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Consumer satisfaction in mediating perceived value and price towards revisit repurchase intention moderated by personal selling Briliantika Zahra; Surya Bintarti; Asral Asral
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.287

Abstract

Along with the times, many eastern people are accustomed to making bread as a staple food besides rice. This, in turn, makes the bakery business quite developed. Various well-known bakery business brands include BreadTalk. Based on the Top Brand Award, BreadTalk ranks second. BreadTalk offers a variety of attractive products to consumers so they can make repeat purchases. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. This research uses quantitative methods. The population in this study are BreadTalk consumers who live in the Bekasi Regency area. The sampling technique in this study was incidental with a sample size of 100 respondents, with research data analysis using the SmartPLS 4.0 program. Based on the results of testing, processing and data analysis that has been carried out previously on Consumer Satisfaction in Mediating Perceived Value and Price Against Repurchase Intentions moderated by Personal Selling (Study on BreadTalk Products in Bekasi Regency) using SmartPLS, it can be concluded as follows the perceived value of Holland Bakery brand products can encourage consumers to make repurchases, prices set on Breadtalk brand products can encourage consumers to make repurchases, the value felt by consumers on Breadtalk brand products causes satisfaction, so it can encourage repurchase, the price set by the manufacturer of the Breadtalk brand product causes satisfaction, so it can encourage repurchase, a high level of consumer satisfaction can encourage consumers to repurchase Breadtalk brand products, the perceived value of consumers on Breadtalk products affects repurchases by moderating personal selling and the price set by the manufacturer for Breadtalk brand products affects repurchases by moderating personal selling.
MENUJU UMKM CERDAS DAN BERKUALITAS DI UMKM CIKARANG SELATAN, KAB. BEKASI BERSAMA UNIVERSITAS PELITA BANGSA, KPP PRATAMA KAB.BEKASI DAN BRI KAB.BEKASI Retno Purwani Setyaningrum; Surya Bintarti; Fitri Rezeki; Anna Wulandari
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2022): Glow: Jurnal Pengabdian Kepada Masyarakat
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v2i2.83

Abstract

Kecamatan Cikarang Selatan berada di kawasan industri dan tergolong kecamatan yang maju, ternyata keadaan masyarakat di Kecamatan Cikarang Selatan sangat heterogen dan secara sosial ekonomi terdapat kesenjangan. Secara umum masalah dan kendala utama pada di Kecamatan Cikarang adalah taraf hidup yang beragam, karena ada kawasan perumahan real estate namun juga dikelilingi pemukiman sederhana dimana tingkat pengangguran yang tinggi hal ini disebabkan etos kerja dan peranan masyarakat yang kurang tertantang untuk lebih produktif, banyak anak putus sekolah tanpa memiliki keterampilan hidup, semakin bertambahnya anak muda yang terjerumus narkoba atau miras, serta masih adanya penduduk yang hidup miskin, dan cukup banyak penduduk yang menempati tanah yang relatif sempit sehingga rumah sebagai tempat tinggal sekaligus sebagai tempat usaha kurang dapat berkembang dengan baik. Sehingga diperlukan suatu kegiatan yang sesuai dengan kondisi masyarakat yang ada di Kecamatan Cikarang Selatan untuk meminimalisir masalah masalah sosial tersebut. Untuk itu beberapa dosen dari Universitas Pelita Bangsa tertarik untuk melakukan pengabdian masyarakat di Kecamatan Cikarang dengan melakukan pembinaan masyarakat untuk memberdayakan kemampuannya melalui membuat star up melalui UMKM di Kecamatan Cikarang Selatan. Langkah yang akan dilakukan adalah dengan mengadakan pelatihan kewirausahaan dan keterampilan bagi masyarakat baik anak-anak remaja dan ibu rumah tangga maupun pekerja yang terdampak PHK, agar mereka memiliki pengetahuan dan ketrampilan tertentu dalam kehidupan sehari-hari yang dapat meningkatkan nilai ekonomi mereka, dengan modal yang tidak terlalu besar [1]. Tingkat keberhasilan program kegiatan ini akan diukur dari: 1. Terwujudnya komunitas UMKM di Cikarang Selatan melalui terbentuknya Forum UMKM Cikarang Selatan 2. Di buatkan kelompok-kelompok UMKM sesuai dengan produk kerjanya seperti Fashion, Makanan dan Minuman serta Handycraft. Rencana kegiatan yang diusulkan adalah pelatihan legalitas UMKM bekerjasama dengan KPP Pratama Cikarang Selatan, dimana awal dari perijinan pelaku UMKM wajib memiliki NPWP, pelatihan digital marketing serta bekerjasama dengan BRI untuk pelatihan investasi bagi UMKM.
Quality Experience: Co-Creation and Excellent Service Juragan 99 Trans Bus Land Transportation Services With Currency Moderation Syarifah Munawaroh; Surya Bintarti; Taufiq Rachman; Joni Heruwanto; Muh. Ali Maskuri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.666

Abstract

Transportation can never be separated from one's daily life, such as going to school, office, market or other distant places. Transportation is divided into three namely, land, sea and air transportation. In Indonesia, land transportation is more widely used than air and sea transportation. Land transportation such as buses, private cars and trains. Bus is a means of land transportation that is ranked third most often used. This study aims to test product variations (co-creation) and service quality (service excellent) against the quality of experience (quality experience) with price (currency) as moderation. The number of respondents in this study was 108 respondents who had used Juragan 99 Trans Bus transportation services in the Bekasi Regency area. This population collection is non-probality sampling and the respondent retrieval technique is purposive sampling. This research was processed using regression techniques, where the processing used SmartPLS 3 software. This research proves 1) The variety of products (co-creation) offered by the Juragan 99 Trans Bus has an effect on the high quality of experience. 2) The quality of service (service excellent) offered by the Juragan 99 Trans Bus influences the high quality of experience (quality experience). 3) Product variations (co-creation) which are moderated by price (currency) influence the high quality of experience. 4) Quality of service (service excellent) which is moderated by price (currency) influences the high quality of experience (quality experience).
Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User İnterface Moderation Surya Bintarti; Adam Ariansyah Pirdaus
APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.5

Abstract

Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary between businesses and consumers. For instance, Traveloka, despite the tourism industry's impact in 2021, remains a key developer, facing the staycation trend for continued transaction growth amid competition. Established in 2012, Traveloka Holding Ltd has successfully secured the top position in the Top Brand Awards. This study, conducted with 111 respondents in the Bekasi Regency, one of the largest metropolis city in the Indonesian capital region, aims to examine the impact of Traveloka's co-creation, currency, communal activation, and conversation on customer loyalty. Customer journey serves as a mediator, while the user interface does not significantly moderate the relationship. The results indicate that each element of the 4C Mix Marketing 4.0 directly contributes to enhancing user loyalty to Traveloka, although the mediating role of the customer journey tends to be low.
PENGARUH CO-CREATION TERHADAP CUSTOMER LOYALITY YANG DIMODERASI OLEH CUSTOMER BEHAVIOR DAN EXPERIENCE QUALITY Fajar Diva Fratama; Surya Bintarti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13943

Abstract

Perkembangan zaman saat ini mengalami perubahan yang sangat signifikan diantaranya pada perubahan gaya hidup yang mempengaruhi pola konsumsi masyarakat. Salah satu dari perubahan itu adalah munculnya produk mie instan sebagai makanan subtitusi nasi. Penelitian ini bertujuan untuk menguji serta mengetahui apakah co-creation memiliki pengaruh secara parsial terhadap customer loyality pada konsumen Mie Instan Cup ABC. Selanjutnya, penelitian ini bertujuan untuk menguji serta mengetahui apakah co-creation berpengaruh terhadap customer loyality dengan mediator customer behavior dan experience quality pada konsumen Mie Instan Cup ABC. Metode pengambilan sample yang diterapkan dalam penelitian ini adalah nonprobability sampling, Sebanyak 112 responden berusia 17-45 tahun di Kabupaten Bekasi menjadi sampel penelitian. Proses menganalisis data, penelitian ini menggunakan Stuctural Equation Model (SEM), dengan dukungan program SmartPLS 3.0.
HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI CUSTOMER JOURNEY DAN MODERASI USER INTERFACE (Study Kasus Pada Pelanggan Pengguna OTA Pegi-Pegi di Kab. Bekasi) Surya Bintarti; Indah Ramadhaniah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13944

Abstract

This research examines the influence of co-creation, currency, communal activation, and conversation on the consumer journey at Pegipegi. Apart from that, it also examines whether these factors influence customer loyalty with the customer journey as a mediator. Next, this research examines whether these factors also influence customer loyalty with the customer journey as a mediator, and the user interface as a moderator. The sampling method used was purposive sampling with 104 respondents aged 17-45 years in Bekasi Regency. Data were analyzed using Structural Equation Model (SEM) through the SmartPLS 3.0 program to test the validity and reliability of the instrument, evaluate model suitability, and explore relationships within the proposed theoretical framework
PENGARUH PERSEPSI DAN PREFERENSI MASYARAKAT TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN SYARIAH DI KABUPATEN BEKASI Aryandhana, Dea; Bintarti, Surya; Hidayatullah, Refangi
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 6 No. 02 (2021): JESPB Edisi Oktober 2021
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v6i02.247

Abstract

The development of the sharia economy is now increasing, which can be seen from the increasing number of sharia financial institutions and sharia business institutions. This has an impact on people's understanding of interest and capital whose results have been determined in advance (predetermined return) which is usury which is prohibited by Islamic sharia. This positive trend in Sharia mortgages is also reflected in the results of the rumah.com Consumer Sentiment Study H2 2020 survey, where there was an increase in consumer preferences for choosing Sharia mortgages to 35% of respondents at the beginning of the second semester of 2020 from 29% of respondents in the first semester of 2020. On the other hand, conventional mortgage enthusiasts have decreased from 37% compared to the first semester of 2020. Sharia mortgages are the preference of rumah.com Consumer Sentiment Study H2 2020 respondents with the main reason being the certainty of the amount of monthly installments (fixed rate) stated by 74% of respondents. This means that the majority of people's considerations choose sharia mortgages because of economic considerations.Based on the results of research on the effect of public perceptions and preferences on purchasing decisions for sharia housing in Bekasi Regency, it can be concluded that: first, public perceptions as consumers have a moderate positive effect (35%) on the level of purchasing decisions. The low role of this perception is due to many consumer perceptions that do not match consumer experience, and when consumers decide to buy sharia products, the budget funds that must be spent are larger than buying a house with a conventional concept. Second, the public's preference as a consumer has a fairly strong significant effect (65%) on the level of purchasing decisions. The role of preference is quite strong because of the knowledge or information that people understand is that Islamic housing is always better than conventional housing.
Pelatihan Digital Marketing Pada Unit Produksi Di SMK Boedi Luhur Permana, Indra; Bintarti, Surya; Rachmawati Afandi, Dian
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 1 No. 2 (2023): Desember 2023
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v1i2.55

Abstract

Artikel pengabdian masyarakat ini membahas tentang proses kegiatan pelatihan digital marketing di SMK Boedi Luhur. Pelaksanaan kegiatan Pelatihan Digital Marketing Unit Produksi di SMK Boedi Luhur ini dihadiri 20 (dua puluh) siswa/i sebagai peserta, bertempat di SMK Boedi Luhur Multimedia. Tema yang di usung dalam pelatihan ini adalah “Semua Bisa Digital Marketing”. Metode yang digunakan dalam pelatihan ini adalah pertama Persiapan dan Sosialisasi, yaitu dengan pemberian materi oleh pembicara, kedua Pelatihan dan Pendampingan yaitu dengan di bentuknya Forum Group Discussion dan ketiga adalah Evaluasi. Hasil dari pelatihan ini adalah bahwa pengetahuan, pemahaman dan praktik dari peserta pelatihan mengenai digital marketing semakin meningkat. Selain itu pemateri juga memberikan usulan yang sangat potensial untuk perkembangan Unit Produksi di SMK Boedi Luhur Multimedia yaitu model ekspansi bisnis dengan membuat konten kreatif di akun media sosial, yang didalamnya untuk mengedukasi calon pembeli melalui konten kreatif yang bertujuan agar calon pembeli menemukan solusi atas kebutuhannya melalui produk yang disediakan oleh Unit Produksi yang ada di SMK Boedi Luhur Multimedia, tentunya dengan menyesuaikan kebutuhan pasar yang hendak ditargetkan. Pembicara juga memberikan saran untuk menjalankan praktik edukasi dan bisnis dengan berkelanjutan melalui pembukaan kelas dan pelatihan untuk membuat website, membuat sablon dan cara menciptakan media promosi dan sosialisasi untuk desain banner melalui pelatihan desain grafis. Sehingga seluruh aspek dan sumber daya Unit Produksi dapat berfungsi dengan optimal agar sosialisasi produk dan jasa ke semua pihak dapat tersampaikan. Termasuk dengan melibatkan masyarakat, pemerintah, swasta, pengusaha dan para profesional lainnya.
Pembangunan Sentra Kreasi Desa (SKD) Sebagai Wadah Aspirasi Menuju Desa Sukasejati yang Sehat dan Sejahtera Kurniawan, Ergo Nurpatria; Heruwanto, Joni; Bintarti, Surya
Jurnal Pengabdian Pelitabangsa Vol. 4 No. 2 (2023): Jurnal Pengabdian Pelitabangsa Oktober 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rendahnya prosentase jumlah penduduk yang bekerja sebagai karyawan pabrik bukan disebabkan oleh sektor industri yang tidak bisa menyerap tenaga kerja dari Desa Sukasejati Namun lebih disebabkan oleh rendahnya etos kerja dari penduduk setempat, biasanya mereka tidak bertahan lama bekerja di pabrik dan keluar tanpa ada pekerjaan yang jelas. Sebagai dampaknya terdapat kesenjangan sosial ekonomi antara penduduk setempat dengan warga pendatang. Di sisi lain di Desa Sukasejati ditemukan pula usaha budidaya tanaman hidroponik. Namun usaha-usaha tersebut belum dikelola dengan baik, bahkan green house untuk hidroponik pun mangkrak, sehingga usaha-usaha ini pun terkesan tidak banyak memberikan kontribusi terhadap perekonomian masyarakat. Sebuah konsep yang dirancang oleh tim PkM Dosen untuk dapat diterapkan dan dikembangkan agar dapat menjawab semua permasalahan yang muncul di Desa Sukasejati adalah “Pembangunan Sentra Kreasi Desa (SKD) Sebagai Wadah Aspirasi Menuju Desa Sukasejati Yang Sehat Dan Sejahtera”. Konsep ini dianggap tepat untuk memberikan solusi atas permasalahan desa tersebut karena dapat meningkatkan kesejahteraan ekonomi, sosial masyarakat setempat serta dapat meningkatkan citra desa sebagai desa yang sehat, sejahtera dan religius. Tim Pengabdian Kepada Masyarakat menggandeng mitra BUMDES setempat agar upaya yang dilakukan dalam Pengabdian Kepada Masyarakat ini dapat bersinergi dengan salah satu fungsi dari BUMDES tersebut yang mana diketahui bahwa BUMDES adalah Badan Usaha Milik Desa yang memiliki fungsi kerja antara lain untuk pemberdayaan masyarakat dalam peningkatan ekonomi desa, sehingga permasalahan yang ada bisa teratasi dengan optimalisasi potensi lokal karena semua warga desa dapat berpartisipasi aktif dalam perannya untuk optimalisasi di bidang pendidikan, lingkungan, enterpreneur, dan keagamaan secara berkelanjutan, dengan konsep yang ditawarkan ini dicita-citakan untuk terciptanya enterpreneur yang berpendidikan dan religius.
QUALITY OF EXPERIENCE IN MODERATE LIFESTYLE, BRAND AWARENESS AND QUALITY OF TASTE ON REPURCHASE INTENTION Amelia, Riska; Bintarti, Surya
Dynamic Management Journal Vol 7, No 3 (2023): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i3.8712

Abstract

This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Edri, Rendi Fajar Utama Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani