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All Journal Journal on Education YUME : Journal of Management Journal of Economics and Business UBS Jurnal Ilmiah Wahana Pendidikan International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal PkM (Pengabdian kepada Masyarakat) MANAJEMEN Batara Wisnu : Indonesian Journal of Community Services CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis National Conference on Applied Business, Education & Technology (NCABET) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Indonesian Research Journal on Education Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Manajemen dan Ekonomi Kreatif Indonesian Journal of Thousand Literacies Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Master Manajemen JER WINDRADI: Jurnal Pengabdian Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
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Master Of Management Program, Faculty Of Economics, Universitas Bina Bangsa
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Journal : Master Manajemen

 1 
Pengaruh Kemampuan Kerja dan Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Kantor Kecamatan Ciruas Kabupaten Serang Nurhalifah Nurhalifah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.715

Abstract

In a government agency or organization, it is one that requires serving the community well, community satisfaction is one of the factors to assess whether an agency or organization is good or not, work ability and service quality are the ones that can assess whether or not the community feels satisfied. This research aims to determine the effect of work ability and service quality on community satisfaction at the Ciruas District Office, Serang Regency. This research uses the literature review method, which is a research method used to collect, compile and synthesize existing research results. The research results in the study show that work ability influences community satisfaction, service quality influences community satisfaction, and work ability and service quality together influence community satisfaction.
Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan Salsabila Nur Fadiyah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.716

Abstract

Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.
Transformasi Digital pada UMKM dalam Meningkatkan Daya Saing Pasar Novi Algi Alviani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.717

Abstract

The phenomenon of digital transformation in MSMEs can be observed from several aspects, including: resource challenges during digital transformation because transformation, like any change, requires resources. Another phenomenon is organizational barriers: such as limited digital literacy, resistance to change, lack of skilled labor, limited capital, infrastructure, and technological barriers due to lack of knowledge. Apart from that, the lack of managerial support, a limited digital ecosystem, as well as concerns about data security and trust in technology are also obstacles. The technique for analyzing data in this research uses a literature review study. The research results show that there are multiple opportunities and attention for MSMEs, where there is a special need for MSMEs to carry out digital transformation in order to increase business competitiveness and expand market share. With digital transformation, the processes and operations of product downstreaming from producers to consumers will increase, speed of service, better trust, secure data exchange platforms, but also an opportunity for digital transformation to increase competitive advantage and expand market reach, increase operational efficiency. because it reduces time and costs for business activities, and increases market access.
Pengaruh Digitalisasi terhadap Masyarakat Suku Baduy dalam Mempertahankan Adat dan Tradisi Leluhur Aura Andriani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.710

Abstract

The purpose of this study was to determine the impact of digitalization and the efforts of the Baduy community in preserving and maintaining local culture in the current digital era. The Baduy community is located in Kanekes Village, Leuwidamar District, Lebak Regency, Banten Province. The Baduy community strongly adheres to traditional values ​​and has very little interaction with modern technology, as time goes by digital technology has begun to enter their society. The research method used is a qualitative approach with data collection techniques through open questionnaires and in-depth interviews. The questionnaire was designed to reveal the perceptions of the Baduy Tribe community regarding the use of digital technology and its impact on their cultural values. The data collected was analyzed using thematic analysis to identify patterns and trends related to the impact of digitalization on the preservation of customs.
Pengaruh Lingkungan Budaya terhadap Implementasi Bisnis Skala Internasional Firda Fitriani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.711

Abstract

This study aims to analyze the influence of cultural environment on the implementation of international-scale business. In the current era of globalization, companies operating in international markets must be able to adjust their business strategies to various cultural factors present in the target countries. A different cultural environment can influence various aspects of business operations, including communication, negotiations, decision-making, and human resource management. This study uses a qualitative approach with case studies to understand how multinational companies adapt their strategies when facing cultural challenges in different countries. The findings show that the success of international business implementation highly depends on a deep understanding of local cultural values, as well as the ability to adapt products, services, and communication strategies according to the norms and customs in place. This study also identifies the challenges and opportunities faced by companies in managing cultural diversity to achieve success in international business.
Co-Authors Adella Maharani Agus Irawan Ahmad Daenuri Ahmad Fatoni Ahmad Hadi Setiawan Ahmad Suganda Alamsyah Suhendi Alfin Nadiyah Alvina Novanka Amrullah Amrullah Anggun Cahya Ningrum Anisa Desta Syafitri Anisa Kusumawardani Annisa Novianti April Laksana Ardiyansah, Ardiyansah Arie Gunawan Aris Widodo Asih, Wanda Retno Auliana, Sigit Aura Andriani Aziza, Pretty Failasufa Bela Safitri Caesarani, Sarah Chaerunnisa Chaerunnisa Denardo, Denardo Denisa Fitriya ‘Uzzahra Denisa Fitriya ‘Uzzahra Deny Hidayatullah Dwiputri, Nadia Mutiara Efi Tajuroh Afiah Fatari Fauz Faudziah Fauzi, Muhamad Hilman Febri Ferdian Feoniy Amanda Putri Fernando, Iqbal Firda Fitriani Fitria, Ismatul Furtasan Ali Yusuf Gatot Hartoko Hadi Kurniawanto Hafrizal, Irham Hamidah . Hamidah Hamidah Hanafi Hanafi Harsiti Harsiti, Harsiti Hikmatiar, Muhamad Hilman, Mohamad Ilham Ilham Imamudin Imamudin Inaya Amalia Putri Indah Fitriani Indri Yani, Indri Ira Juhairannisa Ira Juhairannisa Jaka Wijaya Kusuma Juita Sipaayung Karnain, Ahmad Kelana, Jaka Putra Kenedi, Kenedi Krahara, Yuwan Ditra Kusmini Kusmini Luis Fiska Rahayu Maha Puspa Ardhana Mamay Komarudin Meiby Zulfikar Mohamad Bayi Tabrani Muhammad Saleh Murtado, Ahmad Mustika Via Baharsah Mutiara Dhea Herliana Nindya, Verani Nita Apriyanti Novi Algi Alviani Novia, Nur Ali Nungki Agustin Nurhalifah Nurhalifah Olipa Sarta Matilda Purba Popy Mayangsari Pramitasari, Anisa Pramono, Abdul Chatim Putri Putri Rachmat, Luthfi Rahmattullah, Tiyo Rasadi, Rizki Ibnu Risti Risti Rozikin, Imam Rr. Nadhira Harsari Rudianto Rudianto Saepudin Saepudin Sahruromdon, Muhamad Salsabila Nur Fadiyah Sandi Mulyadi Sanin Sudrajat Sari Ningsih Sembiring, Rinawati Setyawati, Kiki Siti Nursyamsiyah AR Siti Salma Nur Izati Solihat, Anisa Subroto, Desty Sugiawan, Rizki Suhandi Suhandi, Suhandi Suryadi Fadillah Tashella Nazha Titin Supini Uktafiya Nurhayati Umi Prasasti Uswatun Hasanah Wahyu Widodo Wahyu Widodo Wananda Purna Maulidi Wawan Gunawan Yetti Kuniawaty Yunica Marsha Sagina Zahrotul Hayat Zahrotul Hayat