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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Farmasi Klinik Indonesia Journal of Consumer Science Jurnal Ilmiah Universitas Batanghari Jambi Satya Widya Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Primanomics : Jurnal Ekonomi & Bisnis GEMA EKONOMI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENA EDUKASI Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Ilmiah Pendidikan Citra Bakti Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal Nommensen Journal of Medicine BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Sekretari & Administrasi (Serasi) Jurnal Ilmu Manajemen Terapan (JIMT) International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Buhuts (e-journal) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) MES Management Journal Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Management Business and International Research Nomico Maneggio journal of social and economic research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Pendidikan Citra Bakti KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Soegeng Wahyoedi
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Journal : Journal of Consumer Science

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The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption Nangin, Meryl Astin; Barus, Irma Rasita Gloria; Wahyoedi, Soegeng
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.124-138

Abstract

The advancement of mobile devices and their usage has increased the uptake of fintech innovation. These new technologies should provide ease of use and give advantages to their customers. On the other side, mobile application security threats have increased tremendously and have become a great challenge for both users, in this case, as customers, and fintech innovators. Meanwhile, service should be promoted to the customers to establish fintech's brand to society. This research empirically examined the components affecting the expectations of users to adopt fintech. By collecting 100 samples who have already used a couple of brands of Fintech and Sakuku as their payment method, and by utilizing Structural Equation Modeling- Partial Least Square (SEM-PLS) as the technique of analysis, the empirical results definitely confirmed that perceived ease of use (PEOU) and promotion positively and significantly affected the customer trust. Meanwhile, security did not significantly affect trust. The finding also implied that in order to increase the fintech adoption rate, customer trust should be built.
Co-Authors ., Infrianto Abu Muna Almaududi Ausat Aditya Wardhana admin Alim Salipin Amiruddin Amiruddin Andry Annie Tiofany Aris Harsono Astrid, Mariana Aurora Oktabella Andini Bambang Siswanto Bernard T. Widjaja Budi Sulistiyo Nugroho Catherine Yusine Surbakti Chandra Prasetya, Andrian Chandra, Ruvianti Dasep Supriatna Desy Purnama, Eka Dety Mulyanti Dwi Indah Kartika Dwiyanti Putri, Rosana Edward Kustiawan Edwind Kustiawan Erwah Kurniawan Eva Oktavia, Eva Evelyn Maurencia Faisal Abubakar Fanny Fanny Felisia NG Ferdy Halim Fushen, Fushen Ginting, Imbri Fernando Guntur Novizal Handy Winata Haryono, Budi Hendy Tannady Heppi Syofya, Heppi Heri Winoto Tj Herry Ruslim Hery Winoto TJ Hizbul Khootimah Azzaakiyyah Hutapea , Watul Salim I Gusti Bagus Mahendra Putra Ika Yanni Hadi Ilham Arief Infrianto . Irfan Saputra Iskandar Irma Rasita Gloria Barus Jimmy Yosal Judijanto, Loso Kurnianingsih, Mirra Kushariyadi Letelay, Santi Erlanda Magdalena Lionarto Lionarto Lizardo, Jimmy Maduma Sormin Maitri, Viola Ratana Mansula, Belynda Martiman Suazisiwa Sarumaha Melitina Tecoalu Melitina Tecoalu Miharja, Wendy Miki Effendi Nangin, Meryl Astin Noviati Noviati Octoviany, Christine Oktariansyah P.M. Budi Haryono Perdana Putera Pieter Andre Pramono, Dwi Murwani W. Pristiwanto Bani Pujiastuti, Mena Putra, Sedayu Syah Rais, Rinovian Raymond Reni Oktavina Reza Febrianty Ariatama Ria Saraswati Ricky Hertanu Ricky Yamintara Riesna Apramilda Rini Putri Utami Rudi Faradin Saeful Amin, Saeful Sajuli Andreas Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sarah Prasasti Satriyani, Febrianti Yuli Silaban, Budi Partogi Sisilia Sudargo Siska Siswanto, David Jefry Suherlan Suherlan, Suherlan Sundah, Felix Syamsu Rijal Syeh Assery Takim Andriono Tania Larasati Tanti Sugiharti Tanuraharjo, Hans Harischandra Tarumingkeng, Rudy C Tonibun Tonibun Veronica Norman Adinda Maha Victorya, Jonathan Vito Filbert Jayalie, Vito Filbert Wani Devita Gunardi Wani Devita Gunardi Winoto, Hery Yayan Yayan Yohana, Elesia Santa Yudianto Achamad