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All Journal Ilmu dan Budaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Populis : Jurnal Sosial dan Humaniora Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT International Humanities and Applied Science Journal International Journal of Applied Business Research Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Sricommerce: Journal of Sriwijaya Community Services Jurnal Pengabdian Masyarakat Asia International Journal of Social Science Oikonomia: Jurnal Manajemen Indonesian Journal of Business Analytics (IJBA) BISMA (Bisnis dan Manajemen) Journal of Finance and Business Digital (JFBD) Journal Research of Social Science, Economics, and Management Enrichment: Journal of Multidisciplinary Research and Development Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business Semeru Jurnal Pengabdian Masyarakat
Tine Yuliantini
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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THE INFLUENCE OF INFLUENCER MARKETING, BRAND TRUST, AND PRODUCT QUALITY ON PURCHASE INTENTION OF ESQA COSMETICS AMONG FEMALE GENERATION Z IN JAKARTA Difa Ananda Syach; Tine Yuliantini
International Humanities and Applied Science Journal Vol. 9 No. 2 (2026): IHASJ VOLUME 9, ISSUE 2, 2026
Publisher : Universitas Mercu Buana

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Abstract

This study aims to analyze the effect of influencer marketing, brand trust, and product quality on purchase intention toward Esqa Cosmetics products, with the research subjects being female Generation Z consumers in DKI Jakarta. This research employs a quantitative approach with purposive sampling, involving 260 Esqa Cosmetics users as respondents. Data were collected through a survey method using a questionnaire as the research instrument. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS 4.0 software. The results of this study indicate that influencer marketing, brand trust, and product quality have a positive and significant effect on purchase intention toward Esqa Cosmetics products in DKI Jakarta.
The Effect of Work-Life Balance, Job Motivation, and the Reward System on Sustainable Employee Performance, with Employee Commitment as a Mediating Variable at PT Bank Syariah Indonesia Persero TBK Ratih Kumalasari; Tine Yuliantini
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development (Issue in Pro
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.763

Abstract

Sustainable employee performance is essential for Islamic banks seeking to maintain service quality, competitiveness, and organizational continuity while supporting employee well-being. This study aimed to examine the effects of work-life balance, work motivation, and reward systems on sustainable employee performance, with employee commitment as a mediating variable at Bank Syariah Indonesia (BSI), Jakarta Thamrin Area. A quantitative explanatory design was applied involving 148 respondents selected from a population of 236 employees using simple random sampling. Data were collected through a five-point Likert-scale questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The findings indicated that work-life balance, work motivation, and employee commitment had positive and significant effects on sustainable employee performance, whereas the reward system had no significant effect. Work-life balance, work motivation, and the reward system positively and significantly influenced employee commitment. Employee commitment partially mediated the relationship between work motivation and sustainable employee performance but did not mediate the effects of work-life balance or the reward system. The model explained 33.0% of the variance in sustainable employee performance and 65.7% of the variance in employee commitment. Consequently, management should prioritize work-life balance, employee motivation, and commitment while redesigning reward systems to better reflect employee needs and organizational values. commitment as a mediating variable at PT Bank Syariah Indonesia (Persero) Tbk, Jakarta Thamrin Area.
Co-Authors Abdul Rahmat Achmad Irfan Rifqiansyah Agung Yuniarinto Agustina Anisa Ali, Anees Janee Alvita Sari Amalia Nur Laili Amzad Samudro Andyan Pradipta Utama Anees Janee Ali Astrid Puspaningrum Ayomi, Putri Chairiel Oktaviar Christian Kuswibowo Cut Edwina Safia Oebit Daris Rahadian Purnawan Daru Asih Dian Primanita Oktasari Difa Ananda Syach Eko Tama Putra Saratian Elvira Riadi ENDRI ENDRI Eri Marlapa Erna Sofriana Imaningsih Fadhila Dhia Malihah Faqih Restuanto Hamdan Hamdan Hamdan Hamdan Hapzi Ali Harefan Arief Hasyim Husnul Hotimah, Husnul Indra Raharja Indra Raharja Javier Brady Nathaniel Wibawa Jumadi Jumadi Karyatun, Subur Krisminun Sangeeta Lisnatiawati Saragih Mardiyah Noviana Melia Ikkiu Mochamad Soelton Muhamad Maizar Muhammad Jamaluddin Muhammad Ramli Muhani Muhani, Muhani Nia Kusuma Wardhani Nugraha, Rizki Nurul Nurmilasari Evi Nurul Qomari Nurullah, Tubagus Muhammad Fajrin Nurullah, Tubagus Saef Oktavia Syafaatun Paijan Putra, Suadi Sapta Putri Renalita Sutra Tanjung Putri Sintyaningsih Rahadian Purnawan, Daris Rahmad, Khozaeni Bin Rami, Yanto Ratih Kumalasari Renno Reymond Okto Renno Reymond Okto Zulfikar Reza Santoso Sentot, Bambang Jati Septiani Juniarti Shimponie Tania Wijaya Sipayung Sonny Indrajaya Sri Anah Sri Hartono Subur Karyatun Suprapto Suprapto Suryatiningsih Suryatiningsih Suryatiningsih Syarief Achmad Tiffany Veronica Bakara Tri Susilowati Wieta Chairunesia Winda Widianty Wiria Dinata Hadi Mulya Yanto Ramli Yuli Harwani Zikri Muhammad