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All Journal Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Prosiding Seminar Nasional Pakar Jurnal Doktor Manajemen (JDM) Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal STEI Ekonomi Jurnal Manajemen Jurnal Ilmiah Akuntansi Kesatuan Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Riset Manajemen dan Bisnis Journal of Social Research Jurnal Manajemen dan Perbankan (JUMPA) Journal of Accounting and Finance Management (JAFM) Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) International Journal of Indonesian Business Review Social & Economic Bulletin Journal Economic Business Innovation International Research Journal of Business Studies Jurnal International Economic Sharia

Christina Catur Widayati

Universitas Mercu Buana

Author-ID : 485086

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 67 Documents Claim Missing Document

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AnalisiS Perbedaan Proses Pemasaran Yang Berorientasi Pada Hubungan Pelanggan Industri Manufaktur Dan Jasa Pada Skala Skala Kecil Dan Menengah/UKM Sri Vandayuli Riorini, Catur Widayati
Jurnal Manajemen Vol. 17 No. 3 (2013): October 2013
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v17i3.435

Tujuan Penelitian ini adalah untuk menganalisa perbedaan proses pemasaran yang beroientasi pada hubungan pelanggan, termasuk perbadaan termasuk perbedaan dalam perbedaan penglolaan

The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop Sri Vandayuli Riorini, Christina Catur Widayati
Jurnal Manajemen Vol. 23 No. 1 (2019): February 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v23i1.444

Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer satisfaction, electronic word of mouth toward the brand image of online store, and to analyze the indirect effect of electronic customer satisfaction toward the brand image of online store through electronic word of mouth. Data were collected from 200 online store consumers and analyzed by Structural Equation Modeling method. From the results of processing data to test the proposed hypothesis, it is known that to improve the brand image of online stores, the online store manager should focus on how to boost the number of consumers who will provide reviews about online stores or push electronic word of mouth. Â

JUMPA Vol.2 No.1 Feb 2015 PENGARUH FAKTOR BUDAYA, SOSIAL, DAN KARAKTERISTIK PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK BLACKBERRY PADA MAHASISWA S1 FAKULTAS EKONOMI & BISNIS UNIVERSITAS MERCUBUANA JAKARTA: PENGARUH FAKTOR BUDAYA, SOSIAL, DAN KARAKTERISTIK PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK BLACKBERRY PADA MAHASISWA S1 FAKULTAS EKONOMI & BISNIS UNIVERSITAS MERCUBUANA JAKARTA Christina Catur Widayati Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jakarta; Ryani Dhyan Parashakti Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jakarta
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 2 No. 1 (2015): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

The purpose of this study was to examine or analyze the influence of cultural, social, and personal characteristics of the product purchase decision Blackberry smartphone brand in S1 Faculty of Economics and Business UMB. The method used in this research is the method of sampling is not random, and the sample selection technique used in this study was not a random sample selection technique convenient. This study uses primary data is to spread the questionnaire on student / student of the Faculty of Economics and Business UMB generation 2012. The results of the data analysis and hypothesis testing, it can be concluded that there is a positive influence and variables: the cultural, social, and personal characteristics either partially or simultaneous to the Blackberry brand smartphone purchase decision. Test results F = 321.204, and (R2) = 95.1% of the three independent variables were examined turns cultural variables is the most dominant variable in influencing purchase decisions smartphone Blackberry brand.

The Effect of Organizational Culture, Sharing Knowledge, and Intention to Share on Competency through Organizational Commitment As a Mediating Variable Eka Desy Purnama; C. Catur Widayati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.003

Objectives: The phenomenon in this study is that the skills possessed by employees are still not optimal, as well as the lack of knowledge of banking products that must be mastered by front liners, especially in the teller department so that the impact on not achieving predetermined business targets. The existence of complaints recorded through the call center or submitted directly to the branch office indicates that the level of customer satisfaction has not been optimally achieved. The purpose of this research is to find out the significance of the influence of organizational culture, sharing knowledge, as well as the intention to share competencies through organizational commitment as an intervening variable at PT BCA South Tangerang Region.Methodology: In this study, the population of this study is permanent employees and the number of samples used is 99 respondents. Data collection techniques used interviews and questionnaires. The method of data analysis is using the PLS program.Finding: In this study, it is found that to increase organizational competence as a whole, intention to share, knowledge sharing, and organizational culture are needed. To increase customer satisfaction with bank service, it is also necessary to have a good commitment from employees to the organization. Conclusion: For further research, it is suggested to examine other private banks that face the same problem which may produce different findings; conduct research on relatively similar objects, such as leasing which also faces the same problem, and add the concept of organizational citizenship behavior (OCB), motivation, engagement, work stress, and others for further research.

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN Catur Widayati; Magito; Rani Triana
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 1 (2020): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Penelitian ini untuk mengetahui pengaruh kepuasan kerja terhadap kinerja karyawan Frontliner, pengaruh komitmen organisasional terhadap kinerja karyawan Frontliner. Objek penelitian ini adalah karyawan Frontliner PT Bank Mandiri (Persero), Tbk Area Tangerang Bintaro yang berjumlah 50 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian yang digunakan adalah desain penelitian kausal. Data yang diambil merupakan kuesioner terhadap karyawan Frontliner PT Bank Mandiri (Persero), Tbk Area Tangerang Bintaro. Analisis data yang digunakan adalah analisis statistik dalam bentuk uji regresi linier berganda dengan aplikasi SPSS versi 23. Hasil penelitian menunjukkan bahwa variabel kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan Frontliner, variabel komitmen organisasional berpengaruh positif dan signifikan terhadap kinerja karyawan Frontliner PT Bank Mandiri (Persero), Tbk Area Tangerang Bintaro.

THE ROLE OF TRUST IN MEDIATING PERCEIVED EASE OF USE, PERCEIVED RISK AND E-WOM ON PURCHASE INTENTION Nuri Aslami; Ari Apriani; Cristina Catur Widayati; Rizky Vita Losi
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 2 No 2 (2022): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

This study aims to determine the direct effect of perceived ease of use, perceived risk and E-WOM on trust and purchase intention, and also to determine the indirect effect of perceived ease of use, perceived risk and E-WOM on purchase intention which is mediated by trust. The population in this study were all shopee users in West Jakarta with a sample of 260 respondents. The method used in this research was quantitative analysis with SEM analysis assisted with SmartPLS 3.0 tool. The results of this study indicated that perceived ease of use had no significant effect on trust, perceived risk had no significant effect on trust, E-WOM had a positive and significant effect on trust, perceived ease of use had a positive and significant effect on purchase intention, perceived risk did not have significant effect on purchase intention, E-WOM had a positive and significant effect on purchase intention, trust had a positive and significant effect on purchase intention, thus trust could not mediate the effect of perceived ease of use on purchase intention, trust could not mediate the effect of perceived risk on purchase intention, and trust could mediate the effect of E-WOM on purchase intention.

The Influence of Product Quality, Promotion and Price on Purchasing Decisions Islahuben Islahuben; C. Catur Widayati; Yenita Yenita; L. Setya Budiawan
Journal of Accounting and Finance Management Vol. 4 No. 3 (2023): Journal of Accounting and Finance Management (July-August 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i3.235

This study aims to analyze the Purchase Decision at the Wuling Car Showroom in Fatmawati, South Jakarta. This study uses SEM data analysis techniques and data processing using PLS 4.0. The population is the Jakarta community, which has a minimum income of Rp. 4,000,000 with a sample of 135 respondents. The sampling technique used was Pourposive Sampling. By using a quantitative descriptive approach. The results of this study indicate that Product Quality has a significant positive effect on Purchase Decisions, Promotion has a significant positive effect on Purchase Decisions and Price has a significant positive effect on Purchase Decisions.

PENGARUH GREEN MARKETING, BRAND IMAGE, DAN SERVICE QUALITY TERHADAP KEPUTUSAN MENGINAP DI GREENHOST BOUTIQUE PRAWIROTAMANYOGYAKARTA Rahadi, Dedi Rianto; Widayati, C. Catur; Islahulben, Islahulben; Ernawati, Era
Jurnal Ekonomi Manajemen Vol 7, No 2 (2021): November 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i2.2805

Penelitian ini bertujuan untuk mengetahui pengaruh Green Marketing, Brand Image dan Service Quality terhadap Keputusan Menginap di Greenhost Boutique Prawirotaman, Yogyakarta.Unit analisis pada penelitian ini adalah konsumen yang pernah menginap di Greenhost Boutique Prawirotaman,Yogyakarta yaitu masyarakat DKI Jakarta. Sampel yang digunakan dalam penelitian ini adalah 170 responden.Metode pengambilan sampel dilakukan dengan metode Purposive sampling dengan rumus Hair. Penelitian ini menggunakan teknik analisis data dengan SEM PLS. Hasil penelitian ini menunjukan bahwa Green Marketing, Brand Image, dan Service Quality berpengaruh terhadap Keputusan Menginapdi Greenhost Boutique Prawirotaman,Yogyakarta

ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA Catur Widayati, Christina; Sinambela, Sarton; Magito, Magito; Ikhsani, Khilyatin
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.783

The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of ??West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.

THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE, WORK MOTIVATION AND DISCIPLINE ON EMPLOYEE PERFORMANCE Anah, Sri; Widayati, C. Catur; W., Anggi
Dinasti International Journal of Digital Business Management Vol. 1 No. 2 (2020): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

The purpose of this research is to know and analyze the influence of transformational leadership style, work motivation and discipline to employee performance at PT Berkah Makmur. This research is a kind of causal associative research which is obligatory for relationship relation between one variable with other variable or the like. The population in this study are employees who work in PT Berkah Makmur. Sampling method using saturated sampling technique with the number of samples of 32 respondents. Primary data were collected through questionnaires, secondary data. Data analysis method used is descriptive and quantitative analysis method with multiple linier regression analysis technique. The result of hypothesis test show that transformational leadership style and work motivation have no effect on employee performance in Koperasi Berkah Makmur, but discipline to employee performance in Koperasi Berkah Makmu. Determination coefficient test shows 813% employee performance can be explained by the variables of transformational leadership style, work motivation, and discipline, while the remaining 18.7% is explained by other factors not included in this study

Co-Authors A.A. Ketut Agung Cahyawan W Adira, Myesha Agustin Fadjarenie Aida, Imani Nur Anah, Sri Anees Janee Ali Anggi W. Anggi Anik Herminingsih Anisah Apriani, Ari Ari Apriani Arifin Jakasaputra Arijanto, Agus Atristyanti, Ikhyandini Garindia Budiono, Herlina Chichi Rahmayanti Dacosta, Kornelia Johana Deden Tarmidi Dedi Rianto Rahadi Didin Hikmah Perkasa Djumarno, Djumarno Dudi Permana Dwi Pratama, Yanuar Eka Desy Purnama Ernawati, Era Fadhila Dhia Malihah Febriyanti, Melly H. Rahardjo, Thea Harries Madiistriyatno, Harries Hasan Nuryadi Hasliza Abdul Halim Helen Widjaja, Purnamawati Hellen Widjaja, Purnamawati Ikhsani, Khilyatin Inge Pratiwi Islahuben Islahuben Islahulben, Islahulben Junaedi Junaedi Kasmir Kasmir, Kasmir L. Setya Budiawan Lia D Lina Winny Magita, Magita Magito Magito, Magito Marliya, Siti Meliantari, Dian Melly Febriyanti Mochamad Soelton Muhammad Usman Muhammad Usman, Muhammad Mukti Rahardjo Nuri Aslami Octaviani, Dewi W. Onggo Pramudito P. Helen Widjaja P. Hellen Wijaya Paijan Pratiwi, Inge Purnamawati Hellen Wijaya Putri A, Adinda Rani Triana Reshi Ratwidita Rina Astini Rizky Vita Losi Ryani Dhyan Parashakti Salsabiil, Kahla'a Sari Dewi, Putri Septi W Septi W Septy W Sigit H. Kusuma Sihombing, Fery Andreas Sinambela, Sarton Siti Annisa Wahdiniawati, Siti Annisa Sri Anah Sri Hartono Sri Vandayuli Riorini Sri Vandayuli Riorini Suhendar, Andri Sukardi Sukardi Suzan Bernadetha T. Fintura, Agustina Thea H. Rahardjo Thea H. Rahardjo Tri Jayanti, Tri Tupiyati Fakultas Ekonomi Universitas Tarumanagara W., Anggi Wachyu Hari Haji Wahyu Anggraini, Wahyu wibowo, amirudin Widjaja, P. Helen Wiyanto, Hendra Yanto Ramli Yenita Yenita Yolanda Yunia Yuliani, Reni Yunia, Yolanda Zairil, Zairil

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