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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Glow: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Perfume Consumers' Experiental Quality Has The Potential To Moderate The Role Of Planned Behavior On Revisit Intention Ergo Nurpatria Kurniawan; Surya Bintarti; Sri Wahyuningsih; Ari Mulyono Hadi; Enur Hotimah
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/b5f2kj40

Abstract

This study aims to analyze the role of consumer behavior influenced by Subjective Norms, Attitudes and Behavioral Control on Revisit Intention, with Experiential Quality moderating on perfume products of Axe, Bellagio and Casablanca brands in Bekasi Regency. The perfume brands studied include Axe, Bellagio and Casablanca, which are included in this study is a quantitative type with a Non-Probability Sampling population using Purposive Sampling techniques to determine the respondents. Respondents who are part of the research population are consumers who use deodorant brands Axe, Bellagio and Casablanca. The data analysis technique used is regression analysis, with data processing using smartPls software. This study shows that subjective norms and consumer attitudes have a positive and significant effect on repurchase intentions, while behavioral control has no effect on revisit intentions. In addition, the moderating variable of experiential quality is able to strengthen the relationship between norms, attitudes, and revisit intention through consumers' positive experiences with the product.
Repurchase Intention of Halal Culinary Mie Gacoan: Experience Satisfaction with Site Image and Content Moderation Nur 'Aeni; Surya Bintarti; Salina; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/bgk52y04

Abstract

This study aims to analyze how Experience Satisfaction influences Revisit Intention, moderated by Site Image & Content among Generation Z consumers of Mie Gacoan. This study uses a quantitative approach with primary data sources. A total of 250 participants were selected as the sample using Purposive Sampling based on the Non-Probability Sampling method. The collected data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) statistical tool. The results of the study indicate that: 1) Experience Satisfaction has a positive and significant effect on Revisit Intention among Generation Z consumers of Mie Gacoan; 2) Site Image does not moderate the relationship between Experience Satisfaction and Revisit Intention among Generation Z consumers of Mie Gacoan; 3) Content also does not moderate the relationship between Site Image and Revisit Intention among Generation Z consumers of Mie Gacoan.
Peran Kebijakan Pemerintah Dalam Mendorong Green Economy Dalam Meningkatkan Kesadaran Manfaat Kendaraan Listrik Arief Teguh Nugraha; Surya Bintarti; Yuhaning Praborini
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/fg07gc07

Abstract

Climate change and air pollution are driving the Indonesian government to transform the transportation sector towards more environmentally friendly mobility, this government policy encourages the implementation of a green economy. The paradigm of the green economy from the community methodologically, conceptualization, implementation, and criticism leads to the challenges of global strategies that have the goals of sustainability, poverty alleviation, and inclusion of vulnerable social sectors. The purpose of this study is to see the influence of government policies in encouraging a green economy to increase awareness in using electric vehicles. The research method used is descriptive qualitative with data collection techniques using literature studies. The results of the study indicate that government policies in encouraging a green economy are able to encourage the use of electric vehicles in Indonesia has developed and has benefits for environmental sustainability, such as reducing air pollution. Electric vehicles also encourage the program to achieve a green economy in Indonesia.
Membangun Usaha Mikro Kecil Dan Menengah Kecamatan Kedung Waringin Kabupaten Bekasi: Pelatihan Manajemen Keuangan Dan Pemasaran Ergo Nurpatria Kurniawan; Surya Bintarti; Andi Suhandi; Sri Wahyuningsih; Ari Mulyono Hadi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/v17x3096

Abstract

Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors.
Membangun Usaha Mikro Kecil Dan Menengah Kecamatan Kedung Waringin Kabupaten Bekasi: Pelatihan Manajemen Keuangan Dan Pemasaran Ergo Nurpatria Kurniawan; Surya Bintarti; Andi Suhandi; Sri Wahyuningsih; Ari Mulyono Hadi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/v17x3096

Abstract

Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors.
PENGARUH COMMUNAL ACTIVATION, CO-CREATION DAN CURRENCY TERHADAP REVISIT DENGAN MEDIASI COSTOMER JOURNEY DAN MODERASI CONVERSATION Handayani, Mahda Widi; Bintarti, Surya; Tanjung, Agustini; Heruwanto, Joni
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4211

Abstract

Pandemi COVID-19 pada awal tahun 2020 telah mengubah perilaku konsumen di Indonesia, mendorong pertumbuhan pesat bisnis e-commerce. Bukalapak, didirikan pada tahun 2010, telah berkembang menjadi platform all-commerce. Namun, data menunjukkan tingkat kunjungan ulang konsumen masih rendah, sehingga perlu upaya untuk meningkatkan minat kunjungan kembali. Consumer journey terbukti dipengaruhi oleh Communal activation (lokasi), Co-creation (produk), dan Currency (harga) secara simultan. Ada juga penelitian yang menyatakan bahwa kualitas pengalaman konsumen tidak berpengaruh terhadap revisit.Penelitian ini menguji 101 responden dan menggunakan program SmartPLS 0.3 dan SmartPLS 0.4 untuk analisis data. Hasilnya menunjukkan bahwa peran Communal Activation, Co-creation, dan Currency dapat menciptakan pengalaman konsumen yang positif. Namun, consumer journey belum mampu membantu communal activation dan co-creation meningkatkan presentase revisit, tetapi mampu meningkatkan revisit melalui currency. Selain itu, peran conversation juga mampu mendorong revisit.
Pengaruh Currency Dan Co-Creation Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction Milinia, Wanda; Bintarti, Surya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2542

Abstract

Modern lifestyle includes daily human habits that are in accordance with the demands of the times. Instant noodles have become an alternative food for the majority of the Indonesian population. PT Lemonilo Indonesia Sehat is a startup company based in West Jakarta. Lemonilo was founded by Shinta Nurfauzia (CEO and Founder), Ronald Wijaya (Co-CEO), and Johannes Ardiant (Chief Product & Technology) in 2015. On October 1, 2016, Lemonilo officially started with the concept of a healthy lifestyle. This is related to the observations of the founders regarding the availability of healthy food in the market at high prices. In addition to e-commerce, Lemonilo products can be purchased through a mobile application and in some supermarket and minimarket areas. Lemonilo is also present in 28 regions in Indonesia. The purpose of this research is to test the influence of currency and co-creation on customer loyalty mediated by customer satisfaction in healthy lemonilo instant noodles. This research was conducted within the boundaries of the Bekasi district community area with a sample of 107 respondents. The technique for taking respondents that uses a non-probability sampling population is purposive sampling. This research tests correlation and regression with the help of SmartPLS 3.2.9 which is used to test validity and reliability. The study indicates that the reliability test results using Cronbach’s Alpha or Composite Reliability show a value of 0.7, concluding that the tested variables are valid, allowing the continuation of structural model testing and potential further development into a thesis.
Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User Ä°nterface Moderation Bintarti, Surya; Pirdaus, Adam Ariansyah
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.5

Abstract

Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary between businesses and consumers. For instance, Traveloka, despite the tourism industry's impact in 2021, remains a key developer, facing the staycation trend for continued transaction growth amid competition. Established in 2012, Traveloka Holding Ltd has successfully secured the top position in the Top Brand Awards. This study, conducted with 111 respondents in the Bekasi Regency, one of the largest metropolis city in the Indonesian capital region, aims to examine the impact of Traveloka's co-creation, currency, communal activation, and conversation on customer loyalty. Customer journey serves as a mediator, while the user interface does not significantly moderate the relationship. The results indicate that each element of the 4C Mix Marketing 4.0 directly contributes to enhancing user loyalty to Traveloka, although the mediating role of the customer journey tends to be low.
Pengaruh 3C Marketing 4.0 Terhadap Revisit Dimediasi Consumer Journey serta Dimoderasi Conversation: Studi Kasus pada Konsumen Shopee di Wilayah Kabupaten Bekasi Surya Bintarti; Nadine Arofafi Atus Safina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2842

Abstract

Customer perception of experience quality, including direct interaction and environmental quality, is crucial. A positive consumer journey is vital for understanding consumer desires during shopping, influenced by communal activation, co-creation, and currency. There is research to suggest that consumer experience may not have a significant impact on revisit, suggesting other variables affect consumer journeys and revisits. This study examines Conversation's role in influencing consumer journeys and revisits. Data from 102 respondents were collected and tested, demonstrating the feasibility of analysis using SmartPLS 0.3 and 0.4. The respondent selection technique that uses non-probability sampling tends to use purposive sampling. This study concludes the following 1) The roles of communal activation, co-creation, and currency have not been able to help create a consumer journey for Shopee customers. 2) The mediating role of the consumer journey for communal activation, co-creation, and currency has not been able to make consumers revisit. 3) The role of conversation as a mediator for communal activation, co-creation, and currency on revisit with the mediation of the consumer journey has not been able to support revisits by Shopee customers.
The Influence of Education and Training and Compensation on Teacher Performance Mediated by Loyalty Suwarga, Gantang; Rahman, Taufiq; Bintarti, Surya
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8520

Abstract

Education is carried out with the aim that the potential of students can develop, students become people who believe and are devoted to God Almighty, have noble morals, are in good health, have knowledge, are capable, have creativity, can be independent, and can become good citizens, responsible and democratic. Teachers who are passionate about teaching can easily improve their performance at work, providing compensation to teachers can also improve teacher welfare and have an impact on teacher performance.  This research aims to determine the influence of education training and compensation on teacher performance mediated by loyalty. This research used a quantitative method with a population and sample of 170 teachers in the MTS Tambun Selatan sub-district. The research results show that education and training do not significantly affect teacher loyalty in MTS in Tambun Selatan District. Then compensation has a positive and significant effect on teacher loyalty in MTS throughout Tambun Selatan District. Education and training positively and significantly affect teacher performance in MTS throughout Tambun Selatan District. Compensation has a positive and significant effect on teacher performance in MTS throughout Tambun Selatan District. Teacher performance has a positive and significant effect on teacher loyalty in MTS throughout Tambun Selatan District.
Co-Authors Adam Ariansyah Pirdaus Afifah Nur Rimadhani Agustini Tanjung Ajeng Diah Putri Anggraini Andi Suhandi Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Daspar Daspar Dede Nur Iskandar Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Febrianti Febrianti Fendy Manunggal W Fratama, Fajar Diva Guntari, Anggun Handayani, Mahda Widi Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Joni Heruwanta Joni Heruwanto Joni Heruwanto Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mardiputra, Ilham Muhammad Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Musrida Kusuma Wardani Nadine Arofafi Atus Safina Novi Fitria Hermiati Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Ramadhaniah, Indah Retno Purwani Setyaningrum Riana Ezra Savitry Is Handiani Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Suwarga, Gantang Syarifah Munawaroh Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Yuhaning Praborini