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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen & Keuangan JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Mediasi Purchase Decision Dalam Brand Image, Luxury Lifestyle Dan Product Quality Terhadap Customer Satisfaction Pada Pengguna Vespa Matic Di Kota Pontianak Cahyadi, Muhammad Byan Farreldipo; Wenny Pebrianti; Ahmad Salahuddin; Juniwati, Juniwati; Heriyadi, Heriyadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 10: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i10.10489

Abstract

Pertumbuhan industri otomotif, khususnya skuter premium seperti Vespa Matic, menunjukkan adanya pergeseran preferensi konsumen di Kota Pontianak. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, gaya hidup mewah dan kualitas produk terhadap kepuasan konsumen yang dimediasi oleh keputusan pembelian. Vespa Matic dipilih sebagai objek penelitian karena memiliki citra merek yang kuat, dianggap sebagai simbol dari kemewahan dan memiliki kualitas produk yang baik meskipun dibanderol dengan harga lebih tinggi dibandingkan pesaing. Penelitian ini menggunakan pendekatan kuantitatif dengan 105 responden dan dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa Luxury Lifestyle berpengaruh signifikan terhadap Purchase Decision, sementara Brand Image dan Product Quality tidak berpengaruh langsung. Namun, ketiga variabel tersebut bersama-sama, melalui mediasi Purchase Decision, berpengaruh positif terhadap Customer Satisfaction.
PERAN MEDIASI EMOSI POSITIF TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE PONTIANAK Pebrianti, Wenny; Ratnawati, Ratnawati
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.376 KB) | DOI: 10.36694/jimat.v10i2.209

Abstract

The purpose of this study was to examine and analyze consumer responses to the Matahari department store in Pontianak on the effect of hedonic shopping value, store environment and positive emotion on impulse buying. The population in this study is the consumer of Matahari department store Pontianak, and the selected sample is consumers who have made impulsive purchases at Matahari department store Pontianak and there are as many as 97 samples. The results in this study indicate that there is a positive and significant effect between hedonic shopping value, and positive emotion on impulse buying. But the store environment has no significant effect on impulse buying
Pengaruh Political Consumerism, Moral Intensity News Framing, Peer Pressure Terhadap Niat Boikot Melalui Social Media Response Sebagai Mediasi Sartika, Fiona; Purnomo, Bintoro Bagus; Juniwati, Juniwati; Pebrianti, Wenny
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1330

Abstract

The phenomenon of boycotting multinational companies such as Nestlé has increased in response to moral, political, and human rights issues. This study analyzes the influence of moral intensity, news framing, peer pressure, and political consumerism on the intention to boycott Nestlé products in Indonesia, with social media response as a mediating variable. This quantitative study involved 412 Indonesian Muslim consumers who were active on social media and were aware of the Nestlé controversy regarding the Palestine-Israel issue, along with the appeal from the Indonesian Ulema Council (MUI) to support the boycott movement against products suspected of supporting Israeli aggression. Data were analyzed using PLS-SEM. The results showed that the four independent variables had a positive and significant effect on boycott intention. Moral news framing and peer pressure directly increased boycott intention, while political consumerism had the strongest influence, both directly and through the mediation of social media response. Consumers with high political awareness tend to voice their opinions on social media before taking real action in the form of a boycott.
Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak Al Vayyed Shalatar Barqah Djus; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1229

Abstract

This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Pelatihan Membangun Personal Branding dan Kepercayaan Diri pada Siswa SMP Negeri 2 Mempawah Timur Fitriandy, Rizki; Pebrianti, Wenny; Akbar, Muhammad Tareq; Almira , Andrea Marsha; Annisa, Sitti Nabilah
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5913

Abstract

Personal branding is the process of shaping public perception of an individual's personality, abilities, or values to create a positive societal perception. It emphasizes the importance of managing one's self-image to compete in various aspects of life. This training program is designed for students of SMP Negeri 2 Mempawah Timur and includes training sessions and simulations. The goal of the training is to help students understand personal branding and develop self-confidence. In one of the simulation activities, students are required to present themselves in front of the class and explain how they would showcase their talents and potential to create their personal brand. The program aims to help middle school students adapt and implement self-confidence as a form of personal branding to support their personal, educational, and professional success. Through the training and simulations, students gain practical knowledge and skills that raise their awareness of the importance of self-development from an early age. Overall, this training plays a crucial role in preparing students to become excellent and qualified human resources, supporting them to compete in the educational and career realms, and contributing to achieving the vision for Indonesia Emas 2045.
Meningkatkan Jiwa Kewirausahaan Pada Warga Dusun Pendidikan Melalui Lokakarya Keterampilan Nur Kholis Farhan; Wenny Pebrianti; Puput Lestari; Tiara Wati; Indra Safari; Desi Nurhalita
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6379

Abstract

Upaya meningkatkan keterampilan kewirausahaan sangat perlu diterapkan sebagai bekal usaha di kemudian hari maupun saat masih mengenyam pendidikan. Dengan perkembangan teknologi dan berbagai jenis usaha kreatif yang ada di Kalimantan Barat, nyatanya masih menunjukkan angka pengangguran yang cukup tinggi khususnya pada kabupaten Mempawah sebesar 7,33% pada tahun 2023. Tujuan pelaksanaan KKM-PKM ini adalah untuk meningkatkan jiwa kewirausahaan pada berbagai jenjang lapisan warga Dusun Pendidikan, Desa Antibar, Mempawah Hilir sebagai salah satu upaya untuk mewujudkan harapan generasi emas dan pencegahan kenaikan tingkat pengangguran. Upaya yang dilakukan yaitu melalui kegiatan workshop beads, workshop knitting, kegiatan daur ulang botol bekas serta seminar digital marketing. Metode yang diterapkan di dalam pelaksanaan ini: 1) Survey persiapan; 2) Perencanaan Partisipatif; 3) Pelaksanaan Kegiataan; 4) Evaluasi Hasil Kegiatan. Kegiatan ini diikuti oleh 14 orang pada workshop beads hari pertama dan 28 orang pada hari kedua. Workshop Knitting diikuti 20 orang. Daur ulang sampah diikuti oleh 70 orang. Serta seminar digital marketing diikuti oleh 10 orang. Hasil dari kegiatan ini, peserta mampu memahami dan membuat hasil karya sendiri dibuktikan dengan nilai persentase dan gambar hasil produk yang telah dibuat.
The Influence of Food Vlogger Content on Culinary Consumer Purchase Decisions in Pontianak (Study on Tiktok Hobby Makan Account) Tyas*, Heni Mulyaning; Pebrianti, Wenny
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.32459

Abstract

This study aims to analyze the influence of Hobby Makan food vlogger content with product attractiveness, interactivity and online consumer reviews (OCR) on purchase decisions with trust as an intervening variable on culinary consumers in Pontianak. This research is causal associative with a quantitative approach. The research population of TikTok users who know and follow the TikTok account of food vlogger Hobby Makan and located in Pontianak City with a sample of 150 samples selected using the purposive sampling technique. The data collection technique uses a questionnaire in the form of a Likert scale. The results showed that product attractiveness did not have a significant effect on purchase decisions, interactivity had a significant influence on purchase decisions, the influence of online customer reviews on purchase decisions was not significant, the influence of interactivity on trust was significant and positive, the influence of product attractiveness on purchase decisions was significant and positive, the influence of product attractiveness on purchase decisions was not significant, the influence of interactivity on trust was significant and positive, the influence of product attractiveness on purchase decisions was significant and positive, the influence of product attractiveness on purchase decisions was not significant, the influence of product attractiveness was not significantly affected by the purchase decision, the influence of online customer reviews on purchase decisions was not significant, the influence of interactivity on trust was significant and positive, the influence of product attractiveness on purchase decisions was significant and positive, the influence of product attractiveness was not significantly affectedOnline customer reviews on trust are significant and positive, the influence of trust on purchase decisions is significant and positive, the indirect influence of interactivity on purchase decisions through trust is not significant, and finally the results of the analysis show that online customer reviews on purchase decisions through trust have a significant influence. Keywords: product attractiveness, interactivity, online customer review, trust, purchase decision
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
The influence of live streaming shopping tiktok and product quality on purchase decisions with e-trust as mediataion (study on skintific moisturizer products) Deva, salsabilla; Azazi, Anwar; Pebrianti, Wenny; I. K, Maria Christiana; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.387

Abstract

This research was conducted to find out whether sales via Live Streaming TikTok Shop, as well as the product quality of Skintific moisturizer products, are able to increase consumer e-trust in purchasing decisions for Skintific moisturizer products. This research is quantitative research, with data obtained from 215 respondents in Indonesia who were selected using purposive sampling techniques. The sample respondents in this study were people aged at least 17 years who used the TikTok application, had watched TikTok Live Shopping conducted by Skintific, and had purchased Skintific moisturizer products in the last six months. The data processing tool that will be used is the AMOS version 24 application with data analysis using Structural Equation Modeling. From the research that has been carried out, it was found that Live Streaming Shopping and Product quality have a positive and significant effect on e-Trust. The indirect relationship between Live Streaming Shopping on TikTok and e-trust is effective in increasing purchasing decisions. Likewise, the indirect relationship between product quality and e-trust is also effective in improving purchasing decisions. These findings contribute to the literature by showing that Live Streaming Shopping and Product quality have a positive influence on Indonesian people's purchasing decisions regarding Skintific moisturizer products. Apart from that, there is a significant influence of e-trust on purchasing decisions, which illustrates how consumer trust in Skintific moisturizer products is able to encourage consumers to buy these moisturizer products.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Daffa Fernanda Aqsa Desi Nurhalita Deva, salsabilla Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helen Fransiska Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Ilzar Daud Indra Safari Iwan Setiawan J, Junaidi Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Lela Lela, Lela Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nur Kholis Farhan Nurrahim, Muhammad Fakhri Pamungkas, Angga Suda Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Restiatun, Restiatun Ricky Martin Rivelino, Nicholas Romanisti, Shemma Anggia S, Syahbandi Saputra, Egi Sartika, Fiona Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Titik Rosnani Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa