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Aditya Wardhana
Universitas Telkom
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Journal : Journal of Social Science Utilizing Technology

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Social Media Followers Influence Banking Stock Prices in Indonesia Kartawinata, Budi Rustandi; Akbar, Aldi; Wardhana, Aditya; Maharani, Dyah
Journal of Social Science Utilizing Technology Vol. 1 No. 1 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i1.592

Abstract

Background. Progress in a country can be seen from the development of the capital market, because the capital market plays a very important role in transforming and advancing a country's economy so that it grows and develops. Indonesia is a country known to be rich in natural resources, so the development of capital markets in Indonesia is a step towards sustainable economic development. Purpose. The purpose of this study is to determine the effect of social media on the economic, social and political sectors. Method. The research used is quantitative research with descriptive and verification research methods. Results. The result of this study is that the influence of the number of social media followers on the share price of banks in Indonesia shows a positive correlation between the two. In this context, banks need to utilise social media more effectively as a marketing tool, pay attention to reputation risk management, improve transparency and communication with investors, and strengthen the role of regulators in monitoring the impact of social media.. Conclusion. With this research, there is a finding that in the field of social media, there are variables that influence the financial sector, in this case, company finances, namely the number of followers of a social media platform will influence stock prices. This should be a concern for stakeholders in the business sector to pay attention to social media developments occurring in Indonesia
Co-Authors Affandy Agusman Aris Agne Nabilah Agnelia, Revina Anisa Agusman Aris, Affandy Al Hazmi, Nadhil Alief Maulana Aldi Akbar Amalina Fitria, Nur Anisa Agnelia, Revina Arief, Ilham Arif Kuswanto Augiani, A. S Augiani, Amani S. Azhari, Nadya Dewi Bando, Nurjannah Budi Harto Budi Rustandi Kartawinata Cakranegara, Pandu Adi Christabella, Rininta Citra, Khansa Fairuz Cleopas Martin Rumende Dadang Sudrajat Daya, Mulianah desi kristanti, desi Dg. Mapata Dien, Siphora Dwikawardhana, Galih Santika Dyah Maharani E. Mudjaddid A. Siswanto Deddy N.W.Achadiono Hamzah Shatri Efendi Efendi Em Yunir, Em Erni Juwita Nelwan, Erni Juwita Faizah, Ana Farhana, Nadya Feroniasanti, Lauda Hafifah, Ariqah Nur Halim, Jessica Hartini Hartini Hartini Hartini, Hartini - Hendy Tannady Hernawan, Moch Arif Insani, Al Fajrin Irmia Kusumadewi Irzan Soepriyadi Joko Ariawan Kaltha, Karina Kameswari, Varra Awaliah Pinus Karimah, Benati Kautsar, Raisya Ayu Kispa, Tera Kristanty Marina Natalia N Kumalawati, July Kurniasari, Dhita Leonard Nainggolan Liem, Isabella Kurnia Lis Lesmini Listiya, Marcella Tirta Mahendra Fakhri Mahir Pradana Marcellus Simadibrata Maya Kasmita Melati Putri , Nandita Melvani, Belvana Putri Meutia Zakaria Miranda, Eliza Mohamad Rachadian Ramadan Mujadid, Fajar N, NORMIYATI Natasha, Bella Nisrina Kamila Normiyati Normiyati Novialdi . Noviandi Syarif , Akhmad Nuryana, Arief Octovia, Lily Indriani Oklia, Sheila Pelitahati, Puguh Piprim B. Yanuarso, Piprim B. Pratama, Aulya Rahman Putri Pratiwi, Intan Pudjiti, Dyah Juliana Pusponegoro, Erdina Hardiono D Putri, Nandita Melati Rachmawaty Rachmawaty Rachmawaty Raharjanti, Natalia Widiasih Rahmah Kusuma, Tyas Rahmawati Rahmawati Rahmawati, Nosita Ramadhania, Dian Araminta Rasyid, Nurhayati M Revi Sesario Revina Anisa Agnelia Ricky Aditya Rismala Dewi Rustam, Musfardi Salma Nurhaliza Sandhi, Afriyanti Sandora, Normalina Santosa, Arby Mauliddan Sapinah Sapinah Sari, Ade Risna Sari, Ayu Diandra Satyani, Metta Sesario, Revi Setiawan, Evania Setyowati, Tri Mulyani Soegeng Wahyoedi Sugiarto, Adhrie Sulaiman, Syarifuddin Suryaningsih, Lilik suryawan, ryan firdiansyah Suyuti, Rizal Syah Putra, Syah Syahputra Syahputra Syahputra, Syahputra Syarif, Akhmad Noviandi Syarifuddin Syarifuddin Tanjunga, Sanjaya F. Tanjunga, Sanjaya Faisal Tedjaatmadja, Chintya Tienni Mariana Simanjorang Tjhin Wiguna Valeria, Michelle Veronica, Raja Merlinda Wina Sinaga Winanda, Rizki Aniza Winarno, Gammaditya A. Winarno, Gammaditya Adhibarata Wulandari, Yohannessa Yahya, Muh. Zainuddin Iba Zeffan Daffa Fitra Haidar Zidna, An’umillah Arini