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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal MES Management Journal Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Keseimbangan Kehidupan Kerja, Dukungan Organisasi, dan Kecerdasan Emosional Terhadap Kinerja Karyawan Perbankan Melalui Komitmen Organisasi Sigit Ardi Saputra; Wenny Pebrianti; Arman Jaya; Titik Rosnani; Ikram Yakin
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.362

Abstract

Sektor perbankan di Kalimantan Barat sedang mengalami pertumbuhan, dengan sebagian besar tenaga kerja berasal dari kalangan berbagai generasi. Meski demikian, tuntutan perusahaan untuk mencapai kinerja yang lebih optimal dan stabil menjadi tantangan tersendiri bagi para karyawan. Penelitian ini bertujuan untuk mengkaji faktor-faktor yang memengaruhi kinerja karyawan, seperti komitmen terhadap organisasi, keseimbangan antara pekerjaan dan kehidupan pribadi, dukungan dari organisasi, serta kecerdasan emosional. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan perbankan, sebanyak 220 responden dilibatkan dalam penelitian ini, yang dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil analisis menunjukkan bahwa ketiga faktor utama work-life balance, dukungan organisasi dan kecerdasan emosional berpengaruh positif dan segnifikan terhadap komitmen organisasi. Selain itu, komitmen organisasi terbukti mrmiliki peran mediasi dalam meningkatkan kinerja karyawan. Hasil ini menekankan pentingnya peran manajemen dalam menciptakan lingkungan kerja yang mendukung dan memperhatikan aspek emosional serta keseimbangan hidup karyawan untuk meningkatkan loyalitas dan kinerja mereka.
The Influence Of Customer Relationship Management On Customer Satisfaction And Loyalty At Pusat Cantik, Pontianak City Priskila, Priskila; Pebrianti, Wenny; Heriyadi, Heriyadi
Jurnal Multidisiplin Vol. 1 No. 4 (2025): June
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i4.263

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) on customer loyalty with customer satisfaction as a mediating variable at Pusat Cantik Store in Pontianak. The study employs a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involves 100 respondents who are active customers of the store. The analysis results indicate that CRM has a significant influence on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is proven to have a significant impact on customer loyalty. The mediation test reveals that customer satisfaction acts as a partial mediator in the relationship between CRM and customer loyalty. This research provides a theoretical contribution to the development of customer loyalty models and practical implications for retail business actors in building and maintaining long-term relationships with customers through enhanced satisfaction.
The impact of brand love on brand loyalty with self-esteem and social-influence as a mediating role: Indonesian photography industries Kamaaluddin, Kamaaluddin; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1323

Abstract

In today's digital age, the photography industry is experiencing rapid growth, fueled by increasing public interest in photography, advancing camera technology, and social media's influence. Along with the increased competition among photography companies as a result of this growth, it is essential to recognize the elements influencing brand loyalty. This study examines how Brand Love influences Brand Loyalty in Indonesia's photography industry, with self-esteem and social influence as mediating variables. The research employs a quantitative approach, gathering data from photographers and photography enthusiasts in Indonesia. The study analyzes the relationships between variables using Structural Equation Modeling (SEM) with SmartPLS Version 4.0. The results show that Brand Love significantly improves Brand Loyalty and that this link is mediated by  social-influence and self-esteem. This research contributes valuable insights into brand dynamics within the photography industry and provides practical recommendations for marketers seeking to enhance brand loyalty in a competitive market environment.
Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok Ricky Martin; Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.398

Abstract

The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige Maghribi, Rizqi; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati; Heriyadi
Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i2.5224

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.
PERAN LITERASI KEUANGAN SEBAGAI VARIABEL MEDIASI DALAM PENGAMBILAN KEPUTUSAN INVESTASI PADA GENERASI Z : UJI TERHADAP BIAS-BIAS PERILAKU Anggriani, Yeni; Anwar Azazi; Wenny Pebrianti; Uray Ndaru Mustika
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 6 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juni 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i6.429

Abstract

This study aims to investigate the role of financial literacy as a mediator in investment decision making by Generation Z in Indonesia, especially on the influence of behavioral biases such as overconfidence, representativeness, and availability. Using a quantitative cross-sectional approach and purposive sampling technique, this study involved 257 Generation Z respondents who had investment experience. Data were obtained through an online questionnaire and analyzed using path analysis and the Sobel test. The results show that financial literacy significantly mediates the relationship between behavioral biases and investment decisions. Overconfidence and availability have a positive effect on financial literacy, while representativeness has an indirect effect through investment decisions. These findings emphasize the importance of financial literacy in minimizing the impact of behavioral biases and encouraging more rational investment decision making among Generation Z.
The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan Kautsar, Gandhy Muhamad; Juniwati; Hendri, M. Irfani; Heriyadi; Pebrianti, Wenny
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v3i1.83

