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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Leadership in Organizations Journal Of Management Science (JMAS) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Syntax Idea SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Bulletin of Counseling and Psychotherapy BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Darma Agung jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Ilomata International Journal of Management Journal La Bisecoman Management and Accounting Expose Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) ProBisnis : Jurnal Manajemen Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Indonesian Journal of Business Analytics (IJBA) Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) JURNAL ECONOMINA Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Bina Ilmiah International Journal of Educational Research Excellence (IJERE) Lead Journal of Economy and Administration Jurnal Indonesia Sosial Teknologi Jurnal Riset Manajemen dan Bisnis Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JURNAL ABDIMAS PLJ Jurnal Penelitian dan Pengabdian Masyarakat Influence: International Journal of Science Review IIJSE RESLAJ: Religion Education Social Laa Roiba Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Valtech The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences) Optimal: Jurnal Ekonomi dan Manajemen Sosio e-kons
Abadi, Ferryal
Universitas Esa Unggul, Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Effects of Employee Learning, Knowledge, and Creativity on Employee Performance in Cigarette Companies in Kudus Anggi Cahyaningrum Dewani; Ferryal Abadi
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1101

Abstract

Current competitive conditions are increasing and very competitive. This requires companies to be able to improve the performance of their employees in terms of increasing productivity. Competitiveness: To survive in an ever-changing market environment, companies need to utilize Human Resources (HR), especially employee performance. Employees are a key element of an organization; the success or failure of an organization depends on the performance of its employees. This research aims to determine the relationship and analyze the effect of employee learning on employee knowledge, employee creativity and employee performance, employee creativity on employee satisfaction, employee knowledge on employee performance, and employee satisfaction on employee performance. Respondents in this study were 135 respondents. The sample in this study was employee staff at a cigarette company in Kudus. This research is quantitative in nature with an analysis method using the PLS Structural Equation Model (SEM). The research results show that employee learning has a positive effect on employee knowledge, employee creativity, and employee performance, employee creativity has a positive effect on employee satisfaction, employee satisfaction has a positive effect on employee performance, and employee knowledge has a positive effect on employee performance.
Determinants of Social Commerce Purchase Intention Through Online Trust Mediation Rika Amelia; Triyono Arief Wahyudi; Ferryal Abadi; Elistia Elistia
International Journal of Educational Research Excellence (IJEREC) Vol. 6 No. 1 (2027): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijerec.v6i1.2148

Abstract

The rapid rise of social commerce has changed online shopping by combining social interaction with digital transactions, enabling consumers to engage with brands and make purchasing decisions through social networking platforms. This study investigates how UGC, SMI, e-WOM credibility, and perceived value influence SCPI, with online trust serving as a mediating. The research adopts the SOR framework, explaining how external stimuli influence consumers' psychological responses and behavioral intentions. A quantitative approach was employed by collecting data from 200 respondents who had previously purchased things using social commerce sites. The proposed research model was evaluated using SEM-PLS with SmartPLS software to examine both direct and indirect relationships among the constructs. The findings demonstrate that all hypothesized relationships are statistically significant. Online trust emerged as the strongest predictor of purchase intention and effectively mediated the effects of user-generated content, social media influencers, e-WOM credibility, and perceived value on consumers' purchasing decisions. These results highlight the critical importance of strengthening consumer trust to encourage purchase intentions within social commerce environments, particularly on TikTok and Instagram. The study offers practical insights for digital marketers and platform providers by emphasizing strategies that reinforce trust, enhance information credibility, and deliver greater customer value. Future studies may expand the research context by including additional social commerce platforms, wider geographical coverage, and relevant variables to better understand consumer behavior.
AI-Powered Shopstreaming and Impulsive Buying: Parasocial Interaction, Perceived Enjoyment, and Sale Proneness Rudianto Rudianto; Ferryal Abadi; Regina Deka Sofia
JURNAL ECONOMINA Vol. 5 No. 10 (2026): JURNAL ECONOMINA, Oktober 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i10.4775

Abstract

Artificial intelligence increasingly shapes livestream shopping through virtual hosts, personalized product displays, and automated interactions that may alter consumers' social and emotional responses. This article examines how product relevance, social attraction, and content characteristics relate to parasocial interaction, perceived enjoyment, and impulsive buying in AI-powered shopstreaming. It also considers sale proneness as a moderator of the relationship between perceived enjoyment and impulsive buying. The proposed framework draws on the Stimulus–Organism–Response perspective and integrates research on AI influencers, livestream engagement, and impulsive consumption. A quantitative explanatory design is outlined, with measurement and structural analyses organized around seven constructs and their proposed relationships. The accompanying calculations provide a methodological check of the analysis and reporting procedures, rather than observations collected from shoppers. Consequently, the proposed relationships require validation using verified participant responses before empirical conclusions can be established. This study provides an integrated basis for examining when AI-mediated social cues and enjoyable shopping experiences may encourage unplanned purchases and for guiding further research on responsible AI-assisted commerce.
Strategi Pengembangan Sumber Daya Manusia Pengelola Desa Wisata Bantaragung Majalengka melalui Pelatihan dan Pendampingan Digital Ferryal Abadi; Triyono Arief Wahyudi; Ria Estiana; Ika Suhartanti Darmo; Siti Nurjanah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 4 (2026): November: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i4.7862

