Article Per Year (5 Year)
p-Index From 2021 - 2026
9.336
P-Index
This Author published in this journals
All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Farmasi Klinik Indonesia Journal of Consumer Science Jurnal Ilmiah Universitas Batanghari Jambi Satya Widya Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Primanomics : Jurnal Ekonomi & Bisnis GEMA EKONOMI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENA EDUKASI Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Ilmiah Pendidikan Citra Bakti Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal Nommensen Journal of Medicine BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Sekretari & Administrasi (Serasi) Jurnal Ilmu Manajemen Terapan (JIMT) International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Buhuts (e-journal) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) MES Management Journal Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Management Business and International Research Nomico Maneggio journal of social and economic research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Pendidikan Citra Bakti KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Soegeng Wahyoedi
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

Published : 97 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SIASAT Journal

 1 
The Influence of Celebrity Endorsement, Product Quality and Price on Purchase Interest of Kanzler Single Sausage Products Evelyn Maurencia; Hery Winoto Tj; Soegeng Wahyoedi
SIASAT Vol. 6 No. 1 (2021): Siasat Journal, January
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/siasat.v6i1.90

Abstract

At this time, technological advances are increasingly having a strong enough impact and if it can be utilized properly, this maximizes the results obtained from the existence of the technology itself. Especially in the act of marketing an item, using social media that has many users will make the product marketing process much easier. Supported by the current pandemic conditions that have made major changes in purchasing and selling product transactions, as well as a fairly high increase in internet users. Therefore, using social media that displays advertisers in the form of videos will be considered effective. For now, people are starting to be presented with various types of social media featuring videos such as Youtube, Snapchat, Instagram & TikTok. According to research (OGUNSIJI, 2012) celebrity endorsement is a marketing tool created to show differentiation points between various brands and coverage in the market. Meanwhile, (Nelson & Gloria, 2012) focuses celebrity support on a global perspective because this is a communication strategy that will create promotional actions for a product in the form of goods and services in society. The right choice should be made to choose a celebrity to endorse a brand, as celebrity endorsement can affect the image and productivity of an organization in positive or negative ways. With this research, it is hoped that entrepreneurs who want to market their products will be wiser and easier in choosing what kind of media are currently having a high appeal to consumers. In addition, readers will also be invited to see the benefits of the impact of celebrity endorsement, the quality of a product and how the price affects consumer purchase interest.
Co-Authors ., Infrianto Abu Muna Almaududi Ausat Aditya Wardhana admin Alim Salipin Amiruddin Amiruddin Andry Annie Tiofany Aris Harsono Astrid, Mariana Aurora Oktabella Andini Bambang Siswanto Bernard T. Widjaja Budi Sulistiyo Nugroho Catherine Yusine Surbakti Chandra Prasetya, Andrian Chandra, Ruvianti Dasep Supriatna Desy Purnama, Eka Dety Mulyanti Dwi Indah Kartika Dwiyanti Putri, Rosana Edward Kustiawan Edwind Kustiawan Erwah Kurniawan Eva Oktavia, Eva Evelyn Maurencia Faisal Abubakar Fanny Fanny Felisia NG Ferdy Halim Fushen, Fushen Ginting, Imbri Fernando Guntur Novizal Handy Winata Haryono, Budi Hendy Tannady Heppi Syofya, Heppi Heri Winoto Tj Herry Ruslim Hery Winoto TJ Hizbul Khootimah Azzaakiyyah Hutapea , Watul Salim I Gusti Bagus Mahendra Putra Ika Yanni Hadi Ilham Arief Infrianto . Irfan Saputra Iskandar Irma Rasita Gloria Barus Jimmy Yosal Judijanto, Loso Kurnianingsih, Mirra Kushariyadi Letelay, Santi Erlanda Magdalena Lionarto Lionarto Lizardo, Jimmy Maduma Sormin Maitri, Viola Ratana Mansula, Belynda Martiman Suazisiwa Sarumaha Melitina Tecoalu Melitina Tecoalu Miharja, Wendy Miki Effendi Nangin, Meryl Astin Noviati Noviati Octoviany, Christine Oktariansyah P.M. Budi Haryono Perdana Putera Pieter Andre Pramono, Dwi Murwani W. Pristiwanto Bani Pujiastuti, Mena Putra, Sedayu Syah Rais, Rinovian Raymond Reni Oktavina Reza Febrianty Ariatama Ria Saraswati Ricky Hertanu Ricky Yamintara Riesna Apramilda Rini Putri Utami Rudi Faradin Saeful Amin, Saeful Sajuli Andreas Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sarah Prasasti Satriyani, Febrianti Yuli Silaban, Budi Partogi Sisilia Sudargo Siska Siswanto, David Jefry Suherlan Suherlan, Suherlan Sundah, Felix Syamsu Rijal Syeh Assery Takim Andriono Tania Larasati Tanti Sugiharti Tanuraharjo, Hans Harischandra Tarumingkeng, Rudy C Tonibun Tonibun Veronica Norman Adinda Maha Victorya, Jonathan Vito Filbert Jayalie, Vito Filbert Wani Devita Gunardi Wani Devita Gunardi Winoto, Hery Yayan Yayan Yohana, Elesia Santa Yudianto Achamad