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All Journal IBDA` : Jurnal Kajian Islam dan Budaya Refleksi: Jurnal Kajian Agama dan Filsafat Jurnal Pekommas ISLAMICA: Jurnal Studi Keislaman ANIDA : Aktualisasi Nuansa Ilmu Dakwah Jurnal Kajian Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) PROtek : Jurnal Ilmiah Teknik Elektro Isamic Communication Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Al-Adyan: Jurnal Studi Lintas Agama Al Ishlah Jurnal Pendidikan Indonesian Journal of Artificial Intelligence and Data Mining Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Kamaya: Jurnal Ilmu Agama Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Health Science and Prevention An-Nida : Jurnal Komunikasi Islam PRoMEDIA Jurnal Ilmu Dakwah Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Proceedings of International Conference on Da'wa and Communication Mumtaz: Jurnal Studi Al-Quran dan Keislaman Pioneer: Journal of Language and Literature SOLUSI Journal Sensi: Strategic of Education in Information System International Journal of Demos At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Jurnal Ilmu Komunikasi SUHUF: Jurnal Pengkajian Al-Qur'an dan Budaya Idarotuna: Jurnal Kajian Manajemen Dakwah Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Islam Ta’wiluna: Jurnal Ilmu Al-Qur’an,Tafsirdan Pemikiran Islam Komunika: Jurnal Dakwah dan Komunikasi East Asian Journal of Multidisciplinary Research (EAJMR) IBDA': Jurnal Kajian Islam dan Budaya Global Education Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Sistem Informasi Galuh Journal of Islamic Communication Studies Studi Multidisipliner: Jurnal Kajian Keislaman Politik Indonesia: Indonesian Political Science Review AQILA : Acceleration, Quantum, Information Technology and Algorithm Journal
Ali Nurdin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Da'wah communication strategy for strengthening wasathiyah Islam in Surabaya: A case study of NU, Muhammadiyah, and Al-Irsyad Pardianto, Pardianto; Syam, Nur; Nurdin, Ali
Jurnal Ilmu Dakwah Vol. 45 No. 2 (2025)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v45.2.28779

Abstract

Purpose - This study aims to describe the communication strategies used by Islamic social organizations, NU, Muhammadiyah, and Al-Irsyad, in strengthening Islam wasathiyah in the city of Surabaya. Method - Employing a qualitative phenomenological approach and using in-depth interviews with Islamic organizational figures. Result - The research identifies five key strategies of da'wah communication: an integrated cultural strategy, a curriculum-based educational strategy, a social synergy strategy, a media-based strategy, and a collaborative strategy. Implication – This study could encourage the activists of da’wah within Islamic organizations in Indonesia to a synergize their approach in disseminating wasathiyah Islam teachings as well as inclusive religious understanding. Originality/Value - The novelty of this study lies in the up-to-date description of the dynamics of Islamic organizations’ da’wah communication strategies in Surabaya, particularly to strengthen Islam wasathiyah. Moreover, this study led to the discovery of “a synergistic moderate da'wah communication strategy”, which proposes that harmony between Islamic social organizations’ approach to disseminating moderate da'wah messages will create an inclusive religious understanding, thereby strengthening wasathiyah Islam in society. *** Tujuan  - Studi ini bertujuan untuk menguraikan strategi komunikasi dakwah organisasi sosial keislaman dalam memperkuat  Islam wasathiyah di Kota Surabaya. Metode - Peneliti menggunakan metode penelitian kualitatif, pendekatan fenomenologi, dan wawancara mendalam dilakukan kepada para tokoh dari ketiga organisasi keagamaan. Hasil - Hasil penelitian menunjukkan bahwa strategi komunikasi dakwah organisasi sosial keislaman  dalam memperkuat Islam wasathiyah di kota Surabaya mencakup beberapa strategi yaitu; strategi kultural terintegrasi, strategi pendidikan berbasis kurikulum, strategi sinergi sosial, strategi  melalui media, dan strategi kolaborasi. Implikasi– Penelitian ini dapat mendorong para pegiat dakwah antar organisasi sosial keagamaan di Indonesia untuk melakukan pendekatan komunikasi dakwah yang sinergis dalam upaya menyebarluaskan ajaran Islam wasathiyah sekaligus pemahaman keagamaan yang inklusif. Orisinalitis/Nilai – Kebaruan studi ini terletak pada deskripsi terkini tentang dinamika strategi komunikasi dakwah organisasi sosial keagamaan di Surabaya, khususnya dalam memperkuat Islam wasathiyah. Lebih lanjut, studi ini menghasilkan temuan "strategi komunikasi dakwah moderat bersinergi", dengan proposisi bahwa keselarasan antara pendekatan Ormas Islam dalam menyebarkan pesan dakwah moderat akan menciptakan pemahaman keagamaan yang inklusif, sehingga memperkuat Islam wasathiyah di masyarakat.
Co-Authors Abdah, Mohammad Nabil Haikal Bin Abdul Rakhman Abdullah Muhammad, Hasan Addini Firdaus, Fitri Ade Silvia Handayani Afifah, Luthfia Ahmad, Farhan Ansharullah AHMADI Ahmadi Ahmadi Akbar Trio Mashuri Ali Abdul Wakhid Ali Murtadlo Angga Nur Rohman Arini Fahma Qona’ati Ariyan, Said Asidiki, Moh Hamim Baharudin, Muhammad Yusuf Saaih Baskoro, Febrian Valentino Eta Bax, Wazir Baksh bayu pamungkas candelia, dera Choirunissa, Shafira Desy Rahmadani Diansah, Edo Ardo Arta Dicky Nur Rahman Eken, Metin Erwin Erwin Fawaib Ginting, Bersiap Hanifah, Najmy Hartanto, Bobby Jahroni Husniyatus Salamah Zainiyati Irta Sulastri Kusaeri Kusaeri Labib, Mufti Lalu Nasrulloh Madzkur, Zaenal Arifin Mardiana, Dinny Marzuqi, Muhammad Ganda Maulana, Haisyam Maulidatus Syahrotin Naqqiyah Mufti Labib Mufti Labib Muhammad Azwar Anas, Muhammad Azwar Muharman Lubis Mujur Rose, Martinus Mukarromah, Faizatul Mundzir, Muhammad Mus Qoimah , Al Hidayahtul Mustain Mustain Mustain Mustain Nafisah, Ikli Najela, Farah Naufal Wirawan, Muhammad Nisak, Lailatul Khoirun Nur Syam Nurbani, Siti Nurhakim, Ridwan Nurlia, Elly Oktari, Nisa Gracella Aslamia Pamungkas, Yudha Catur Pardianto, Pardianto Prasongko, Wahyu Agung Pudji Rahmawati Purnomo, Ryan Qalban, Anas Azhimi Qonita, Fidaul Rahmadani, Desy Rahman, Izzatul Lutfiah Ramadhan, Aditya Retna Mahriani Rifgi Pratama, Fadhil Romli, Ombi Rr. Suhartini Rubba, Sulhawi Samudi Sartika, Nenden Suciyati Setyawan Saputro, Dimas Sholihin Sholihin Siswandi Siswandi, Siswandi Siti Aisyah Suharyanto H. Soro Sulaeman Sulaeman Sulaeman Sulaeman Sulhawi Rubba Sulistyorini Sulistyorini, Sulistyorini Sumarsi Sumarsi Suroso Suroso Syaiful Yahya, Mustafa Kharis Syani, Mamay Toyyib, Moh Verliani Dasmaran Wahyu Ilaihi Yahya, Mustafa Kharis Syaiful Zaimi, Hamas Dzulfikar Zulkarnain, Bagus Abdillah