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Journal : Jurnal Administrasi dan Manajemen

Pengaruh Pembelajaran Pengantar Bisnis, Kewirausahaan, Studi Kelayakan Bisnis Terhadap Minat Mahasiswa Menjadi Pengusaha Mandiri Syafril, Syafril; Yemima, Yemima; Kessi, Andi Makkulawu Panyiwi; Fahmi, Muhammad; Fadilah, Neti Rosiana
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5613

Abstract

This research aims to determine and test students' interest in entrepreneurship after learning about Introduction to Business, Entrepreneurship and Business Feasibility Studies at college. Data were collected using a questionnaire using Google Form which was distributed via the WhatsUp Group belonging to the research lecturer and used a descriptive quantitative approach with multiple linear regression methods, T Test and F Test (SPSS). The population was taken from a number of WhatUp Groups owned by research lecturers from students from various universities. The sample obtained was 122 students from universities in Banjarmasin and Timika Papua. The research results show that learning Introduction to Business and Business Feasibility Studies partially has a significant and positive effect on students' interest in becoming independent entrepreneurs, while the Entrepreneurship variable has no significant effect. Simultaneous test results show that the variables Introduction to Business, Entrepreneurship and Business Feasibility Study have a significant and positive effect on students' interest in becoming independent entrepreneurs. The results of this research can be used as a reference for further research and government policy making in the fields of education and entrepreneurship.
Pengaruh Influencer Sosial Media Terhadap Keputusan Pembelian Produk Yang Dipromosikan Syafril, Syafril; Mohdari, Mohdari; Fahmi, Muhamad; Fadilah, Neti Rosiana
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.6010

Abstract

This study aims to determine the influence of social media influencers on purchasing decisions for promoted products. This study uses a Google form as a medium distributed to respondents online. The research sample consisted of 108 people who were members of the WhatsUp group owned by the researcher from various campuses and areas where the respondents came from. The sampling technique used in this study is random sampling, which is a sampling technique based on population members who happen to be met and are willing to be respondents. This study is a quantitative descriptive study, which is a research method based on the philosophy of positivism, which is used to study certain populations or samples. Judging from its purpose, this study is included in hypothesis testing research. A hypothesis is a temporary answer to a research problem whose truth still needs to be tested. Data testing was carried out using SPSS 26 with the classical assumption test and the t-test with simple linear regression. The results of this study indicate that there is a significant influence and positive correlation between the Social Media Influencer variable and the Purchase Decision for Promoted Products. Keywords: Influencer, Social Media, Product Purchase, Quantitative Descriptive, Respondents
Co-Authors AA Sudharmawan, AA Abdillah Abdillah Abdul Wahab Abna Hidayati Afando, Afando Ahmad Yusuf Ahsol Hasyim Akmal, Syahril Alhamdani, Ega Aliffia, Viona Alkadri Masnur Amalia, Zikra Amaruddin, Amaruddin Amilia, Winanda Andi Makkulawu Panyiwi Kessi Andri Eka Putra, Andri Eka Anton Soekiman Anugrah, Septriyan Arif Arif Arini, Fitri Dwi Arrahman, Rudi Arvindo, Arvindo As-Syahri, Hidayatullah Ayunda, Widya Azmi, Rahmatul Azrul, Azrul Azwana Azwana Brilyan, Shabra Budi Harianto, Budi DARMANSYAH . Dasmasela, Yehiel H. Dedi Supendra Dewi Murni Diraysidi, Hary Dodi Widia Nanda Efendi, Rihan Effiyaldi, Effiyaldi Eka Fitriani Eldarni Erlanda, Hadrian Fadilah, Neti Rosiana Fahmi, Muhamad Fajrun, Muhammad Fauzi Ahmad Muda Fetri Yeni J Gianti, Ridhoul Wahidi Gusfianora, Fara Hargiani, Fransisca Xaveria Hari Susanto Hasanuddin Hasanuddin Hayati, Diana hendri, nofri Ibrahim Ali Ibrahim Ibrahim Ilham Ilham Irnawati, Baiq Iskandar, M. Yakub Jannah, Tannia Khairuddin, fiddian khairudin, Fiddian Kurnia, Reni Kurniawan, Cahyadi Lorenza, Claudia Lusi Wulandari Mahareni, Yolanda Mahsup, Mahsup Maimunah, Maimunah Malna, Annisya Ammelda Mardiyah Hayati Martin, Rahmadini Triana Mas'ad, Mas'ad Masnur, Al-Kadri Mas’ad, Mas’ad Maulani, Raisha Fadiyah Meldi Ade Kurnia yusri Mohdar, Mohdar Mohdari Mohdari, Mohdari Muhammad Afif MUHAMMAD ALI Muhammad Fadli MUHAMMAD FAHMI Muhammad Ikhwan Munandar, Anas Muslimin Muslimin Mutiara Felicita Amsal Napaldi, Randika Nasrullah Nasrullah Nopriyasman Novrianti Nuraini Nuraini Nurdiansyah, Ali Nurfitriatun, Nurfitriatun Nurin Rochayati Ofianto, Ofianto Oktariza, Nabilla Pramono Pramono Pramudya, Randy Meilano Puriningsih, Feronika Sekar Putri, Juliana Eka Radisya Pratiwi, A. Andini Rahmad Rahmad Rahmayanti, Elsa Rahmi Pratiwi, Rahmi Rahmi Rahmi Rahmi, Ulfia Ramadhanu, Agung Rayendra, Rayendra Ridhoul Wahidi Rifai, Muhamaad Ririn Safitri Rosiana Fadilah, Neti Roza, Yesi Betriana RR. Ella Evrita Hestiandari SARASWATI SARASWATI Sari, Cia Novia Selvanus, Selvanus Siti Hasanah Siti Sanisah Soalihin, Soalihin Sofia Sofia Sofia, Sofia Sonia Maifa Sonia, Gina Sovia, Rini Sugeng, Santoso Swahip, Swahip Syafira Yudha, Nurul Syaifullah Syaifullah SYAMSUL HIDAYAT Tapilatu, Ricardo F. Taufik Hidayat Thomas Frans Pattiasina Titien Agustina Titik Wahyuningsih Varenza, Fannesa Veri, Jhon Wahyudi Wahyudi Wijaya, Delpi Yanfirman, Yanfirman Yemima, Yemima Yuhandri Yuhandri, Yuhandri Yuliani Yuliani Zaenudin Zaenudin Zahira, Sakinah Zen, Zelhendri Ziqri, Aulia Zuliarni Zuliarni Zuwirna, Zuwirna