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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ilmu Manajemen dan Akuntansi Terapan Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Nobel Management Review Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research
Wenny Pebrianti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Electronic Loyalty Flow: AI Chatbots are Changing Generation Z's Shopping Style: Aliran Loyalitas Elektronik: Chatbot AI yang Mengubah Gaya Belanja Generasi Z Pebrianti, Wenny; Dewi; Ahmadi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April: JBMP Volume 11 No. 1 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.1975

Abstract

This study investigates the impact of artificial intelligence (AI) chatbots and flow experience on e-loyalty within e-commerce platforms, specifically focusing on Generation Z Shopee users in Pontianak City, with customer satisfaction serving as a mediating variable. Employing a quantitative research design with a causal approach, data were collected through a questionnaire distributed to 200 respondents selected via convenience sampling. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0, revealing a positive and significant relationship between AI chatbots and flow experience on both customer satisfaction and e-loyalty. Furthermore, customer satisfaction was found to mediate the relationship between AI chatbots, flow experience, and e-loyalty. These findings provide valuable insights for developing strategies to enhance consumer loyalty in e-commerce, contributing to a deeper understanding of the factors influencing e-loyalty and offering practical implications for e-commerce platform development.
The Effect Of Animosity On Purchase Intention: Product Judgment As A Mediating Variable For Israeli Products (Mcdonald's) Rusik, Magdalena Polonia; Pebrianti, Wenny; Juniwati, Juniwati; Ramadania, Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7171

Abstract

This study aims to determine the effect of animosity on purchase intention on affiliated Israeli products (McDonald's) and to determine the role of product judgement in mediating animosity and purchase intention. Data were collected through an online survey of consumers who boycotted Israeli products. This research is quantitative research and the data collection was carried out using purposive sampling technique with a total of 150 respondents to be analysed. The data analysis method used is Warp-PLS. The results of this study found that animosity significantly affects purchase intention, animosity significantly affects product judgment, product judgment significantly affects purchase intention, and the relationship between animosity and purchase intention is mediated by product judgment.
Café Atmosphere, Food Quality, and Variety: Impact on Revisit Intention via Customer Satisfaction Rahmadi, Nizar; S, Syahbandi; H, Heriyadi; Pebrianti, Wenny
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/Lzenodo.15791290

Abstract

This study aimed to test the influence of Cafe Atmosphere, Food Quality, and Product Variety on Revisit Intention with Customer Satisfaction as a mediating variable at Lokale Coffee West Borneo. The study used a quantitative approach with survey method and data processing using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were obtained from 175 respondents who had visited Lokale Coffee at least twice. The results of the study showed that Cafe Atmosphere, Food Quality, and Product Variety positively and significantly affected Customer Satisfaction, which subsequently significantly affected Revisit Intention. Additionally, Cafe Atmosphere and Product Variety also have a direct influence on Revisit Intention, while Food Quality only provides an indirect influence through Customer Satisfaction. Of the ten hypotheses tested, nine were declared accepted. The findings show that Cafe Atmospher comfortable, quality food, and menu diversity offered are key factors in increasing customer satisfaction and loyalty. This research provides a practical contribution for cafe management in designing a satisfactory experience-based customer retention strategy.
Pengaruh Storytelling Branding dan Nostalgia Emotion Terhadap Minat Beli Sirup Marjan Ramadhan J, Junaidi; Pebrianti, Wenny; Shalahuddin, Ahmad; H, Heriyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15610701

Abstract

This study aims to analyze the impact of storytelling branding on purchase intention, with nostalgia emotion as a mediating variable, using Marjan Syrups Ramadan advertising campaigns over the past three years as the research object. Marjan Syrup, long known as a brand synonymous with Ramadan traditions in Indonesia, has consistently employed storytelling branding strategies to evoke nostalgia among consumers. This research uses a quantitative survey method involving 200 respondents who have seen Marjans Ramadan advertisements in the past three years. The collected data were analyzed using regression and path analysis techniques to examine the relationships between the independent variable (storytelling branding), the mediating variable (nostalgia emotion), and the dependent variable (purchase intention). The results show that storytelling branding positively influences purchase intention, directly and through mediating nostalgia emotion. These findings highlight the importance of emotional narratives in strengthening consumer engagement and driving purchasing behavior, especially in seasonal marketing campaigns.
Keseimbangan Kehidupan Kerja, Dukungan Organisasi, dan Kecerdasan Emosional Terhadap Kinerja Karyawan Perbankan Melalui Komitmen Organisasi Sigit Ardi Saputra; Wenny Pebrianti; Arman Jaya; Titik Rosnani; Ikram Yakin
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.362

Abstract

Sektor perbankan di Kalimantan Barat sedang mengalami pertumbuhan, dengan sebagian besar tenaga kerja berasal dari kalangan berbagai generasi. Meski demikian, tuntutan perusahaan untuk mencapai kinerja yang lebih optimal dan stabil menjadi tantangan tersendiri bagi para karyawan. Penelitian ini bertujuan untuk mengkaji faktor-faktor yang memengaruhi kinerja karyawan, seperti komitmen terhadap organisasi, keseimbangan antara pekerjaan dan kehidupan pribadi, dukungan dari organisasi, serta kecerdasan emosional. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan perbankan, sebanyak 220 responden dilibatkan dalam penelitian ini, yang dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil analisis menunjukkan bahwa ketiga faktor utama work-life balance, dukungan organisasi dan kecerdasan emosional berpengaruh positif dan segnifikan terhadap komitmen organisasi. Selain itu, komitmen organisasi terbukti mrmiliki peran mediasi dalam meningkatkan kinerja karyawan. Hasil ini menekankan pentingnya peran manajemen dalam menciptakan lingkungan kerja yang mendukung dan memperhatikan aspek emosional serta keseimbangan hidup karyawan untuk meningkatkan loyalitas dan kinerja mereka.
The Influence Of Customer Relationship Management On Customer Satisfaction And Loyalty At Pusat Cantik, Pontianak City Priskila, Priskila; Pebrianti, Wenny; Heriyadi, Heriyadi
Jurnal Multidisiplin Vol. 1 No. 4 (2025): June
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i4.263

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) on customer loyalty with customer satisfaction as a mediating variable at Pusat Cantik Store in Pontianak. The study employs a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involves 100 respondents who are active customers of the store. The analysis results indicate that CRM has a significant influence on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is proven to have a significant impact on customer loyalty. The mediation test reveals that customer satisfaction acts as a partial mediator in the relationship between CRM and customer loyalty. This research provides a theoretical contribution to the development of customer loyalty models and practical implications for retail business actors in building and maintaining long-term relationships with customers through enhanced satisfaction.
The Effect Of Digital Content Marketing, E-WOM And Viral Marketing On The Interest Of Domestic Tourist Visits With Virtual Emotional Engagement As An Intervening Variable Nursabilla, Resti; Ramadania, Ramadania; Pebrianti, Wenny
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7685

Abstract

This study aims to analyze the effect of Digital Content Marketing, electronic word of mouth (E-WOM), and Viral Marketing on the interest of domestic tourist visits in Indonesia with Virtual Emotional Engagement as an intervening variable. The research method uses quantitative approach with SEM-PLS analysis. The Data was collected from 200 active respondents of Tiktok users. The results showed that Digital Content Marketing, E-WOM, and Viral Marketing had a positive and significant effect on Virtual Emotional Engagement, which in turn also significantly influenced the interest of domestic tourist visits. However, the direct influence of E-WOM on the interest of domestic tourist visits is not significant, but E-WOM is more effective in creating emotional engagement, which can ultimately increase the interest of domestic tourist visits indirectly. This finding confirms the importance of social media-based digital marketing strategies to increase the attractiveness of domestic tourist destinations in the digital age. In addition, this study makes a theoretical contribution to understanding the role of emotional engagement in virtual environments as a link between marketing strategies and tourist behavior.
The impact of brand love on brand loyalty with self-esteem and social-influence as a mediating role: Indonesian photography industries Kamaaluddin, Kamaaluddin; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1323

Abstract

In today's digital age, the photography industry is experiencing rapid growth, fueled by increasing public interest in photography, advancing camera technology, and social media's influence. Along with the increased competition among photography companies as a result of this growth, it is essential to recognize the elements influencing brand loyalty. This study examines how Brand Love influences Brand Loyalty in Indonesia's photography industry, with self-esteem and social influence as mediating variables. The research employs a quantitative approach, gathering data from photographers and photography enthusiasts in Indonesia. The study analyzes the relationships between variables using Structural Equation Modeling (SEM) with SmartPLS Version 4.0. The results show that Brand Love significantly improves Brand Loyalty and that this link is mediated by  social-influence and self-esteem. This research contributes valuable insights into brand dynamics within the photography industry and provides practical recommendations for marketers seeking to enhance brand loyalty in a competitive market environment.
Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok Ricky Martin; Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.398

Abstract

The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Anggriani, Yeni Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Astrella Callista Putri Raharjo Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Dewi Erna Listiana Erna Listiana Fahruna, Yulyanti Fiola Okta Ningtias Fransiska, Helen Giriati, Giriati H, Heriyadi Hamsyi, Nur Fitriana Helma Malini, Helma Heriyadi Heriyadi, Heriyadi Ikram Yakin J, Junaidi Juliani, Harisa Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu M. Irfani Hendri Maghribi, Rizqi Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Mustarudin, Mustarudin Nursabilla, Resti Pamungkas, Angga Suda Pricilla, Maria Olivia Priskila, Priskila Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Ricky Martin Romanisti, Shemma Anggia Rusik, Magdalena Polonia S, Syahbandi Saputra, Egi Sartika, Fiona Sigit Ardi Saputra Suwandi, Della Syahbandi Syahbandi Tesa Lonika Titik Rosnani Trisnawati, Weni Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa