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Sustainable Fashion MSMEs in Indonesia: How Consumption Value and Green Trust Shape Purchase Intentions Aida, Imani Nur; Widayati, Catur
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1492

Abstract

Purpose – This paper aims to examine how consumption value comprising functional, social, and emotional dimensions, and green trust influence the purchase intention of sustainable fashion products offered by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Methodology/approach – A quantitative survey was conducted among 200 respondents across Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating effects between consumer value dimensions, green trust, and purchase intention. Findings – The results show that functional and emotional values have a significant direct influence on purchase intention, while social value does not. However, green trust plays a significant mediating role in linking all three dimensions of consumer value to purchase intention. Novelty/value – This study emphasizes the importance of green trust in reinforcing the impact of perceived consumer value on purchase intention in the sustainable fashion sector. The findings provide strategic insights for Indonesian MSMEs to craft marketing approaches that strengthen both value perception and environmental credibility, particularly among young and eco-conscious consumers.
The Effect of Work-Life Balance and Workload on Employee Performance with Motivation as a Mediating Variable Yuliani, Reni; catur Widayati, Christina
Journal Economic Business Innovation Vol. 2 No. 1 (2025): April
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i1.250

Abstract

Purpose: This study aims to examine the influence of Work-Life Balance and workload on employee performance, with work motivation as a mediating variable, among employees at RSUD.Method: The research was conducted with a population of RSUD Cengkareng employees, from which 92 respondents were selected using the Slovin formula. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach.Findings: The results indicate that Work-Life Balance and workload significantly and positively affect work motivation. Work motivation, in turn, significantly enhances employee performance. Moreover, Work-Life Balance has a significant direct effect on performance, whereas workload does not show a significant direct effect. Mediation testing reveals that work motivation fully mediates the relationship between workload and performance, and partially mediates the relationship between Work-Life Balance and performance.Novelty: This study provides empirical evidence on how motivation functions as both a full and partial mediator, offering nuanced insights into the interplay between Work-Life Balance, workload, and performance within a healthcare context.Implications: The findings suggest that management at RSUD should strengthen work-life balance policies and motivational strategies to improve employee performance, while also addressing workload issues through motivation-enhancing interventions.
The Influence of Sustainability Awareness, Corporate Environmental Commitment, Regulatory Pressure, and Perceived Environmental Responsibility on Industrial Environmental Compliance in Jabodetabek Adira, Myesha; Widayati, Catur
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5661

Abstract

Indonesia faces significant challenges in environmental management, marked by severe air pollution and the low compliance of industries with environmental regulations. The government has established a legal framework through Law No. 32 of 2009 and Government Regulation No. 22 of 2021, which introduced two key instruments: the Environmental Impact Assessment (AMDAL) and the Corporate Performance Rating Program in Environmental Management (PROPER). However, compliance remains low, with thousands of companies in the red category, even though the number of PROPER participants increased from 4,520 companies in 2023–2024 to a target of 5,476 companies in 2025. This study aims to analyze the role of environmental laboratories in supporting regulatory compliance by examining the effects of sustainability awareness, corporate environmental commitment, regulatory pressure, and perceived environmental responsibility on corporate compliance. A quantitative approach was applied using 210 respondents, analyzed through descriptive statistics and SEM-PLS. The results reveal that sustainability awareness, corporate environmental commitment, and regulatory pressure significantly influence compliance, while perceived environmental responsibility acts as a mediating variable. These findings highlight the strategic role of environmental laboratories in providing scientific data for AMDAL and PROPER assessments, strengthening regulatory integration, and encouraging industries to adopt laboratories as strategic partners to improve compliance and promote sustainability
Digital Tourism Promotion: Social Media, E-WOM, and Celebrity Endorsement in Jakarta Catur Widayati; Fadhila Dhia Malihah; Hasliza Abdul Halim
Jurnal Manajemen Vol. 29 No. 3 (2025): October 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i3.2706

Abstract

The COVID-19 pandemic has caused unprecedented disruptions to the global tourism industry, with the absence of tourists and flight restrictions exacerbating challenges for tourism-dependent economies like Indonesia. This study examines the socio-economic impact of the pandemic on Jakarta's tourism sector, focusing on the effectiveness of large-scale social restrictions (PSBB), economic repercussions, and long-term resilience strategies. The research highlights the role of Social Media Advertising, Electronic Word of Mouth (E-WOM), Celebrity Endorsements in influencing tourist behavior. Using a sample of 260 respondents who engaged in tourism activities, the data was analyzed through Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The findings reveal that Brand Image positively influences Visit Intention, while Celebrity Endorsement directly affects Visit Intention but not Brand Image. E-WOM and Social Media Advertising positively impact both Brand Image and Visit Intention. These results provide valuable insights for policymakers in navigating pandemic recovery strategies for Jakarta’s tourism sector.
PERAN MULTIMEDIA DALAM PERKULIAHAN E-LEARNING: KAJIAN PENERAPAN DALAM PROSES PEMBELAJARAN DI PERGURUAN TINGGI Islahulben, Islahulben; Catur Widayati, C.
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 2 No. 4 (2021): Jurnal Ekonomi Manajemen Sistem Informasi (Maret 2021)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v2i4.541

Abstract

Konsep yang terkenal dengan sebutan e-Learning ini membawa pengaruh terjadinya proses transformasi pendidikan konvensional ke dalam bentuk digital, baik secara isi (contents) dan sistemnya. Saat ini konsep e-Learning sudah banyak diterima oleh masyarakat dunia, terbukti dengan maraknya implementasi e-Learning di Perguruan Tinggi. e-Learning memungkinkan dosen dan mahasiswa untuk mengakses informasi yang akurat dan up-to-date tanpa hambatan ruang dan waktu. Kemudahan mengakses e-Learning membuat dosen dan mahasiswa dapat belajar dari mana saja dan kapan saja asal memiliki koneksi internet yang memadai. Kesimpulannya adalah: (1) dosen dapat memberikan model pembelajaran secara daring dengan model yang mudah diterima dan dipahami oleh mahasiswa (2) mahasiswa dapat dengan mudah mengambil matakuliah dimanapun tanpa terbatas lagi pada batasan institusi dan negara; (3) Mahasiswa dapat dengan mudah berguru dan berdiskusi dengan para tenaga ahli atau pakar di bidang yang diminatinya; (4) Materi kuliah bahkan dapat dengan mudah diambil di berbagai penjuru dunia tanpa tergantung pada perguruan tinggi dimana mahasiswa belajar.
The Effect of Brand Image and Product Quality on Customer Loyalty with Purchasing Decisions as An Intervening Variable Sari Dewi, Putri; Widayati, Catur
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1957

Abstract

This research aims to analyze the role of Brand Image and Product Quality on Customer Loyalty with purchasing decisions as an intervening variable with research on Quaker cereal customers in Jabodetabek. This research uses a marketing management theory approach and consumer behavior theory. The population of this research is people who have purchased and consumed Quaker instant cereal products who live in the Jabodetabek area with a sample of 240 respondents. Data analysis method using Structural Equation Model-Partial Least Square (SEM PLS). The research results show that brand image does not have a significant effect on purchasing decisions for Quaker products. Brand image does not have a significant effect on customer loyalty through purchasing decisions on Quaker products. Product quality has a significant effect on customers loyalty through purchasing decisions on Quaker products.
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service Riorini, Sri Vandayuli; Widayati, Christine Catur
International Research Journal of Business Studies Vol. 8 No. 1 (2015): April - July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.33-45

Abstract

The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement,Brand commitment to Brand evangelism. This study using purposive sampling technique in which samples were selected in this study as much as 200 commercial Banks customers have used the services of the Bank at least 12 months. Data analysis instrument used was Multiple Regression Analysis with SPSS assistance. The results obtained are consistent with previous studies, in which customers increasingly have a relationship, trust, identification, involvement, and commitment to the brand Commercial Bank will increasingly have the intention to buy the brand, reference brand they use positively, and give contradictory references the back of a competing brand to others or called with Brand evangelism. Furthermore, it is known that the most dominant factor influencing Brand evangelism is a Brand commitment. Further research is recommended to investigate the influence of Brand relationship with all of its dimensions, namely Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism with its entire dimension (Positive brand referrals, Brand purchase intention, and Oppositional brand referrals). Furthermore, it also is advisable to do research for brands other services, such as hotels and restaurants.
Co-Authors A.A. Ketut Agung Cahyawan W Adira, Myesha Agustin Fadjarenie Aida, Imani Nur Anah, Sri Anees Janee Ali Anggi W. Anggi Anik Herminingsih Anisah Apriani, Ari Ari Apriani Arifin Jakasaputra Arijanto, Agus Atristyanti, Ikhyandini Garindia Budiono, Herlina Chichi Rahmayanti Dacosta, Kornelia Johana Deden Tarmidi Dedi Rianto Rahadi Didin Hikmah Perkasa Djumarno, Djumarno Dudi Permana Dwi Pratama, Yanuar Eka Desy Purnama Ernawati, Era Fadhila Dhia Malihah Febriyanti, Melly H. Rahardjo, Thea Harries Madiistriyatno, Harries Hasan Nuryadi Hasliza Abdul Halim Helen Widjaja, Purnamawati Hellen Widjaja, Purnamawati Ikhsani, Khilyatin Inge Pratiwi Islahuben Islahuben Islahulben, Islahulben Junaedi Junaedi Kasmir Kasmir, Kasmir L. Setya Budiawan Lia D Lina Winny Magita, Magita Magito Magito, Magito Marliya, Siti Meliantari, Dian Melly Febriyanti Mochamad Soelton Muhammad Usman Muhammad Usman, Muhammad Mukti Rahardjo Nuri Aslami Octaviani, Dewi W. Onggo Pramudito P. Helen Widjaja P. Hellen Wijaya Paijan Pratiwi, Inge Purnamawati Hellen Wijaya Putri A, Adinda Rani Triana Reshi Ratwidita Rina Astini Rizky Vita Losi Ryani Dhyan Parashakti Salsabiil, Kahla'a Sari Dewi, Putri Septi W Septi W Septy W Sigit H. Kusuma Sihombing, Fery Andreas Sinambela, Sarton Siti Annisa Wahdiniawati, Siti Annisa Sri Anah Sri Hartono Sri Vandayuli Riorini Sri Vandayuli Riorini Suhendar, Andri Sukardi Sukardi Suzan Bernadetha T. Fintura, Agustina Thea H. Rahardjo Thea H. Rahardjo Tri Jayanti, Tri Tupiyati Fakultas Ekonomi Universitas Tarumanagara W., Anggi Wachyu Hari Haji Wahyu Anggraini, Wahyu wibowo, amirudin Widjaja, P. Helen Wiyanto, Hendra Yanto Ramli Yenita Yenita Yolanda Yunia Yuliani, Reni Yunia, Yolanda Zairil, Zairil