positive effect on the decision to repurchase and has been proven to mediate the influence of product quality and price perception. These findings indicate that product quality consistency, pricing aligned with perceived customer value, and enhanced satisfaction are important strategies to encourage repeat purchase decisions and strengthen the competitiveness of Catering Prames

Service Quality, Product Quality, and Customer Satisfaction as Predictors of Customer Loyalty: Evidence from an Internet Service Provider in Indonesia Yogo Prawiro Derijo; Agus Setyo Pranowo; Sufrin Hannan
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.675

This study investigates the influence of service quality and product quality on customer loyalty, specifically examining the mediating role of customer satisfaction within the context of an Indonesian Internet Service Provider (ISP). Adopting a quantitative approach, the research utilizes Structural Equation Modeling (SEM) to analyze data obtained through proportional random sampling. The analytical framework incorporates confirmatory factor analysis and Sobel mediation testing to ensure a rigorous evaluation of the proposed model. The findings demonstrate that both service quality and product quality significantly influence customer satisfaction, which in turn serves as a strong predictor of customer loyalty. Furthermore, customer satisfaction is found to partially mediate the relationship between these quality dimensions and loyalty. These results offer theoretical advancement in understanding loyalty formation within emerging digital markets and provide practical guidance for ISPs to enhance retention strategies through integrated quality improvements. This research contributes novel empirical evidence on the joint effects of service and product quality in developing digital service environments, effectively addressing existing literature gaps regarding the mediation mechanisms that drive customer loyalty.

Building Tourist Loyalty Through Satisfaction: An Empirical Study of Village Tourism Destinations Salmah Salmah; Ngadino Surip Diposumarto; Agus Setyo Pranowo
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 5 (2026): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i5.6853

Tourist loyalty is an important factor in maintaining the sustainability and competitiveness of tourism destinations, particularly tourism villages that depend on repeat visits and positive word of mouth. This study aims to analyze the effect of tourist satisfaction on tourist loyalty in advanced tourism villages in Bogor Regency, Indonesia. A quantitative explanatory approach was employed using Structural Equation Modeling (SEM) with LISREL 8.80 software. Data were collected from 400 domestic tourists who had visited advanced tourism villages more than once through purposive sampling techniques. Tourist satisfaction was measured using four dimensions: attraction, accessibility, infrastructure, and environmental quality, while tourist loyalty was measured through revisit intention and recommendation intention. The results indicate that tourist satisfaction has a positive and significant effect on tourist loyalty, with a path coefficient of 0.80 and a t-value of 7.42. The coefficient of determination (R²) of 0.71 shows that tourist satisfaction explains 71% of the variance in tourist loyalty. Environmental quality emerged as the strongest dimension influencing tourist satisfaction, while revisit intention became the strongest indicator of tourist loyalty. These findings suggest that positive tourism experiences, particularly related to environmental conditions, encourage tourists to revisit destinations and recommend them to others. The study strengthens the application of Expectancy Disconfirmation Theory in the context of advanced tourism villages and provides practical implications for tourism village managers in improving environmental quality, infrastructure, and visitor experiences to enhance tourist loyalty.

UNIVERSITY IMAGE AND PERSONAL SELLING ON THE DECISION TO CHOOSE UNIVERSITY Cicih Minarsih; Hari Muharam; Agus Setyo Pranowo
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 1 (2024): Vol 10, No. 1 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i1.9997

ABSTRACTThis research aims to examine the influence of university image, personal sales, and price perceptions on the decision to choose a university with consumer attitudes as an intervening variable for Unitary Business Institute students. Data was collected through distributing questionnaires to respondents. The respondents of this research were 250 students from the Unitary Business and Informatics Institute. The research method uses hypothesis testing with Structural Equation Modeling (SEM) using SmartPLS software. The research results show that there is a significant and positive influence between university image and personal selling on the decision to choose a university. The results of this research imply that with the influence of IBIK's image on the decision to choose a university, IBIK management needs to innovate, both through taglines and good service quality by IBIK education staff and lecturers so that IBIK's image is easily known and always remembered.ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh citra perguruan tinggi, personal sales, dan persepsi harga terhadap keputusan memilih perguruan tinggi dengan sikap konsumen sebagai variabel intervening pada mahasiswa Unitary Business Institute. Data dikumpulkan melalui penyebaran kuesioner kepada responden. Responden penelitian ini adalah mahasiswa Institute Bisnis dan Informatika Kesatuan sebanyak 250 responden. Metode penelitian menggunakan uji hipotesis dengan Structural Equation Modeling (SEM) menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dan positif antara citra universitas dan personal selling terhadap keputusan memilih perguruan tinggi. Hasil penelitian ini mengimplikasikan bahwa dengan adanya pengaruh image IBIK terhadap keputusan pemilihan perguruan tinggi, maka manajemen IBIK perlu melakukan inovasi baik melalui tagline, hingga kualitas pelayanan yang baik oleh tenaga kependidikan dan dosen IBIK agar Citra IBIK mudah diketahui dan selalu diingat.

KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN KPR BANK TABUNGAN NEGARA Winda Septiana; Hari Muharam; Agus Setyo Pranowo
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 8, No 2 (2022): Vol 8, No. 2 (2022)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v8i2.5781

ABSTRAKPenelitian ini bertujuan menjelaskan apakah terdapat pengaruh kualitas pelayanan terhadap loyalitas pelanggan dan pengaruh citra perusahaan terhadap loyalitas pelanggan KPR pada Bank Tabungan Negara. Penelitian ini merupakan gabungan antara penelitian eskplanatif, deskriptif dan kuantitatif. Penelitian ini menggunakan metode analisis data dengan menggunakan metode Structural Equation Modelling (SEM) menggunakan Varian Based Structural Equation Modeling menggunakan software Partial Least Square (PLS) dengan desain penelitian hierarchical component menggunakan reflective-reflective measurement model. Populasi dalam penelitian ini adalah seluruh nasabah atau debitur KPR dari PT. Bank Tabungan Negara, Tbk. (Bank BTN) Cabang Bogor sebanyak 70.492 dan jumlah sampelnya sebesar 398. Hasil penelitian menunjukkan kualitas pelayanan dan citra perusahaan berpengaruh secara parsial dan simultan terhadap loyalitas pelanggan. Implikasi penelitian ini yaitu karena faktor kualitas pelayanan sebagai variabel yang memiliki pengaruh paling besar di antara variabel variabel lainnya, sehingga untuk meningkatkan kualitas pelayanan dapat berfokus pada pelayanan pelanggan KPR dengan prima.ABSTRACTThis study aims to explain whether there is an effect of service quality on customer loyalty and the influence of corporate image on KPR customer loyalty at the State Savings Bank. This research is a combination of explanatory, descriptive and quantitative research. This study uses data analysis methods using the Structural Equation Modeling (SEM) method using Varian Based Structural Equation Modeling using Partial Least Square (PLS) software with a hierarchical component research design using a reflective-reflective measurement model. The population in this study were all KPR customers or debtors from PT. State Savings Bank, Tbk. (Bank BTN) Bogor Branch as many as 70,492 and the total sample is 398. The results show that service quality and corporate image have a partial and simultaneous effect on customer loyalty. The implication of this research is because of the service quality factor as the variable that has the greatest influence among other variables, so that to improve service quality it can focus on excellent KPR customer service.

Co-Authors Adelio Awwaqin Putra Hasrin Aditya Yudha Primantoro, Aditya Yudha Alimin, Ismet Alya Aprilianti Amelia, Rizka Wahyuni Anggraini, Anggun Anugerah Dachi Azwar Haekal, Azwar Cicih Minarsih Desi Sulastri Desy Lestari Dewi Maharani Efson Sairi Ende, Ende Erlan Herdiatna Febrina Isra Hertiane Fitria Virgantari Gandung, Muhammad H Mulyadi Hamid Halin Hamzah Hamzah Hanan, Sufrin Hari Gursida Hari Muharam Hediansyah Hendro Sasongko Henry Lasut Herdiyana Herdiyana, Herdiyana herdiyana, Herdiyana Ibrahim, Iman Ida Zuniarti Ida Zuniarti, Ida Imbron, Imbron Isbat Isbat Isbat, Isbat Ismet Alimin Jan Horas V. Purba Jhoni Iskandar Kurniawan, Prasetyo Kusumadevi, Mutiara , Porista Lasut, Henry Lia Mazia, Lia M.S Disman Maftuchach, Viniyati Marpaung, Anju Muflihan, Elgin Muhamad Rizky Ainurrakhman Muhammad Rusdi Ridjal Muharram, Hari Nanang Qosim Yusuf Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nasution, Novrihan Leily Ngadino Surip Diposumarto, Ngadino Surip Nono Arief Rachman Novrian Nurlaela, Ida Paksi, Faris Eka Priyo Sambodo R. Indra Kusuma Jaya Rahmaida, Elga Regina Restu Fadhillah Rezal, Yonggi Noval Salmah Salmah Santi Atsiriani Septiani, Fauziah Sienifa, Yuhelmis Siti Holilah Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sulistiyo, Ajik Sunendar, Ade Suryana Suryana Susilo Susilo Towaf Totok Irawan Universitas Pakuan Widarma Widia Astuti Wihartika, Doni Winda Septiana Windi Windi Windi Windi, Windi Yayan Hadiyat Yayan Hendayana Yogo Prawiro Derijo Yoyo Indah Gunawan Yuary Farradia Yuhelmis Sienifa yusnita, nancy Yusuf, Nanang Qosim Zulkifli Musannip Efendi Siregar

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