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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Sales Promotion Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Produk J.CO Donuts & Coffee Dias Harum Suryani; Surya Bintarti; Joni Heruwanto
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2894

Abstract

The current generation prefers sweet foods, one of which is donuts which are easy to find in malls. Various kinds of donut shops spread across Indonesia, sales of J.CO Donuts & Coffee always occupy the first position based on Top Brand Award data. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by sales promotion. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1) Perceived value can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 2) The set price does not encourage consumers to repurchase J.CO Donuts & Coffee brand products. 3) The perceived value of J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase the product J.CO Donuts & Coffee brand. 4) The price set by the producer for J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase. 5) A high level of consumer satisfaction can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 6) Sales Promotion can moderate the perceived value to encourage consumers to repurchase J.CO Donuts & Coffee brand products. 7) Sales promotion can moderate the set price to encourage consumers to repurchase J.CO Donuts & Coffee brand products.
Personal Selling Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Holland Bakery Annisa Luthfiyah; Surya Bintarti; Muhamad Ali Maskuri
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2895

Abstract

The current business in Indonesia, especially in the food sector, has grown rapidly over time. Based on environmental phenomena, bread is one of the favorite foods to replace rice. The millennial generation tends to want to try everything they see on the internet, for example, one of which is food. Various kinds of bakeries spread across Indonesia, sales of Holland Bakery always occupy the third position. Holland Bakery offers a variety of interesting products to consumers. This study aims to examine the relationship between perceived value and price on repurchase intentions through consumer mediation moderated by personal selling. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1. The perceived value of Holland Bakery products can encourage consumers to repurchase Holland Bakery bakery products. 2. Prices set for Holland Bakery products can encourage consumers to repurchase. 3. The value felt by consumers for Holland Bakery products creates a feeling of satisfaction, so that it can encourage repurchasing. 4. The price set by the producer for Holland Bakery products creates a feeling of satisfaction, so that it can encourage repurchasing. 5. A high level of consumer satisfaction can encourage consumers to repurchase Holland Bakery products. 6. Personal selling has a direct role on customer repurchase intentions Holland Bakery. 7. Personal selling can play a role in strengthening the price of Holland Bakery consumer repurchase intentions.
Peran Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit dengan Moderasi Kualitas Pengalaman Wini Nur Kusti’ah; Surya Bintarti; Ergo Nurpatria Kurniawan
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2896

Abstract

This study aims to examine the relationship between the influence of lifestyle, brand awareness, taste quality on repurchase intention which is moderated by the quality of experience. Bekasi. So the collection of this population is non-probability sampling and the technique of taking respondents is purposive. Purposive sampling can be understood as a sampling technique with certain considerations. Research was processed using a regression technique, which was processed using SmartPLS. 1) Lifestyle of consumers of Prima mineral water products will encourage repurchase intention, 2) Brand awareness of Prima mineral water products does not support repurchase intention, 3) Quality of consumer taste of Prima mineral water products supports repurchase interest, 4) Quality of experience performs the role of moderating lifestyle on, 5) Quality of experience performs the role of moderating brand awareness on repurchase intention, 6) Quality of experience performs the role of moderating the role of taste quality on purchase intention.
Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek, dan Kualitas Rasa Produk terhadap Niat Beli Ulang Konsumen Air Mineral Ades Ajeng Diah Putri Anggraini; Surya Bintarti
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2897

Abstract

The purpose of this study was to examine the quality of experience in moderating lifestyle, brand awareness and product taste quality on consumer repurchase intentions for ADES mineral water products. This research was conducted with the boundaries of the Bekasi district community as a population. This research was conducted using quantitative methods. The population in this study was everyone who had bought or consumed ADES mineral water products, so that the nature of the population in this study was non-probability sampling with purposive sampling as the respondent. The number of samples collected was 73 respondents. The collected data was processed using the regression test technique which was processed with the SmartPLS 4.0 application. The results of this study show 1) Consumers who buy Ades brand products feel that Ades mineral water products are in accordance with their lifestyle to meet their needs and maintain health. 2) Brand awareness supports customers to make repeat purchases. 3) Ades products have guaranteed quality so as to encourage customer interest to repurchase Ades mineral water products. 4) The quality of customer experience encourages consumers to repurchase the Ades brand mineral water. 5) The quality of experience can moderate brand awareness of the intention to repurchase Ades mineral water. 6) The quality of experience can moderate the quality of Ades mineral water products so as to support consumers buying back Ades mineral water. This shows that the higher the quality of Ades water products will lead to customer satisfaction which will encourage repurchasing. Lifestyle, brand awareness, and product taste quality on Repurchase Intentions for Ades products is stated to have a positive and significant effect.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SMARTPHONE ADVAN DI CIKARANG, BEKASI TAHUN 2019 Wiji Safitri; Surya Bintarti; Roy Adam Kafabih
Jurnal Bisnis, Manajemen & Ekonomi Vol. 17 No. 2 (2019): Jurnal Bisnis Manajemen & Ekonomi
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.79 KB)

Abstract

Kebutuhan komunikasi pada perkembangan dunia modern dan globalisasi saat ini adalah hal yang sangat penting bagi masyarakat. Salah satu Smartphone yang ikut andil dalam dunia komunikasi adalah Advan yang merupakan merek lokal. Dalam beberapa kuartal, market share Advan mengalami penurunan sebesar 3%, dari kuartal kedua 2017 ke kuartal kedua 2018. Menurut data, Citra merek Advan tidak masuk ke dalam Top Brand Index tahun 2018, kemudian dari segi kualitas dan harga apabila dibandingkan dengan kompetitor sejenis, tidak masuk dalam daftar smartphone dengan kualitas terbaik dan harga murah. Selain itu, penjulan smartphone Advan turun pada tahun 2018. Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi konsumen dalam membeli Advan khususnya untuk Citra Merek, Kualitas Produk, dan Harga. Pendekatan yang dilakukan adalah dengan menggunakan teori Keputusan pembelian, Citra Merek, Kualitas Produk, dan Harga. Penelitian ini merupakan penelitian kausal komparatif dengan jenis penelitian verifikatif. Populasi dalam penelitian ini adalah semua orang yang memakai smartphone Advan di Cikarang Bekasi. Penentuan jumlah sampel dengan rumus Cochran sehingga diperoleh sampel sejumlah 96 responden. Data disebarkan dengan menggunakan kuesioner. Teknik sampling yang dipergunakan adalah nonprobability sampling
FACTORS INFLUENCING NIVEA FACE WASH PURCHASING DECISION IN CIKARANG Primaraga Sumantri Indra Wicaksana; Surya Bintarti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study intends to find out what factors can influence consumer decisions to buy Nivea face wash soap in Cikarang. Quantitative research is the method used. Nonprobability sampling with accidental sampling methodology is a sampling technique with a sample size of 100 people. The general public in South Cikarang who use Nivea facial cleansing soap are the research samples. SPSS software version 25 was used in this investigation. The analytical approach used includes the normality test, multiple regression, t test, and the coefficient of determination. Based on all of the above tests regarding the effect of brand image on purchasing decisions, the results obtained are sig greater than 0.05, namely 0.157, and the t-count value is 1.426 with t-table less than 1.660, this indicates that this has a negative impact on the brand image but not significant to the purchase decision. Based on all the tests that have been carried out above concerning the effect of product quality on purchasing decisions, it can be seen from the research findings that there is a significant positive effect on product quality and the sig value of 0.001 is less than 0.05 and that the calculated t value is 3.557 with t table 1.660 . Based on all the tests that have been carried out to determine the effect of price on purchasing decisions, it is clear from the findings of this study that there is a positive and significant price effect on the decision. The calculated t value is 5.720 with t table 1.660, and the sig value of 0.000 is less than 0.05.
Experience quality in moderating lifestyle, brand awareness and taste quality on repurchase Febrianti Febrianti; Surya Bintarti; Iin Masriah
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.283

Abstract

As a result of the COVID-19 pandemic, a person's lifestyle has undergone many changes, and continues to develop with a healthy lifestyle during the pre-pandemic era as it is today. The end of the Covid-19 pandemic has had a positive impact on healthy lifestyle habits in the lives of every individual in society. Healthy living habits by consuming nutritious food and balanced drinking water according to the body's needs play an important role in fulfilling a healthy lifestyle pattern. Drinking water is a fundamental basic need for humans, this problem is the reason for the emergence of many companies that contribute to the production of practical bottled drinking water. This study aims to examine the quality of experience in moderating consumer lifestyle, brand awareness, and taste quality on consumer repurchase decisions. The number of respondents in this study were 100 respondents who had purchased or consumed Pristine 8.6+ mineral water in the Bekasi Regency area. The collection of the population in this study is non-probability sampling and the sampling technique for respondents is purposive. This research method uses quantitative methods. This research was processed using a regression technique, which was processed using SmartPLS Software.This study proves that lifestyle and brand awareness have a positive and significant effect on Repurchase while taste quality has a negative and insignificant effect on Repurchase. Experience quality in moderating brand awareness lifestyle and taste quality on Repurchase of Pristine8,6+ products has no effect on Repurchase so it has a negative and insignificant effect.
Experience quality in moderating lifestyle, brand awareness and taste quality on cleo consumer revisits Dewi Sartikah; Surya Bintarti; Ilham Muhammad Mardiputra
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.284

Abstract

People must adopt a healthier lifestyle after the pandemic, one of which is by drinking mineral water regularly. In Indonesia, there are many brands of bottled drinking water, these five are the most well-known among the public, namely Aqua, Le Mineral, Ades, Cleo and Club. Cleo is bottled water that stands earlier than Le mineral, this is very interesting to analyze. This study aims to examine addiction between lifestyle, brand awareness, and taste quality on repurchase intention moderated by experience quality. The number of respondents in this study were 102 respondents who had purchased or consumed Cleo mineral water in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, which was processed using SmartPLS Software. This research proves 1) Customers who buy Cleo brand products feel that their lifestyle is in accordance with the Cleo brand product so that they have repurchase intentions. 2) The higher consumer awareness of the CLEO product brand, the higher the intention to repurchase again. 3) Cleo's products have high quality so that the quality of taste can affect repurchase intentions. 4) The quality of experience acts as a moderator predictor so it cannot moderate lifestyle on repurchase intention. 5) The quality of experience can moderate brand awareness on repurchase intentions. 6) Experience quality acts as a moderator predictor so it cannot moderate taste quality on repurchase intention.
The moderation role of sales promotion on perspected value and price on repurchase intention by mediation of dunkin donat customer satisfaction Sulasri Bintang Kerti; Surya Bintarti; Sri Wahyuningsih
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.285

Abstract

Western culture has entered Indonesia, not only in clothing and fashion, but in all areas including food. Rice which is the main food of Indonesian people has now been replaced with wheat. This study aims to examine and find the relationship between perceived value and price on repurchase intention through mediation of consumer satisfaction moderated by sales promotions. The number of respondents in this study amounted to 104 respondents with the characteristics of respondents who had consumed and purchased Dunkin Donuts in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, which was processed using SmartPLS 4 Software. This research proves: 1) The perceived value of Dunkin Donuts consumers can encourage repurchase intentions on Dunkin Donuts products. 2) Pricing of Dunkin Donuts products cannot encourage consumers to repurchase. 3) Dunkin Donuts consumer satisfaction can mediate perceived value to encourage consumers to repurchase. 4) Consumer satisfaction is sufficient to mediate the prices set for Dunkin Donuts products on the repurchase intention of Dunkin Donuts consumers. 5) A high level of consumer satisfaction can encourage consumer intentions to repurchase. 6) Sales promotion can play a role in strengthening the perceived value of Dunkin Donuts consumers' repurchase intention. 7) Sales promotion has a direct role on repurchase intention so that it cannot strengthen the price relationship on repurchase intention.
Revisit: Lifestyle of brand awareness and taste quality with moderation of experience quaity Puput Albahiyah; Surya Bintarti; Taufiq Rachman
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.286

Abstract

This study reviews Revisit: Lifestyle Brand Awareness and Taste Quality with Moderation of Experience Quality in Bekasi Regency Area. This study aims to illustrate the existence of a lifestyle by drinking nestle pure life mineral water that is good for health and for a quality of brand awareness. Nestle pure life mineral water which is industrialized in Indonesia was established in 1985 with PT. Akasha Wira International Tbk. with the presence of mineral water in hygienic and instant packaging, it is easy to carry anywhere that is in great demand and is believed to have healthy water quality and feels light to drink. This study used quantitative methods with primary data collected by isendental sampling techniques or proposive sampling with the distribution of questionnaires through google forms and non-probality sumpling population types that had more then 100 respondents who met the criteria. Has six hypotheses formulated one of them has one that is not significant and tested regression analysis which is processed using test instruments with the help of pls software that produces validity and reliability with decent results.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Edri, Rendi Fajar Utama Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani