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Muhammad Reza
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Journal : Indonesian Journal of Contemporary Multidisciplinary Research

 1 
Sharia Marketing in Business: Paradigm, Ethics and Implementation of Islamic Principles Hidayat, Chaerul; Rini Ariza; Aan Fadillah; Muhammad Reza; Amali
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.9785

Abstract

Marketing is the main focus for companies in their efforts to develop and maintain their business. This article reviews in detail the concept of marketing in a general context and sharia marketing. Sharia marketing emphasizes Islamic moral principles such as faith, khalifah, balance, and justice, which form the basis for the strategy, tactics, values, and image of Islamic marketing. In addition, in practice, Islamic marketing also includes aspects of spirituality, considering competition as a partner to spur creativity. Specific characteristics of Islamic marketing include unity, faith, balance, justice, freedom of will, and benevolence. Islamic marketing ethics emphasize integrity, honesty, and good service. It is hoped that by applying these principles, companies can create a healthy business environment and provide benefits for all parties involved
Co-Authors Aan Fadillah Abbas, Ismawati Abd. Jamal acep ovel novari beny Agnes Cynthia Ainunnisa Lita Aisya Febrianti Masnur Aldi Rouf Ramdan Amali Andani Eka Putra Anggara, Onny Fransinata Anggi Safriyana Annur Rosida Siregar Arief Alkhoir Arni Amir Arthur Brown Aryo Sasmita Aulivia zulianti majid Ayu Safa Mutiara Bakhrudin Al Habsy Bryan Prathama Selbi Burhanuddin Dafa Alfiansyah Darliana, Fina David Julian Dedi Saputra Desiana Muryasari Desmita Nindya Dewi Komalasari Dwi Prasetyo Nugroho Edwina Dharmawati Elby Supriadi Elizabeth Bahar Emilia Susanti Endang Erlinda Erlinda Fajrina, Aila Farissa nadya Fariz afdilah muhamad Fasdarsyah Fitri Afina Radityani Gracia Amanda Mutiara Sitompul Harnum Nabela Heny Yuningrum Hidayat, Chaerul Humaira, Novida Ikhah Malikhah Indi Rani Ines Heidiani Ikasari Irwan Idris Isnaniah ' Istiqomah Wulan R Jecky Asmura Juwairiah Juwairiah Kana Puspita Kartika Rinakit Ade Khairunnisyah, Khairunnisyah Khorina Widya Laila Hamidah Lana Izzul Azkia Latifah Hanum Linosefa Linosefa M. Jazir Alkas Mardewi Jamal Marliyah Marlizar Marlizar Melia Dwi Widayanti Mhd Zulfansyuri Siambaton Misbahul Jannah Mita Andira Mufarrihul Hazin Muhaemin Nabir Muhamad Febryansyah Muhammad Muhammad Effendi Muhammad Taslim Muhammad, Muhammad Mulyadi Mulyadi Nabila indah kurniadi Naila Nanda Lubis Netti Suharti Nur Azmi Nur Rofiq Nura Usrina Nurhasanah Nurhenti Dorlina Simatupang Nurul Adila nurul khotimah Otong Rosadi PRASETYO ADI NUGROHO Priyambada, Gunadi Purwoko, Agus Rachma Hasibuan Radhiya Nauval Adli Pratama Rahmad Khalis Rahmat Saleh Ramadayanti, Ramadayanti Richatd Manullang Rini Ariza Riri Anggriani Rita Zahra Rizha Bery Putriani Rodesia Mustika Rozi Rodiyah Hafsyah Roslaili Rasyid Rusnanda, Resky Salsabila, Nadia Sandrina, Yayang Tri Saparuddin Siregar Sefriyan Reynaldi Sheva Ardiansyah SITI FATIMAH Siti Miftachul Siti Uli Nihayati Sopyan Saori Sri Widayati Sukma Erni Sulfitra Sulfitra Suparmono Suparmono Suryani Murad Sutoyo Syibral Malaysi T. Zulham Teuku Mudi Hafli Trendi Firmansyah Trisastia Wani Tsaniyah Andhini Wan Dea Vianda Widarta Widya Aryanti Yeti Kusmawati Yunita Sopiana Yurda Fitri Yusi Anggriani