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All Journal Majalah Transformatika KEMBARA Indonesian Journal of Education and Learning Gramatika: Jurnal Ilmiah Kebahasaan dan Kesastraan Adabiyyat: Jurnal Bahasa dan Sastra Journal on Education Bahasa Indonesia Prima Jurnal Ilmiah Bina Bahasa Risenologi Jurnal Paedagogy Jurnal Skripta Riset Pendidikan Bahasa dan Sastra Indonesia (Repetisi) TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Journal of Legal and Cultural Analytics (JLCA) Dialektika Jurnal Pendidikan Bahasa Indonesia Widyaparwa Kajian Bahasa dan Sastra (KABASTRA) Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Jurnal Pengabdian Kepada Masyarakat Jurnal Vokatif: Pendidikan Bahasa, Kebahasaan, dan Sastra
Mursia Ekawati
Universitas Tidar
Religion Arts Humanities Chemistry Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Skripta

 1 
ANALISIS WACANA IKLAN AIR MINUM DALAM KEMASAN (AMDK) PADA KANAL YOUTUBE SEHATAQUA DAN LE MINERALE: TELAAH STRUKTUR DAN FUNGSI BAHASA Qodri Rinjani , Afifah; Ekawati, Mursia; Eka Pradita, Linda
JURNAL SKRIPTA Vol 10 No 1 (2024): SKRIPTA MEI 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/skripta.v10i1.5966

Abstract

The purpose of this study is to describe the advertising discourse of two brands of bottled drinking water (AMDK), namely the AQUA and Le Minerale brands on the YouTube channel. It becomes an interesting conversation when the two water brand advertisements favor each other's positive image and seem to give hidden messages in the language used. The analysis method uses Van Dijk's critical discourse analysis perspective and formalist language functions. Based on the results of the analysis found on the use of language displayed in the two discourses of mineral water product advertisements, it forms a different construct. This is caused by several aspects. Standardized variety is widely used in Le Minerale advertising discourse while non-standardized variety is widely used in AQUA advertising discourse. The emergence of contraction patterns in the production of words chosen by mineral water brands but there are many affixation processes in the choice of words in Le Minerale's advertising discourse. There are differences in delivering the introduction in opening an advertising discourse between Le Minerale and AQUA products.
ANALISIS WACANA IKLAN AIR MINUM DALAM KEMASAN (AMDK) PADA KANAL YOUTUBE SEHATAQUA DAN LE MINERALE: TELAAH STRUKTUR DAN FUNGSI BAHASA Qodri Rinjani , Afifah; Ekawati, Mursia; Eka Pradita, Linda
JURNAL SKRIPTA Vol 10 No 1 (2024): SKRIPTA MEI 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/skripta.v10i1.5966

Abstract

The purpose of this study is to describe the advertising discourse of two brands of bottled drinking water (AMDK), namely the AQUA and Le Minerale brands on the YouTube channel. It becomes an interesting conversation when the two water brand advertisements favor each other's positive image and seem to give hidden messages in the language used. The analysis method uses Van Dijk's critical discourse analysis perspective and formalist language functions. Based on the results of the analysis found on the use of language displayed in the two discourses of mineral water product advertisements, it forms a different construct. This is caused by several aspects. Standardized variety is widely used in Le Minerale advertising discourse while non-standardized variety is widely used in AQUA advertising discourse. The emergence of contraction patterns in the production of words chosen by mineral water brands but there are many affixation processes in the choice of words in Le Minerale's advertising discourse. There are differences in delivering the introduction in opening an advertising discourse between Le Minerale and AQUA products.
Co-Authors AA Sudharmawan, AA Affif Mudrikah Afifah Nurlaili Khoirunnisa Afifah Qodri Rinjani Alhafidz, Zidan Rizka Andini, Jihan Widya Anggun Fitria Anindhi Asri Wijayanti Astuty Astuty Astuty Belinda Salma Putri Widiantantri Bondan Prakoso Botok Riana Cahyo Yusuf Choirunisa Dwi Astarini Dewi Puji Lestari Dianastiti, Firstya Evi Dwi Winarsih Dzikrina Dian Cahyani Eriana, Anida Faizah, Inayah Isnaini Farikah Fifit Firmadani Fiki Mahya Mafaza Finda Sruniyati Fitriya Ningrum Fityatur Rohmah Fransiscus Xaverius Samingin Frida Nurul Hidayah Fuad Arsyad Galih Allam Ilafi Gilang Fadhilia Arvianti Hakim, Sholihul Hamdani, Rifki Hapsari, Theresia Pinaka Ratna Ning Herpindo Herpindo Herpindo Herpindo herpindo, herpindo Imam Baihaqi Inayatul Fatonah Indah Purika Sari Isnaini Hidayati Isti Rahayu Jendriadi, Jendriadi Liana Shinta Dewi Linda Eka Pradita Linda Eka Pradita, Linda Eka Mazid , Sukron Mazid, Sukron Ma’ruf, Amar Miftahula Rizqin Nikmatullah Mimi Mulyani Molas Warsi Nugraheni Muhammad Nur Afiq Mukhibatur Rohmah Muktiana, Riski Nadivia Nazla Syafa Naila Nihayah Nuha Nur Umara Rafi Permata Sari, Eva Affiananda Pertiwi Juli Astuti Prihastiwi, Dian Agustina Putri Nugraheni Puspita Qodri Rinjani , Afifah Rahmawati, Fatih Rangga Asmara Rangga Asmara, Rangga Retno Asih Retno Puji Astuti Risma Anjarsari Riyan Prasetyo Rizal, M. Daniel Fahmi Rizky Dian Safitri Roechanatul Janah Rohmat D. S., Heru Nur Rosalia Aisyiah Rahmawati Santika Rahayu Ningsih Savina Ambarini Igayanti Shalima, Irsyadi Sisviana, Ety Siti Ngiyatul Lailiyah Tatik Fitri Kuswanti Vindi Fatika Sari Wanda Hibasari Wardani, Hana Tri Winasti Rahma Diani Yulia Esti Katrini Yulia Esti Katrini Yundanti, Nandifa Hastha