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Wulandari, Anna
Prodi Magister Manajemen Universitas Pelita Bangsa
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PENGARUH ELECTRONIC WORD OF MOUTH, ONLINE CUSTOMER REVIEW, KUALITAS PRODUK, DAN COUNTRY OF ORIGIN TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK SKINCARE NATURE REPUBLIC DI E-COMMERCE SHOPEE Annisa Devia Islami; Anna Wulandari; Heru Mulyanto
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Electronic Word of Mouth merupakan bentuk komunikasi positif atau negatif terkait dengan produk dan layanan yang dibagikan oleh konsumen setelah menggunakan produk atau jasa yang dibeli oleh konsumen lain melalui platform E-Commerce. Seperti Pembelian pada umumnya, konsumen akan memperhatikan ulasan-ulasan dari pembeli sebelumnya dengan tujuan agar mereka mengetahui apa keunggulan serta kelemahan dari produk yang di beli. Penelitian ini bertujuan untuk menguji dan menganalisis apakah Electronic Word of Mouth (e-WOM), Online Customer Review, Kualitas Produk, dan Country of Origin terhadap keputusan pembelian generasi Z berpengaruh pada produk Skincare Nature Republic di platform E-Commerce Shopee. Analisis regresi linier ganda dilakukan menggunakan bantuan software SPSS. Penelitian ini menyimpulkan bahwa Country of Origin dan Online Customer Review tidak berpengaruh terhadap keputusan pembelian Generasi Z terhadap keputusan pembelian Produk Skincare Nature Republic, sedangkan E-WOM dan Kualitas Produk berpengaruh secara positif terhadap keputusan pembelian Generasi Z pada Produk Skincare NatureRepublic.
PENGARUH PEMASARAN MEDIA SOSIAL,KESADARAN MERK, DAN KUALITAS PRODUK,TERHADAP MINAT BELI PRODUK SOMETHINC Putri Delvina Sari; Dea Dalilla; Anna Wulandari; Taufiq Rachman
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Perkembangan industri kecantikan yang pesat, khususnya di Indonesia, yang ditandai dengan maraknyaproduk perawatan kulit yang dipasarkan melalui media sosial. Somethinc, sebagai salah satu merek lokal yang berkembang pesat, memanfaatkan media sosial untukmemperkenalkan produk mereka, namun pertanyaanmengenai faktor-faktor apa saja yang mempengaruhiminat beli konsumen terhadap produk tersebut masihmenjadi isu yang perlu dianalisis lebih lanjut. Penelitianini bertujuan untuk mengidentifikasi dan menganalisispengaruh pemasaran media sosial, kualitas produk, dan kesadaran merek terhadap minat beli konsumen produkSomethinc di Indonesia. Metode yang digunakan adalahkuantitatif dengan desain survei, di mana data diperolehmelalui kuesioner yang disebarkan kepada konsumenproduk Somethinc. Hasil analisis menunjukkan bahwapemasaran media sosial memiliki pengaruh positifterhadap minat beli, meskipun pengaruhnya tidaksignifikan secara statistik. Sebaliknya, kualitas produkterbukti memiliki pengaruh yang sangat signifikanterhadap minat beli konsumen. Kesadaran merek, meskipun berperan, tidak menunjukkan pengaruh yang signifikan dalam konteks penelitian ini. Berdasarkantemuan tersebut, dapat disimpulkan bahwa kualitasproduk merupakan faktor yang paling dominan dalammenentukan minat beli konsumen.
PENGARUH SISTEM REKRUTMEN DAN SELEKSI TERHADAP MOTIVASI KERJA SERTA DAMPAKNYA PADA KINERJA KARYAWAN DI CIKARANG SELATAN Anna Wulandari; Aas Ariska; Bellatasya Naftalie; Billy Josef Anis; Agung Yannesa
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Sumber daya manusia (SDM) merupakan elemen krusial bagi keberlangsungan dan kesuksesan perusahaan, berfungsi sebagai inti dari semua aktivitas yang dilakukan untuk mencapai tujuan organisasi, baik dalam hal profitabilitas maupun keberlangsungan. Dalam konteks persaingan ekonomi yang semakin ketat, pentingnya memiliki SDM yang berkualitas dan berpengalaman menjadi semakin jelas, karena mereka tidak hanya menjalankan tugas yang ada, tetapi juga berkontribusi dalam menciptakan peluang baru. Data menunjukkan bahwa tingkat pengangguran terbuka di Indonesia mengalami tren peningkatan pada tahun 2020, dipicu oleh faktor-faktor seperti dampak ekonomi dari pandemi COVID-19 dan ketidakcocokan kompetensi lulusan dengan kebutuhan pasar kerja. Oleh karena itu, manajemen SDM yang efektif, termasuk perencanaan, perekrutan, dan analisis sangat diperlukan untuk mengoptimalkan potensi karyawan dan meningkatkan kinerja organisasi. Dengan strategi yang tepat, perusahaan dapat menciptakan lingkungan kerja yang sehat dan produktif, yang pada gilirannya akan membantu mereka tetap kompetitif di pasar. kunci: Sumber Daya Manusia (SDM), karyawan, kinerja, sistem rekrutmen
PENGARUH STATUS KARYAWAN, KOMPENSASI DAN FASILITAS KERJA TERHADAP KINERJA KARYAWAN Dimas Bayu; Linda Khamelia; Anna Wulandari; Muhammad Sapruwan; Mardiyana
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

This study aims to analyze the influence of employee status, compensation, and work facilities on employee performance at PT Astra Group. Employee performance is one of the important indicators of a company's success, so various factors that affect it need to be researched more deeply. The research method used is quantitative with a survey approach, involving a sample of employees working in several divisions of PT Astra Group. The results of the study show that the status of employees, whether permanent or contracted, has a significant effect on performance, where permanent employees tend to have better performance because of their sense of security in their work. The results of the study show that employee status has a significant influence on employee performance, where permanent employees tend to have a better level of performance than contract employees. Compensation provided by the company, both financial and non-financial, It also has a significant positive influence, where employees with fair and appropriate compensation feel more motivated to increase productivity. Work facilities, such as adequate infrastructure and a comfortable work environment, play an important role in creating optimal performance.
PENGARUH VIRAL MARKETING,CITRA MEREK,DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN JIMS HONEY Nova Meisya Aulia; Ravina Esma Dianti; Anna Wulandari; Anisa Indah Paramita
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Studi ini bertujuan untuk mengidentifikasi dan mempelajariPengaruh viral market, Citra merek, dan kualitas produk terhadap keputusan pembelian Jims honey. 100 orang yang menjawab menerima kuesioner yang disebarkan di daerah cikarang. Penelitian ini menggunakan Metode kuantitatif yang digunakan untuk mengumpulkan data dalam penelitian ini. Kajian ini menggunakan berbagai teknik analisis data, termasuk uji validitas, reliabilitas, normalitas, uji T, koefisien determinasi, dan uji garis sederhana. Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan secara statistik antara nilai t rata-rata dan nilai signifikan. Ini menunjukkan bahwa Pengaruh viral market, Citra merek, dan kualitas produk terhadap keputusan pembelian Jims honey.
Experiential Quality has the Potential to Mediate TPB in Generation Z’s Revisit Intention with Co-Creation Moderation Edri, Rendi Fajar Utama; Bintarti, Surya; Wulandari, Anna
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4959

Abstract

The rapid development of VoD services has triggered changes in Generation Z consumption behavior and uncertainty regarding the factors that drive their intention to resubscribe. This study examines the behavior of Generation Z consumers who use Video on Demand (VoD) services Netflix, Disney+, and Viu in terms of revisit intention, considering the role of experiential quality as a mediating variable and co-creation (represented by product variation) as a moderating variable. The research approach uses a quantitative method with a purposive sampling technique on 570 VoD user respondents. Data analysis was conducted using Partial Least Square (PLS) regression with the help of SmartPLS 3 software. This study found that subjective norms and attitudes have a positive and significant effect on revisit intention among Netflix, Viu, and Disney+ users, while behavioral control only has an effect on Netflix and Viu. Experiential quality mediates some relationships for Netflix and Disney+, but is not significant for Viu, and product variation does not moderate its effect on revisit intention. These results indicate that social influence, positive attitudes, and quality of experience drive Gen Z’s revisit intention on VoD services, while product variation has a minimal role.
From Environmental Beliefs to Ecotourism Intention: The Mediating Role of Ecodestination Image in Sustainable Tourism Behavior Wulandari, Anna; Mulyanto, Heru; Putra, Hamzah Muhammad Mardi; Nugraha, Arief Teguh
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1292

Abstract

Ecotourism has become a key approach to promoting sustainable tourism and environmental conservation, yet the psychological mechanisms driving tourists’ participation remain insufficiently understood. This study addresses this gap by examining how environmental beliefs influence ecotourism intention through the mediating roles of ecodestination image and perceived value among tourists in West Java. A quantitative research design was employed using survey data collected from 280 tourists who had previously visited natural destinations in the region. Data were gathered from an online questionnaire using a bipolar 1–10 scale and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 3.0. The findings reveal that environmental beliefs significantly influence ecotourism intention both directly and indirectly through ecodestination image. Ecodestination image emerges as a key mediating mechanism, linking internal environmental values to behavioral intention and significantly enhancing perceived value. In contrast, perceived value does not significantly predict ecotourism intention, indicating that environmentally driven psychological factors and destination-related perceptions are more influential than utilitarian evaluations in shaping sustainable travel behavior. These results highlight the critical role of destination-specific perceptions, integrating environmental belief perspectives with tourism marketing constructs. In practice, the study suggests that destination managers should prioritize strengthening the environmental image through sustainability communication and environmental education initiatives. Such strategies can enhance tourists’ pro-environmental attitudes, encourage responsible travel behavior, and support the long-term development of sustainable tourism.
Co-Authors Aas Ariska Achmad, Yudianto Adinewa Surya Prakosa Agung Yannesa Agus Prianto Agustian, Aryanti Ahmad Edwan Rifqi Anggara, Bangkit Akbar Anggi Nanda Pertiwi Anis, Billy Josef Anisa Indah Paramita Anjar Sri Lestari Annisa Devia Islami Apriliani April Aprilianti, Dhiani Arief Nugroho Aswan Supriyadi Sunge Avoressi, Dian Dianti Baskoro Ashar Pamungkas Bastanta, Andreas Riski Bellatasya Naftalie Billy Josef Anis Billy Yosef Anis Catur Pamuji, Geraldi Darmayanti, Hervina Puspita Dea Dalilla Dewi, Emmi Rostika Dimas Bayu Dodi Rustandi Edri, Rendi Fajar Utama Engkus Kusnadi Farhan Aqsha, Muhammad Fatimatul Zahro Anhari Fitri Rezeki Garnis Fitria Aulia Hamzah Muhammad Mardi Putra Hannan, Alfa Basmatul Hermiati, Novi Fitria Heru Mulyanto Hidayatulloh, Enjang Galih Ibrahim, Maulana Yusuf Indah Paramita, Anisa Indah Permata Sari Josef Anis, Billy Kamela, Hurian Keawkanya, Chutima Koto, Siti Khadijah Lestari, Dian Alia Lia Ardipa Lia Maria Nurlina Linda Khamelia Mardiyana Mario Setiawan Maura Putri Alicia Mawan Mawan Misri Ikhwani MUHAMAD GUNTUR Muhamad Nurul Ainil Yaqin Muhammad Fajar Alfian Muhammad Sapruwan MUHAMMAD SYAIFULLOH Muhsoni, Ridwan Nova Meisya Aulia Novelayanti, Melati Desi Nugroho, Arief Teguh Nurjanah, Rina Nurlina Nurlina Nursifa, Dea Ovilia Nasya Yuswanto Paramitha, Annisa Indah Permana, Adam Dede Prabowo, Ibnu Tri Prasetyo, Dimas Bayu Putra, Maha Putri Delvina Sari Rahayu Sulistyowati, Rahayu Rahma Wahdiniwaty Rahma Yani Syahputri Ramadhani, Yunita Ratinah, Ratinah Ravina Esma Dianti Renata Delfani Rensi Suryanti Retno Purwani Setyaningrum Riono, Slamet Bambang Sahrul Samsuri Samsuri Sapruwan, Muhammad Sardika Qorfianalda Sari, Putri Anggun Sarwo Edy Sasmita Mirtan Shiha, Osama Siti Awaliyati Deliabilda Suci Nur Utami Sulastri, Yati Suratno Suratno Suriyanti Suriyanti Surya Bintarti Syafei, M. Yani Taufik Hidayat Taufiq Rachman Triputra, Dedi Romli Triyono Triyono Umi Narimawati Waskito Waskito Widya Asmara Wijayanto, Tri Ngudi Wulan Ayu Sulistiawati Yahya, Adibah Yanessa, Agung Yuan Badrianto Yufifi Liong Yuriyatun, Fitri