Abstract

This study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan. The sample consists of 207 respondents. Data analysis was carried out using SmartPLS version 4 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicate that service quality and store atmosphere have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction has been statistically proven to act as a mediating variable that strengthens the relationship between service quality and store atmosphere, influencing customer loyalty.
Pengaruh Kualitas Panggilan Seluler dan Nilai Ekonomis terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Mediasi (Studi pada Pembelian Produk Telkomsel Prabayar Simpati di Pontianak) Saputra, Egi; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.197

Abstract

Telkomsel is recognized as a leading telecommunications network in Indonesia. However, some customers continue to express concerns about network quality not always meeting expectations and service rates perceived as relatively high. As one of the largest transmission service providers in Indonesia, Telkomsel serves a customer base of approximately 169.2 million. The company offers a prepaid starter card, Simpati, designed to meet various user needs. This study aims to analyze the influence of Mobile Call Quality and Value for Money on Customer Satisfaction and its impact on Customer Loyalty among Simpati users. The research is motivated by the importance of service quality and perceived value in maintaining customer satisfaction and loyalty in the highly competitive telecommunications industry. Data were collected from 200 respondents who are active Telkomsel prepaid users, specifically of the Simpati product, using purposive sampling. Data analysis was conducted using SmartPLS 4 software with a Structural Equation Modeling (SEM) approach based on Partial Least Squares. The results show that both Mobile Call Quality and Value for Money significantly influence Customer Satisfaction, which in turn positively affects Customer Loyalty. These findings offer strategic implications for Telkomsel, particularly regarding the Simpati product, in managing service quality and perceived value to retain long-term customers.
Pengaruh EWOM, Influencer Marketing, dan Price Perception terhadap Purchase Intention melalui Brand Image Smartphone Infinix Ardiansyah, Fito; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Heriyadi, Heriyadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.10159

Abstract

Perkembangan pesat dalam teknologi informasi memungkinkan konsumen untuk berbagi informasi, baik secara tatap muka maupun melalui internet. Penelitian ini berfokus pada bagaimana Electronic Word of Mouth (E-WOM), Social Media Influencer Marketing, dan Price Perception dapat mempengaruhi Brand Image, yang kemudian berdampak pada keputusan konsumen untuk membeli produk smartphone merek Infinix. Data dikumpulkan dari 230 responden yang dipilih melalui metode purposive sampling. Pengolahan data dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan memanfaatkan software SmartPLS versi 4. Penelitian ini menunjukkan bahwa E-WOM, Social Media Influencer Marketing, dan Price Perception berpengaruh signifikan terhadap Brand Image dan Purchase Intention produk Infinix. E-WOM memperkuat citra merek dan meningkatkan niat beli, sementara Social Media Influencer Marketing dan Price Perception juga berkontribusi terhadap pembentukan citra merek dan keputusan pembelian. Brand Image berperan sebagai mediator dalam hubungan antara faktor-faktor tersebut dengan niat beli konsumen. Temuan ini menekankan pentingnya pengelolaan informasi merek yang efektif melalui ulasan konsumen, influencer, dan harga untuk meningkatkan minat beli.
Do endorser credibility triggers young generations buying decisions? Rahayu, Ratna Bhanuwati; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1687

Abstract

The development of social media has changed people's interaction patterns. This creates an opportunity for product marketing on social media platforms such as Instagram to increase the product's popularity. One of them is using social media endorsers with solid public influence. This quantitative research aims to determine the impact of endorser credibility on purchasing decisions for Ponds products among the younger generation of Instagram users in Indonesia, which is mediated by attitude toward the brand. This research involved 211 people from various regions in Indonesia who were collected online using Purposive Sampling Techniques through questionnaires. Criteria for samples collected include Ponds product users, Instagram users, and endorser Nanda Arsyinta's content using Ponds products. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results stated that endorser credibility positively and significantly affected buying decisions. Meanwhile, endorser credibility positively and significantly affects attitude toward the brand. Attitude toward the brand indirectly influences endorser credibility and purchasing decisions among younger Instagram users in Indonesia. These findings can help businesses determine the right endorser to represent their brand, convey the product message well to consumers, and create sales.
Co-Authors Afifa Safiera, Ratu Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Desi Nurhalita Deva, salsabilla Dewi Ediansyah, Ediansyah Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helma Malini, Helma Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Indra Safari Iwan Setiawan J, Junaidi Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nabila, Amaninda Jihan Nabilah Annisa, Sitti Nur Kholis Farhan Nurrahim, Muhammad Fakhri Pamungkas, Angga Suda Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Restiatun, Restiatun Ricky Martin Rivelino, Nicholas Romanisti, Shemma Anggia S, Syahbandi Saputra, Egi Sartika, Fiona Setiawan , Harry Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa