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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Leadership in Organizations Journal Of Management Science (JMAS) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Syntax Idea SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Bulletin of Counseling and Psychotherapy BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Darma Agung jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Ilomata International Journal of Management Journal La Bisecoman Management and Accounting Expose Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) ProBisnis : Jurnal Manajemen Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Indonesian Journal of Business Analytics (IJBA) Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Bina Ilmiah Jurnal Indonesia Sosial Teknologi Jurnal Riset Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JURNAL ABDIMAS PLJ Jurnal Penelitian dan Pengabdian Masyarakat Influence: International Journal of Science Review IIJSE RESLAJ: Religion Education Social Laa Roiba Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Valtech
Abadi, Ferryal
Esa Unggul University, Jakarta, Indonesia
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Pengaruh Kualitas yang Dirasakan, Pengalaman Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Silvia Ardian; Ferryal Abadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5073

Abstract

This study explores the influence of perceived quality, brand experience, brand trust and customer satisfaction on brand loyalty in Nike shoe products. Perceived quality is considered an important factor affecting customer satisfaction and brand loyalty. The population in this study are customers who have used Nike shoe products. Then the sample used in this study is people in the Jakarta, Bogor, Depok, Tangerang, Bekasi areas who have faithfully used Nike shoe products. In this study, data was collected from 120 respondents who met these criteria. Age 17-45 years. The data analysis technique used is SEM-PLS to test the research model with a sample size of 120 respondents, the sample selected using purposive sampling method. The analysis results show that perceived quality has a positive influence on customer satisfaction, brand experience has a positive influence on customer satisfaction, brand trust has a positive effect on brand loyalty. this study the majority of respondents were male. Therefore, further research can equalize or make gender comparisons. to increase brand loyalty, Nike products must integrate strategies that improve product quality, improve brand experience, build trust, and ensure customer satisfaction. This will create a positive cycle that supports.
Strategi Perencanaan Sumber Daya Manusia pada Marketplace 'Swipewash' untuk Optimasi Layanan Laundry" atau "Analisis Kebutuhan Sumber Daya Manusia dalam Pengembangan Ekosistem Digital Swipewash Athira Shafa Berliana; Dimas Angga Negoro; Unggul Kustiawan; Ferryal Abadi
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.7453

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. Based on a combination of strengths, weaknesses, opportunities, and threats. Strategies to take advantage of the company's opportunities and strengths include utilizing e-commerce technology and the Internet of Things (IoT) to improve operational efficiency while expanding the market. To overcome weaknesses while taking advantage of existing opportunities, SwipeWash plans to apply for additional funding to improve technology and utilize data analytics. In an effort to realize SwipeWash's vision as a leading, innovative and trusted e-commerce laundry platform, human resource management is one of the key elements. The goals and objectives formulated are aimed at ensuring operational sustainability, supporting company growth, and creating a productive and competitive work environment. Through structured planning, SwipeWash is committed to presenting a solid, competent team that is in line with market needs, both in the short, medium and long term.
Peran Rekan Kerja, Otonomi Kerja, Beban Kerja Terhadap Kinerja Safitri, Ai Apon; Abadi, Ferryal
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15542

Abstract

 Penelitian ini bertujuan untuk mengetahui dan menganalisa peran rekan kerja dalam mendukung kehidupan kerja terhadap korelasi otonomi kerja, beban kerja, dan kinerja. Dalam penelitian ini, pendekatan yang digunakan adalah kuantitatif dengan sumber data penelitian diperoleh dari hasil penyebaran kuesioner kepada 109 karyawan di lembaga keuangan yang berdomisili di bekasi. Adapun teknik analisis yang digunakan adalah Structural Equation Model - Partial Least Square (SEMPLS). Hasil penelitian menunjukkan bahwa peran rekan kerja terbukti memberikan dampak positif pada kinerja karyawan, beban kerja, dan otonomi kerja. Ini menunjukkan bahwa memiliki hubungan sosial yang positif dan lingkungan kerja yang baik dapat meningkatkan tingkat perhatian seseorang, memperjelas tugas, dan secara diam-diam meningkatkan kebiasaan kerja setiap orang. Selain itu, otonomi di tempat kerja berdampak positif pada kinerja. Ini berarti bahwa semakin banyak kebebasan diberikan kepada karyawan dalam menangani tugas-tugas mereka, kualitas pekerjaan yang dihasilkan juga meningkat. Sebaliknya, tingkat beban kerja yang tinggi berdampak negatif pada kebiasaan kerja karyawan, menunjukkan bahwa memiliki banyak pekerjaan atau banyak tekanan dapat mengurangi produktivitas dan efisiensi di tempat kerja.
Transformasi Digital SDM Pengelola Desa Wisata melalui Pelatihan Konten Kreatif dan Strategi Kampanye Digital Marketing Uddin, Badie; Triadinda , Dexi; Abadi, Ferryal; Nisa, Puspita Chairun; Estiana, Ria
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/e71sv549

Abstract

This community service activity aims to improve the human resource capacity of the Bantaragung Majalengka Tourism Village managers through training in creative content and digital marketing campaign strategies. The method used was Participatory Action Research (PAR), which actively involved participants through the stages of planning, action, observation, and reflection. The activities included training in digital content creation, social media management, and designing digital campaigns based on hands-on practice. Evaluation results showed a significant increase in participant understanding, with an average pre-test score of 58.0 increasing to 80.4 in the post-test, an increase of 38.6%. In addition, participants were able to produce more creative content and began implementing digital marketing strategies independently. The impact of implementation was seen in the increase in the tourism village's social media activity, including the number of posts, user interactions, and follower growth.
Analysis of Factors Affecting Mobile Banking Customer Loyalty in the Greater Jakarta Area Ratiasasadara, Pualam Wahyu; Abadi, Ferryal
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1384

Abstract

The rapid growth of mobile banking services requires banks to better understand the factors that shape customer loyalty in an increasingly competitive digital environment. This study aims to analyze the factors influencing customer loyalty in mobile banking services in the Jabodetabek area by considering perceived security, customer convenience, service quality, and perceived value, with customer satisfaction as a mediating variable. This research employed a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 451 mobile banking users and analyzed using SEM-PLS approach. The results indicate that customer convenience, service quality, and perceived value have a positive and significant effect on customer loyalty. Perceived security does not have a direct effect on customer loyalty, but it has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty and mediates the relationship between perceived security, customer convenience, service quality, and customer loyalty. However, customer satisfaction does not mediate the relationship between perceived value and customer loyalty. This study provides practical implications for banking institutions in developing strategies to enhance mobile banking customer loyalty through improved convenience, service quality, and overall customer experience management. Suggestions for future research include adding several variables, particularly trust, and expanding the scope of the study.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amalia, Lia Amatullah, Nida Amo Sugiharto Andriyanti Asianto Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Ariyanti, Annisa Inas Artana Diva Syabilla Artib, Shadiqy Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badie Uddin Badriyah Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi Metyasari Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Ernawati, Nurjeny Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Giovany, Kenny Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Meria, Lista Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Naibaho, Santy Berliana Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Nisa, Puspita Chairun Noviayanti Fitri Haryani Nurdin Oktatia Putri, Adinda Panjaitan, Ria Saulina Paulus Sugiarto Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Ratiasasadara, Pualam Wahyu Rhian Indradewa Rhian Indradewa Rhian Indradewa Ria Estiana Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Safitri, Ai Apon Santos Winarso Dwiyogo Sarah Sinta Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sukmayadi Institut Teknologi dan Bisnis Kalbil Sunaryanto, Ketut Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Triadinda , Dexi Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Utami, Rahayu Tri Wahno Sahid Wahyudi, Triyono Arief Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Ramadhan Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo