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Aswandi Aswandi, Aswandi
Graduate School of Gadjah Mada University, Jl. Agro No. 1, Yogyakarta Indonesia 55281
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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

 1 
Analisis Strategi Pemasaran Penjualan Tanah Kavling Moani Property Desa Limbung Kabupaten Kubu Raya Aswandi, Aswandi; Firayanti, Yuni; Rosadi, Rosadi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1523

Abstract

This study aims to analyze the marketing strategy applied by Moani Property in the sale of land plots in Limbung Village, Kubu Raya Regency. With a qualitative approach, this study explores the key factors that affect the effectiveness of marketing strategies, including price, strategic location, digital promotion, purchase incentives, and customer satisfaction. The data was collected through in-depth interviews with Moani Property management, the marketing team, as well as consumers who had purchased land plots, then analyzed using thematic analysis methods. The results of the study show that incentive-based marketing strategies, such as giving free fruit seeds, marketing through social media, and flexible payment systems without interest, are the main factors that attract buyers. In addition, strategic location, clear land legality, and word-of-mouth promotion also play an important role in the purchase decision. This finding provides insight for Moani Property in developing more innovative marketing strategies and increasing competitiveness in the property industry.
Co-Authors A Halim A.A. Ketut Agung Cahyawan W Abunawas, Abunawas Adriadi Novawan Agus Rianto Agustina, Sri Endang Akbar, Syarfani Alvarez-Tosalem, Susan Mila Alwizar ALWIZAR ALWIZAR, ALWIZAR Alyadi, Muhammad Amanda, Dias Amin, Gazali Amri Amri Annawaty Annawaty, Annawaty Anugrah, Adipar Anwar Anwar Aryunis, Aryunis Asasriwarni Asasriwarni Asih Pratiwi Asmara, Urai Husna Asrori Asrori Atiqah, Alya Atthariq, Atthariq Aulya, Nur Ayu, Ari Azizurrahman4, Hasyim Bangkit Lutfiaji Syaefullah Basir, Zulkarnain Bijaksana, Arif Budiman, Moch Ricky Adha Christanto Syam Diah Wulandari Rousdy Diocto, Pniel Destenesse Diyatmoko, Andhika Djeprin E. Hulawa Dwi Gusmalawati Dwilaksono Aji, Aan E. Marhaeniyanto Eka Fitasari Erawati, Eka Fajira, Hilda Fatahillah, Muhammad Firayanti, Yuni Firdaus, Nil Fitria, Rafika Fitria, Shilmina Gunawan, M. I. Guntur Syahputra, Guntur Hartono Hartono Haryono Supriyo Heri Junedi Hermansyah Hermansyah Hidayat, Hari Toha HIDRIYA, HAJRAH Hilalliyah, Nur Husaini Husaini Hutwan Syarifuddin Idhami, Rahmat Ikha Safitri Ilham Safar Ilmi, Madinatul Indrawati Indrawati Jamilah Jamilah Jasri Akadol, Nina Septiana Jumakir Jumakir Kholibrina, Cut Rizlani Kumaira, Nadzura Kusairi, David Lumbantobing, Selamat M Chiar M. Chiar M. Ikhsan M. Syarif Hidayatullah Malinda, Sy. Sari Mappigau, Ernawati Mega Fitri Hertini Mega Sari Juane Sofiana Muhammad Farhan Muhammad Nasir muhammad rizky, muhammad Muhammad Zikri Muklis Kanto Muklis Kanto Murita, Murita Mursyidah Mursyidah Nasir*, Muhammad Nevrisa, Afla Nurhayati Nurhayati Prasetio Prasetio Putra, Halim Dwi Rahman Pura, Rahman Ramadhani, Nur Kholis Ramli, M Noor Ramzi, Muhammad Rasyid, A. Ramli Ridho Saputra, Ridho Rijal, Afzalur Ripani, Ahmad Rivanza, Abiyyu Ronggo Sadono Rosadi rosadi Rosyulianty, Kania Rudi F, Fachri Yanuar Rusli MS Harahap, Rusli MS Saad, Asmadi Safriana Safriana Saputri, Nanda Siagian, Parulian Sjahruddin, Herman Sri Ismawati Sukmawati Sukmawati Sunarti Supartini, Sri Suwananda, Erik Syarif Syarif Titik Ismailia, Titik Usman Radiana Usman Usman Wahab Wahab Wahyudi Wahyudi Wahyudy, Dzulmy Wardini, Wardini Warsidah, Warsidah Yanuar, Fachri Yulianto, Dedi Zahri, Andri Irwan Zede, Muhammad Ferryandi Zuhro, Cholimatus