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Pengaruh Kepercayaan, Customer Review, Customer Rating terhadap Minat Beli Pada E-Commerce Blibli Dwi Pratama, Yanuar; Widayati, Catur
Jurnal Ilmu Manajemen Terapan Vol. 6 No. 4 (2025): Jurnal Ilmu Manajemen Terapan (Maret - April 2025)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v6i4.4665

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Penelitian ini bertujuan untuk menganalisis Pengaruh Kepercayaan, Customer Review, Customer Rating terhadap Minat Beli pada E-commerce Blibli warga Ciledug Kota Tangerang. Dalam penelitian ini menggunakan metode kuantitatif dengan pendeketan asosiatif. Sampel penelitian ini adalah sebanyak 120 responden, dengan teknik pengumpulan data meyebarkan kuesioner. Metode analisis data penelitian ini adalah Component atau Variance Based Structural Equation Model dan pengolahan datanya menggunakan Partial Least Square (Smart-PLS). Hasil penelitian ini menunjukan bahwa Kepercayaan berpengaruh positif signifikan terhadap Minat Beli E-commerce Blibli pada warga Ciledug Kota Tangerang. Customer Review berpengaruh positif signifikan terhadap Minat Beli E-commerce Blibli pada warga Ciledug Kota Tangerang. Customer Rating berpengaruh positif signifikan terhadap Minat Beli E-commerce Blibli pada warga Ciledug Kota Tangerang.
THE EFFECT OF GREEN HUMAN RESOURCE MANAGEMENT (GHRM) PRACTICES ON THE COMPETITIVENESS OF HIGHER EDUCATION MEDIATED BY KNOWLEDGE MANAGEMENT Sukardi, Sukardi; Djumarno, Djumarno; Herminingsih, Anik; Kasmir, Kasmir; Widayati, C. Catur; Zairil, Zairil
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.08

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In the global era, creating competitiveness is one of the key aspects of survival. This study aims to explain competitiveness in knowledge management-mediated green human resource management practices in Jakarta's private universities. This research is critical because green practices on campus are becoming essential due to the need for sustainable development and climate change mitigation. Furthermore, educational institutions should educate global citizens about sustainable development and provide relevant information concerning environmentally friendly practices. In this research, a total sample of 356 lecturers from 10 private tertiary institutions in Jakarta with B accreditation and more than 5,000 students. Purposive sampling was used in the sampling method to collect data, which was then analyzed using SEM-PLS. According to the study results, green human resource management has a direct and positive effect on competitiveness, while green human resource management has a direct positive impact on knowledge management. It can also be stated that knowledge management measurements' findings on competitiveness have a positive effect. Further research demonstrates a positive secondary impact of green human resource management through knowledge management on competitiveness. The results of this study may have negative effects on the campus's reputation as a green educational facility.
The Influence of Brand Image, Product Innovation, and Green Marketing on Customer Loyalty Through Perception of Green Products Suhendar, Andri; Widayati, Christina Catur
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5388

Abstract

This study aims to analyze the effect of brand image, product innovation, and green marketing on customer loyalty through the perception of environmentally friendly products. This research was conducted at Horison Nindya Hotel Semarang with a quantitative approach. The data were analyzed using PLS-SEM technique through SmartPLS 4.0 software. The results showed that product innovation and green marketing had a significant effect on green product perceptions. Green product perception also has a significant effect on customer loyalty. In addition, brand image, product innovation, and green marketing have a significant effect on customer loyalty. However, brand image has no significant effect on green product perception. These findings provide theoretical implications in strengthening the application of green consumer behavior (Peattie & Crane, 2005; Ajzen, 2020).
Sustainable Fashion MSMEs in Indonesia: How Consumption Value and Green Trust Shape Purchase Intentions Aida, Imani Nur; Widayati, Catur
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1492

Abstract

Purpose – This paper aims to examine how consumption value comprising functional, social, and emotional dimensions, and green trust influence the purchase intention of sustainable fashion products offered by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Methodology/approach – A quantitative survey was conducted among 200 respondents across Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating effects between consumer value dimensions, green trust, and purchase intention. Findings – The results show that functional and emotional values have a significant direct influence on purchase intention, while social value does not. However, green trust plays a significant mediating role in linking all three dimensions of consumer value to purchase intention. Novelty/value – This study emphasizes the importance of green trust in reinforcing the impact of perceived consumer value on purchase intention in the sustainable fashion sector. The findings provide strategic insights for Indonesian MSMEs to craft marketing approaches that strengthen both value perception and environmental credibility, particularly among young and eco-conscious consumers.
The Effect of Work-Life Balance and Workload on Employee Performance with Motivation as a Mediating Variable Yuliani, Reni; catur Widayati, Christina
Journal Economic Business Innovation Vol. 2 No. 1 (2025): April
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i1.250

Abstract

Purpose: This study aims to examine the influence of Work-Life Balance and workload on employee performance, with work motivation as a mediating variable, among employees at RSUD.Method: The research was conducted with a population of RSUD Cengkareng employees, from which 92 respondents were selected using the Slovin formula. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach.Findings: The results indicate that Work-Life Balance and workload significantly and positively affect work motivation. Work motivation, in turn, significantly enhances employee performance. Moreover, Work-Life Balance has a significant direct effect on performance, whereas workload does not show a significant direct effect. Mediation testing reveals that work motivation fully mediates the relationship between workload and performance, and partially mediates the relationship between Work-Life Balance and performance.Novelty: This study provides empirical evidence on how motivation functions as both a full and partial mediator, offering nuanced insights into the interplay between Work-Life Balance, workload, and performance within a healthcare context.Implications: The findings suggest that management at RSUD should strengthen work-life balance policies and motivational strategies to improve employee performance, while also addressing workload issues through motivation-enhancing interventions.
The Influence of Sustainability Awareness, Corporate Environmental Commitment, Regulatory Pressure, and Perceived Environmental Responsibility on Industrial Environmental Compliance in Jabodetabek Adira, Myesha; Widayati, Catur
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5661

Abstract

Indonesia faces significant challenges in environmental management, marked by severe air pollution and the low compliance of industries with environmental regulations. The government has established a legal framework through Law No. 32 of 2009 and Government Regulation No. 22 of 2021, which introduced two key instruments: the Environmental Impact Assessment (AMDAL) and the Corporate Performance Rating Program in Environmental Management (PROPER). However, compliance remains low, with thousands of companies in the red category, even though the number of PROPER participants increased from 4,520 companies in 2023–2024 to a target of 5,476 companies in 2025. This study aims to analyze the role of environmental laboratories in supporting regulatory compliance by examining the effects of sustainability awareness, corporate environmental commitment, regulatory pressure, and perceived environmental responsibility on corporate compliance. A quantitative approach was applied using 210 respondents, analyzed through descriptive statistics and SEM-PLS. The results reveal that sustainability awareness, corporate environmental commitment, and regulatory pressure significantly influence compliance, while perceived environmental responsibility acts as a mediating variable. These findings highlight the strategic role of environmental laboratories in providing scientific data for AMDAL and PROPER assessments, strengthening regulatory integration, and encouraging industries to adopt laboratories as strategic partners to improve compliance and promote sustainability
Digital Tourism Promotion: Social Media, E-WOM, and Celebrity Endorsement in Jakarta Catur Widayati; Fadhila Dhia Malihah; Hasliza Abdul Halim
Jurnal Manajemen Vol. 29 No. 3 (2025): October 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i3.2706

Abstract

The COVID-19 pandemic has caused unprecedented disruptions to the global tourism industry, with the absence of tourists and flight restrictions exacerbating challenges for tourism-dependent economies like Indonesia. This study examines the socio-economic impact of the pandemic on Jakarta's tourism sector, focusing on the effectiveness of large-scale social restrictions (PSBB), economic repercussions, and long-term resilience strategies. The research highlights the role of Social Media Advertising, Electronic Word of Mouth (E-WOM), Celebrity Endorsements in influencing tourist behavior. Using a sample of 260 respondents who engaged in tourism activities, the data was analyzed through Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The findings reveal that Brand Image positively influences Visit Intention, while Celebrity Endorsement directly affects Visit Intention but not Brand Image. E-WOM and Social Media Advertising positively impact both Brand Image and Visit Intention. These results provide valuable insights for policymakers in navigating pandemic recovery strategies for Jakarta’s tourism sector.
PERAN MULTIMEDIA DALAM PERKULIAHAN E-LEARNING: KAJIAN PENERAPAN DALAM PROSES PEMBELAJARAN DI PERGURUAN TINGGI Islahulben, Islahulben; Catur Widayati, C.
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 2 No. 4 (2021): Jurnal Ekonomi Manajemen Sistem Informasi (Maret 2021)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v2i4.541

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Konsep yang terkenal dengan sebutan e-Learning ini membawa pengaruh terjadinya proses transformasi pendidikan konvensional ke dalam bentuk digital, baik secara isi (contents) dan sistemnya. Saat ini konsep e-Learning sudah banyak diterima oleh masyarakat dunia, terbukti dengan maraknya implementasi e-Learning di Perguruan Tinggi. e-Learning memungkinkan dosen dan mahasiswa untuk mengakses informasi yang akurat dan up-to-date tanpa hambatan ruang dan waktu. Kemudahan mengakses e-Learning membuat dosen dan mahasiswa dapat belajar dari mana saja dan kapan saja asal memiliki koneksi internet yang memadai. Kesimpulannya adalah: (1) dosen dapat memberikan model pembelajaran secara daring dengan model yang mudah diterima dan dipahami oleh mahasiswa (2) mahasiswa dapat dengan mudah mengambil matakuliah dimanapun tanpa terbatas lagi pada batasan institusi dan negara; (3) Mahasiswa dapat dengan mudah berguru dan berdiskusi dengan para tenaga ahli atau pakar di bidang yang diminatinya; (4) Materi kuliah bahkan dapat dengan mudah diambil di berbagai penjuru dunia tanpa tergantung pada perguruan tinggi dimana mahasiswa belajar.
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service Riorini, Sri Vandayuli; Widayati, Christine Catur
International Research Journal of Business Studies Vol. 8 No. 1 (2015): April - July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.33-45

Abstract

The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement,Brand commitment to Brand evangelism. This study using purposive sampling technique in which samples were selected in this study as much as 200 commercial Banks customers have used the services of the Bank at least 12 months. Data analysis instrument used was Multiple Regression Analysis with SPSS assistance. The results obtained are consistent with previous studies, in which customers increasingly have a relationship, trust, identification, involvement, and commitment to the brand Commercial Bank will increasingly have the intention to buy the brand, reference brand they use positively, and give contradictory references the back of a competing brand to others or called with Brand evangelism. Furthermore, it is known that the most dominant factor influencing Brand evangelism is a Brand commitment. Further research is recommended to investigate the influence of Brand relationship with all of its dimensions, namely Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism with its entire dimension (Positive brand referrals, Brand purchase intention, and Oppositional brand referrals). Furthermore, it also is advisable to do research for brands other services, such as hotels and restaurants.
Consumer Purchase Intention toward BYD Electric Vehicles: The Influence of Price, Quality, and Brand Image Ibnu Hajar , Al Hafidh; Widayati, Catur
Journal Economic Business Innovation Vol. 2 No. 4 (2026): January
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i4.319

Abstract

Purpose: The purpose of this paper is to investigate the effects of price, product quality and brand image on consumer purchase intention for electric cars in an emerging market. Method: An empirical study was generated to measure the direct effects of latent constructs by structural modeling that includes consumer perception data. Findings: The research findings reveal that price, product quality and brand image also have a significant and positive influence on purchase intention. Of these antecedent brand image is found to be the most influential predictor, reflecting that symbolic and trust perceptions are primary in influencing consumer's chosen action. Price perception affects purchase intention positively through perceived value and product quality enhances confidence in technological performance and reliability. The three variables combined account for a large portion of variance in purchase intent, demonstrating the multidimensional character of EV adoption. Novelty: This paper combines perceived value theory with brand signaling and empirically investigates the relative impacts of functional and symbolic factors on intention to purchase electric vehicles in an emerging-country context. Implications: The paper also implies that manufactures may need to place brand-building strategies as strategic priority together with cost-based competition and quality improvement, and policymakers are recommended to initiate the projects of confidence building for consumer concerning electric vehicle brands.
Co-Authors A.A. Ketut Agung Cahyawan W Adira, Myesha Agus Arijanto Agustin Fadjarenie Aida, Imani Nur Amirudin Wibowo Anees Janee Ali Anggi W. Anggi Anik Herminingsih Anisah Apriani, Ari Ari Apriani Arifin Jakasaputra Budiono, Herlina Chichi Rahmayanti Deden Tarmidi Dedi Rianto Rahadi Dewi W. Octaviani Didin Hikmah Perkasa Djumarno, Djumarno Dudi Permana Dwi Pratama, Yanuar Eka Desy Purnama Elza Zuriawan Ernawati, Era Fadhila Dhia Malihah Febriyanti, Melly H. Rahardjo, Thea Harries Madiistriyatno, Harries Hasan Nuryadi Hasliza Abdul Halim Helen Widjaja, Purnamawati Hellen Widjaja, Purnamawati Hendra Wiyanto Ibnu Hajar , Al Hafidh Ikhyandini Garindia Atristyanti Inge Pratiwi Islahuben Islahuben Islahulben, Islahulben Junaedi Junaedi Kasmir Kasmir, Kasmir Khilyatin Ulin Noor Kornelia Johana Dacosta L. Setya Budiawan Lia D Lia D Lina Winny Magita, Magita Magito Magito, Magito Marliya, Siti Maulana Akbar Meliantari, Dian Melly Febriyanti Mochamad Soelton Muhammad Agung Indra Bakti Muhammad Usman Muhammad Usman, Muhammad Mukti Rahardjo Nuri Aslami Onggo Pramudito P. Helen Widjaja P. Hellen Wijaya Paijan Pratiwi, Inge Purnamawati Helen Widjaja Purnamawati Hellen Wijaya Putri A, Adinda Putri Sari Dewi Rani Triana Reshi Ratwidita Rina Astini Rizky Vita Losi Ryani Dhyan Parashakti Salsabiil, Kahla'a Septi W Septi W Septy W Sigit H. Kusuma Sihombing, Fery Andreas Sinambela, Sarton Siti Annisa Wahdiniawati, Siti Annisa Siti Marliya Sri Anah Sri Hartono Sri Vandayuli Riorini Sri Vandayuli Riorini Sri Vandayuli Riorini Suhendar, Andri Sukardi Sukardi Suzan Bernadetha Stephani T. Fintura, Agustina Thea H. Rahardjo Thea H. Rahardjo Tri Jayanti, Tri Tupiyati Fakultas Ekonomi Universitas Tarumanagara W., Anggi Wachyu Hari Haji Wahyu Anggraini, Wahyu Widjaja, P. Helen Wiyanto, Hendra Yanto Ramli Yenita Yenita Yolanda Yunia Yuliani, Reni Yunia, Yolanda Zairil, Zairil