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All Journal Lingua Jurnal Bahasa dan Sastra JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Manajemen Pendidikan Transformatika: Jurnal Bahasa, Sastra, dan Pengajarannya KREDO : Jurnal Ilmiah Bahasa dan Sastra Jurnal EMT KITA Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Studi Guru dan Pembelajaran Jurnal Sastra Indonesia Juriti Prima (Jurnal Ilmiah Teknik Industri Prima) Jurnal Rekayasa Industri (JRI) Jurnal Orientasi Bisnis dan Entrepreneurship Varia Humanika Unram Journal of Community Service (UJCS) Ensiklopedia: Jurnal Pendidikan dan Inovasi Pembelajaran Saburai Jurnal Teknik Informatika dan Elektro (JURTIE) Journal Of Human And Education (JAHE) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan JURTI Jurnal Teknik Industri Jurnal Pemberdayaan Masyarakat Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal Manajemen dan Teknologi Rekayasa Jurnal Penelitian Rumpun Ilmu Teknik Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Penelitian Chanos Chanos JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Jurnal Ilmiah Research and Development Student JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI (JISI) Jurnal Rekayasa Proses dan Industri Terapan Journal of Literature and Education Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik: Jurnal Trinistik JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL MULTIDISIPLIN ILMU AKADEMIK Prosiding Seminar Nasional Unimus Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri JIPITI: Jurnal Pengabdian kepada Masyarakat Cosmic Jurnal Teknik International Journal of Social Discussion Jurnal Perikanan Journal of Technology and Engineering
Suseno Suseno
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Journal : Unram Journal of Community Service (UJCS)

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Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing Febrianty, Yenny; Awaludin, Dipa Teruna; Safar, Muh.; Kraugusteeliana, Kraugusteeliana; Suseno, Suseno
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.692

Abstract

This Community Service (PKM) aims to improve the digital skills of MSME actors in rural areas, especially in online marketing, through online training using the Zoom platform. This activity is motivated by the low digital skills of MSMEs in rural areas, which limits their access to the digital market. The method used is participatory action research (PAR), involving 30 MSME actors who are selected by purposive sampling. The training lasts four weeks and includes two weekly sessions, covering material on digital marketing, the use of social media, e-commerce, and marketing performance monitoring. The results showed a significant improvement in participants' digital skills, with an average pre-test score of 45 increasing to 80 on the post-test. Implementing the skills learned also resulted in an increase in engagement on social media by 40% and an increase in online transactions by 20%-30%. Participants gave positive feedback regarding the relevance of the training and the application of the skills taught. This activity fills the gap in previous research by focusing on practical strategies adapted to the conditions of MSMEs in rural areas. The main obstacle faced is the problem of internet connectivity, which needs to be considered in the next training. Overall, this activity has succeeded in increasing the competitiveness of MSMEs in the digital market
Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing Febrianty, Yenny; Awaludin, Dipa Teruna; Safar, Muh.; Kraugusteeliana, Kraugusteeliana; Suseno, Suseno
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.692

Abstract

This Community Service (PKM) aims to improve the digital skills of MSME actors in rural areas, especially in online marketing, through online training using the Zoom platform. This activity is motivated by the low digital skills of MSMEs in rural areas, which limits their access to the digital market. The method used is participatory action research (PAR), involving 30 MSME actors who are selected by purposive sampling. The training lasts four weeks and includes two weekly sessions, covering material on digital marketing, the use of social media, e-commerce, and marketing performance monitoring. The results showed a significant improvement in participants' digital skills, with an average pre-test score of 45 increasing to 80 on the post-test. Implementing the skills learned also resulted in an increase in engagement on social media by 40% and an increase in online transactions by 20%-30%. Participants gave positive feedback regarding the relevance of the training and the application of the skills taught. This activity fills the gap in previous research by focusing on practical strategies adapted to the conditions of MSMEs in rural areas. The main obstacle faced is the problem of internet connectivity, which needs to be considered in the next training. Overall, this activity has succeeded in increasing the competitiveness of MSMEs in the digital market
Co-Authors Abdul Rosid Abu Anwar Adelia Tata Anggita Adetea, Kresna Adinda Putri Bidari Agam Setianandha Agus Nuryatin Ahmad Hariyadi, Ahmad Ahmad Luqmanul Farras Alfakhri, Afrizal Alfarisi, Rahman Saleh Alicia Hamad Alif Munazat Alif Ridho Mustafa Andinna Ananda Yusuff Anita Indrasari Antok Nurwidi Antara Arera, Ardi Fian Arera Fian Arif, Arif Chandra Setiawan Arifah, Maya Nur Arifah, Maya Nur Awaludin, Dipa Teruna Azizah Sundari Pangastuti Azman, Wan Bachtiar, Alfan Barra Lutfir Rahman Bayu Aji Nugroho, Bayu Aji Bayu Eko Prastyo Bayu Taufik Rahman Budiastuti, Susanti Chanifudin Chanifudin Dani, Fais Rokmawar Darmawan, Petrus Decky Saputra Dewi Astuti Herawati Dian Kresnadipayana Dinda Oe Mardy effendi, Achmad Endang Kusrini Eti Susanti Farady, Arqi Fathurrahman Muhammad Hakim Fauzi Fauzi Febriyani, Safna Fingka Dyah Puspitarini Fitri, Rizky Gani, Ainal Habibi Siraj Aflah Hibatulloh Hadana, Imtiyaza Nihlah Hafizh Fikri Kawarizmi Halimah Anis Kurlillah Haris Riadi Hariyanti, Widi Herdenda Lasandhuerro Karandi Hitami, Munzir Iqhbal Lilyan Syaputra Irzan Soepriyadi Jarir, Jarir Karlina Ayu Puspitaningrum, Karlina Ayu Khoirunniam, Anas Khotibul Umam Kraugusteeliana Kraugusteeliana Laeli, Anisa Nur Lailatussifa, Rr. Radipta Listyaningrum, Niken Prawesti Magdalena, Nindy Magfira Sidae Mahayana, Argoto Muftiyanto, R. Taufiq Nur Muh Doyin Muh. Safar, Muh. MUHAMAD ABDUL AZIS Muhammad Afif Rizqullah Muhammad Fadhel Ali Muhammad Ichsan Asy'ari Muhammad Mirza Dwitama Muhammad Naufal Pradipta Nugraha Muhammad Rasyid Akbar Muldani H, Yogi Muslim, Dede Buchori Neina, Qurrota Ayu Nenzy Agustin Dwi Prahesti Nila Wati Nugraha, Breva Rizqi D. Nugraha, Breva Rizqi Dyah Nugroho, Azis Nurgoho, Lantip Dwi Nurhayati Nurhayati Nurul Yaqin Oktafiyani, Ayu Oktafiyani, Ayu Peni Pujiastuti Pipin Sri Sudewi, Pipin Sri Prabaningrum, Dyah PURWANTI PURWANTI Putri Handayani Rahardian, Mydan Amlang Rahmad Yusuf Rahmadina, Nadia Rahmawati, Lenny Sisiliya Ratna Septi Hendrasari Ridho, Dharu Arhamar Riduwanto MS Saragih Ritonga, Supardi Rizki Pujianto Santoso, Risdya Sayekti, Abdi SEPTIAN DWI CAHYO Septiani, Leni Setyawan, Didik Siddiq, Faiz Rahman Soetopo, Antonius Adi Steven Alphando Subyantoro Syahrir, Sultan Syahrul Heru Maulana Tarina, Etik Tonbesi, Andreas Yasri Krisna Yudha Tonbesi Vebrianto, Rian Wagiran Wagiran Wibowo, Satyo Hega Wilujeng, Arum Fristia Yari Mukti Wibowo Yenny Febrianty Yulianto, Muhamad Diky Yusat, Krishna Santoso Zidan Muhammad Firmansyah Zuliyanti, Zuliyanti zulkarnain, Faizal