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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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The Effect of Experience Quality on Customer Loyalty With Moderation Of Currency And The Role Of Conversation and Co-Creation on Vod Viu Customers In Bekasi District Salsabilla, Meisya; Bintarti, Surya; Kurniawan, Ergo Nurpatria; Tanjung, Agustini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5297

Abstract

This study aims to examine the relationship between Conversation and Co-Creation on Customer Loyalty through the mediation of Experience Quality moderated by Currency. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling method with Purposive technique. The population used in this study is people in Bekasi Regency, with a sample obtained of 114 customer respondents who subscribe to Viu VoD services. This study tests correlation and regression with the help of the SmartPLS 3.2.9 program which is used to test validity and reliability. The results showed that Conversation has a significant positive role on customer Experience Quality. Co-creation has a significant positive effect on customer Experience Quality. Conversation with moderation Currency has a negative role on customer Experience Quality. Co-creation with Currency moderation has a significant positive effect on the level of customer Experience Quality. Customer Experience Quality has a significant positive role on Customer Loyalty. Conversation through the mediation of Experience Quality has a negative influence on Customer Loyalty. Co-creation through the mediation of Experience Quality has a significant positive effect on Customer Loyalty.
Pengaruh Conversation Dan Co-Creation Terhadap Customer Loyalty Dengan Mediasi Experience Quality Dan Moderasi Currency Pada Pengguna Layanan Vod Vidio Di Kabupaten Bekasi Riana Ezra Savitry Is Handiani; Surya Bintarti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10365

Abstract

Since the Covid-19 pandemic arrived in Indonesia, all people have become accustomed to carrying out their activities from inside the house, one of which is watching films. Vidio is an online streaming service platform that provides various online videos such as films, sports broadcasts, original series and many more. The aim of this research is to test the effect customer loyalty to conversation, co-creation, currency and experience quality on the Vidio VoD application service. This research was conducted within the boundaries of the Bekasi Regency community area with a total of 114 respondents, namely users who have used Vidio. The sampling technique used isNonprobability sampling namely by method purposive sampling. This research tests correlation and regression with the help ofsoftware SmartPLS 3.0 is used to test validity and reliability. This research shows that: 1) Activities Conversation carried out by the serviceVideo on Demand Vidio is able to push the level Experience Quality consumer; 2) Co-Creation which is set by the serviceVideo on Demand Vidio is able to push the level Experience Quality consumer; 3) Activities Conversation What is done is able to moderate Currency on serviceVideo on Demand Vidio against the level Experience Quality consumer; 4) Co-Creation determined can moderate Currency on Vidio's Video on Demand service Experience Quality consumer; 5) Experience Quality what consumers feel about the service Video on Demand Vidio is able to push the level Customer Loyalty; 6) Activities Conversation that can be done to mediate Experience Quality on service Video on Demand Vidio against Customer Loyalty; 7) Co-Creation determined to be able to mediate Experience Quality on service Video on Demand Vidio against the level Customer Loyalty.
Customer Loyalty is Influenced by Experience Quality With Moderating Currency and Conversation and Co-Creation Roles Surya Bintarti; Inge Nur Oktavia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10450

Abstract

The COVID-19 virus in 2020 became an event that affected the world. The government restricts people's activities by closing the film industry, streaming services known as Video on demand (VOD) are increasing such as the WeTV application to watch movies online. The purpose of this study is to examine customer loyalty influenced by experience quality with moderation of currency and the role of conversation and co-creation in the WeTV application. Respondents of this study were 112 who had used the WeTV application in Bekasi Regency. Nonprobability sampling of this population with purposive method. Conversation is able to drive Experience quality; Co-creation is able to drive Experience quality; Conversation has not been able to moderate Currency on Experience quality; Co-creation is able to moderate Currency on Experience quality; Experience quality is able to drive Customer loyalty; Conversation has not been able to mediate Experience quality on Customer Loyalty; Co-creation is able to mediate Experience quality on Customer loyalty.
Tantangan Dan Peran Hukum UMKMKecamatan Kedung Waringin Dalam Bisnis Digital Ergo Nurpatria Kurniawan; Joni Heruwanta; Muh Ali Maskuri; Surya Bintarti; Taufiq Rachman
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.20

Abstract

Facing the current challenges and opportunities, of course UMKM must move dynamically and quickly in managing their business and understanding the legality of the law. Changes and shifts in digital tastes and culture have created economic disruption in many business sectors, although on the other hand they have created new business opportunities. The existence of UMKM within the framework of the national economy has a significant economic impact in providing economic contributions and driving the real sector and empowering the community. UMKM have to move from the conventional level (offline) to the digital level (online), because now it must be understood that the digital era is impossible to avoid. Yuswohadi, an expert, revealed that if they want to survive, UMKM must be able to optimize the benefits of digital development. The result of this community service program is that activities run smoothly, according to the schedule of events and it is recommended that there will be further training for Bekasi District UMKM.
Peningkatan Daya Tarik Wisata melalui Pemberdayaan UKM Kreatif dan Pelatihan Tour Leader serta Tour Guide di Kabupaten Bekasi Setyaningrum, Retno Purwani; Bintarti, Surya; Fatchan, Muhamad; Ekhsan, Muhamad
Lentera Pengabdian Vol. 3 No. 02 (2025): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v3i02.802

Abstract

Pariwisata merupakan komoditi non migas yang memiliki kontribusi bagi peningkatan ekonomi bagi negara. Berhasil tidaknya pariwisata tidak hanya tergantung pada potensi daerahnya, namun diperlukan support dari masyarakat dan pemerintah daerah. Demikian pula potensi wisata Kab.Bekasi, yang kaya akan wisata alam, bahkan saat ini menjadi salah satu pelopor dalam wisata industri di Indonesia. Wisata alam dan wisata industri di Kabupaten Bekasi tersebut jika dikelola dengan optimal, maka bukan hal yang tidak mungkin di waktu yang akan datang Kabupaten Bekasi akan mampu menjadi daerah tujuan wisata pada saatnya mampu memberikan kontribusi terhadap pembangunan daerah. Tujuan utama dari PKM ini adalah kerjasama antara dinas pariwisata dengan UKM ekonomi kreatif  dengan stimulus untuk belajar banyak mulai dari proses bagaimana mencapai kemandirian usahanya serta dinas pariwisata bekerjasama dengan Universitas Pelita Bangsa memberikan pelatihan tentang cara mendatangkan wisatawan dan tugas serta tanggung jawab tour leader dan tour guide di Kabupaten Bekasi. Metode yang digunakan dalam kegiatan ini adalah pelatihan langsung dan diskusi partisipatif yang melibatkan pelaku UMKM dan pemuda desa wisata di tiga kecamatan di Kabupaten Bekasi, dengan durasi kegiatan selama tiga hari. Hasil utama dari kegiatan ini menunjukkan peningkatan pengetahuan peserta tentang pemasaran pariwisata, peran tour guide, serta strategi menghadirkan wisatawan secara digital maupun konvensional. Luaran dari kegiatan ini berupa modul pelatihan, dokumentasi kegiatan, serta peningkatan jejaring kerjasama antara pemerintah daerah dan masyarakat pelaku wisata. Berhasil tidaknya pariwisata tidak hanya tergantung pada potensi daerahnya, namun diperlukan support dari masyarakat dan pemerintah daerah serta dunia pendidikan.
THE EFFECT OF PRODUCT QUALITY, PRODUCT VARIATION AND PROMOTION TOWARDS THE PURCHASE DECISION OF VIVA COSMETICS Rustianah; Surya Bintarti; Primaraga Sumantri Indra Wicaksana; Rita Sari
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.391 KB)

Abstract

This study aims to determine the influence of product quality, product variations and promotional activities on the purchasing decision of Viva Cosmetics. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, product variation and promotional activities and bound variables (Y) namely purchasing decisions measured using primary data from questionnaires. The population in this study were consumers who would buy and use Viva cosmetics by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that there was a positive and significant influence of product quality on the purchasing decision of Viva Cosmetics with a value of 38% (0.380). There was a positive and significant effect of product variation on purchasing decisions at Viva Cosmetics with a value of 48.2% (0.482). The promotion has no effect on purchasing decisions Viva Cosmetics by 9.3% (-0.093).
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON CUSTOMER LOYALTY OF MINERAL WATER IN AQUA BRAND PACKAGING Primaraga Sumantri Indra Wicaksana; Ergo Nurpatria Kurniawan; Surya Bintarti; Iis Indarti
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.554 KB)

Abstract

This study aims to determine the effect of product quality, brand image and price on customer loyalty of mineral water in Aqua brand packaging. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, brand image and price and bound variables (Y) namely customer loyalty measured using primary data from questionnaires. The population in this study were consumers who would buy and consuming Aqua brand bottled water by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that the quality of AQUA brand mineral water products has a weak positive effect (42%) on customer loyalty, the brand image on AQUA brand mineral water products also has a weak positive effect (48%) on customer loyalty and the price of AQUA brand mineral water products has a negative effect (-3%) on customer loyalty.
Tantangan Dan Peran Hukum UMKMKecamatan Kedung Waringin Dalam Bisnis Digital Ergo Nurpatria Kurniawan; Joni Heruwanta; Muh Ali Maskuri; Surya Bintarti; Taufiq Rachman
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.20

Abstract

Facing the current challenges and opportunities, of course UMKM must move dynamically and quickly in managing their business and understanding the legality of the law. Changes and shifts in digital tastes and culture have created economic disruption in many business sectors, although on the other hand they have created new business opportunities. The existence of UMKM within the framework of the national economy has a significant economic impact in providing economic contributions and driving the real sector and empowering the community. UMKM have to move from the conventional level (offline) to the digital level (online), because now it must be understood that the digital era is impossible to avoid. Yuswohadi, an expert, revealed that if they want to survive, UMKM must be able to optimize the benefits of digital development. The result of this community service program is that activities run smoothly, according to the schedule of events and it is recommended that there will be further training for Bekasi District UMKM.
Perfume Consumers' Experiental Quality Has The Potential To Moderate The Role Of Planned Behavior On Revisit Intention Ergo Nurpatria Kurniawan; Surya Bintarti; Sri Wahyuningsih; Ari Mulyono Hadi; Enur Hotimah
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/b5f2kj40

Abstract

This study aims to analyze the role of consumer behavior influenced by Subjective Norms, Attitudes and Behavioral Control on Revisit Intention, with Experiential Quality moderating on perfume products of Axe, Bellagio and Casablanca brands in Bekasi Regency. The perfume brands studied include Axe, Bellagio and Casablanca, which are included in this study is a quantitative type with a Non-Probability Sampling population using Purposive Sampling techniques to determine the respondents. Respondents who are part of the research population are consumers who use deodorant brands Axe, Bellagio and Casablanca. The data analysis technique used is regression analysis, with data processing using smartPls software. This study shows that subjective norms and consumer attitudes have a positive and significant effect on repurchase intentions, while behavioral control has no effect on revisit intentions. In addition, the moderating variable of experiential quality is able to strengthen the relationship between norms, attitudes, and revisit intention through consumers' positive experiences with the product.
Repurchase Intention of Halal Culinary Mie Gacoan: Experience Satisfaction with Site Image and Content Moderation Nur 'Aeni; Surya Bintarti; Salina; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/bgk52y04

Abstract

This study aims to analyze how Experience Satisfaction influences Revisit Intention, moderated by Site Image & Content among Generation Z consumers of Mie Gacoan. This study uses a quantitative approach with primary data sources. A total of 250 participants were selected as the sample using Purposive Sampling based on the Non-Probability Sampling method. The collected data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) statistical tool. The results of the study indicate that: 1) Experience Satisfaction has a positive and significant effect on Revisit Intention among Generation Z consumers of Mie Gacoan; 2) Site Image does not moderate the relationship between Experience Satisfaction and Revisit Intention among Generation Z consumers of Mie Gacoan; 3) Content also does not moderate the relationship between Site Image and Revisit Intention among Generation Z consumers of Mie Gacoan.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Edri, Rendi Fajar Utama Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani