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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Peran Kebijakan Pemerintah Dalam Mendorong Green Economy Dalam Meningkatkan Kesadaran Manfaat Kendaraan Listrik Arief Teguh Nugraha; Surya Bintarti; Yuhaning Praborini
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/fg07gc07

Abstract

Climate change and air pollution are driving the Indonesian government to transform the transportation sector towards more environmentally friendly mobility, this government policy encourages the implementation of a green economy. The paradigm of the green economy from the community methodologically, conceptualization, implementation, and criticism leads to the challenges of global strategies that have the goals of sustainability, poverty alleviation, and inclusion of vulnerable social sectors. The purpose of this study is to see the influence of government policies in encouraging a green economy to increase awareness in using electric vehicles. The research method used is descriptive qualitative with data collection techniques using literature studies. The results of the study indicate that government policies in encouraging a green economy are able to encourage the use of electric vehicles in Indonesia has developed and has benefits for environmental sustainability, such as reducing air pollution. Electric vehicles also encourage the program to achieve a green economy in Indonesia.
Membangun Usaha Mikro Kecil Dan Menengah Kecamatan Kedung Waringin Kabupaten Bekasi: Pelatihan Manajemen Keuangan Dan Pemasaran Ergo Nurpatria Kurniawan; Surya Bintarti; Andi Suhandi; Sri Wahyuningsih; Ari Mulyono Hadi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/v17x3096

Abstract

Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors.
Membangun Usaha Mikro Kecil Dan Menengah Kecamatan Kedung Waringin Kabupaten Bekasi: Pelatihan Manajemen Keuangan Dan Pemasaran Ergo Nurpatria Kurniawan; Surya Bintarti; Andi Suhandi; Sri Wahyuningsih; Ari Mulyono Hadi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/v17x3096

Abstract

Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors.
PENGARUH COMMUNAL ACTIVATION, CO-CREATION DAN CURRENCY TERHADAP REVISIT DENGAN MEDIASI COSTOMER JOURNEY DAN MODERASI CONVERSATION Handayani, Mahda Widi; Bintarti, Surya; Tanjung, Agustini; Heruwanto, Joni
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4211

Abstract

Pandemi COVID-19 pada awal tahun 2020 telah mengubah perilaku konsumen di Indonesia, mendorong pertumbuhan pesat bisnis e-commerce. Bukalapak, didirikan pada tahun 2010, telah berkembang menjadi platform all-commerce. Namun, data menunjukkan tingkat kunjungan ulang konsumen masih rendah, sehingga perlu upaya untuk meningkatkan minat kunjungan kembali. Consumer journey terbukti dipengaruhi oleh Communal activation (lokasi), Co-creation (produk), dan Currency (harga) secara simultan. Ada juga penelitian yang menyatakan bahwa kualitas pengalaman konsumen tidak berpengaruh terhadap revisit.Penelitian ini menguji 101 responden dan menggunakan program SmartPLS 0.3 dan SmartPLS 0.4 untuk analisis data. Hasilnya menunjukkan bahwa peran Communal Activation, Co-creation, dan Currency dapat menciptakan pengalaman konsumen yang positif. Namun, consumer journey belum mampu membantu communal activation dan co-creation meningkatkan presentase revisit, tetapi mampu meningkatkan revisit melalui currency. Selain itu, peran conversation juga mampu mendorong revisit.
Pengaruh Currency Dan Co-Creation Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction Milinia, Wanda; Bintarti, Surya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2542

Abstract

Modern lifestyle includes daily human habits that are in accordance with the demands of the times. Instant noodles have become an alternative food for the majority of the Indonesian population. PT Lemonilo Indonesia Sehat is a startup company based in West Jakarta. Lemonilo was founded by Shinta Nurfauzia (CEO and Founder), Ronald Wijaya (Co-CEO), and Johannes Ardiant (Chief Product & Technology) in 2015. On October 1, 2016, Lemonilo officially started with the concept of a healthy lifestyle. This is related to the observations of the founders regarding the availability of healthy food in the market at high prices. In addition to e-commerce, Lemonilo products can be purchased through a mobile application and in some supermarket and minimarket areas. Lemonilo is also present in 28 regions in Indonesia. The purpose of this research is to test the influence of currency and co-creation on customer loyalty mediated by customer satisfaction in healthy lemonilo instant noodles. This research was conducted within the boundaries of the Bekasi district community area with a sample of 107 respondents. The technique for taking respondents that uses a non-probability sampling population is purposive sampling. This research tests correlation and regression with the help of SmartPLS 3.2.9 which is used to test validity and reliability. The study indicates that the reliability test results using Cronbach’s Alpha or Composite Reliability show a value of 0.7, concluding that the tested variables are valid, allowing the continuation of structural model testing and potential further development into a thesis.
Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User Ä°nterface Moderation Bintarti, Surya; Pirdaus, Adam Ariansyah
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.5

Abstract

Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary between businesses and consumers. For instance, Traveloka, despite the tourism industry's impact in 2021, remains a key developer, facing the staycation trend for continued transaction growth amid competition. Established in 2012, Traveloka Holding Ltd has successfully secured the top position in the Top Brand Awards. This study, conducted with 111 respondents in the Bekasi Regency, one of the largest metropolis city in the Indonesian capital region, aims to examine the impact of Traveloka's co-creation, currency, communal activation, and conversation on customer loyalty. Customer journey serves as a mediator, while the user interface does not significantly moderate the relationship. The results indicate that each element of the 4C Mix Marketing 4.0 directly contributes to enhancing user loyalty to Traveloka, although the mediating role of the customer journey tends to be low.
Pengaruh 3C Marketing 4.0 Terhadap Revisit Dimediasi Consumer Journey serta Dimoderasi Conversation: Studi Kasus pada Konsumen Shopee di Wilayah Kabupaten Bekasi Surya Bintarti; Nadine Arofafi Atus Safina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2842

Abstract

Customer perception of experience quality, including direct interaction and environmental quality, is crucial. A positive consumer journey is vital for understanding consumer desires during shopping, influenced by communal activation, co-creation, and currency. There is research to suggest that consumer experience may not have a significant impact on revisit, suggesting other variables affect consumer journeys and revisits. This study examines Conversation's role in influencing consumer journeys and revisits. Data from 102 respondents were collected and tested, demonstrating the feasibility of analysis using SmartPLS 0.3 and 0.4. The respondent selection technique that uses non-probability sampling tends to use purposive sampling. This study concludes the following 1) The roles of communal activation, co-creation, and currency have not been able to help create a consumer journey for Shopee customers. 2) The mediating role of the consumer journey for communal activation, co-creation, and currency has not been able to make consumers revisit. 3) The role of conversation as a mediator for communal activation, co-creation, and currency on revisit with the mediation of the consumer journey has not been able to support revisits by Shopee customers.
Perception of repeat purchase intent on consumer satisfaction of junk food J.CO donuts & coffee and dunkin donuts Surya Bintarti; Ergo Nurpatria Kurniawan; Joni Heruwanto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sales promotion can play a role in strengthening the perceived value as a form of quality experience for consumer repurchase intentions for J.CO Donuts & Coffee brand products and also for Dunkin Donuts brand products, because the relationship between sales promotion can strengthen the relationship between perceived value to repurchase intent where attractive promos are given coupled with the taste value of J.CO Donuts & Coffee brand products and also good Dunkin Donuts It is likely to increase consumer intent to make repurchases. Sales promotion carried out can moderate the price set to encourage consumers to repurchase J.CO Donuts & Coffee brand products, this is because the price of J.CO Donuts & Coffee is in accordance with the quality of its bakery products and promotional activities delivered to consumers. However, this condition is not the same as the condition of Dunkin Donuts brand donut products where sales promotion does not have a direct role in repurchase intentions so that it cannot strengthen the price relationship with Dunkin Donuts consumer repurchase intentions, this is because some consumers do not always follow Dunkin Donuts product promos and the promos carried out are not always there.
PENGARUH CITRA MEREK, GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA Bintarti, Surya; Kurniawan, Ergo Nurpatria; Mardiputra, Ilham Muhammad; Kirono, Catur Sasi
Jurnal Pelita Ilmu Vol. 16 No. 02 (2022): JURNAL PELITA ILMU - Oktober 2022
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh citra merek, gaya hidup dan harga terhadap keputusan pembelian kopi Janji Jiwa. Metode pengambil menggunakan metode accidental sampling. Jumlah sample yang diambil penelitian ini berasal dari 94 responden yaitu orang yang pernah membeli produk kopi Janji Jiwa. Pengambilan data menggunakan google form data yang sudah terkumpul di uji ke validannya dengan uji validitas dan uji reabilitas, software Analisa data yaitu menggunakan SEM-PLS. Hasil kesimpulan dari penelitian ini Citra Merek kopi janji jiwa berpengaruh positif cukup kuat sebesar (61% ) terhadap keputusan pembelian kosumennya, Gaya Hidup secara tidak berpengaruh positf sebesar (12%) terhadap kepetusan pembelian konsumennya, Harga kopi janji jiwa berpenagaruh positif lemah sebesar (19%) terhadap keputusan pembelian konsumennya
CUSTOMER JOURNEY MEMEDIASI HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY YANG DIMODERASI USER INTERFACE Bintarti, Surya; Baldah, Nasrun; Melani, Syeila
Jurnal Pelita Ilmu Vol. 18 No. 02 (2024): JURNAL PELITA ILMU - Oktober 2024
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpi.v18i02.5534

Abstract

Penelitian ini bertujuan untuk menguji dan menjelaskan apakah Co-Creation, Currency, Communal Activation, dan Conversation yang ditawarkan oleh jasa layanan Trivago secara parsial berpengaruh terhadap Customer Loyalty melalui mediasi Customer Journey dan mediator User Interface. Metode pengambilan sampel dalam penelitian ini menggunakan Non-Probability Sampling yang bersifat purposive sampling menghasilkan perolehan data sebanyak 114 responden yang pernah menggukan jasa layanan Trivago dan kemudian dianalisa dengan bantuan Software SmartPLS 3.2.9. Penelitian ini memperoleh hasil yaitu 4C Marketing 4.0 secara parsial berpengaruh terhadap Customer loyalty, selanjutnya Customer Journey berperan positif dalam memediasi hubungan 4C Marketing 4.0 secara parsial terhadap Customer Loyalty, selanjutnya Customer Journey secara parsial berpengaruh terhadap Customer Loyalty dan Customer Journey yang dimoderasi User Interface berpengaruh terhadap Customer Loyalty
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Rendi Fajar Utama Edri Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani