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All Journal Jurnal Sinar Manajemen Patria Artha Management Journal YUME : Journal of Management Jambura Science of Management Journal La Bisecoman Jurnal Manajemen dan Organisasi Review (MANOR) Pinisi Business Administration Review Journal La Sociale JUSTIAN - Jurnal Sistem Informasi Akuntansi Jurnal Pengabdian kepada Masyarakat Bina Darma Brilliant International Journal of Management and Tourism (BIJMT) Journal Online Manajemen ELPEI (JOMEL) Journal of Management and Social Sciences International Journal of Economics and Management Research Journal of Management and Administration Provision Journal of Universal Community Empowerment Provision Journal of Education Review Provision Journal of Social Commerce Innovative: Journal Of Social Science Research The Scientia Journal of Financial issues Jurnal Ekonomi, Bisnis, dan Humaniora POMA JURNAL Journal of Management and Informatics International Journal of Economics, Business and Innovation Research Journal Development Manecos Brilliant International Journal of Management and Tourism
Nurmadhani Fitri Suyuthi
Universitas Fajar
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Journal of Universal Community Empowerment Provision

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Training And Education for Umkm Actors Related to Digital Marketing Strategies and Business Financial Management in Paropo Village, Panakukang District, Makassar City Chaerul, Muhammad; Suyuthi, Nurmadhani Fitri; Riyadi, Syamsul; Djalil, Nur Alim; Yasmi, Yasmi; Rusman, Muh. Khairil; Sepdiansar, Risal; Tamsil, Erni; Alauddin, Alauddin
Journal of Universal Community Empowerment Provision Vol. 5 No. 3 (2025): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v5i3.713

Abstract

This community service activity aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Paropo Village, Panakukang District, Makassar City, to face the challenges of the digital era. Training and education are focused on two main aspects: digital marketing strategies and business financial management. The implementation method included a participatory approach through interactive training sessions, simulations, group discussions, and direct mentoring. The results demonstrated an increase in participants' understanding and skills in using social media and other digital platforms for product promotion and marketing. Furthermore, participants gained practical knowledge in simple financial record keeping, cash flow management, and short- and long-term financial planning. Evaluation of the activity, conducted through pre- and post-tests, demonstrated significant improvements in participants' knowledge and skills. It is hoped that this activity will have a sustainable impact on the development of participants' businesses and strengthen the competitiveness of MSMEs in the region. This activity also opens up opportunities for further collaboration with the local government and related institutions in digital-based MSME development.
Co-Authors A, Abdul Samad Abdul Majid Bakri Abdul Muhid, Abdul Abdul Samad Abdul Samad A Abdul Samad A Agusman, Agusman Alam, Ryan Saputra Alauddin Alauddin, Alauddin Alda Novitasari Amaliah Amaliah Andi Murni Andi Wahyuni Anne Abdul Rahman Anne Abdul Rahman Anne Abdurrahman Arif, Nina Fapari Arifin, Adnan Astriya, Delly Basri Basri Basri Basri Bidol, Syamsuddin Dede Puspa Pujia Djabar, Sadly Abdul Djalil, Nur Alim fitriana, ika Fitriani, Mustaani Fungsiawan Fungsiawan Fungsiawan Ghofar, Fahri Rozani Haerani, Nurul Hamid, Muliyadi Hamid, Mulyadi Hamid, Siti Hardiyanti Mustaina Hapdayani, Hapdayani Hasniaty, Hasniaty Heni Nurhayati Hipzi Rahmadin Noor Hurian Kamela Indriati Amirullah Indriati Amirullah Intan Dyah Pravita Ipmawan, Ipmawan Kahfi, Fahrul Kamarulah, Kamarulah Khaeriyah Khaeriyah Khaeriyah Khaeriyah Kirana, Andi Candra Linggi, Tiara Titania Marliana Marliana Megawati - Moh. Hatta Mohammad Hatta Alwi Muh. Farid Dwi Saputra Muhamad Aji Permana Putra Muhammad A Muhammad Chaerul Muhammad Suryana Muin, Sri Adrianti Muin, Sri Andrianti Mujahid Mujahid Mujahid, Mujahid Mulianti, Esa Muliyadi Hamid Muliyadi Hamid Mulyadi Hamid Mutmainna, Mutmainna Nurini, Sri Hesti Nurjannah Nurjannah P, Maysius Pangerang, Andi Facrul Rainfil, Rainfil Ramadani, Triska Rasmika, Rasmika Razak, Darmianti Ridwan, Ridwan Risdianto Risdianto, Risdianto Rr Dian Anggraeni Rusman, Muh. Khairil Said, Asri Samayo, M. Rio Saputro, Lukasiwan Eddy Sepdiansar, Risal Siswan, Siswan St. Rukaiyah Steviani Batti Sudarmini Syam Susilowati Susilowati Syahrul Syahrul Syamsul Riyadi Tamrin Tamrin Tamsil, Erni Tiara Erika Amalia Triska ramadani Vieronicha Lyu Sipanghona Wahyu Wahyu Yahya, Adibah Yasmi, Yasmi Yusiresita Pajaria Yusri Yusri