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STRATEGI PEMASARAN USAHA DIMSUM (STUDI KASUS DI DIMSUM MORESTO BANDAR LAMPUNG) Putri, Arinda Novela; Suroso, Erdi; Yuliandari, Puspita; Utomo, Tanto Pratondo; Nur, Muhammad
Jurnal Agroindustri Berkelanjutan Vol. 1 No. 2 (2022)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v1i2.6360

Abstract

Dimsum Moresto merupakan salah satu usaha kuliner yang perlu menetapkan strategi pemasaran yang tepat agar dapat bersaing unggul. Tujuan penelitian ini adalah 1) mengidentifikasi faktor internal dan eksternal yang terdapat pada Usaha Dimsum Moresto; 2) menyusun alternatif strategi pemasaran Usaha Dimsum Moresto dengan metode SWOT (Strength, Weakness, Opportunity, Threat). Metode yang digunakan adalah analisis SWOT. Tahapan penelitian yang dilakukan yaitu mengidentifikasi faktor internal dan eksternal, menganalisis matriks IFE (Internal Factor Evaluation) dan EFE (External Factor Evaluation), menentukan matriks posisi, dan matriks SWOT. Hasil penelitian menunjukkan bahwa yang menjadi kekuatan utama yaitu kualitas dan rasa yang baik, kelemahan utama yaitu kegiatan promosi yang belum optimal, peluang utama yaitu ketertarikan masyarakat terhadap dimsum semakin banyak, dan ancaman utama yaitu pesaing yang lebih inovatif. Hasil penelitian menunjukkan bahwa startegi pemasaran yang tepat untuk diterapkan oleh Usaha Dimsum Moresto yaitu strategi SO (Strength-Opportunity). Alternatif strategi yang dapat digunakan yaitu 1) meningkatkan kualitas produk dimsum; 2) memperluas sistem waralaba khususnya keluar Lampung; 3) meningkatkan intensitas promo menarik melalui aplikasi delivery online.
ANALISIS PERAMALAN KEBUTUHAN BAHAN BAKU PADA PT ALTA KENCANA RAYA Tiranda, Monica Florenza; Utomo, Tanto Pratondo; Anungputri, Pramita Sari; Al Rasyid, Harun
Jurnal Agroindustri Berkelanjutan Vol. 1 No. 2 (2022)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v1i2.6367

Abstract

PT Alta Kencana Raya adalah salah satu perusahaan ekspor dengan bahan baku utama pinang yang penting untuk selalu dipantau ketersedian bahan bakunya. Penelitian ini bertujuan untuk mengetahui hasil peramalan kebutuhan pinang di tahun 2022. Penelitian ini menggunakan data primer dan sekunder. Data primer diperoleh dari data kebutuhan bahan baku tahun 2020 dan 2021, dan data frekuensi pembelian bahan baku. Data sekunder berupa studi pustaka dan gambaran umum perusahaan. Hasil penelitian ini menunjukan bahwa metode peramalan terbaik menggunakan regresi linear, kebutuhan bahan baku sebanyak 1.203.617 kg pada tahun 2022 dengan nilai MSD terkecil yaitu 25.414.881 dibandingkan dengan metode moving average dan eksponensial smoothing yaitu 25.722.240 dan 28.465.375. Saran yang dapat diberikan adalah perusahaan dapat menggunakan metode regresi linear dalam meramalkan kebutuhan bahan baku pinang.
STRATEGI PENGEMBANGAN USAHA CV VANANA JAYA SINERGI MENGGUNAKAN METODE BUSINESS MODEL CANVAS (BMC), SWOT DAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) Wulandari, Nadia Ayu; Utomo, Tanto Pratondo; Yuliandari, Puspita; Sartika, Dewi
Jurnal Agroindustri Berkelanjutan Vol. 1 No. 2 (2022)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v1i2.6377

Abstract

CV Vanana Jaya Sinergi merupakan perusahaan yang berfokus pada produk makanan ringan kekinian khas Lampung. CV Vanana Jaya Sinergi telah berdiri selama 4,5 tahun dan mengalami beberapa masalah diantaranya penjualan yang tidak stabil, masalah internal dan model bisnis yang belum matang. Tujuan penelitian ini adalah untuk membuat gambaran model usaha CV Vanana Jaya Sinergi dengan pendekatan Business Mode Canvas (BMC), merumuskan strategi alternatif pengembangan usaha yang sesuai melalui analisis SWOT setiap elemen BMC dan menentukan strategi alternatif prioritas utama dalam perbaikan model bisnis CV Vanana Jaya Sinergi dengan metode QSPM. Data penelitian diperoleh melalui observasi, wawancara dan kuesioner yang diberikan kepada empat responden yang paham dengan kondisi internal perusahaan. BMC dianalisis berdasarkan faktor customer segments, value propositions, channels, customer relationship, revenue streams, key resources, key activities, key partnership, dan cost structure. Total skor yang didapatkan dari hasil analisis matriks IFE adalah 0,730 dan matriks EFE adalah 1,013. Hasil analisis matriks IE menunjukkan bahwa perusahaan menempati posisi kuadran satu yaitu menerapkan growth-oriented strategy. Hasil matriks SWOT didapatkan 12 alternatif strategi pengembanagan usaha. Strategi alternatif prioritas utama yang terpilih dalam mengembangkan dan meningkakan pemasaran adalah mempertahankan hubungan baik dengan reseller dengan nilai STAS sebesar 12,012.
KAJIAN PENERAPAN PRODUKSI BERSIH PADA PROSES PRODUKSI AGROINDUSTRI SARI LEMON ICF: KAJIAN PENERAPAN PRODUKSI BERSIH PADA PROSES PRODUKSI AGROINDUSTRI SARI LEMON ICF Utomo, Tanto Pratondo; Wicaksana, Bayu; Suroso, Erdi; Subeki, Subeki; Warji, Warji
Jurnal Agroindustri Vol. 14 No. 2 (2024): November 2024
Publisher : BPFP Faperta UNIB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagroindustri.14.2.190-199

Abstract

Agroindustri sari lemon ICF menggunakan proses produksi semi mekanis yang mengakibatkan efisiensi produksinya rendah, antara lain ditunjukkan oleh rendemen sari lemon yang dihasilkan yaitu 17,94 persen atau hanya sekitar 40 persen dari rendemen potensialnya.  Pada penelitian ini dikaji penetapan produksi bersih pada tahapan proses produksi agroindustri sari lemon ICF yang potensial meningkatkan efisiensi proses produksi, terutama meningkatkan rendemen sari lemon yang dihasilkan. Metode penelitian yang digunakan adalah metode quick scan yaitu menelaah aliran material proses produksi sari lemon yang dijabarkan dalam neraca massa yang meliputi proses persiapan buah lemon (pencucian), proses ekstraksi sari lemon (pemotongan, pemerasan, penyaringan), proses pemasakan sari lemon (pasteurisasi dan pendinginan), dan proses pengemasan sari lemon (pembotolan). Hasil penelitian menunjukkan bahwa kehilangan rendemen sari lemon terbesar terjadi pada proses pemerasan, pemotongan, dan pencucian yaitu masing-masing berturut-turut sebesar 62,26 persen, 13,28 persen, dan 4,83 persen.  Pilihan produksi bersih yang dipilih adalah berupa modifikasi teknologi dengan mengubah pemerasan buah Leon secara semi-mekanis menjadi pemerasan mekanis.  Penerapan pemerasan buah lemon secara mekanis pada Agroindustri Sari Lemon ICF mampu meningkatkan rendemen sari buah lemon yang dihasilkan dari 17,94 persen menjadi 33,29 persen atau dari 187 botol sari lemon ukuran 500 ml menjadi 346 botol sari lemon ukuran yang sama dengan investasi yang dibutuhkan sebanyak Rp. 10.000.000,-  dengan nilai B/C 25,52 dan PBP 1,41 bulan.
Characterization of Leaf Essential Oil from Nutmeg (Myristica fragrans) Cultivated on Agroforestry Land Hartari, Widia Rini; Hidayati, Sri; Utomo, Tanto Pratondo; Sartika, Dewi; Suharyono
Jurnal Sylva Lestari Vol. 12 No. 1 (2024): January
Publisher : Department of Forestry, Faculty of Agriculture, University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsl.v12i1.789

Abstract

Lampung is the third largest producer of nutmeg (Myristica fragrans) in Sumatra Island, Indonesia. Most nutmeg essential oil refining industries in Lampung process nutmeg seeds, but not many distill nutmeg leaves. Therefore, it is necessary to identify the chemical compounds of nutmeg essential oil to determine the potential for further processing products and the quality of nutmeg essential oil. The leaf essential oil samples were obtained from a refining industry in Pesawaran, Lampung, Indonesia. The chemical compounds of the essential oils were identified using gas chromatography-mass spectrometry. Nutmeg leaf essential oil quality was then evaluated according to SNI 06-2388-2006 as standard testing for nutmeg oil. The data were then analyzed descriptively. The results identified 28 active compounds in nutmeg leaf essential oil. Compounds with high relative abundance were streptamine (76.46%), aquinolizine (4.67%), boron (3.73%), kaurene (2.03%), pyrrole (1.95%), and naphthalene. There were also terpenoid compounds that produced aromas, such as guaiol, borneol, cedrene, cubenol, and spathulenol. The quality assessment of leaf nutmeg essential oils also fulfilled the requirement of SNI 06-2388-2006. However, the optical produced rotation towards the left, namely -9.48°, and a specific gravity of 0.87, less than the SNI 06-2388-2006 requirement of 0.88. Nutmeg leaf essential oil has the potential to become a raw material for health and beauty products. Keywords: agroforestry, essential oil, nutmeg leaves, streptamine, terpenoid compounds
Pemanfaatan ampas batang kelapa sawit tua bebas nira sebagai bahan baku biopelet [Utilization of sap free old palm dregs as raw material for biopellets] Utomo, Tanto Pratondo; Hasanudin, Udin; Hidayati, Sri; Widaputri, Silaturahmi
Jurnal Teknologi & Industri Hasil Pertanian Vol. 29 No. 1 (2024): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v29i1.100-108

Abstract

Palm oil plants, after reaching the end of their productive life, need to be rejuvenated with proper handling to prevent old palm trunks, which have been cut down, from being infested by beetles and the growth of Ganoderma sp. fungus, which can damage productive palm oil plants in the vicinity. The old oil palm trunks contain sap and have been utilized. The residue of the oil palm trunk after sap extraction contains carbon compounds that can be used as raw material for bio-pellets, representing an added value potential.  In this study, the composition of sap-free palm trunk dregs as raw material for bio pellets and the manufacture of bio pellets using sap-free palm dregs with a combination of particle size treatment and pressing pressure of T1M1 (0.4882 kg/cm2; 10 mesh); T1M2 (0.4882 kg/cm2; 20 mesh); T1M3 (0.4882 kg/cm2; 40 mesh); T2M1 (0.9764 kg/cm2; 10 mesh); T2M2 (0.9764 kg/cm2; 20 mesh); T2M3 (0.9764 kg/cm2; 40 mesh); T3M1 (1.4647 kg/cm2; 10 mesh); T3M2 (1.4647 kg/cm2; 20 mesh); and T3M3 (1.4647 kg/cm2; 40 mesh) using a hydraulic shop press to produce bio-pellets with a length of 2.5 cm and a diameter of 1.2 cm. The research used a descriptive method by presenting data as diagrams and tables. The results showed that the nira-free palm dregs used as raw material for the best bio-pellets in the T2M1 treatment (0.9764 kg/cm2; 10 mesh) contained 25.7% hemicellulose, 47.6% cellulose, and 7.2% lignin. The pellets produced contained 6.50% moisture content, 5.01% ash content, and 4416.93 cal/g heating value.
Characteristics of liquid sugar from old oil palm trunk sap as affected by processing methods Nurdjanah, Siti; Hasanudin, Udin; Setiyoko, Febri; Yuliandari, Puspita; Nawansih, Otik; Utomo, Tanto Pratondo
Jurnal Teknologi & Industri Hasil Pertanian Vol. 29 No. 2 (2024): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v29i2.190-199

Abstract

The sap of old oil palm trunks contains appreciable sugar, but it has not been considered a potential sugar source. This study aimed to find the best method for producing oil palm liquid sugar that complies with the Indonesian National Standard (SNI) The non-factorial experiment was arranged in a Completely   Randomized Block Design (CRBD) with 6 replications. The treatments were a combination of lime-rotary vacuum evaporation (P1), without lime-vacuum rotary evaporation (P2), lime-atmospheric evaporation (P3); without lime-atmospheric evaporation (P4).  The parameters observed were pH, °brix, reducing sugar, color,  aroma, and overall acceptance. The data were subjected to ANOVA to determine the effects of the treatments and then, continued testing using HSD at α 0,05 for means separation.  The best treatment was found on liquid sugar processed using lime, and atmospheric evaporation with brix of 68.75%, pH of 5.4, moisture content of 17.74, ash content of 0.86%, reducing sugar of 44.31%, sensory score of color, aroma, and overall acceptance were f 3.42 (brownies yellow), 4.4 (like), and 4.04 (like).Keywords: lime, liquid sugar, old oil palm trunk, sensory, vacuum rotary evaporator
Study on Chemical Components and Antioxidant Activity of Cream Products Made of Telang Flower (Clitoria ternatea L.) and Honey Arifannisa, Sahira Josy; Sartika, Dewi; Astuti, Sussi; Utomo, Tanto Pratondo; Suharyono, Suharyono
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.755-763

Abstract

Facial skin is most often exposed to UV rays and various disorders that need special creams with active ingredients containing antioxidant properties. This study aims to determine the chemical compounds of butterfly pea or telang flower (Clitoria ternatea L.) and determine the antioxidant activity of its cream products. Six treatments consisted of ratio flower extract to honey were performed. The chemical components of telang flower were determined by GCMS method and antioxidant activity test using DPPH method. Results showed that major compound with retention at 23.989; 27.039; and 27.641 min were hexadecanoic acid, oleic acid, and octadecanoic acid with area percentage of 32.70%; 28.92%; and 15.42%, respectively. In addition, there were 5 minor compounds including palmitoyl chloride with retention 28.710 min and area of 7.07%, glycidyl palmitate (retention 18.767 min, area of 5.76%), Heptacosanol (retention 22.818 min, area of 3.01%), Nitroisobutylglycerol (retention 18.059 min, area of 4.50%), and Hydroxymethylfurfural (retention 14.324 min, area of 2.61%). Based on the antioxidant activity test, the highest antioxidant activity results were found in cream formulation 1 (F1) with an IC50 of 3.906 μg/mL, followed by cream formulation 2 (F2) which has antioxidant activity after of 6.532 μg/mL. Keywords: Antioxidant activity, Telang flower, DPPH, GCMS, Honey.
Institutional Performance and Utilization of Farm Machinery to Enhance Productivity and Income of Rice Farmers Endaryanto, Teguh; Asmara, Sandi; Utomo, Tanto Pratondo; Seta, Amanda Putra; Firdasari, Firdasari
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.947-959

Abstract

The utilization of technology in the agricultural industry is significantly growing recently. This is mostly due to its ability to enhance labor and land productivity, while simultaneously reducing production costs. The objective of this study is to examine the institutional performance and utilization of farm machinery (alsintan) by rice farmers, and to investigate the correlation between institutional performance and alsintan usage on the productivity and income of rice farmers. The study was carried out in two villages in the Central Lampung Regency, namely Rengas Village in Bekri District, and Trimurjo Village in Trimurjo District. Rice farmers in both villages actively utilized alsintan operated under the alsintan service unit (UPJA). The study findings indicate a strong and meaningful correlation between institutional performance and the utilization of alsintan with productivity and income level of tarmers. Alsintan technology directly impacted productivity and revenue with coefficients of 0.63 and 0.60, with confidence levels of 99.9% and 99.7%, respectively. Institutional performance indirectly affected them with a coefficient of 0.30 and a confidence level of 99.99%. The integration of enhancing institutional performance with the optimization of alsintan technology can foster the enhancement of other factors, such as human resource performance, group member involvement, and external environmental support. Keywords: Alsintan, Institutional, Optimization.
Co-Authors Adam Jordan Adia Nugraha Adriyanus Ivan Pratama Adven Bangun Sihite Afifah, Nida Rafa Ahmad Sapta Zuidar Ahmad Sapta Zuidar Ailsa Azalia Ailsa Azalia Alimuddin Muchtar Amaliah, Khusnatul Amril Aman Anas Miftah Fauzi Andar Batubara Anggun KOmalasari Anungputri, Pramita Sari Aqshal Fauzi Arifannisa, Sahira Josy Arinda Novela Putri Asha Aunaya La Assqiya Assqiya, Asha Aunaya La Astri Nuraini Aulia Rahmawati Ayu Dian Pratiwi P Ayuningtyas, Salsafira Batubara, Andar Bayu Wicaksana, Bayu Biran, Qinar Khaleza Dani Faturrohman Darus, Aliya Fatma Ulfani DEWI SARTIKA Dewi Sartika DEWI SARTIKA Eka Windasari Erdi Suroso Erdi Suroso Erdi Suroso Esa Ghanim Fadhallah Faturrohman, Dani Fauzi, Aqshal Febrianti Febrianti Febriati, Nurullia Fibra Nurainy Fiqih Pertiwi Firdasari Firdasari Firdaus Firdaus Fitriani Garli Marsantia Gusri Ahyar Ibrahim Gusri Akhyar Ibrahim Hartami Dewi Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Raysid Harun Alrasyid Harun Alrasyid Herdiana, Novita Herdiana, Novita Hernaeti, Eriyana Ibrahim, Gusri Ahyar Ida Ayu Putu Sri Widnyani Ika Mulawati Indraningtyas, Lathifa Irwan Irwan Irwan Sukri Banuwa Irwan Sukri Banuwa Islami, Zuyyina Isnaini Jordan, Adam Kamilah Hafsah, Latifah Karina Shinta Puspitarani Khoerunnisa, Tiara Kurnia Laila Julianti Latifah Kamilah Hafsah Linda Safitri M A Chozin Maktub, Zana Azalia Maria Erna Kustyawati Maria Erna Kustyawati Muhamad Pandutyas Muhammad Nur Muhammad Nur Muhammad Romli dan Suprihatin Andes Ismayana Murhadi Murhadi Murhadi Murhadi Nadia Ayu Wulandari Neti Yuliana Ningsih, Agustin Setia Ningtyas, Okta Sekar Novita Herdiana Nurbaiti Nurbaiti Nurbani Kalsum Nurullia Febriati Okta Sekar Ningtyas Otik Nawansih Otik Nawansih Otik Nawansih Permatasari, Kartini Pramita Sari Anungputri Pratama, Muhammad Rafy Wahyu Purwoko, Agus Puspita Yuliandari Putri, Arinda Novela Putri, Ravina Indraswari Herdani Qinar Khaleza Biran Rio Cakaradinata Ritonga, Dinda Nur Annisa Safitri, Linda Sahira Josy Arifannisa Salsafira Ayuningtyas Samsul Bakri Samsul Rizal Sandi Asmara Sarono - Sary, Linda Mareta Septianita Eva Rozani Setiyoko, Febri Shinta Puspitarani, Karina Siti Nurdjanah Siti Nurdjanah Siti Nurdjanah Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Subeki Subeki suci hardina rahmawati Suharto Honggokusumo Suharyono A. S. Suharyono Suharyono Suharyono Suharyono Suharyono, Suharyono Surfiana Surfiana Suripto Dwi Yuwono Susilawati - Susilawati Susilawati Susilawati, Susilawati Sussi Astuti Sussi Astuti Syafika Itamar Teguh Endaryanto Tiranda, Monica Florenza Tirza Hanum Tri Widiastuti Tun Tedja Irawadi Udin Hasanudin Ulfa, Dzakiya Ulfianty, Adinda Saskia Salsabila Vevi Oktavia Vina Asfia Chori Warji Warji Widaputri, Silaturahmi Widia Rini Hartari Wijaya, Emerson Suta Winanti, Diki Danar Tri WINARTO Windasari, Eka Wisnu Satyajaya Wisnu Satyajaya Wulandari, Nadia Ayu Yuliandari, Puspita Zulferiyenni Zulferiynni Zulferiyenni, Zulferiyenni Zulferiynni, Zulferiyenni