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Satria Putra Utama
Universitas Islam Malang
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Journal : Interdisciplinary Explorations in Research Journal (IERJ)

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Exploring The Effects Of Fomo (Fear Of Missing Out) And Influencer Recommendations In Driving Implusive Buying Behavior In Social Commerce Utama, Satria Putra; Hermawan, Agus; Rahayu, Wening Patmi; Sari, Risca Kurnia
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1783

Abstract

The rapid integration of social media and e-commerce, known as social commerce, has revolutionized consumer behavior by creating a highly interactive and persuasive shopping environment. This study aims to explore the psychological and social drivers of impulsive buying behavior, specifically focusing on the effects of Fear of Missing Out (FOMO) and Influencer Recommendations. In the digital age, consumers are constantly exposed to real-time updates and curated lifestyles, which often triggers a sense of social anxiety regarding missed opportunities. Utilizing a quantitative research design, this study examines how these factors interact to bypass rational decision-making processes. Data were collected from 450 active social media users who frequently engage in social commerce platforms such as TikTok Shop and Instagram Shopping. The findings reveal that FOMO significantly intensifies the urge to purchase through the mechanism of perceived scarcity and social competition. Furthermore, influencer recommendations act as a powerful catalyst, providing social proof and lowering the perceived risk of a transaction. The synergy between FOMO and influencer credibility creates a high-pressure environment that accelerates impulsive buying. This research provides valuable insights for digital marketers in designing persuasive strategies while also offering a critical perspective for consumers to understand the psychological triggers behind their online spending habits.
Co-Authors . antony . antony, . Abdul Kodir Djaelani Abdurrahman Suwardi Achmad Agus Priyono Adelia, Keysya Afiandi, Dian Agus Hermawan Agus Martono AGUS SUSATYA Agustin, Deva Ahmad Subhan Mahardhani Akmal, Saif Ali, Risa Risanti Amalia, Rizqi Andi Irawan Andi Irawan Anggraini, Kartika Anisa Zairina Anisa Zairina Anriana, Nina Apri Andani Apri Andani, Apri Aprianto, Enggar Arsiyanto, M. Tody Asih Gumexzer Volinty Assaabiqotul Mardliyah Atin Utami Atra Romeida Aulia Aufa Diana Awanji, Muhammad Rif’an Azzahra, Intan Nirwana Bambang Sumantri Barchia, M. Faiz Basalamah, Muhammad Ridwan Benny Pratama Bosko Purba Bosko Purba, Bosko Butmen Marito H Butmen Marito H, Butmen Damres Uker Deddy Bakhtiar, Deddy Defi Ermayendri Denny Wijaya Denny Wijaya Didik Suprayitno Donny Utama Douni, James Byekher Dwi Maryani DWI PUSPITASARI Dwi Puspitasari Emlan Fauzi, Emlan Emlan, Emlan Erdiana, Alifiah Nur Ertanto, Bobby Essy Anesta Asdami Esther Meylina Sipahutar Fadilah Fadilah Fatchur Rochman Firmansyah, Rizky Nanda Gita Mulyasari Hanim, Fadia Hanis Putri Kurnia Wati Hasta Ningsih, Dina Heri Kusriyanto Hermawan, Gugus Ilmatul Horijah Indarwanto, Indarwanto Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad, Irnad Kartika Anggraini Kartika Rose Rachmadi Khadijah, Tiffany Siti Khalikussabir, Khalikussabir Lenny Marlina Lenny Marlina, Lenny Mahardhani, Ahmad Subhan Mawardi, Muhammad Cholid Merry Rien Merry Rien, Merry Modiana, Yani Quarta Mohammad Rizal, Mohammad Muhamad Mustopa Romdhon Muhammad Nasaruddin Muhammad Nasaruddin, Muhammad Muslim, Shohib Mustopa Ramdhon Mustopa, M. Nola Windirah Nola Windirah Nugraha, Yan Yan S. Nur Hidayati Nuril Anwar Nuril Anwar, Nuril Paulina, Julinta Prasiska, Luki Pratiwi, Revita Widya Prawito, Priyono Puspita Sari Putra, Dicky Pratama Putri Maisarohtussa’diyah Putri Suci Asriani Putri Suci Asriani Putri, Anggun Eva Ardita Qolbi, Syafira Naurin Rachma, N Rachmad Junaria, Rachmad Rahmad Junaria Rahmad Junaria, Rahmad Ramdhon, Mustopa Randhiki Gusti Perdana, Randhiki Gusti Rani, Eka Ranti Uchera Redy Badruddin Redy Badruddin, Redy Redy Badrudin Redy Badrudin Reflis Reflis Reflis Reflis Reflis Reflis, Reflis Restianingrum, Lika Reswita Reswita Reswita Reswita, Reswita Rijal, Muhammad Saifur Rika Indriyati Rini Susanti Rois Arifin Rois Arifin Romdhon, Muhamad Mustopa Rondhon, M. Mustopa Rosa Intan Delavia Rozi Wahyudi Rozmiza Bidin Sahidatul Hasanah Sama’ Iradat Tito Sandy, M. Ilwanda Sania, Nila Alin Saputra, Eko Adi Sari, Risca Kurnia Sari, Serlinda Purnama Sari, Silvi Permata Sevty Maya Dewi Fatikhah Sinta Fathiyar Maulida Siska Sri Wahyuni Siska Sri Wahyuni, Siska Sri Siti Asiyah Sri Sugiarti Sri Sugiarti Sriyoto Sriyoto Sriyoto Sriyoto, Sriyoto Sudarmiatin Sukatno Supriono Supriono Susilo, Agung Tri Sutriman, Indah Ayu Syahlahudhin Al Ayufhi syuhada, esa arung Theo Albino Tiffany Siti Khadijah trisusilo, agung Utama, Donny Utami, Atin Wening Patmi Rahayu Wibowo, Hariz Eko Widarko, Agus Widyastuti, Diane Wiryono Wiryono, Wiryono Wulandari, Popi Dwi Wulansari, Pitri Wuryanta, Aloysius Gonzage Eka Wenats Yan Yan S. Nugraha Yani Quarta Mondiana Yar Johan, Yar Yenita Ekasari Yudhy Harini Bertham, Yudhy Harini Yuliarso, M.Zulkarnain Zainal Arifin Zuhriati Zuhriati Zuhriati, Zuhriati Zulfia Memi Mayasari