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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Glow: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Perception of repeat purchase intent on consumer satisfaction of junk food J.CO donuts & coffee and dunkin donuts Surya Bintarti; Ergo Nurpatria Kurniawan; Joni Heruwanto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Sales promotion can play a role in strengthening the perceived value as a form of quality experience for consumer repurchase intentions for J.CO Donuts & Coffee brand products and also for Dunkin Donuts brand products, because the relationship between sales promotion can strengthen the relationship between perceived value to repurchase intent where attractive promos are given coupled with the taste value of J.CO Donuts & Coffee brand products and also good Dunkin Donuts It is likely to increase consumer intent to make repurchases. Sales promotion carried out can moderate the price set to encourage consumers to repurchase J.CO Donuts & Coffee brand products, this is because the price of J.CO Donuts & Coffee is in accordance with the quality of its bakery products and promotional activities delivered to consumers. However, this condition is not the same as the condition of Dunkin Donuts brand donut products where sales promotion does not have a direct role in repurchase intentions so that it cannot strengthen the price relationship with Dunkin Donuts consumer repurchase intentions, this is because some consumers do not always follow Dunkin Donuts product promos and the promos carried out are not always there.
PENGARUH CITRA MEREK, GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA Bintarti, Surya; Kurniawan, Ergo Nurpatria; Mardiputra, Ilham Muhammad; Kirono, Catur Sasi
Jurnal Pelita Ilmu Vol. 16 No. 02 (2022): JURNAL PELITA ILMU - Oktober 2022
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh citra merek, gaya hidup dan harga terhadap keputusan pembelian kopi Janji Jiwa. Metode pengambil menggunakan metode accidental sampling. Jumlah sample yang diambil penelitian ini berasal dari 94 responden yaitu orang yang pernah membeli produk kopi Janji Jiwa. Pengambilan data menggunakan google form data yang sudah terkumpul di uji ke validannya dengan uji validitas dan uji reabilitas, software Analisa data yaitu menggunakan SEM-PLS. Hasil kesimpulan dari penelitian ini Citra Merek kopi janji jiwa berpengaruh positif cukup kuat sebesar (61% ) terhadap keputusan pembelian kosumennya, Gaya Hidup secara tidak berpengaruh positf sebesar (12%) terhadap kepetusan pembelian konsumennya, Harga kopi janji jiwa berpenagaruh positif lemah sebesar (19%) terhadap keputusan pembelian konsumennya
CUSTOMER JOURNEY MEMEDIASI HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY YANG DIMODERASI USER INTERFACE Bintarti, Surya; Baldah, Nasrun; Melani, Syeila
Jurnal Pelita Ilmu Vol. 18 No. 02 (2024): JURNAL PELITA ILMU - Oktober 2024
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpi.v18i02.5534

Abstract

Penelitian ini bertujuan untuk menguji dan menjelaskan apakah Co-Creation, Currency, Communal Activation, dan Conversation yang ditawarkan oleh jasa layanan Trivago secara parsial berpengaruh terhadap Customer Loyalty melalui mediasi Customer Journey dan mediator User Interface. Metode pengambilan sampel dalam penelitian ini menggunakan Non-Probability Sampling yang bersifat purposive sampling menghasilkan perolehan data sebanyak 114 responden yang pernah menggukan jasa layanan Trivago dan kemudian dianalisa dengan bantuan Software SmartPLS 3.2.9. Penelitian ini memperoleh hasil yaitu 4C Marketing 4.0 secara parsial berpengaruh terhadap Customer loyalty, selanjutnya Customer Journey berperan positif dalam memediasi hubungan 4C Marketing 4.0 secara parsial terhadap Customer Loyalty, selanjutnya Customer Journey secara parsial berpengaruh terhadap Customer Loyalty dan Customer Journey yang dimoderasi User Interface berpengaruh terhadap Customer Loyalty
Pengaruh Currency Dan Co-Creation Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction Milinia, Wanda; Bintarti, Surya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2542

Abstract

Modern lifestyle includes daily human habits that are in accordance with the demands of the times. Instant noodles have become an alternative food for the majority of the Indonesian population. PT Lemonilo Indonesia Sehat is a startup company based in West Jakarta. Lemonilo was founded by Shinta Nurfauzia (CEO and Founder), Ronald Wijaya (Co-CEO), and Johannes Ardiant (Chief Product & Technology) in 2015. On October 1, 2016, Lemonilo officially started with the concept of a healthy lifestyle. This is related to the observations of the founders regarding the availability of healthy food in the market at high prices. In addition to e-commerce, Lemonilo products can be purchased through a mobile application and in some supermarket and minimarket areas. Lemonilo is also present in 28 regions in Indonesia. The purpose of this research is to test the influence of currency and co-creation on customer loyalty mediated by customer satisfaction in healthy lemonilo instant noodles. This research was conducted within the boundaries of the Bekasi district community area with a sample of 107 respondents. The technique for taking respondents that uses a non-probability sampling population is purposive sampling. This research tests correlation and regression with the help of SmartPLS 3.2.9 which is used to test validity and reliability. The study indicates that the reliability test results using Cronbach’s Alpha or Composite Reliability show a value of 0.7, concluding that the tested variables are valid, allowing the continuation of structural model testing and potential further development into a thesis.
Currency Moderates Quality Experience Influenced by Co-Creation and Excellent Service at Sinar Jaya Bus Transportation Services Bintarti, Surya; Krisanti, Sheila Ramadhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5018

Abstract

Transportation is a major need in the community's economy. The role of transportation has a very positive impact on regional economic development as a whole, especially in relations between organizations. Realizing the importance of transportation, several parties have decided to open transportation service companies that aim to help the community and make transportation a business sector. The quality of customer experience has become an important concept in consumer behavior research. The conceptualization of experience quality includes visitors' affective responses to the psychological benefits they want from their visiting experience. This growth is influenced by several 7p factors, namely promotion, physical, place, people, and price. This research shows the influence or role of other variables outside of product variation and service quality on the quality of experience, namely price. This research aims to test and explain whether Co-Creation and Excellent Service offered by Sinar Jaya bus transportation services have an effect on Quality Experience with Currency as Moderation. The sampling method in this research used Non-Probability Sampling which is purposive sampling, resulting in the acquisition of data from 103 respondents who had used the Sinar Jaya Bus Transportation Service and then a feasibility test was carried out using the help of the SmartPLS 3.2.9 Program through a validity test, discriminant validity test, and reliability test. The results of data feasibility testing obtained convergence validity, discriminant validity, and reliability values ​​> 0.7 so that this research could be declared valid.
Personal Selling Moderating Values and Price on Revisit by Mediating Customers’ Satisfaction Bintarti, Surya; Nur'aeni, Nur'aeni; Permana, Indra; Nurpatria, Ergo
Interdisciplinary Social Studies Vol. 2 No. 10 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i10.507

Abstract

Background: Millennials tend to want to try everything they see on the internet, characters who like to try and be expressive as an example of one of them are food, this of course affects the lifestyle of the millennial generation. Various kinds of bakeries spread across Indonesia, sales of Holland Bakery always occupy the third position. Holland Bakery offers a variety of interesting products to consumers. Aim: This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. Methods: This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 consumer respondents who consumed Holland Bakery. This research data analysis fully uses SmartPLS 4.0. Findings: Personal selling can play a role in strengthening the perceived value of consumer repurchase intentions of Sari Roti and BreadTalk brand bread , but not so for Holland Bakery brand products that personal selling has a direct role on repurchase intention. Personal selling can play a role in strengthening the price of consumer repurchase intentions of Holland Bakery and BreadTalk brand bread, but not so for Sari Roti brand products that personal selling has a direct role on repurchase intention.
PENGARUH CO-CREATION TERHADAP CUSTOMER LOYALITY YANG DIMODERASI OLEH CUSTOMER BEHAVIOR DAN EXPERIENCE QUALITY Fratama, Fajar Diva; Bintarti, Surya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13943

Abstract

Perkembangan zaman saat ini mengalami perubahan yang sangat signifikan diantaranya pada perubahan gaya hidup yang mempengaruhi pola konsumsi masyarakat. Salah satu dari perubahan itu adalah munculnya produk mie instan sebagai makanan subtitusi nasi. Penelitian ini bertujuan untuk menguji serta mengetahui apakah co-creation memiliki pengaruh secara parsial terhadap customer loyality pada konsumen Mie Instan Cup ABC. Selanjutnya, penelitian ini bertujuan untuk menguji serta mengetahui apakah co-creation berpengaruh terhadap customer loyality dengan mediator customer behavior dan experience quality pada konsumen Mie Instan Cup ABC. Metode pengambilan sample yang diterapkan dalam penelitian ini adalah nonprobability sampling, Sebanyak 112 responden berusia 17-45 tahun di Kabupaten Bekasi menjadi sampel penelitian. Proses menganalisis data, penelitian ini menggunakan Stuctural Equation Model (SEM), dengan dukungan program SmartPLS 3.0.
HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI CUSTOMER JOURNEY DAN MODERASI USER INTERFACE (Study Kasus Pada Pelanggan Pengguna OTA Pegi-Pegi di Kab. Bekasi) Bintarti, Surya; Ramadhaniah, Indah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13944

