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Journal : Tourism

PENGARUH DISTINCTIVE CAPABILITIES PADA OBJEK WISATA ALAM TAMAN BUNGA NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG (Survei pada Wisatawan Taman Bunga Nusantara) Nurwantika, Tia Aliana; Fakhrudin, Suwatno
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1934

Abstract

The great potential of Indonesian tourism with its diversity of objects and attractions, supported by facilities and infrastructures as well as the potential of qualified human resources, made tourism as one of a major core businesses in Indonesia, especially in West Java . The developing tourism industry in Indonesia has spur a competition among the enterpreneur which involved in tourism business. It also has a great impact to Taman Bunga Nusantara, which is one of tourism objects in Cianjur and located strategically between the area of Jakarta-Bandung. The development of Taman Bunga Nusantara is quite good, but it deals with decreased numbers of tourists visit in the year 2006-2010. This is due to several factors, one of these factor is the competition among tourism businesses subject in Puncak and the opened access of Cipularang toll, therefore it impacts to several number of tourism objects in Puncak-Cianjur especially Taman Bunga Nusantara. Therefore, Taman Bunga Nusantara tries to attract visitors by offering a unique tour to emphasize the concept of nature. The independent variable (X) is distinctive capabilities which consists of two dimensions which are Reputation and Innovation. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive verifikatif, and the method used was survey which use sistematic sampling technique, so it obtains 100 respondents of samples. Techniques of data analysis and hypothesis test used was analyisis path (path analysis). The results showed that the distinctive capabilities provide a significant influence on the decision to visit. The biggest influence of distinctive capabilities of the Keputusan Berkunjung obtained through reputation and the smallest influence obtained through innovation. As for suggestions for the company in improving the decision to visit the Taman Bunga Nusantara is through the development of distinctive capabilities and a greater planning and innovative.
MENINGKATKAN LOYALITAS PENGUNJUNG MUSEUM KONPERENSI ASIA AFRIKA MELALUI BRAND COMMUNITY SAHABAT MUSEUM (Survei Terhadap Member Sahabat Museum Konperensi Asia Afrika) Kamilanovy, R. Desny Gita; Fakhrudin, Suwatno
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1977

Abstract

Bandung city to increase tourist arrivals from year to year. It is characterized by several factors such as the products and services of varied tourism, construction of access roads to tourist spots, and increased hotel construction and recreation. Bandung city tourism destinations have varied as culinary tours, shopping, heritage, and educational tours. Educational tours in the city no less a role in the tourism industry, one of which is a museum. One of the interesting tourist attraction in the city of Bandung Asian-African Conference Museum is the reference and study materials by the academic community in terms of the uniqueness of certain aspects of the documentation or the documentation and imaginative thinking in the future, this is done by the museum to maintain the loyalty of its visitors. Therefore the Asian-African Conference Museum visitors maintain loyalty through brand community Friends of the Museum consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility). Based on the above then do research on brand loyalty is seen from the community. The unit of analysis of this study is the Asian-African Conference Museum visitors as loyal visitors who take the program brand community Friends of the Museum. The method used in this research is descriptive and verification, this study done in less than one year, then the method used is the cross sectional method. The data used are primary data and secondary data through literature study and a questionnaire. To measure the influence of brand community loyalty used multiple regression analysis, the aim of this research to determine the influence of brand community loyalty. Based on the results of the descriptive assessment 100 respondents who obtain the greatest value in the moral community brand responsibility. While the greatest value on the loyalty of the visits between product lines and services. In verifikatif brand community consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility) may partially affect loyalty, different relations simultaneously based on the results of the analysis that the consciousness of kind have a negative influence on loyalty
Co-Authors A Sobandi A. Adman Ade Sobandi, Ade Adman, Adman Aeng Muhidin Agung Dharmawan Buchdadi Agus Rahayu Aldila Krisnaresanti Aldila Krisnaresanti, Aldila Amalia, Aisyah Amay Suherman Ambarita, Nita Amir Machmud, Amir Amir Mahmud Asep Budiman Asep Budiman Atika, Ayu Azis, Aissah Qomaria Budi Santoso Della Rulita Nurfaizana Despinur Dara Disman Disman Disman, Disman Dita Amelia Putri, Dita Amelia Dr. Ade Sobandi, M.Si, M.Pd, Dr. Ade Dr. Rasto, M.Pd, Dr. Rasto, Dwi Budi Santoso Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Eka, Raras Endang Supardi, Endang Erda Aufar, Erda Estu Niana Syamiya Fadli agus triansyah Fahmi Jahidah Islamy Fitriyane Laila Apriliani Rahmat Furqon, Choirul H. Herlina, H. Hady Siti Hadijah Hady Siti Hadijah, Hady Siti Hari Mulyadi Hasiany, Dearni Dewi Ikaputera Waspada, Ikaputera Ikhsan, Zulfikar Ilham Muhammad Ilham Muhammad Imas Purnamasari Izza Aprilianti Wardani Jajang Ikbal Herlianto, Jajang Ikbal Janah Sojanah, Janah Kodri Kodri Kordiman, Asep Krishna Yuliawati, Ayu LIA AMALIA Lidayni, Asnur Lili Adi Wibowo Lina Herlina Martasubrata, Nadira Mauliana Wayudi Mega Silvia Karen Hapuk Mia Aulia, Mia Muhammad Ikhwan Mukhamad Azhar, Mukhamad Muljati, Raden Mulyani, Heni Munir Munir, Munir Nanang Fattah Nani Imaniyati Navik Istikomah Nely Hartika Nurcahyanti, Nurcahyanti Nurhasan, Rohimat Nurhoiriyah Nurhoiriyah Nurwulandari, Ine Pindi Ratna Sari Putri, Santina Dwi R. Desny Gita Kamilanovy, R. Desny Gita R. Rusli Rafika Rahmadani Rahmat, Fitriyane Laila Apriliani Rahmat, Fitriyane Laila Apriliani Rahmat, Fitriyane Laila Apriliani Rasto Rasto Rasto, R. Rasto, Rasto Rasto, Rasto Ridha Hanafi Riske Faldesianti Rita Gani Rusli Rusli Saniatu Nisail Jannah Sari, Pindi Ratna Setiawan, Rahyuniati Sugiharto, Moch. Dudih Suhayat, Jajang SUSAN FEBRIANTINA, SUSAN Syamsul Hadi Senen, Syamsul Hadi Tia Aliana Nurwantika, Tia Aliana Tirta, Rosalina Puspa Tjutju Yuniarsih, Tjutju Triansyah, Fadli Agus Waspada, Ika Putera Wayudi, Mauliana Witarti, Denik Iswardani Wulan Nur Fathonah Yana Setiawan Yastuti, Dianda Fuji Yoni Hermawan Yulianti, Sinta Yuliawati, Ayu Khrisna Yusupov Komaliddin Bakhtiyor Ugli Zaelani Adnan, Ahmad