Abstract

Tourism village competitiveness increasingly depends on the ability of local managers to integrate destination potential with digital communication. Bantaragung Tourism Village in Majalengka faces a competency gap in social-media management, creative content production, audience targeting, content scheduling, and performance evaluation. This community service program aimed to strengthen the human resource capacity of tourism village managers through integrated digital training and workplace-based mentoring. The program used a Participatory Action Research approach consisting of planning, action, observation, and reflection. It was implemented on 8–9 May 2026 at Bantaragung Village Hall and involved tourism managers, tourism-awareness groups, micro and small business actors, and village youth. Activities included needs identification, smartphone photography and videography, short-video editing, Instagram Reels and TikTok production, copywriting, digital storytelling, hashtag strategy, content calendars, branding, and the use of social-media insights. Qualitative evaluation through observation, content review, monitoring, and participatory reflection showed that participants were better able to produce communicative content, apply storytelling, organize publication schedules, and understand the importance of consistent destination branding. The mentoring process also encouraged more active youth involvement in digital promotion. The program indicates that training combined with mentoring can support continuous digital competency development and greater managerial independence in tourism-village promotion.
Analysis of The Influence of Sponsorship, Social Media, Brand Image, Brand Trust, and Customer Satisfaction on Purchase Intention for Beauty Products Syahla Salsabila; Ferryal Abadi
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.512

Abstract

The rapid growth of digitalization and the dominance of Generation Z as a major consumer segment make Purchase Intention an important indicator of marketing success. However, increasing exposure to advertising and branded content may lead to consumer fatigue and skepticism. This study examines the effects of Sponsorship, Social Media Content Influence, Brand Image, Brand Trust, and Customer Satisfaction on Generation Z’s Purchase Intention toward beauty products at booth fair events in Jabodetabek. A quantitative approach with a descriptive causal design was employed, using online questionnaire data from 170 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess validity, reliability, and hypothesized relationships. The results show that Brand Image and Customer Satisfaction positively and significantly affect Purchase Intention, while Brand Image also positively affects Brand Trust. Conversely, Sponsorship, Social Media Content Influence, and Brand Trust do not significantly affect Purchase Intention, and Brand Image does not mediate the relationship between Sponsorship and Purchase Intention. These findings emphasize the importance of strengthening Brand Image and Customer Satisfaction to increase Generation Z’s Purchase Intention in the beauty industry.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Ai Apon Safitri Ajeng Maria Surya Pratiwi Amalia, Lia Amatullah, Nida Amo Sugiharto Andriyanti Asianto Anggi Cahyaningrum Dewani Annisa Inas Ariyanti Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Artana Diva Syabilla Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badie Uddin Badriyah Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewi Metyasari Dewi, Truli Susatyo Dexi Triadinda Didin Hikmah Perkasa Dimas Angga Negoro Dimas Angga Negoro Dimas Aryo Wibowo Dimas Negoro Donant Alananto Iskandar E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Elistia Elistia Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Giovany, Kenny Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan Susanto Ndruru Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Humairoh Basyarewan Ika Suhartanti Darmo Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Ketut Sunaryanto Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Lia Amalia Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Menik Indrati Meria, Lista Muhamad Wajahid Muhammad Dhafi Iskandar Muniroh, Muniroh Nabila Nabila Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Nisa, Puspita Chairun Noviayanti Fitri Haryani Nurdin Nurjeny Ernawati Oktatia Putri, Adinda Paulus Sugiarto Pratana, Amelinda Pualam Wahyu Ratiasasadara Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Regina Deka Sofia Rhian Indradewa Ria Estiana Ria Saulina Panjaitan Rika Amelia Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rudianto Rudianto Rufyan E. Sofyan Santos Winarso Dwiyogo Santy Berliana Naibaho Sarah Sinta Septian, Yudha Alvin Shadiqy Artib Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Siti Rafika Arman Soleha, Yani Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Syahla Salsabila Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Triyono Arief Wahyudi Triyono Arief Wahyudi Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Utami, Rahayu Tri Wahno Sahid Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Ramadhan Yanuar Ramadhan Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo