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Journal : Jurnal Ilmiah Manajemen dan Bisnis

PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Ni Luh Mega Widiani; Ni Luh Putu Indiani; Ni Made Wahyuni
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI Albina Anim; Ni Luh Putu Indiani
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.324 KB)

Abstract

Di tengah persaingan kedai kopi yang semakin intens ditandai dengan pertumbuhan jumlah kedai kopi yang signifikan dalam beberapa tahun terakhir, upaya ekstra perlu dilakukan untuk memahami kebutuhan dan keinginan konsumen. Pemahaman yang lebih baik terhadap aspek tersebut dapat menjadi rujukan dalam menyusun strategi pemasaran untuk meningkatkan pembelian kembali oleh konsumen. Hal tersebut menjadi latar belakang penelitian ini untuk menganalisis faktor yang mendorong keputusan pembelian kembali. Penelitian ini melakukan studi kasus di Start Up Coffee Denpasar. Populasi dalam penelitian ini adalah konsumen yang berkunjung ke Start Up Coffee. Teknis analisis regresi linear berganda digunakan untuk menguji hipotesis penelitian. Hasil penelitian menemukan bahwa promosi dan kualitas layanan mampu secara signifikan mendorong minat beli kembali. Untuk mendorong pembelian kembali, promosi perlu diintensifkan dengan memberikan diskon yang menarik, memberikan member card dengan berbagai reward menarik, menawarkan produk dengan harga kompetitif, menawarkan promosi silang dengan produk lain, serta menawarkan berbagai undian dengan hadiah menarik. Minat beli kembali juga dipengaruhi oleh kualitas layanan yang dapat ditingkatkan dengan cara memastikan penampilan karyawan rapi, memberikan layanan yang professional, memberikan layanan yang cepat dan tanggap, karyawan memahami dengan baik tentang berbagai produk yang ditawarkan, serta karyawan mampu berkomunikasi dengan baik dengan pelanggan.
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Widiani, Ni Luh Mega; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI Anim, Albina; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.324 KB)

Abstract

Di tengah persaingan kedai kopi yang semakin intens ditandai dengan pertumbuhan jumlah kedai kopi yang signifikan dalam beberapa tahun terakhir, upaya ekstra perlu dilakukan untuk memahami kebutuhan dan keinginan konsumen. Pemahaman yang lebih baik terhadap aspek tersebut dapat menjadi rujukan dalam menyusun strategi pemasaran untuk meningkatkan pembelian kembali oleh konsumen. Hal tersebut menjadi latar belakang penelitian ini untuk menganalisis faktor yang mendorong keputusan pembelian kembali. Penelitian ini melakukan studi kasus di Start Up Coffee Denpasar. Populasi dalam penelitian ini adalah konsumen yang berkunjung ke Start Up Coffee. Teknis analisis regresi linear berganda digunakan untuk menguji hipotesis penelitian. Hasil penelitian menemukan bahwa promosi dan kualitas layanan mampu secara signifikan mendorong minat beli kembali. Untuk mendorong pembelian kembali, promosi perlu diintensifkan dengan memberikan diskon yang menarik, memberikan member card dengan berbagai reward menarik, menawarkan produk dengan harga kompetitif, menawarkan promosi silang dengan produk lain, serta menawarkan berbagai undian dengan hadiah menarik. Minat beli kembali juga dipengaruhi oleh kualitas layanan yang dapat ditingkatkan dengan cara memastikan penampilan karyawan rapi, memberikan layanan yang professional, memberikan layanan yang cepat dan tanggap, karyawan memahami dengan baik tentang berbagai produk yang ditawarkan, serta karyawan mampu berkomunikasi dengan baik dengan pelanggan.
Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality Nisa, Aviyatun; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4544

Abstract

In the midst of intense competition in the cosmetics industry, customer loyalty is an important key in maintaining the sustainability and existence of a company. This study aims to analyze the influence of store location and service quality on customer loyalty with customer satisfaction as a mediation variable. The investigation aims to understand the relationship between variables, the nature of mediation, and become a cornerstone in formulating practical implications for the cosmetic retail industry. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 150 valid samples. The data collection method is a survey method using questionnaires which was carried out offline and online through a link. The analysis technique used is an inferential analysis technique with Partial Least Square (PLS) to analyze relationships among latent constructs by modeling both the measurement and structural components of a theoretical model. The results showed that there is a significant relationship between store location and service quality to customer loyalty both directly and indirectly through customer satisfaction and this is a partial mediation, suggesting that there are other factors not included in the research model that could explain the relationship between store location and loyalty, as well as service quality and loyalty. The suggestion proposed to increase customer loyalty in cosmetic retail is to pay attention to the availability of parking lots, location convenience, and ease of accessing store locations. In addition, the quality of service can be improved through supporting facilities and infrastructure, the ability of marketers to welcome customers and provide a good value and experience to customers that can be done through trained employees.
Co-Authors Ade Ruly Sumartini Albina Anim AMERTA, I Made Suniastha AMERTA Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina ARIMBAWA, I Gusti Ayu Inten Miranti AWATARA, I Gusti Agung Gede Usadhana Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Devi, Dewa Ayu Ciska Radika DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Evi Triandini FRANZA, Ni Putu sinria Gede Sanjaya Adi Putra I A Cynthia Saisaria Mandasari I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Made Amrita Anuttami Ni Made Purnami Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Wayan Sitiari Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. PARAMITHA, Ni Luh Mitha Anggun Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama PUTRA, I Ketut Yogi Angga Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Sari, Cintya Purnama Setini, Made Sioaji Yamawati Suardana, Gede SUILA, Jecybel Dyana Verent Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tupaz, Aycel N. UDAYANI, I Gusti Ayu Putu Cantika WIBAWA, I Made Aryan Satriya Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yunita Citra Dewi