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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Pengaruh Currency Dan Co-Creation Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction Milinia, Wanda; Bintarti, Surya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2542

Abstract

Modern lifestyle includes daily human habits that are in accordance with the demands of the times. Instant noodles have become an alternative food for the majority of the Indonesian population. PT Lemonilo Indonesia Sehat is a startup company based in West Jakarta. Lemonilo was founded by Shinta Nurfauzia (CEO and Founder), Ronald Wijaya (Co-CEO), and Johannes Ardiant (Chief Product & Technology) in 2015. On October 1, 2016, Lemonilo officially started with the concept of a healthy lifestyle. This is related to the observations of the founders regarding the availability of healthy food in the market at high prices. In addition to e-commerce, Lemonilo products can be purchased through a mobile application and in some supermarket and minimarket areas. Lemonilo is also present in 28 regions in Indonesia. The purpose of this research is to test the influence of currency and co-creation on customer loyalty mediated by customer satisfaction in healthy lemonilo instant noodles. This research was conducted within the boundaries of the Bekasi district community area with a sample of 107 respondents. The technique for taking respondents that uses a non-probability sampling population is purposive sampling. This research tests correlation and regression with the help of SmartPLS 3.2.9 which is used to test validity and reliability. The study indicates that the reliability test results using Cronbach’s Alpha or Composite Reliability show a value of 0.7, concluding that the tested variables are valid, allowing the continuation of structural model testing and potential further development into a thesis.
Currency Moderates Quality Experience Influenced by Co-Creation and Excellent Service at Sinar Jaya Bus Transportation Services Bintarti, Surya; Krisanti, Sheila Ramadhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5018

Abstract

Transportation is a major need in the community's economy. The role of transportation has a very positive impact on regional economic development as a whole, especially in relations between organizations. Realizing the importance of transportation, several parties have decided to open transportation service companies that aim to help the community and make transportation a business sector. The quality of customer experience has become an important concept in consumer behavior research. The conceptualization of experience quality includes visitors' affective responses to the psychological benefits they want from their visiting experience. This growth is influenced by several 7p factors, namely promotion, physical, place, people, and price. This research shows the influence or role of other variables outside of product variation and service quality on the quality of experience, namely price. This research aims to test and explain whether Co-Creation and Excellent Service offered by Sinar Jaya bus transportation services have an effect on Quality Experience with Currency as Moderation. The sampling method in this research used Non-Probability Sampling which is purposive sampling, resulting in the acquisition of data from 103 respondents who had used the Sinar Jaya Bus Transportation Service and then a feasibility test was carried out using the help of the SmartPLS 3.2.9 Program through a validity test, discriminant validity test, and reliability test. The results of data feasibility testing obtained convergence validity, discriminant validity, and reliability values ​​> 0.7 so that this research could be declared valid.
Personal Selling Moderating Values and Price on Revisit by Mediating Customers’ Satisfaction Bintarti, Surya; Nur'aeni, Nur'aeni; Permana, Indra; Nurpatria, Ergo
Interdisciplinary Social Studies Vol. 2 No. 10 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i10.507

Abstract

Background: Millennials tend to want to try everything they see on the internet, characters who like to try and be expressive as an example of one of them are food, this of course affects the lifestyle of the millennial generation. Various kinds of bakeries spread across Indonesia, sales of Holland Bakery always occupy the third position. Holland Bakery offers a variety of interesting products to consumers. Aim: This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. Methods: This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 consumer respondents who consumed Holland Bakery. This research data analysis fully uses SmartPLS 4.0. Findings: Personal selling can play a role in strengthening the perceived value of consumer repurchase intentions of Sari Roti and BreadTalk brand bread , but not so for Holland Bakery brand products that personal selling has a direct role on repurchase intention. Personal selling can play a role in strengthening the price of consumer repurchase intentions of Holland Bakery and BreadTalk brand bread, but not so for Sari Roti brand products that personal selling has a direct role on repurchase intention.
PENGARUH CO-CREATION TERHADAP CUSTOMER LOYALITY YANG DIMODERASI OLEH CUSTOMER BEHAVIOR DAN EXPERIENCE QUALITY Fratama, Fajar Diva; Bintarti, Surya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13943

Abstract

Perkembangan zaman saat ini mengalami perubahan yang sangat signifikan diantaranya pada perubahan gaya hidup yang mempengaruhi pola konsumsi masyarakat. Salah satu dari perubahan itu adalah munculnya produk mie instan sebagai makanan subtitusi nasi. Penelitian ini bertujuan untuk menguji serta mengetahui apakah co-creation memiliki pengaruh secara parsial terhadap customer loyality pada konsumen Mie Instan Cup ABC. Selanjutnya, penelitian ini bertujuan untuk menguji serta mengetahui apakah co-creation berpengaruh terhadap customer loyality dengan mediator customer behavior dan experience quality pada konsumen Mie Instan Cup ABC. Metode pengambilan sample yang diterapkan dalam penelitian ini adalah nonprobability sampling, Sebanyak 112 responden berusia 17-45 tahun di Kabupaten Bekasi menjadi sampel penelitian. Proses menganalisis data, penelitian ini menggunakan Stuctural Equation Model (SEM), dengan dukungan program SmartPLS 3.0.
HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI CUSTOMER JOURNEY DAN MODERASI USER INTERFACE (Study Kasus Pada Pelanggan Pengguna OTA Pegi-Pegi di Kab. Bekasi) Bintarti, Surya; Ramadhaniah, Indah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13944

Abstract

This research examines the influence of co-creation, currency, communal activation, and conversation on the consumer journey at Pegipegi. Apart from that, it also examines whether these factors influence customer loyalty with the customer journey as a mediator. Next, this research examines whether these factors also influence customer loyalty with the customer journey as a mediator, and the user interface as a moderator. The sampling method used was purposive sampling with 104 respondents aged 17-45 years in Bekasi Regency. Data were analyzed using Structural Equation Model (SEM) through the SmartPLS 3.0 program to test the validity and reliability of the instrument, evaluate model suitability, and explore relationships within the proposed theoretical framework
Pelatihan Pengembangan Konsep Produk/ Karya dan Usaha Kreatif dalam Rangka Meningkatkan Omzet Penjualan Produknya: Pelatihan Pengembangan Konsep Produk/ Karya dan Usaha Kreatif dalam Rangka Meningkatkan Omzet Penjualan Produknya Setyaningrum, Retno Purwani; Bintarti, Surya; Nur’aeni, Nur’aeni; Fatchan, Muhamad
Universal Raharja Community (URNITY Journal) Vol. 4 No. 2 (2024): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/urnity.v4i2.3184

Abstract

Di Indonesia, bidang ekonomi kreatif ini diketahui sudah dikembangkan sejak tahun 2006 pada masa pemerintahan Presiden Susilo Bambang Yudhoyono. Hal tersebut kemudian terus berlanjut hingga saat ini di Indonesia (Madani, 2024). Salah satu yang perlu diperhatikan oleh UKM adalah kreativitas, sehingga konsep ekonomi kreatif, membutuhkan perhatian yang sangat ini menjadi salah satu yang perlu di fokuskan oleh UMKM. Bidang ekonomi kreatif yang menjadi perhatian pokok oleh seorang kreator dan inovator. Hadirnya ekonomi kreatif tidak hanya berpengaruh terhadap perkembangan inovasi dan segi kreativitas masyarakat saja, namun juga menjadi pembuka jalan untuk lapangan pekerjaan baru. Secara sederhana ekonomi kreatif merupakan pengembangan konsep ekonomi dengan penekanan pada kreativitas. Kreatifitas disini tidak hanya produksi saja, melainkan juga mencakup dalam pengunaan bahan baku, teknologi bahkan dalam etika bisnis juga perlu dilakukan. Semakin banyaknya inovasi dan kreativitas dari orang-orang yang membuka bisnis, maka akan semakin banyak juga produk-produk baru yang akan dihasilkan, dengan begitu maka semakin banyak juga tenaga kerja yang diperlukan dalam proses pembuatannya, hal ini menarik untuk diberikan pelatihan kepada usaha mikro kecil dan menengah tentang ekonomi kreatif untuk meningkatkan omzet penjualannya, dan hal ini diberikan pelatihan ke komunitas UMKM di daerah Tambun, Kab. Bekasi.Tujuan penelitian ini adalah agar usaha mikro kecil dan menengah tetap sustain dalam era globalisasi. Metode yang dilakukan dengan melakukan observasi, kerangka berpikir, mempersiapkan untuk membuat agenda pelatihan, pelatihan, sosialisasi, evaluasi tingkat pemahaman, evaluasi keberhasilan. Hasilnya adalah anggota komunitas UMKM setelah mengikuti pelatihan ekonomi kreatif, digital marketing dan etika bisnis dan profesi mampu dalam menghadapi persaingan yang kompetitif sehingga dapat tetap sustain di era globalisasi. Kesimpulannya adalah perlu adanya pelatihan yang terstruktur dengan baik sesuai dengan kebutuhan yang diperlukan untuk meningkatkan ekonomi kreatif bagi komunitas UMKM di Kec. Tambun, Kab. Bekasi.
Customer Loyalty Is Influenced By Brand Ambassadors And Co-Creation With Moderating Currency (Study On Ms. Glow Users In Bekasi Regency Area) Surya Bintarti; Catia Laila Ferdiansyah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2504

Abstract

Along with developments in this modern era, women are required to be able to take care of themselves. Ms Glow is one of the lines under the auspices of PT. Cosmetika Cantik Indonesia was founded in 2013. Based on existing data, the Ms Glow facial care product is in third place but has won the Indonesian Best Brand Award (IBBA) in 2020 in the facial care category which is sold exclusively. This Ms Glow product has various kinds of skincare products with thousands of resellers in various cities in Indonesia.This research aims to test how much influence brand ambassadorship, co-creation has on customer loyalty which is moderated by currency in Ms Glow beauty products. This research was conducted within the boundaries of Bekasi Regency, the method used was a quantitative method with a sample size of 108 people, the technique used in sampling was nonprobability sampling with a purposive sampling method.This research tests correlation and regression with the help of the SMSRTPLS 3.0 program which is used to test validity and reliability, goodness of fit models and hypotheses. This research shows the results that: 1). brand ambassadors have an insignificant positive effect on customer loyalty, 2). co-creation has a significant positive effect on customer loyalty, 3). brand ambassador which is moderated by currency has a positive but not significant effect, 4). co-creation moderated by currency has no effect on customer loyalty.
Currency Moderates Brand Ambassador And Co-creation Towards Customer Loyalty For Scarlett Whitening Products (Study of Scarlett Whitening Users in The Bekasi Regency Area) Surya Bintarti; Chairunnisa Saliasna
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2518

Abstract

The research method used is quantitative method, where the object of this research is Scarlett Whitening users in the Bekasi Regency area. The sampling technique used is nonprobability sampling, specifically purposive sampling method. The sample size for this research is 114 people. This study examines correlation and regression using the SMARTPLS 4.0 program to test validity, reliability, goodness of fit model, and hypotheses. The conclusions drawn from this research are as follows: 1) Brand ambassadors employed by Scarlett Whitening have a positive impact on customer loyalty, although the effect is relatively weak. 2) Brand ambassadors moderated by currency have a positive impact on customer loyalty for Scarlett Whitening, although the effect is relatively weak. 3) Co-creation shows a strong positive influence on customer loyalty. 4) However, there is a component like co-creation moderated by currency that has a negative and insignificant effect.
Peran Promosi Dalam Memoderasi Harga Dan Variasi Produk Terhadap Kepuasan Konsumen Sri Wahyuningsih; afrilzal; Kardila Rikasari; Muhammad Ilham Dzikri; Surya Bintarti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring perkembangan zaman pentingnya kepedulian wanita akan kecantikan dan keinginan selalu tampil cantik di segala aktivitas, kosmetik menjadi sebuah kebutuhan dalam sehari-hari untuk mempercantik kulit dalam penampilan seseorang. Produk kosmetik Wardah dinaungi oleh PT Paragon Technology & Innovation yang merupakan pionir kosmetik halal pertama di Indonesia. Tujuan dari penelitian ini adalah untuk menguji peran promosi dalam memoderasi harga dan variasi produk terhadap kepuasan konsumen. Penelitian ini menggunakan metode analisis kuantitatif, dengan populasi yang dilakukan adalah para wanita dengan batasan wilayah masyarakat kabupaten Bekasi. Jumlah sampel yang diperoleh sebesar 58 responden. Pengumpulan data menggunakan data primer. Teknik analisis data ini menggunakan analisis regresi. Penelitian ini menghasilkan kesimpulan sebagai berikut : 1) Ketetapan harga yang dilakukan oleh perusahaan atas produk kosmetik Wardah, dapat memunculkan rasa puas pada konsumen. 2) Ketersediaan variasi produk yang dilakukan oleh perusahaan atas produk kosmetik merek Wardah, dapat mewujudkan keinginan konsumen sehingga rasa puas pada konsumen dapat tercapai. 3) Ketetapan harga yang dilakukan oleh produk kosmetik merek Wardah yang dimoderasi oleh promosi membawa pengaruh terhadap kepuasan konsumen. 4) Ketersediaan variasi produk yang dilakukan oleh produk kosmetik merek Wardah yang dimoderasi oleh promosi membawa pengaruh terhadap kepuasan konsumen.
PENGARUH KOMPETENSI DAN REKRUTMEN TERHADAP KINERJA DENGAN BUDAYA ORGANISASI SEBAGAI VARIABEL MODERASI: (Studi Kasus Pada Kantor Desa Jayamukti Kecamatan Cikarang Pusat) Ari Mulyono Hadi; Julius Ristiano Rifaldy; Andi Mulyadi; Agil Sahrial Putra; Adi Fazryan; Surya Bintarti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Village officials are one of the elements of the perpetrator villages that have an important role and become a supporting factor in efforts improving the performance of a government agency. The village apparatus consists of from the village secretary and other village officials who are village officials under the auspices of the village head. This study was conducted aimed at measuring and testing how much influence apparatus and recruitment competence has on the performance of the Jayamukti village government apparatus with organizational culture as moderation variables. This research was conducted within the scope of the village government at the Jaya Village Office mukti, Cikarang Central District, Bekasi Regency. Population in this study is the village apparatus at the Jayamukti village office which is probability or already known and done by method Quantitative. The number of samples contained in the Jayamukti Village Office There were 34 respondents, with data collection carried out using questionnaire. This research shows that competence and recruitment are capable Encouraging the improvement of the quality of performance of the village apparatus, while culture organization as a modulator of the relationship of competence to performance shows that moderation variables cannot drive improved performance quality Jayamukti village apparatus
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Rendi Fajar Utama Edri Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani