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Analysis of Online Marketing Strategies Post Pandemic COVID-19 Destina Paningrum; Andry Mochammad Ramdan; Tri Febrina Melinda; Okta Karneli; Tito Irwanto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.805 KB) | DOI: 10.35877/454RI.qems1381

Abstract

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.
Transformasi Era Digitalisasi Dalam Pemulihan Ekonomi Islam Pasca Pandemi Covid 19 Sunyoto; Norvadewi; Okta Karneli; Ivonne Ayesha; Pandu Adi Cakranegara
al-Afkar, Journal For Islamic Studies Vol. 6 No. 1 (2023)
Publisher : Fakultas Agama Islam Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v6i1.495

Abstract

Penelitian ini mengkaji tentang bagaimana transformasi dari era digitalisasi yang saat ini tengah terjadi dalam memulihkan ekonomi Islam post pandemi COVID-19. Penelitian yang digunakan dalam penelitian ini adalah adalah penelitian kualitatif yang dijabarkan secara deskriptif. Berbagia sumber diolah dalam penelitian ini seperti buku, hasil penelitian, jurnal dan artikel penelitian. Hasil dari penelitian ini menunjukkan bahwasannya dengan munculnya transformasi digitalisasi telah memberikan dorongan yang hilang bagi sistem ekonomi Islam untuk kemabali pulih dan bersaing secara setara dengan mitra konvensionalnya dan membuktikan kemampuannya. Temuan studi ini juga menunjukkan bahwa pandemi COVID-19 telah memberikan peluang bagi inovasi sosial dan terbuka untuk tumbuh dan dunia keuangan telah beralih ke inovasi terbuka untuk memberikan solusi dunia yang cepat, tepat waktu, andal, dan berkelanjutan. Temuan penelitian ini memberikan implikasi yang signifikan bagi pemerintah dan pembuat kebijakan dalam transformasi digitalisasi yang efisien dan layanan ekonomi Islam yang inovatif untuk melawan konsekuensi ekonomi dari pandemi COVID-19.
MENCIPTAKAN KEUNGGULAN KOMPETITIF BERKELANJUTAN UMKM KULINER UNTUK MENGHADAPI ERA VUCA DI TENGAH PANDEMI COVID-19 Okta Karneli; Harlen Harlen; Meyzi Heriyanto; Achmad Fajri Febrian; Frini Karina Andini
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.36127

Abstract

Today, Micro, Small and Medium Enterprises are facing the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era with an uncertain, fast-changing business environment, as well as opportunities and threats that are difficult to control, especially during the COVID-19 pandemic. The failure of MSMEs to adapt to the VUCA era will threaten sustainable competitiveness. This article aims to measure the influence of entrepreneurial principles using the Entrepreneurial Orientation (EO) variable as an antecedent of Sustainable Competitive Advantage. The population in this study is a culinary business that participates in Business Development Services in Pekanbaru. Based on Slovin's formula, the number of samples needed is 55 people. The data analysis process uses the SEM method through the Partial Least Square approach. Based on the analysis results, culinary MSMEs in Pekanbaru have implemented all dimensions of EO as a strategy to exploit opportunities that arise in the market to face of the VUCA era. The results of data processing through SEM-PLS method, one of the EO dimensions, namely risk-taking, gets a weak significance or probability value. This proves that MSMEs have not optimized all their resources to transform digitally, innovate and explore creative ideas, and they have not optimally experimented to gain market opportunities.Saat ini, Usaha Mikro, Kecil dan Menengah menghadapi era VUCA (Volatility, Uncertainty, Complexity, Ambiguity) dengan lingkungan bisnis yang tidak pasti, cepat berubah, serta peluang dan ancaman yang sulit dikendalikan, terutama saat pandemi COVID-19. Kegagalan UMKM untuk beradaptasi di era VUCA akan mengancam daya saing yang berkelanjutan. Artikel ini bertujuan untuk mengukur pengaruh prinsip kewirausahaan dengan menggunakan variabel Entrepreneurial Orientation (EO) sebagai anteseden Sustainable Competitive Advantage. Populasi dalam penelitian ini adalah pelaku usaha kuliner yang mengikuti Business Development Services (BDS) di Pekanbaru. Berdasarkan rumus Slovin, jumlah sampel yang dibutuhkan adalah 55 orang. Analisis data menggunakan metode SEM melalui pendekatan Partial Least Square. Berdasarkan hasil analisis, UMKM kuliner di Pekanbaru telah mengimplementasi semua dimensi EO sebagai strategi memanfaatkan peluang yang muncul di pasar untuk menghadapi era VUCA. Hasil pengolahan data menunjukan salah satu dimensi EO yaitu risk-taking mendapatkan nilai signifikansi atau probabilitas yang lemah, artinya UMKM belum mengoptimalkan seluruh sumber dayanya untuk bertransformasi secara digital, berinovasi dan  bereksperimen secara optimal untuk mendapatkan peluang pasar.
Pengaruh Pelaksanaan Program Pelatihan dan Penerapan Keselamatan dan Kesehatan Kerja (K3) terhadap Produktivitas Kerja (Studi pada Karyawan Bagian Lapangan PT. Bara Prima Pratama Site Batu Ampar) Trisma, Trisma; Karneli, Okta; Mandataris, Mandataris
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.268 KB) | DOI: 10.54371/jiip.v6i3.1613

Abstract

Penelitian ini dilakukan di PT. Bara Prima Pratama Site Batu Ampar. Adapun tujuan dari penelitian ini untuk mengetahui pengaruh pelaksanaan program pelatihan dan penerapan keselamatan dan kesehatan kerja terhadap produktivitas kerja karyawan bagian lapangan di PT. Bara Prima Pratama Site Batu Ampar. Program pelatihan dan keselamatan dan kesehatan kerja sebagai variabel independen (X) sementara itu produktivitas kerja sebagai variabel dependen (Y). Permasalahan dalam penelitian ini adalah produktivitas kerja karyawan mengalami angka yang fluktuatif yaitu tidak tercapainya target perusahaan selama 3 tahun terakhir, disertai dengan banyaknya jumlah karyawan yang mengalami kecelakaan kerja terlihat dari data perusahaan dan didukung oleh pendapat ahli. Sampel penelitian ini diambil sebanyak 77 responden dari 331 populasi yang dihitung menggunakan rumus Slovin. Data yang diperoleh dari hasil kuesioner yang disebar menggunakan kuisioner menggunakan teknik simple random sampling dan selanjutnya diolah untuk kemudian diuji dengan statistik melalui SPSS 22. Dari hasil pengujian yang dilakukan menunjukkan bahwa program pelatihan berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, dimana thitung =9.050 > ttabel = 1,665 dan sig 0.000 < 0.05, keselamatan dan kesehatan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja, dimana thitung =9.944> ttabel = 1,665dan sig 0.000 < 0.05, selanjutnya program pelatihan dan penerapan  keselamatan dan kesehatan kerja terhadap produktivitas kerja, dimana fhitung (60,223) > ftabel (3,12) dan nilai signifikansi (0,000) < 0,05.
The Effect of Talent Management on Employee Performance with Self-Efficacy as Mediation Variables Sinta Marhuri; Okta Karneli
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2076

Abstract

In the current era of globalization and economic growth, every organization needs to survive in competition with other organizations. One of the strategies to win this talent war is to implement talent management, which is used to identify, find, develop, manage, and retain talented employees to achieve strategic goals and meet future business needs. The purpose of this study was to determine the effect of talent management on employee performance using self-efficacy as a moderator variable. Talent management is the independent variable (X), self-efficacy is the intervening variable (Z), and employee performance is the dependent variable (Y). The methods used in this research are descriptive and quantitative statistics. The sample for this study was taken from as many as 65 respondents from the total population using the census/total sampling method. The data obtained from the results of the questionnaire were tested statistically through the Warp PLS 7.0 program. The results of the tests conducted show that talent management has a positive and significant effect on employee performance, talent management has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on employee performance, and talent management has a positive and significant effect on employee performance through self-efficacy.
Pengaruh Perceived Organizational Support Terhadap Kinerja Melalui Kepuasan Kerja Karyawan PT. Artha Veda Pekanbaru Najra Nurani Nasution; Okta Karneli
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.161

Abstract

This study aims to determine whether perceived organizational support has an effect on performance, to find out whether perceived organizational support has an effect on employee job satisfaction, to determine whether job satisfaction has an effect on performance, and to determine whether perceived organizational support has an effect on performance through employee job satisfaction. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respondents who were collected through a questionnaire. The sample is 74 employees of PT. Artha Veda Pekanbaru from 292 populations by using random sampling technique. The scale of measurement uses a Likert scale. The data analysis includes: Outer Model, Inner Model and Hypothesis Testing. The research data analysis technique used SmartPLS 4. The results showed, (1) there was a significant effect of perceived organizational support on the performance of PT. Artha Veda Pekanbaru, (2) there is a significant effect of perceived organizational support on job satisfaction of employees of PT. Artha Veda, (3) there is a significant effect of job satisfaction on the performance of PT. Artha Veda, (4) there is a significant effect of perceived organizational support on performance through job satisfaction of employees of PT. Artha Veda.
Pengaruh Pemberian Motivasi Dan Kepemimpinan Terhadap Semangat Kerja Karyawan Pada Hotel New Hollywood Pekanbaru Anas Tasyana Silvi; Okta Karneli
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.3245

Abstract

This research was conducted with the aim of knowing the effect of providing motivation and leadership on employee working spirit at the New Hollywood Hotel Pekanbaru. Providing motivation and leadership as independent variables (X1, X2) while employee working spirit as the dependent variable (Y). The problem that occurs in this study is the lack of employee working spirit at the New Hollywood Hotel Pekanbaru. This can be seen from the data on labor turnover and company attendance. The sample for this research was taken as many as 55 respondents from the population which was calculated using a census/total sampling. The data obtained from the results of the questionnaire and then processed to then be tested with statistics through the SPSS program. The data analysis technique used is validity and reliability test, multicollinearity classic assumption test, multicollinearity classic assumption test, heteroscedasticity classic assumption test, simple linear analysis, multiple linear analysis, coefficient of determination, t test and f test. Based on the results of the tests conducted, it shows that the provision of motivation and leadership has a positive and significant effect on employee working spirit at the New Hollywood Hotel Pekanbaru.
Influence of work competence and work environment on employee productivity: Study of pt lutvindo wijaya perkasa pekanbaru area Nurmalinda; Okta Karneli; Mandataris
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1333

Abstract

This research was conducted at PT. Lutvindo Wijaya Perkasa Pekanbaru. The purpose of this study was to determine the effect of work competence and work environment on work productivity at PT. Lutvindo Wijaya Perkasa Pekanbaru. Work competence and work environment as the Independent Variables (X) while work productivity is the Dependent Variable (Y). The problem in this study is the work productivity of employees who experience fluctuating numbers. The sample for this research was taken as many as 92 respondents from 120 populations which were calculated using the Slovin formula. The data obtained from the results of the questionnaires were distributed using a simple random sampling technique and then processed to then be tested statistically through SPSS 25 account= 13.749 > table 1.987 and sig 0.000 <0.05, then the work environment has a positive and significant effect on work productivity, where tcount= 13.461table 1.987 and sig 0.000 <0.05, as well as work competence and work environment on employee work productivity, where the value of fcaccount148,824) > ftable (3.10), and the significance value (0.000) <0.05.
Manajemen Kepegawaian Pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Daerah Kabupaten Siak Jon Kenedi; Seno Andri; Okta Karneli
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3002

Abstract

Penelitian ini dilatarbelakangi berbagai permasalahan manajemen kepegawai yang menjadi Tugas dan Fungsi serta Tata Kerja Badan Kepegawainan Pengembangan Sumber Daya Manusia Daerah Kabupaten Siak, dalam melaksanakan penyusunan dan pelaksanaan kebijakan daerah di bidang urusan dan pelayanan kepegawaian, mutasi, pengembangan pegawai, pendidikan dan pelatihan di Kabupaten Siak. Tujuan penelitian ini adalah untuk mengetahui bagaimana Manajemen Pelayanan Kepegawaian Pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Daerah Kabupaten Siak serta kendala yang dihadapi dalam Manajemen Kepegawaian pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Daerah Kabupaten Siak. Hasil penelitian menunjukkan bahwa pelaksanaan manajemen kepegawaian pada Badan Kepegawainan Pengembangan Sumber Daya Manusia Daerah Kabupaten Siak belum terlaksana dengan baik. Hal ini disebabkan karena dalam pelaksanaan manajemen kepegawaian terjadi kelebihan beban kerja (over capasity), dimana jumlah pegawai yang saat ini bertugas pada pada Badan Kepegawainan Pengembangan Sumber Daya Manusia Daerah Kabupaten Siak tidak sesuai dengan jumlah kebutuhan yang seharusnya. Kelebihan beban kerja tersebut berdampak pada kurangnya inovasi kerja pegawai.
The Influence of Work Supervision and Employee Commitment on Work Achievement Sintia Sintia; Okta Karneli
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2096

Abstract

In the development of the business world in Indonesia, companies are required to maintain and improve the quality of work and the quantity of service work. Organizations need people to run them If the company wants to get the desired goals, then one of the things that must be considered is the human being in it namely employees. This research was conducted at PT Multiguna Lestari Abadi Selensen Village. The purpose of this study was to determine the effect of work supervision and employee commitment on work achievement at PT Multiguna Lestari Abadi. Work Supervision and Employee Commitment as independent variables (X) while Work Achievement is the dependent variable (Y). The method used in this research is descriptive and quantitative statistics. The sample for this research was taken from as many as 53 respondents from the total population using the census sampling method. Data obtained from the results of the questionnaire were tested statistically through the SPSS program Statistics 24. The results of the tests conducted show that work supervision has a positive and significant effect on work achievement, employee commitment has a positive and significant effect on work achievement, and work supervision and employee commitment have a significant effect on work achievement.
Co-Authors ", Sumadi Achmad Fajri Febrian Adianto Adianto Ahmad Nawawi Al Fajri Januar, Al Fajri Albeta, Febrina Rita Alfairi, Basyits Ali Anas Tasyana Silvi Andarwati, Desi Andri Sulistyani Andry Mochamad Ramdan Aprilla, Vivi Rizkiana Arief Yanto Rukmana Aulia, Tisra Ayu Eka Saputri Bahri Bismi Eka Putri Cakranegara, Pandu Adi Dea Pratama Emylia Defi Mariyana Destina Paningrum Dewi, Zulfa Kurnia Dian Rahmadini Diifa, Abdiasa Muhamad Dila Selfia Dino Aulia Duta Rahmathul Azizah Dzaki Naufal Eduwin Kurniawan Siagian Eko Purwanto Evrita Lusiana Utari, Evrita Lusiana Fadhila, Era Farid Ardiansyah Farid Ardyansyah Faza Eka Putra, Faza Eka Febrian, Achmad Fajri Febriani Fiorina Aulia Sari Firmansyah Firmansyah FRINI KARINA ANDINI Halawa, Dewi Wastini Handayati, Ratna Hapsoh Harlen Harlen Hayat Hayat Hayat Hesty Aisyah Hevi Apriani Ikhsan Hidayat Intan Putri Lestari Iswanti, Selpiya Okta Ivonne Ayesha Jihambali " Johan Salimukdin, Johan Jon Kenedi Kasmi Gusmita Kasmirudin Kasmirudin Khanifatul Khusna Kirmizi Ritonga Lestary, Anggy Dwy Lie Othman Lie Othman Loso Judijanto M Effendi M. Fauzi Indrawan M. Fidel Khasandra Mandataris Manurung, Ciin Opelti Mariaty Ibrahim Marlia Janti Abdun Masrul " Meyzi Heriyanto Miranda, Boby Prasetio Najra Nurani Nasution Nazara, Arianus Nilam Ayu Lestari Nopriadi Saputra Norgairly, Dwisya Norvadewi Noverina Dwinawangsari Nugroho, Riant Nurma Yulis Nurmalinda Nurpeni, Nurpeni Octavineza, Prily Dwi Ohara, Muammar Revnu Oktavianus, Davit Palupiningtyas, Dyah Perangin-angin, Febriani br PUTRI WULANDARI Putri, Apri Agnesta Ramdhany, Muhammad Randi Saputra Rara Dinara Putri Rismawati S, Asina Rista Firdianti Rizki, Rahmad Rosnani " Rozi, Muhammad Abdul Rozogitta S, Suang Sun Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Santosa, Harry Saragih, Agustina Bungaria Selvia Selvia Seno Andri Seno Andri Sihotang, Jon Predianto Simanullang, Marsauli Sinta Marhuri Sintia Pratiwi Sintia Sintia Siti Muthmainnah Siti Nurhaliza Siti Sofro Sidiq Suci Fauziyah Sunyoto Suri, Atika Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Syafri Harto Syahrul Gunawan Syamsu Rijal Syofiatul Safitri Tito Irwanto Tri Febrina Melinda Tria Agustin Panggawati Nurcahyani Trisma, Trisma Tujiono " Ulya, Ade Nurul Vera A.R. Pasaribu Wagiono, Dewi Nabila Wahyu Candika Aksana Putra Wansyahputra, Ergi Bimo Wendy Souisa Widia Astuti Widia Wiritanaya Windari, Indah Wisnu Subroto Wulan Ayu Ningsih Yani, Ulfa Yelli Trisusanti Yengki Eka Wijaya Yeni Marlina Yoranda, Putriany Yulianti, Tari Yuly Meta Agustin Pasaribu Yusuf, Bibi Noraini Mohd Zainol Fuady Zakiyah Ulfa Aryani Zulkarnaini Zulkarnaini