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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Leadership in Organizations Journal Of Management Science (JMAS) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Syntax Idea SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Bulletin of Counseling and Psychotherapy BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Darma Agung jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Ilomata International Journal of Management Journal La Bisecoman Management and Accounting Expose Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) ProBisnis : Jurnal Manajemen Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Indonesian Journal of Business Analytics (IJBA) Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Bina Ilmiah Jurnal Indonesia Sosial Teknologi Jurnal Riset Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JURNAL ABDIMAS PLJ Influence: International Journal of Science Review IIJSE RESLAJ: Religion Education Social Laa Roiba Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Valtech
Abadi, Ferryal
Esa Unggul University, Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analysis of Factors Affecting Mobile Banking Customer Loyalty in the Greater Jakarta Area Pualam Wahyu Ratiasasadara; Ferryal Abadi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1384

Abstract

The rapid growth of mobile banking services requires banks to better understand the factors that shape customer loyalty in an increasingly competitive digital environment. This study aims to analyze the factors influencing customer loyalty in mobile banking services in the Jabodetabek area by considering perceived security, customer convenience, service quality, and perceived value, with customer satisfaction as a mediating variable. This research employed a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 451 mobile banking users and analyzed using SEM-PLS approach. The results indicate that customer convenience, service quality, and perceived value have a positive and significant effect on customer loyalty. Perceived security does not have a direct effect on customer loyalty, but it has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty and mediates the relationship between perceived security, customer convenience, service quality, and customer loyalty. However, customer satisfaction does not mediate the relationship between perceived value and customer loyalty. This study provides practical implications for banking institutions in developing strategies to enhance mobile banking customer loyalty through improved convenience, service quality, and overall customer experience management. Suggestions for future research include adding several variables, particularly trust, and expanding the scope of the study.
Analisa Faktor Internal dan Perencanaan Operasional pada Bisnis Plan Swipewash Marketplace untuk Layanan Laundry Tasya Yultavera; Dimas Negoro; Unggul Kustiawan; Ferryal Abadi
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5862

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In 2023, Indonesia's e-commerce transaction value will reach USD 62 billion, with the number of users projected to reach 99.1 million by 2029. This potential drives new opportunities, including daily necessities such as laundry, bag spa, and shoe spa. In a busy urban society, these services are an important need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. Customers face challenges such as concerns about the safety of goods, difficulty in comparing prices, and limited operational hours. In analyzing internal factors, SwipeWash uses a strategic approach to identify the company's strengths and weaknesses and opportunities to increase competitiveness in the e-commerce laundry service industry. Customer demand analysis is the main focus in understanding the growing market needs. SwipeWash offers services that guarantee the safety of customers' personal belongings, provide ease of price comparison, and ensure comfort with services available 24 hours a day.
Psychological Effects in the Relationship of Digital Human Resource Management to Employee Resilience: A Literature Review Santy Berliana Naibaho; Hendy Tannady; Lista Meria; Ferryal Abadi; Rojuaniah Rojuaniah
Bulletin of Counseling and Psychotherapy Vol. 7 No. 3 (2025): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002025071620000

Abstract

The COVID-19 pandemic has created rapid changes that led many companies to speed up digital transformation, particularly in the management of human resources. A key development in this process is the adoption of Digital Human Resource Management (DHRM), an approach that brings digital technologies into HR functions. This study aims to systematically review the literature linking DHRM to employee resilience, focusing on the psychological impact of the interaction between technology and individuals. Using a systematic literature review (SLR) method, 50 articles from Scopus and ProQuest were analyzed. The results show that DHRM contributes to employee psychological resilience by increasing self-efficacy, psychological safety, and agility and creating an emotionally supportive digital workspace. The study found that psychological aspects like coping strategies, emotions, and perceived support are essential in linking digital systems with employee resilience. The study suggests using an interdisciplinary perspective that brings together technology and psychology to develop effective DHRM systems while also addressing employees’ psychological well-being.
PERKEMBANGAN PENELITIAN POSITIVE INTERGENERATIONAL AFFECT (PIA)TINJAUAN LITERATURE SISTEMATIS Ketut Sunaryanto; Ferryal Abadi; Hendy Tannady; Triyono Arief Wahyudi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ebgkpq51

Abstract

Penelitian ini melakukan tinjauan literatur sistematis (SLR) terhadap konsep dan perkembangan teori Positive Intergenerational Affect (PIA) dalam beberapa tahun terakhir. PIA adalah pada dasarnya mendasarkan pada hubungan emosional positif antara individu dari generasi yang berbeda yang mana sikap dan perasaan positif antara generasi dapat mempengaruhi dinamika komunikasi dan kolaborasi yang pada gilirannya dapat mempengaruhi efektivitas pencarian pengetahuan. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan mengikuti pedoman PRISMA. Hasil penelitian menunjukkan bahwa penelitian tentang PIA telah berkembang pesat dalam beberapa tahun terakhir, dengan fokus pada berbagai konteks dan populasi. Terdapat 3 artikel dari Scopus yang telah dilakukan penyaringan sesuai dengan kriteria dan kemudian dianalisis untuk memahami perkembangan teori PIA. Penelitian ini juga mengidentifikasi perbedaan dalam definisi, metodologi, dan analisis data yang digunakan dalam studi-studi tentang PIA. Penelitian yang menggunakan metode kuantitatif, terutama analisis regresi dan mediasi-moderasi, dengan sampel beragam. PIA terbukti berkorelasi positif dengan pembelajaran yang dirasakan, rasa malu, transfer pengetahuan dan berperan sebagai mediasi dalam berbagai hubungan. Berdasarkan temuan ini, penelitian ini menyarankan beberapa arah potensial untuk penelitian masa depan, termasuk studi longitudinal dan eksperimental, eksplorasi mekanisme, studi pada konteks dan populasi yang beragam, serta pemeriksaan faktor dan hasil tambahan.
Analisis Peran Segmenting, Targeting, Positioning (STP) dalam Literasi Digital Serta Pengaruhnya Terhadap Awareness Campaign pada Aplikasi Perpustakaan Digital Let’s Read Dewi Metyasari; Ferryal Abadi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10068

Abstract

Penelitian ini mengkaji implementasi strategi marketing STP (Segmenting, Targeting, Positioning) dalam konteks program Literasi Digital serta pengaruhnya terhadap efektivitas Awareness Campaign dengan dimoderasi oleh User Engagement pada aplikasi perpustakaan digital Let’s Read. Pendekatan kuantitatif digunakan dengan teknik PLS-SEM (Partial Least Square-Structural Equation Modeling) untuk menganalisis data dari 245 responden yang dipilih melalui purposive sampling, dengan karakteristik audiense yang sudah membaca, pernah membaca, atau mengenal/mengetahui Let’s Read. Data dikumpulkan melalui angket berisi 49 item pernyataan yang mengukur variabel STP, Literasi Digital, Awareness Campaign, dan User Engagement. Hasil analisis menunjukkan bahwa peningkatan Literasi Digital sangat dipengaruhi oleh penerapan strategi STP yang tepat, relevan, dan konsisten. STP terbukti memperkuat efektivitas Awareness Campaign, yang menjadikan platform digital Let’s Read lebih mampu menjangkau dan meningkatkan kesadaran audiens. Temuan ini menegaskan bahwa strategi STP, meskipun lazim diterapkan di sektor komersial bisnis berorientasi profit, juga dapat diadaptasi secara efektif dalam konteks non-profit. Segmenting yang akurat, penargetan yang tepat sasaran, dan Positioning yang kuat menjadi kunci keberhasilan dalam mendukung Literasi Digital dan memperkuat Awareness Campaign. Penelitian ini memberikan kontribusi teoretis dan praktis untuk memperluas penerapan STP pada kampanye Literasi Digital.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amalia, Lia Amatullah, Nida Amo Sugiharto Andriyanti Asianto Annisa Inas Ariyanti Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Artana Diva Syabilla Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badriyah Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi Metyasari Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Angga Negoro Dimas Aryo Wibowo Dimas Negoro Donant Alananto Iskandar E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Giovany, Kenny Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Humairoh Basyarewan Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Ketut Sunaryanto Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Lista Meria Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Noviayanti Fitri Haryani Nurdin Oktatia Putri, Adinda Paulus Sugiarto Pratana, Amelinda Pualam Wahyu Ratiasasadara Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Rhian Indradewa Rhian Indradewa Rhian Indradewa Ria Saulina Panjaitan Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Safitri, Ai Apon Santos Winarso Dwiyogo Santy Berliana Naibaho Sarah Sinta Septian, Yudha Alvin Shadiqy Artib Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Triyono Arief Wahyudi Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Utami, Rahayu Tri Wahno Sahid Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Ramadhan Yanuar Ramadhan Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo