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Marketing Strategy Analysis of Smoothie Chips Product Rusdianto, Andrew Setiawan; Suryaningrat, Ida Bagus; Guntoro, Doni
International Journal on Food, Agriculture and Natural Resources Vol 6, No 4 (2025): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v6i4.565

Abstract

The marketing strategy evaluation of smoothie chips was conducted using a SWOT analysis and marketing mix benchmarking (4P) on two main comparison brands, namely Fitbar and Soyjoy, in Sumbersari District, Jember Regency. The main objectives of this study were to identify internal-external factors, analyze the product's competitive position in the dimensions of product, price, distribution, and promotion, and formulate appropriate marketing strategy recommendations. The research method used a qualitative approach (IFAS-EFAS) and quantitative (benchmarking) with a Likert scale questionnaire instrument (1-5) for 100 respondents. The instrument was declared valid and reliable with a Cronbach's α value > 0.70. The analysis results showed an IFAS value of 2.60 and EFAS of 2.85, which placed smoothie chips in the aggressive strategy quadrant. The product stands out in the indicators of natural ingredients (0.338) and uniqueness (0.329), but still lags behind in the aspects of visuals, taste, availability, and intensity of digital promotion. The SWOT analysis and benchmarking recommend implementing an aggressive strategy focused on strengthening brand image through storytelling and influencer collaboration, expanding multichannel distribution, enhancing sensory and packaging quality, and employing a penetration pricing strategy with multipack packaging. Given that the product is still a prototype, these findings are evaluative of initial market perception and require further verification through test marketing.
Analysis of Work Posture in Rice Processing Unit to Reduce Risk of Musculoskeletal Disorders: A Case of Indonesia Suryaningrat, Ida Bagus Bagus; Mahardika, Nidya Shara; Rusdianto, Andrew Setiawan; Endah Hapsari, Shinta Syafrina; Pratiwi, Annisa Ayu
International Journal on Food, Agriculture and Natural Resources Vol 6, No 4 (2025): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v6i4.567

Abstract

This modern milling facility, called the Modern Rice Milling Plant (MRMP), operates in the field of logistics or warehousing and consists of seven production processes: raw material reception, drying process, storage (silo), milling, sorting, packaging, and stock handling. Musculoskeletal disorders (MSDs) are among the most common health problems directly associated with working conditions. This study aims to analyze workers' posture by evaluating working postures during the rice processing activities at MRMP Bulog in Jember Regency, to identify workers' Musculoskeletal Disorders (MSDs) complaints during the rice processing process at MRMP Bulog Jember, and to provide posture recommendations to reduce the risk of high-risk MSD-related injuries during rice processing activities at MRMP Bulog Jember. This research was conducted from April to June 2025. The sample consisted of 5 individuals from the raw material reception and rice transportation to the truck sections, which are part of the rice processing population. The final OWAS score at the raw material reception stage (P1 and P2) was 3, indicating that improvements must be made as soon as possible. Similarly, during the rice transportation to the distribution truck (P3, P4, and P5), the OWAS final score was also 3, meaning that improvements are urgently needed to prevent work-related accidents. Therefore, the current method and tools used during the raw material reception stage pose a high risk to workers' bodies, and immediate improvements are necessary. The recommended tool is a long, pointed iron rod used to pierce or unload wet paddy sacks. This tool is suggested to facilitate the workers in performing their tasks and to minimize the occurrence of accidents or Musculoskeletal Disorders (MSDs).
Analisis kepuasan konsumen terhadap kualitas layanan jaringan distribusi PT. XYZ Kabupaten dan Kota Probolinggo Andrew Setiawan Rusdianto; Bambang Herry Purnomo; Ida Bagus Suryaningrat; Dani Prasetyo
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.18414

Abstract

The need for fertilizer in the agricultural sector is critical as one of the keys to soil fertility. PT. XYZ is a company engaged in the fertilizer, chemical and agribusiness industries which has a network of authorized kiosks. A decrease in the number of kiosks in the distribution network area of Probolinggo Regency dan City may indicate that the services provided by the company still do not meet the expectations of consumers, resulting in a decrease in consumer satisfaction. This study aimed to determine the attributes of service quality, and the level of customer satisfaction based on the servqual attribute on service quality and compile recommendations for service improvement in the distribution network at PT. XYZ of Probolinggo Regency dan City. The analytical method used was the servqual method to identify and determine the condition of service quality with five servqual dimensions and the Importance Performance Analysis (IPA) method to obtain priority service attributes. The results showed that there were 3 service attributes has positive GAP and 23 service attributes had negative GAP values. The mapping used the Importance Performance Analysis quadrant obtained 5 service attributes in quadrant A (Top Priority), 7 service attributes in quadrant B (Maintain Service), 7 service attributes in quadrant C (low priority), and 7 service attributes in quadrant D (Excessive). Recommendations for improvements that can be made based on the attributes in quadrant A (Top Priority).
EFISIENSI PENGERINGAN TEMBAKAU DENGAN METODE JANTUR (GANTUNG) DI DALAM GREEN HOUSE DIKOMBINASIKAN DENGAN PENAMBAHAN KALSIUM KARBIDA (CaC₂) Leader Firstandika; Muhammad Arga Hita; Miftahul Choiron; Andrew Setiawan Rusdianto; Winda Amilia
JURNAL REKAYASA SISTEM INDUSTRI Vol 11 No 2 (2026): Mei 2026
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v11i2.10876

Abstract

This study evaluates the drying efficiency of tobacco (Nicotiana tabacum L.) using the traditional hanging (jantur) method combined with calcium carbide (CaC₂) as an acetylene-generating accelerator. Motivated by common challenges in smallholder postharvest handling—long drying times, weather dependence, and uneven quality—we conducted an experimental trial comparing three treatments: control jantur without CaC₂, jantur with 100 g CaC₂ per chamber, and jantur with 200 g CaC₂ per chamber. Each treatment used randomized placement of 100 sticks, and monitoring included periodic moisture measurements, temperature and relative humidity logging, organoleptic grading, and economic cost analysis. Data collection occurred three times daily to capture drying dynamics and to construct drying curves for each treatment. Results show that all jantur treatments reduced drying time relative to conventional sun drying, achieving final moisture contents near industry targets within approximately 12 days. Average drying rates were close across treatments (≈5.65–5.79% per day), and ANOVA produced non-significant differences (F = 0.3009, p = 0.7421). However, grading outcomes favored the 200 g CaC₂ treatment, which yielded the highest proportion of Grade B leaves (90%) and no Grade C, while 100 g produced mixed results with reduced Grade D but higher Grade C share. Economic assessment indicates substantial cost savings per cycle for jantur treatments compared to sun drying, even after allocating greenhouse investment and CaC₂ costs. In conclusion, integrating CaC₂ into jantur drying offers practical benefits for smallholders by shortening drying cycles and improving grading consistency at modest additional input cost. Although statistical differences in drying rate were not significant, quality and economic indicators support trial adoption, particularly at the 200 g dosage. We recommend larger-scale trials, residue analysis, and safety assessments to validate these findings and ensure safe field application. Further outreach and farmer training on safe CaC₂ handling and ventilation practices should accompany extension of this technique to communities.
Co-Authors -, Giyarto Abdul Ghani Adam Maulidani Ade Liya Pratiwi Adelia Nanda Pramudya Adi Purwono Adila, Hifdzil Adindra, Plasida Geustin Afifah, Karimah Nur Ahmad Nafi Ahmad Nafi Ahmad Yusuf Akhmad Taufikqul Hakim Akien Elsa Indrayati Aldini, Achmad Shorfi Alfarizqi, Muhammad Alleyda, Nadia Azro Amaliya, Risky Andi Eko Wiyono, Andi Eko Andriani, Windy Nur Anfaq Syahriyal Fadhil Anindya Dyah Untari Anisa Aprilia Anisa Aprilia Arma Dwi Novemi Arrosyidiyah, Nur Lailatul Babarrohmah Asshodiq, Muhammad Zain Atika Yulianti A’la, Dimas Waliyul Bagus Nayoko Baladraf, Thabed Tholib Bambang Herry Purnomo Barokatul Fajriah julhar Beau Reyhan Sinatria Bertung Suryadarma Bertung Suryadharma, Bertung Bima Galang Rambu Anarki Brico Tsanganasy R Bustani Pakartiko Cessie, Audina Ferentia Cica Puteri Edinda Ramadhani Clara Septaria Melinda Dadin Gilang Pranata Dani Prasetyo Deiby Ratnasari Deliyana, Annysa Deni Septian Ardana Desita Wirda Ramadhan Dessy eka Kuliahsari Dewanti Eka Diah Permatasari Dewi Ameliana Dhifa Ferzia Dika Andi Pradana Dila Rasna Putri Dinda Lorenza E.D Doni Adi Nugroho Dwi Shinta Meilindasari Dyah Ayu Roro Kiswari Dyah Ayu Savitri Eka Frida Hardiyanti Eka Ruriani Ekky Audina Rusita Elida Novita Elvira Eka Berliana Dewi Endah Hapsari, Shinta Syafrina Erich Naufal Rashif Essa Tri Handayani Esty Danti Kandina Puteri Fadillah, Navis Fatwa Fanny Yuwafi Ifadha Faradhiba, Tania Amira Fathin, Hafizhah Rana Fatma Dewi Felly Halsa Fiana Fikri, Yovi Nur Fillyvio Nizhomia Firda Ainia Adha Firdyan Septyatha Firstandika, Leader Fitri Wulandari Fransna, Adilah Devira Frisky Arista Putri Gita Elena Amasari Giyarto Gozali, Riana Fitria Guntoro, Doni Hadi Sampurna Hafizhah Rana Fathin Handayani, Essa Tri Hapsari, Dea Nawang Hariyono, Gus Angga Hendy Firmanto Herlina Herlina Herlina Herlina Herlina Herlina Herry Purnomo Herry Purnomo, Bambang Hery Widijanto Hidayah, Ridatul Winda Hifdzil Adila Hifdzil Adila Hita, Muhammad Arga I Putu Wira Ida Bagus Suryaningrat Ida Bagus Suryaningrat Ida Sridayanti Iftitah Ariyanti Safitri Ikhlas Darmawan Indraswara, Dheo Angga Intan Rohmatul Maulidiah Intan Wahidah Irmy Arya Tri Nasrin Istiqomah, Nuril Jaizatul Fitriansyah Kevin Kevriando Kusumawardani, Septianing Tyas Laila Adhani Putri Malik Laila Juwita Kusuma Laksmi Indreswari Laksmi Indreswari Lathifa, Anisa Millatul Lazuardi Firdaus Fiantoko Leader Firstandika Lestari, Dwi Indah Lestari, Ni Putu Indra Lestari, Ning Puji Lia Milata Khasanah Liesia Hanagari Lita Leony Siagian M. Muhaimin Maghfirah Usman Mahardika, Nidya Shara Mahendra, Achmad Alfin Malvira Mega Febriyanti Maria Belgis Mas Anang Fuad Rifa'i Mas Anang Fuad Rifa’i Masahid, Ardiyan Dwi Mayasari, Feby Rianti Mega Desy Safitri Meiji Wanarni Putri Miftahul Choiron Miftahul Choirun Mita Lutfifatima Puspitawati Mochamad Fitra Aditia Mohammad Nor Muhammad Arga Hita Muhammad Dany Muhammad Fatoni Rizki Muhammad Hamdani Muhammad Irvan Wibowo Muhammad Nazief Muhammad Nurudin Hidayat Muhammad Wildan Mahendra Mukhammad Fauzi Nadie Fatimatuzzahro Nadie Fatimatuzzahro Nidya Shara Mahardika Nita Kuswardhani Nizam, Fikri Zahrirul Noer Indah Maulida Putri Noer Novijanto Nur Karimah Rakhmawati Nuriah, Santi Nurin Kamila Nurjannah, Rifdah Nada Nurud Diniyah Obrigon, Di Vero Stanza Oktaviana, Essa Rani Oryzatania Windaru Runteka Oscalani, Queny Paltraw Theopilius Jeremiah Gintings Pangestu, Anisa Dwi Pascal Trisnaldi Permatasari, Salsa Sapta Pradana, Hendra Andiananta Pranata, Dadin Gilang Pratama, Herditya Rifqi Pratiwi, Annisa Ayu Purborini, Ajeng Gendis Purnamasari, Devi Ashila Puspitania, Dewi Arum Putri Buana Mulia Dewi Putri Dwi Apriliani Putri, Chantika Ragil Ismi Hartanti Rahmatullah, Alfito Aji Rendra Chriestedy Prasetya Rendra Chriestedy Prasetya Richard Eko Satriyo Risa Septiani Rita Alfiyatun Rizki Amalia Rahmadani Rokhani Rokhani Rokhani Rokhani Rokhani Romadhoni, Nikmatun Nisa Rosi Pratiwi Rosy Alihsany Rozin Hilmi Annhabhan Sampurna, Hadi Saputra, Giovanni Adi Saputra, Rifki Sayidati Zulaikhah Setyawati, Putu Dewi Ratih Shanya Widyan Firdaus Siswoyo Soekarno Sofiatul Hasanah Soni Sisbudi Harsono, Soni Sisbudi Sri Wahyuni Suryaningrat, Ida Bagus Bagus Suwasono, Sony Thabed Tholib Baladraf Tommy Eka Chandra Firmansyah Tommy Eka Chandra Firmansyah Triana Lindriati Triana Oktaviani Nurhardiningsih Trisya Amanda Ucik Nurul Hidayati Ucik Nurul Hidayati Ula, Dina Hanifatul Ulfah, Fajriyah Ulya, Asyafa’atul Vahlevy, Ekha Reza Viktorrisma, Indra Vina Julie Dwi Sinta Wanggani, Sekar Asti Wardhani, Dyah Ayu Kusuma Whina Sofiana Wicaksono, Yudha Anggito Widodo, Jihan Quanthias Wahyu Wiliam Wisnu Winda Amilia Windria, Renata Sita Wisnu, Wiliam Yuli Wibowo Yurika Widya Dewi Zahra Zuhriasa Zhelma Rahmatika