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Dewi Iryani
Universitas Bung Karno, Indonesia
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Journal : jurnal syntax admiration

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Tanggung Jawab Selebgram terhadap Iklan yang Dilakukan di Sosial Media untuk Mewujudkan Kepastian Hukum Kirana Pungki Apsari; Ismail Ismail; Dewi Iryani
Jurnal Syntax Admiration Vol. 6 No. 1 (2025): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v6i1.2034

Abstract

The responsibility of celebrities for advertisements carried out on social media is currently still a dilemma, because with the applicable laws and regulations, legal certainty has not been realized. Celebgram as an influencer who advertises products, goods and services is not meticulous in paying attention to product safety in accordance with applicable regulations, and does not pay attention to the online shop account in detail whether it is genuine or fake. This phenomenon was experienced by Alya Salsabila, a celebrity who committed negligence would choose a client without further examination and as a result harm consumers. The theories used in this study are the theory of Legal Certainty and the theory of Legal Accountability from Hans Kelsen, using a normative juridical approach method through the specification of descriptive research analysis. The data collection technique in this study is by literature study. The result of the study is that the legal certainty of the actions of celebrities in advertising on social media according to Law Number 8 of 1999 concerning Consumer Protection and Law Number 19 of 2016 concerning Electronic Information and Transactions has not clearly and in detail regulated the promotion of products, goods and services through social media carried out by celebrities and the responsibility of celebrities for actions that harm consumers due to advertising on social media. If there is a violation, the celebgram must also be responsible for the violation committed, because the losses experienced by consumers are an unlawful act because the celebgram conveys advertisements or promotions that are carried out not in accordance with the laws and regulations, then they can file a lawsuit.
Co-Authors Abdillah, Ahmad Imaduddin Abdul Gani Abraham Prihadi Achmad Hidayat Adi Darmawansyah Adi Iksan Bureni Agustinus Darmanto Panjaitan Aji , Puguh Aji Hari Setiawan, Puguh amran rabani zubaidi Arbi Dalimunthe Arwan Arwan Aryasuta Faharsyah Setiawan Ayu Tresna Waty Baehaki, Imam Belinda, Suci Fidia Fitriza Bernadete Nurmawati Bernadete Nurmawati Bey Abwar, Irsyad Hamdie Binto Kusmadi Boas Parlindungan Panjaitan dadang dwi saputro David Ricardo, David Didik Suhariyanto Ellizabeth Febrianto, Andre Ferdian, Andri Fitria, Myrna G. Nyoman Tio Rae Gomulia Oscar Gradios Nyoman Tio Hamamudin, Hamamudin Handradjasa, Joshua Limanto Hari Setiawan, Puguh Aji Hartana Hartana Hartana , Hartana Hartana Hartana Hartana, Hartana Herman, KMS Hie, Hengky Himawan Ismail ISMAIL ,, ISMAIL ISMAIL - Ismail Ismail Ismail Ismail Ismail Ismail Jayawarsa, A.A. Ketut Josef Swisman, Andreas Juniarty, Santy Karima, Shifa Kirana Pungki Apsari KMS Herman Legi, Arfi Nofri Lemta , Benjamin Lisaldy, Ferdinand Listiyaningsih, Listiyaningsih Maharani Putri Handayani Martunas Sianturi Mohamad Rizki Irmansyah Myrna Fitria Natalia, Rachel Natassya Fachrina Nurmawati, Bernadete Nyoman Tio Rae Oscar, Gomulia Pandreadi, Kadek Permana, Mochammad Aditya Prasetyo Hadi Puguh Aji Hari Setiawan Puguh Aji Hari Setiawan Putra, Erika Putri, Euginia Natania Putu Ayu Masrini Rae, Gradios Nyoman Tio Reka Dewantara russel butarbutar Russel Butarbutar Salma Nur Azizah Samsiah, Tuti Saputra, Ade Akhmad Sarwono, Sarif Setiawan, Puguh Aji Hari Shifa Karima Sihite, Thomas Ericson Hadinata Sriulina, Maria Eva Sudarsono, Putut Heri Sudirgo, Tony Sujono, Salsabilla Susetyo Rohadi Tarmudi Tarmudi Tjahjadi, Hamdani Tresna Waty, Ayu Ummi Habsyah Umra, Alieffandy Unzur Jefri Tambunan Vic S, Binsar Jon