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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal MES Management Journal Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Optimizing stock returns: exploring the effects of profitability, leverage, and dividend policy on inflatio moderation – in-depth study of LQ45 companies Kamesywara, Saskia Farrasdita; Malini, Helma; Pebrianti, Wenny; Mufrihah, Mazayatul; Mustarudin, Mustarudin
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1697

Abstract

Investors primarily rely on the stock’s return as the primary indicator to evaluate the profitability of their investment in a company and how the company's performance affects the value of their investment over time. Investors conduct fundamental analysis and look at macroeconomic factors to obtain high returns before investing in a particular company. The aim of this research is to investigate how profitability, dividend policy, and leverage influence stock returns, and to assess how inflation may moderate this relationship. This study's population consists of twenty corporations listed on the LQ45 stock market index in Indonesia between 2018 and 2022. Multiple linear regression analysis is utilized, with inflation as the moderating variable. The study also includes a literature review on agency theory and the importance of investors obtaining comprehensive information about potential returns and risks before investing in a company. The study's findings can provide valuable insights for investors in analyzing these factors before allocating their investments. They also guide for companies to improve their standards and send positive signals to investors
The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop Vanessa, Vivian; Heriyadi, Heriyadi; Pebrianti, Wenny; Barkah, Barkah; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1699

Abstract

Social media use penetrated the world of marketing, offering effectiveness and efficiency. TikTok, as one of the social media platforms, had the most users expanding into social commerce as TikTok Shop. The Originote was a well-known newcomer skincare brand in TikTok Shop. The research aimed to test and analyze the impact of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust at The Originote Indonesia. It was a quantitative research in causal associative type. Data was collected using an online questionnaire via Google Forms with a non-probability sampling method, namely the purposive sampling technique. The population was Indonesia TikTok users with the criteria of both females and males over 17 years old, who had watched content on Originote's official account and visited its TikTok Shop. The results showed that content marketing positively and significantly affected online purchase intention and online customer trust. Price promotion positively and significantly affected online purchase intention and online customer trust. Online customer trust as mediation was proven to positively and significantly affect the relationship between content marketing and online purchase intention, as well as the relationship between price promotion and online purchase intention.
The influence of social media marketing, brand image, and influencer endorsement towards purchase decisions of skintific skincare products on tiktok shop with trust as the mediator (study on generation Z consumers) Levina, Widya; Malini, Helma; Pebrianti, Wenny; Hendri, M. Irfani; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1713

Abstract

Marketing through social media in recent years has been very widely used, ranging from skincare, fashion, and others, all the items we are looking for are very easy to find on social media with very broad access to e-commerce platforms. This study aims to determine the effect of social media marketing variables in selling skincare skintific products, then the brand image of skincare skintific products, and also the influence of Tasya Farasya's influencer endorsement in marketing these products through Tiktok with the Tiktok Shop feature, with the trust variable as an intervening variable. This study involved 263 people from various regions in Indonesia who were collected online using purposive sampling techniques through online questionnaires. The population of this study is Gen Z aged 17-25 years. The test tool to see the relationship between the independent variables and the dependent variable uses Structural Equation Modeling (SEM) with AMOS 24. The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions and significantly mediates social media marketing, brand image, and influencer endorsement on purchasing decisions.
Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia Miranda, Fina; Ramadania, Ramadania; Pebrianti, Wenny; Rosnani, Titik; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1739

Abstract

Waste that accumulates and is not recycled can have a negative impact on the environment, people's lives and health. This has made some people more selective in choosing and buying everyday products, and many are starting to switch to using environmentally friendly and sustainable products. This change is an opportunity for companies to make products that use environmentally friendly production raw materials and are safe for health. This research will examine how eco-innovation (eco-process, eco-product, and eco-organizational) can influence sustainable business performance with market turbulence as a moderating variable for Tupperware products in Indonesia. This research involved 211 people from various regions in Indonesia who were collected online using purposive sampling techniques via questionnaires. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results show that eco-process innovation, eco-product innovation and eco-organizational innovation positively and significantly affect sustainable business performance. Meanwhile, market turbulence as a moderator negatively and significantly influences sustainable business performance.
TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

Abstract

This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
Mediasi Purchase Decision Dalam Brand Image, Luxury Lifestyle Dan Product Quality Terhadap Customer Satisfaction Pada Pengguna Vespa Matic Di Kota Pontianak Cahyadi, Muhammad Byan Farreldipo; Wenny Pebrianti; Ahmad Salahuddin; Juniwati, Juniwati; Heriyadi, Heriyadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 10: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i10.10489

Abstract

Pertumbuhan industri otomotif, khususnya skuter premium seperti Vespa Matic, menunjukkan adanya pergeseran preferensi konsumen di Kota Pontianak. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, gaya hidup mewah dan kualitas produk terhadap kepuasan konsumen yang dimediasi oleh keputusan pembelian. Vespa Matic dipilih sebagai objek penelitian karena memiliki citra merek yang kuat, dianggap sebagai simbol dari kemewahan dan memiliki kualitas produk yang baik meskipun dibanderol dengan harga lebih tinggi dibandingkan pesaing. Penelitian ini menggunakan pendekatan kuantitatif dengan 105 responden dan dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa Luxury Lifestyle berpengaruh signifikan terhadap Purchase Decision, sementara Brand Image dan Product Quality tidak berpengaruh langsung. Namun, ketiga variabel tersebut bersama-sama, melalui mediasi Purchase Decision, berpengaruh positif terhadap Customer Satisfaction.
PERAN MEDIASI EMOSI POSITIF TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE PONTIANAK Pebrianti, Wenny; Ratnawati, Ratnawati
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.376 KB) | DOI: 10.36694/jimat.v10i2.209

Abstract

The purpose of this study was to examine and analyze consumer responses to the Matahari department store in Pontianak on the effect of hedonic shopping value, store environment and positive emotion on impulse buying. The population in this study is the consumer of Matahari department store Pontianak, and the selected sample is consumers who have made impulsive purchases at Matahari department store Pontianak and there are as many as 97 samples. The results in this study indicate that there is a positive and significant effect between hedonic shopping value, and positive emotion on impulse buying. But the store environment has no significant effect on impulse buying
Pengaruh Political Consumerism, Moral Intensity News Framing, Peer Pressure Terhadap Niat Boikot Melalui Social Media Response Sebagai Mediasi Sartika, Fiona; Purnomo, Bintoro Bagus; Juniwati, Juniwati; Pebrianti, Wenny
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1330

Abstract

The phenomenon of boycotting multinational companies such as Nestlé has increased in response to moral, political, and human rights issues. This study analyzes the influence of moral intensity, news framing, peer pressure, and political consumerism on the intention to boycott Nestlé products in Indonesia, with social media response as a mediating variable. This quantitative study involved 412 Indonesian Muslim consumers who were active on social media and were aware of the Nestlé controversy regarding the Palestine-Israel issue, along with the appeal from the Indonesian Ulema Council (MUI) to support the boycott movement against products suspected of supporting Israeli aggression. Data were analyzed using PLS-SEM. The results showed that the four independent variables had a positive and significant effect on boycott intention. Moral news framing and peer pressure directly increased boycott intention, while political consumerism had the strongest influence, both directly and through the mediation of social media response. Consumers with high political awareness tend to voice their opinions on social media before taking real action in the form of a boycott.
Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak Al Vayyed Shalatar Barqah Djus; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1229

Abstract

This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Co-Authors Afifa Safiera, Ratu Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Desi Nurhalita Deva, salsabilla Dewi Ediansyah, Ediansyah Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helma Malini, Helma Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Indra Safari Iwan Setiawan J, Junaidi Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nabila, Amaninda Jihan Nabilah Annisa, Sitti Nur Kholis Farhan Nurrahim, Muhammad Fakhri Pamungkas, Angga Suda Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Restiatun, Restiatun Ricky Martin Rivelino, Nicholas Romanisti, Shemma Anggia S, Syahbandi Saputra, Egi Sartika, Fiona Setiawan , Harry Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa