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All Journal JUIMA : Jurnal Ilmu Manajemen Neo-Bis Jurnal Mitra Manajemen Jurnal Mitra Pendidikan Fokus Ekonomi The Spirit of Society Journal : International Journal of Society Development and Engagement Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen JURNAL EKSBIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal EMA (Ekonomi Manajemen Akuntansi) Journal of Applied Management and Accounting Science (JAMAS) Prosiding Konferensi Nasional PKM-CSR EKONOMIKA45 Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajerial Bisnis Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Dewantara: Jurnal Pendidikan Sosial Humaniora Jurnal Mahasiswa Manajemen dan Akuntansi The Es Economics and Entrepreneurship MAP (Jurnal Manajemen dan Administrasi Publik) JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi West Science Interdisciplinary Studies Jurnal Ilmiah Research and Development Student West Science Interdisciplinary Studies Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen West Science Social and Humanities Studies JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Inspirasi Ilmu Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Sosial Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Woro Utari
Universitas Wijaya Putra
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Journal : Jemasi Jurnal Ekonomi Manajemen dan Akuntansi

 1 
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MJ ENAMEL Woro Utari; M. Luthfi Alif Utama; Asep Heryyanto; Rudiatno
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 18 No 2 (2022): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v18i2.545

Abstract

The purpose of this study is to test and analyze the effect of Price, Product Quality and Service Quality on Customer Satisfaction. The sampling method uses Accidental Sampling. The number of samples used in this study are 60 customer respondents from MJ ENAMEL. Then an analysis of the data obtained by using quantitative data analysis. Quantitative data analysis assisted by the SPSS 21 Application program includes; validity and reliability test, normality test, multiple regression analysis, coefficient of determination analysis (R2), Descriptive analysis, Hypothesis F test and T test.Hypothesis Testing Results through the F test can be seen that the variable Price (X1), Product Quality (X2) and Service Quality (X3) simultaneously have a positive and significant effect on customer satisfaction (Y). Then the results of the t test show that Product Price and Quality partially have a positive and significant effect on the Customer Satisfaction variable. While the Service Quality variable partially does not significantly influence the Customer Satisfaction variable.
Co-Authors A Gafur A Gafur Abd Syakur Abdul Malik Achmad Faddlillah Administrator Administrator Afinda Mufidah Fitria Agung Suprastiyo Ahmad Fuad Ainul Huri Akmal Ismail Yatim Al Hakim Albat, Heru Andika Satria Bagaskara Anton Sugiarto Anwar Shodiq Arianto Pramudjadi Arik Nur Cahyo Arik Nur Cahyo Asep Heryyanto Aula Rakhmawati Aziizah Permata Ariani Bagus Teguh Santoso bagus teguh santoso, bagus teguh Bambang Priyanto Bismoko, Radityo Budi Endarto C. Sri Hartati C. Sri Hartati C. Sri Hartati Cahyanti, Dita Dwi Candra Sugiarto Cathrine Sri Hartati Chamariah Chamariah Chamariyah Chamariyah Chamariyah Chamariyah Chandra Kartika, Chandra Chatarina Sri Hartati Cipto Dadang Aris Subiantoro Danang Khurniawan Danang Khurniawan Darmanto Darmanto Dedy Karuniawan Dendi Apriliyanto Handika Putra Dewi Kristiyasari Dewi Purnamasari Diah Ayu Rahmawati Diah Vivi Astriyani Didik Darmadi Dini Peristiwanti Ningsih Djumardin Djumardin Dwi Budiyatno Eddy Suryanto Edelbertus Romo Ganggut Edi Dwi Purwanto Eereena Anastasia Hadipurnomo Eko Wahyu Hidayat Udjut Saputra eni yuliawati Errisona Mei Sandi Faidal Faidal Fitriyah Rosdianingsih Fransisca Romana Sunarmi Galih Permadi, Galih Gresika, Yaniar Hariwibowo Hariyanto ÔÇì Hartantien, Sinarianda Kurnia Haryono Haryono Haryono Haryono Hendra Heri Santoso Hermin Putri Indriasari Hidayatulloh, Mohammad Aris Indra Prasetyo2 Joice Soraya jurnalmap map jurnalpps pps Karlin Karlin Kartono Kartono Khabibur Rochman Khairul Alam Kresensia Darmawati Kurniawan Kurniawan Lucky Prasetya Lucky, Plori Tri Lukmanul Hakim Luqman Luqman M. Abdurachman Rochimi M. Arif Mukhlisin M. Luthfi Alif Utama Made Yudi Darmita Madinatul Munawarah Mahdalena S Mardiana Sukendah Hariati Mas’ud Mei - Indrawati Mei Indrawati Mei Indrawati Mei Indrawati, Mei Meitha Rahardianty Melyana Arta Sari Sirait Mochamad Fauzi Hasanudin Moh. Nur Efendi Mohammad Agusti Mokh. Idham Kholid Mujiati Mujiati Mukaffi Khilmi Mukhammad Imam Muhdi Mukhlisin Muliyani, Suci Muninghar Muninghar Muninghar Muninghar, Muninghar Nadia Alfrida Hermayani Nogroho Mardi W. Noor, Fauzian Novena Margaretta Novi Sulistya Nugroho Mardi Nugroho Mardi Wibowo Nugroho Mardi Wibowo Nur Aulia Soffa Nur Halimah Nur Hidayah Nurus Sobakh Oryz Setiawan Prasetyo, Indra Pratama, Duta Wira Prayogi, Yoga Adi Purwati, Kiki Dyah Putri, Rainy Alifa Rifa Febrianti R. Aditya Dwi Rubiantoro Rahayu Setyati Rahmawati Rahmawati, Diah Ayu Ratna Ratna Retno Wulandari Risca Ayu Rachmania Rizdika Mardiana Rosalia Fantika Dalima Rr.LismawatiHK, Rr.LismawatiHK Rudiatno Rusdiyanto Rusdiyanto Sahrul Sahrul Sanusi, Ruchan Sari Julita Sarie, Rena Febrita Selamet Riadi Selamet Riadi Selvy Virginita Orizanti Setiawanto, Edhi Juli Sinarianda Kurnia Hartantien Siti Ismawati Siti Komariah Sonya Nova Anggini Supranda Sri Hartati Sri Hartati Sri Kartini, Sri Sri Lestari, Veronika Nugraheni Sri Mulyani Subhan Nofemri Subijanto Subijanto Subijanto ÔÇì Subijanto Subijanto Sugiono ÔÇÄ Suhariyanto ÔÇÄ Suliswanto, Suliswanto Supriyadi Supriyadi Supriyadi Suroso suroso Susetyorini Susetyorini Susilo Utomo Susilo, Dwi Joko Sutrisno, Sutrisno Syaiful Azmi Titis Asmarani Tri Andjarwati Umi Elan Umi Elan Vivit Nurhidayah Wadi Reina Anggraini Wahyu Nugroho Wahyuni, Triana Wan Sasriani Waras Waras Wasis Budiarto Wawan Gunawan Wawan Gunawan Wispandono Moch Wiwin Candra Wulandari, Siti Rahmawati Yoga Adi Prayogi Yohannes Sugiarto Yoyok YUNI ASTUTI Yustika Chandra Murthy Yuswa Dolar Tri Sendik Aksa