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All Journal Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Prosiding Seminar Nasional Pakar Jurnal Doktor Manajemen (JDM) Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal STEI Ekonomi Jurnal Manajemen Jurnal Ilmiah Akuntansi Kesatuan Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Riset Manajemen dan Bisnis Journal of Social Research Jurnal Manajemen dan Perbankan (JUMPA) Journal of Accounting and Finance Management (JAFM) Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) International Journal of Indonesian Business Review Social & Economic Bulletin Journal Economic Business Innovation International Research Journal of Business Studies Jurnal International Economic Sharia
Christina Catur Widayati
Universitas Mercu Buana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Brand Image and Product Quality on Customer Loyalty with Purchasing Decisions as An Intervening Variable Sari Dewi, Putri; Widayati, Catur
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1957

Abstract

This research aims to analyze the role of Brand Image and Product Quality on Customer Loyalty with purchasing decisions as an intervening variable with research on Quaker cereal customers in Jabodetabek. This research uses a marketing management theory approach and consumer behavior theory. The population of this research is people who have purchased and consumed Quaker instant cereal products who live in the Jabodetabek area with a sample of 240 respondents. Data analysis method using Structural Equation Model-Partial Least Square (SEM PLS). The research results show that brand image does not have a significant effect on purchasing decisions for Quaker products. Brand image does not have a significant effect on customer loyalty through purchasing decisions on Quaker products. Product quality has a significant effect on customers loyalty through purchasing decisions on Quaker products.
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service Riorini, Sri Vandayuli; Widayati, Christine Catur
International Research Journal of Business Studies Vol. 8 No. 1 (2015): April - July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.33-45

Abstract

The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement,Brand commitment to Brand evangelism. This study using purposive sampling technique in which samples were selected in this study as much as 200 commercial Banks customers have used the services of the Bank at least 12 months. Data analysis instrument used was Multiple Regression Analysis with SPSS assistance. The results obtained are consistent with previous studies, in which customers increasingly have a relationship, trust, identification, involvement, and commitment to the brand Commercial Bank will increasingly have the intention to buy the brand, reference brand they use positively, and give contradictory references the back of a competing brand to others or called with Brand evangelism. Furthermore, it is known that the most dominant factor influencing Brand evangelism is a Brand commitment. Further research is recommended to investigate the influence of Brand relationship with all of its dimensions, namely Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism with its entire dimension (Positive brand referrals, Brand purchase intention, and Oppositional brand referrals). Furthermore, it also is advisable to do research for brands other services, such as hotels and restaurants.
Consumer Purchase Intention toward BYD Electric Vehicles: The Influence of Price, Quality, and Brand Image Ibnu Hajar , Al Hafidh; Widayati, Catur
Journal Economic Business Innovation Vol. 2 No. 4 (2026): January
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i4.319

Abstract

Purpose: The purpose of this paper is to investigate the effects of price, product quality and brand image on consumer purchase intention for electric cars in an emerging market. Method: An empirical study was generated to measure the direct effects of latent constructs by structural modeling that includes consumer perception data. Findings: The research findings reveal that price, product quality and brand image also have a significant and positive influence on purchase intention. Of these antecedent brand image is found to be the most influential predictor, reflecting that symbolic and trust perceptions are primary in influencing consumer's chosen action. Price perception affects purchase intention positively through perceived value and product quality enhances confidence in technological performance and reliability. The three variables combined account for a large portion of variance in purchase intent, demonstrating the multidimensional character of EV adoption. Novelty: This paper combines perceived value theory with brand signaling and empirically investigates the relative impacts of functional and symbolic factors on intention to purchase electric vehicles in an emerging-country context. Implications: The paper also implies that manufactures may need to place brand-building strategies as strategic priority together with cost-based competition and quality improvement, and policymakers are recommended to initiate the projects of confidence building for consumer concerning electric vehicle brands.
THE EFFECT OF JOB SATISFACTION AND JOB ENVIRONMENT ON TURNOVER INTENTION EMPLOYEES IN ENGINEERING AND SERVICES CONSTRUCTION SERVICES Christina Catur Widayati; Purnamawati Helen Widjaja; Lia D
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 1 (2019): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i1.34

Abstract

This research is to know the influence of job satisfaction and job environment toward turnover intention level. The object of this research is employees or employees who work in construction engineering services and services company in Jakarta. This research was conducted on 66 respondents by using descriptive approach quantitative. Therefore, the data analysis used is Partial Least Square (PLS) analysis. The result of this research shows that job satisfaction variable give negative and significant influence to turnover intention. The job environment has a negative and significant impact on the turnover intention of construction engineering and services company in Jakarta. This is evidenced from the results of hypothesis testing (t test) which shows the value of the syndication of independent variables.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, SELF EFFICACY AND WORK MOTIVATION FOR EMPLOYEE PERFORMANCE Hendra Wiyanto; C. Catur Widayati; Siti Marliya
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 3 (2022): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i3.1124

Abstract

This research aims to find out the influence of organizational culture, self efficacy and work motivation on employee performance. Telecommunications in Jakarta using a quantitative descriptive approach. In this study, the population used as many as 60 employees who are permanent employees of PT Telecommunications. This study sample technique uses saturated sampling with a sample of as many as 60 employees. The data collection method used in the study used questionnaires. Data analysis in this study uses an alternative method of structural equation modeling (SEM) namely partial least square (PLS). This research proves that organizational culture has a positive and significant effect on employee performance, self efficacy has a positive and significant effect on employee performance and work motivation has a positive and significant effect on employee performance.
Co-Authors A.A. Ketut Agung Cahyawan W Adira, Myesha Agustin Fadjarenie Aida, Imani Nur Anees Janee Ali Anggi W. Anggi Anik Herminingsih Anisah Apriani, Ari Ari Apriani Arifin Jakasaputra Arijanto, Agus Atristyanti, Ikhyandini Garindia Budiono, Herlina Chichi Rahmayanti Dacosta, Kornelia Johana Deden Tarmidi Dedi Rianto Rahadi Didin Hikmah Perkasa Djumarno, Djumarno Dudi Permana Dwi Pratama, Yanuar Eka Desy Purnama Ernawati, Era Fadhila Dhia Malihah Febriyanti, Melly H. Rahardjo, Thea Harries Madiistriyatno, Harries Hasan Nuryadi Hasliza Abdul Halim Helen Widjaja, Purnamawati Hellen Widjaja, Purnamawati Hendra Wiyanto Ibnu Hajar , Al Hafidh Ikhsani, Khilyatin Inge Pratiwi Islahuben Islahuben Islahulben, Islahulben Junaedi Junaedi Kasmir Kasmir, Kasmir L. Setya Budiawan Lia D Lia D Lina Winny Magita, Magita Magito Magito, Magito Marliya, Siti Meliantari, Dian Melly Febriyanti Mochamad Soelton Muhammad Usman Muhammad Usman, Muhammad Mukti Rahardjo Nuri Aslami Octaviani, Dewi W. Onggo Pramudito P. Helen Widjaja P. Hellen Wijaya Paijan Pratiwi, Inge Purnamawati Helen Widjaja Purnamawati Hellen Wijaya Putri A, Adinda Rani Triana Reshi Ratwidita Rina Astini Rizky Vita Losi Ryani Dhyan Parashakti Salsabiil, Kahla'a Sari Dewi, Putri Septi W Septi W Septy W Sigit H. Kusuma Sihombing, Fery Andreas Sinambela, Sarton Siti Annisa Wahdiniawati, Siti Annisa Siti Marliya Sri Anah Sri Hartono Sri Vandayuli Riorini Sri Vandayuli Riorini Suhendar, Andri Sukardi Sukardi Suzan Bernadetha T. Fintura, Agustina Thea H. Rahardjo Thea H. Rahardjo Tri Jayanti, Tri Tupiyati Fakultas Ekonomi Universitas Tarumanagara W., Anggi Wachyu Hari Haji Wahyu Anggraini, Wahyu wibowo, amirudin Widjaja, P. Helen Wiyanto, Hendra Yanto Ramli Yenita Yenita Yolanda Yunia Yuliani, Reni Yunia, Yolanda Zairil, Zairil