Abstract

This research examines the influence of co-creation, currency, communal activation, and conversation on the consumer journey at Pegipegi. Apart from that, it also examines whether these factors influence customer loyalty with the customer journey as a mediator. Next, this research examines whether these factors also influence customer loyalty with the customer journey as a mediator, and the user interface as a moderator. The sampling method used was purposive sampling with 104 respondents aged 17-45 years in Bekasi Regency. Data were analyzed using Structural Equation Model (SEM) through the SmartPLS 3.0 program to test the validity and reliability of the instrument, evaluate model suitability, and explore relationships within the proposed theoretical framework
Pelatihan Pengembangan Konsep Produk/ Karya dan Usaha Kreatif dalam Rangka Meningkatkan Omzet Penjualan Produknya: Pelatihan Pengembangan Konsep Produk/ Karya dan Usaha Kreatif dalam Rangka Meningkatkan Omzet Penjualan Produknya Setyaningrum, Retno Purwani; Bintarti, Surya; Nur’aeni, Nur’aeni; Fatchan, Muhamad
Universal Raharja Community (URNITY Journal) Vol. 4 No. 2 (2024): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/urnity.v4i2.3184

Abstract

Di Indonesia, bidang ekonomi kreatif ini diketahui sudah dikembangkan sejak tahun 2006 pada masa pemerintahan Presiden Susilo Bambang Yudhoyono. Hal tersebut kemudian terus berlanjut hingga saat ini di Indonesia (Madani, 2024). Salah satu yang perlu diperhatikan oleh UKM adalah kreativitas, sehingga konsep ekonomi kreatif, membutuhkan perhatian yang sangat ini menjadi salah satu yang perlu di fokuskan oleh UMKM. Bidang ekonomi kreatif yang menjadi perhatian pokok oleh seorang kreator dan inovator. Hadirnya ekonomi kreatif tidak hanya berpengaruh terhadap perkembangan inovasi dan segi kreativitas masyarakat saja, namun juga menjadi pembuka jalan untuk lapangan pekerjaan baru. Secara sederhana ekonomi kreatif merupakan pengembangan konsep ekonomi dengan penekanan pada kreativitas. Kreatifitas disini tidak hanya produksi saja, melainkan juga mencakup dalam pengunaan bahan baku, teknologi bahkan dalam etika bisnis juga perlu dilakukan. Semakin banyaknya inovasi dan kreativitas dari orang-orang yang membuka bisnis, maka akan semakin banyak juga produk-produk baru yang akan dihasilkan, dengan begitu maka semakin banyak juga tenaga kerja yang diperlukan dalam proses pembuatannya, hal ini menarik untuk diberikan pelatihan kepada usaha mikro kecil dan menengah tentang ekonomi kreatif untuk meningkatkan omzet penjualannya, dan hal ini diberikan pelatihan ke komunitas UMKM di daerah Tambun, Kab. Bekasi.Tujuan penelitian ini adalah agar usaha mikro kecil dan menengah tetap sustain dalam era globalisasi. Metode yang dilakukan dengan melakukan observasi, kerangka berpikir, mempersiapkan untuk membuat agenda pelatihan, pelatihan, sosialisasi, evaluasi tingkat pemahaman, evaluasi keberhasilan. Hasilnya adalah anggota komunitas UMKM setelah mengikuti pelatihan ekonomi kreatif, digital marketing dan etika bisnis dan profesi mampu dalam menghadapi persaingan yang kompetitif sehingga dapat tetap sustain di era globalisasi. Kesimpulannya adalah perlu adanya pelatihan yang terstruktur dengan baik sesuai dengan kebutuhan yang diperlukan untuk meningkatkan ekonomi kreatif bagi komunitas UMKM di Kec. Tambun, Kab. Bekasi.
Co-Authors Adam Ariansyah Pirdaus Afifah Nur Rimadhani Agustini Tanjung Ajeng Diah Putri Anggraini Andi Suhandi Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Daspar Daspar Dede Nur Iskandar Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Febrianti Febrianti Fendy Manunggal W Fratama, Fajar Diva Guntari, Anggun Handayani, Mahda Widi Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Joni Heruwanta Joni Heruwanto Joni Heruwanto Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mardiputra, Ilham Muhammad Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Musrida Kusuma Wardani Nadine Arofafi Atus Safina Novi Fitria Hermiati Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Ramadhaniah, Indah Retno Purwani Setyaningrum Riana Ezra Savitry Is Handiani Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Suwarga, Gantang Syarifah Munawaroh Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Yuhaning Praborini