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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen & Keuangan JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Mobil Listrik: Attitude, New Ecological Paradigm, Manfaat Ekonomi, Pengaruh Sosial, dan Charging Infrastructure Baras, Theresa Putri Yunita; Hendri, Irfani; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4939

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi sikap dan niat membeli mobil listrik di Indonesia. Data yang digunakan dalam penelitian ini adalah data primer dengan pendekatan deskriptif kuantitatif. Sampel penelitian ini berjumlah 205 responden yang terdiri dari individu yang sudah bekerja, memiliki pendapatan tetap, serta memiliki pengetahuan mengenai produk ramah lingkungan dan mobil listrik. Teknik pengambilan sampel menggunakan metode non-probability sampling, yaitu purposive sampling. Data dikumpulkan melalui survey online menggunakan kuesioner yang didistribusikan melalui media sosial, dengan skala likert sebagai alat ukur. Teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan perangkat lunak Smart-PLS Versi 4.0. Hasil penelitian ini menemukan bahwa new ecological paradigm (NEP), manfaat ekonomi, pengaruh sosial, dan charging infrastructure berpengaruh positif terhadap sikap dan niat membeli mobil listrik di Indonesia. Para Pemangku kepentingan perlu memperluas infrastruktur pengisian daya, menawarkan insentif ekonomi, dan meningkatkan kesadaran lingkungan melalui edukasi publik dan strategi pemasaran yang melibatkan influencer.
Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Lonika, Tesa; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Abstract

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Café Atmosphere, Food Quality, and Variety: Impact on Revisit Intention via Customer Satisfaction Rahmadi, Nizar; S, Syahbandi; H, Heriyadi; Pebrianti, Wenny
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/Lzenodo.15791290

Abstract

This study aimed to test the influence of Cafe Atmosphere, Food Quality, and Product Variety on Revisit Intention with Customer Satisfaction as a mediating variable at Lokale Coffee West Borneo. The study used a quantitative approach with survey method and data processing using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were obtained from 175 respondents who had visited Lokale Coffee at least twice. The results of the study showed that Cafe Atmosphere, Food Quality, and Product Variety positively and significantly affected Customer Satisfaction, which subsequently significantly affected Revisit Intention. Additionally, Cafe Atmosphere and Product Variety also have a direct influence on Revisit Intention, while Food Quality only provides an indirect influence through Customer Satisfaction. Of the ten hypotheses tested, nine were declared accepted. The findings show that Cafe Atmospher comfortable, quality food, and menu diversity offered are key factors in increasing customer satisfaction and loyalty. This research provides a practical contribution for cafe management in designing a satisfactory experience-based customer retention strategy.
Pengaruh Storytelling Branding dan Nostalgia Emotion Terhadap Minat Beli Sirup Marjan Ramadhan J, Junaidi; Pebrianti, Wenny; Shalahuddin, Ahmad; H, Heriyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15610701

Abstract

This study aims to analyze the impact of storytelling branding on purchase intention, with nostalgia emotion as a mediating variable, using Marjan Syrups Ramadan advertising campaigns over the past three years as the research object. Marjan Syrup, long known as a brand synonymous with Ramadan traditions in Indonesia, has consistently employed storytelling branding strategies to evoke nostalgia among consumers. This research uses a quantitative survey method involving 200 respondents who have seen Marjans Ramadan advertisements in the past three years. The collected data were analyzed using regression and path analysis techniques to examine the relationships between the independent variable (storytelling branding), the mediating variable (nostalgia emotion), and the dependent variable (purchase intention). The results show that storytelling branding positively influences purchase intention, directly and through mediating nostalgia emotion. These findings highlight the importance of emotional narratives in strengthening consumer engagement and driving purchasing behavior, especially in seasonal marketing campaigns.
Keseimbangan Kehidupan Kerja, Dukungan Organisasi, dan Kecerdasan Emosional Terhadap Kinerja Karyawan Perbankan Melalui Komitmen Organisasi Sigit Ardi Saputra; Wenny Pebrianti; Arman Jaya; Titik Rosnani; Ikram Yakin
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.362

Abstract

Sektor perbankan di Kalimantan Barat sedang mengalami pertumbuhan, dengan sebagian besar tenaga kerja berasal dari kalangan berbagai generasi. Meski demikian, tuntutan perusahaan untuk mencapai kinerja yang lebih optimal dan stabil menjadi tantangan tersendiri bagi para karyawan. Penelitian ini bertujuan untuk mengkaji faktor-faktor yang memengaruhi kinerja karyawan, seperti komitmen terhadap organisasi, keseimbangan antara pekerjaan dan kehidupan pribadi, dukungan dari organisasi, serta kecerdasan emosional. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan perbankan, sebanyak 220 responden dilibatkan dalam penelitian ini, yang dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil analisis menunjukkan bahwa ketiga faktor utama work-life balance, dukungan organisasi dan kecerdasan emosional berpengaruh positif dan segnifikan terhadap komitmen organisasi. Selain itu, komitmen organisasi terbukti mrmiliki peran mediasi dalam meningkatkan kinerja karyawan. Hasil ini menekankan pentingnya peran manajemen dalam menciptakan lingkungan kerja yang mendukung dan memperhatikan aspek emosional serta keseimbangan hidup karyawan untuk meningkatkan loyalitas dan kinerja mereka.
The Influence Of Customer Relationship Management On Customer Satisfaction And Loyalty At Pusat Cantik, Pontianak City Priskila, Priskila; Pebrianti, Wenny; Heriyadi, Heriyadi
Jurnal Multidisiplin Vol. 1 No. 4 (2025): June
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i4.263

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) on customer loyalty with customer satisfaction as a mediating variable at Pusat Cantik Store in Pontianak. The study employs a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involves 100 respondents who are active customers of the store. The analysis results indicate that CRM has a significant influence on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is proven to have a significant impact on customer loyalty. The mediation test reveals that customer satisfaction acts as a partial mediator in the relationship between CRM and customer loyalty. This research provides a theoretical contribution to the development of customer loyalty models and practical implications for retail business actors in building and maintaining long-term relationships with customers through enhanced satisfaction.
The impact of brand love on brand loyalty with self-esteem and social-influence as a mediating role: Indonesian photography industries Kamaaluddin, Kamaaluddin; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1323

Abstract

In today's digital age, the photography industry is experiencing rapid growth, fueled by increasing public interest in photography, advancing camera technology, and social media's influence. Along with the increased competition among photography companies as a result of this growth, it is essential to recognize the elements influencing brand loyalty. This study examines how Brand Love influences Brand Loyalty in Indonesia's photography industry, with self-esteem and social influence as mediating variables. The research employs a quantitative approach, gathering data from photographers and photography enthusiasts in Indonesia. The study analyzes the relationships between variables using Structural Equation Modeling (SEM) with SmartPLS Version 4.0. The results show that Brand Love significantly improves Brand Loyalty and that this link is mediated by  social-influence and self-esteem. This research contributes valuable insights into brand dynamics within the photography industry and provides practical recommendations for marketers seeking to enhance brand loyalty in a competitive market environment.
Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok Ricky Martin; Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.398

Abstract

The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige Maghribi, Rizqi; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati; Heriyadi
Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i2.5224

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Daffa Fernanda Aqsa Desi Nurhalita Deva, salsabilla Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helen Fransiska Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Ilzar Daud Indra Safari Iwan Setiawan J, Junaidi Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Lela Lela, Lela Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nur Kholis Farhan Nurrahim, Muhammad Fakhri Pamungkas, Angga Suda Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Restiatun, Restiatun Ricky Martin Rivelino, Nicholas Romanisti, Shemma Anggia S, Syahbandi Saputra, Egi Sartika, Fiona Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Titik Rosnani Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa