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All Journal Jurnal Pendidikan Vokasi Jurnal Pendidikan Ekonomi Undiksha Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Jurnal Arbitrer STRATEGIC Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Jurnal Manajemen Pelayanan Publik Jurnal Pendidikan (Teori dan Praktik) MANAJERIAL Jurnal PAJAR (Pendidikan dan Pengajaran) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Lectura : Jurnal Pendidikan Aulad : Journal on Early Childhood Tourism Scientific Journal Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Riset Bisnis dan Manajemen JBMR: Journal of Business and Management Review Jurnal Fokus Manajemen Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL APARATUR Kontigensi: Jurnal Ilmiah Manajemen Journal of International Conference Proceedings JP (Jurnal Pendidikan) : Teori dan Praktik International Journal of Entrepreneurship and Sustainability Studies Jurnal Kesehatan Jurnal Penelitian Pendidikan Indonesia Jurnal Pendidikan Ilmu Sosial INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Pendidikan Progresif Jurnal VARIDIKA
Hari Mulyadi, Hari
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Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Tourism

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PENGARUH EXPANDED MARKETING MIX TERHADAP KEPUTUSAN BERKUNJUNG (Survei pada Wisatawan Nusantara yang Berkunjung ke Museum Sonobudoyo Yogyakarta) Mardhatillah, Merliyani; Mulyadi, Hari; Hidayat, Marceilla
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1976

Abstract

Indonesia is an archipelagic state which are rich in natural wealth as flora and fauna and cultural variety that is a potential tourist destinations capable of interesting motivation tourists to perform the activities in Indonesia, and especially in Daerah Istimewa Yogyakarta. Yogyakarta city is the big cultural area in Indonesia that is a potential in terms of development cultural tour through the museum. But now a lot of people remain to regard that museum is just the place for keeping and maintaining historic and cultural fosils. The low appreciation of the society can be seem from the data of visitors attendance Museum Sonobudoyo Yogyakarta which shows a low number from years 2009 – 2010. Museum Sonobudoyo Yogyakarta conduct various attempts to increase the visits. One of the ways is through expanded marketing mix, which consists is people, physical evidence, and process. Expanded marketing mix in Museum Sonobudoyo Yogyakarta is expected to help increase tourist visits and for society awareness about cultural which has existed since long ago by the presence of museum. The independent variable (X) is expanded marketing mix which consists of three dimensions which are People, Physical evidence, and Process. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive and verificative, and the method used was survey systematic random sampling technique, so it obtains 90 respondents of samples. Techniques of data analysis and hypothesis test used was multiple regression. Based on the research hypothesis, expanded marketing mix has a significant influence amounted to 48,5% towards visiting decision.
PENGEMBANGAN PRODUK WISATA DENGAN MENGGUNAKAN TEKNIK TOURISM OPPORTUNITY SPECTRUM TERHADAP KEPUTUSAN BERKUNJUNG (Survei Pada Pengunjung Cukang Taneuh/Green Canyon Kabupaten Ciamis) Trigantiarsyah, Rela; Mulyadi, Hari
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1901

Abstract

Cukang Taneuh located in the village Kertayasa District Cijulang Kudat district is a tourist attraction that environment (ecotourism). Based on data Cukang Taneuh increase the number of tourists during the past four years, but a decline in the percentage of growth in the average number of visits are very significant. 2009 to 2010 the number of percentage increase amounted to only 9.24% of the target achievement of the increase in the number of tourists by 25% in 2010. Not achieving the target of tourist arrivals is presumably due to the lack of development of tourism products so that tourists experience burnout or boredom. One effort to improve and restore the number of tourists is the development of tourism products by using the technique of tourism opportunity spectrum. The purpose of this study was 1) to obtain findings regarding the development of tourism products by using the technique of tourism opportunity spectrum in tourist attractions Cukang Taneuh 2) To obtain findings regarding the decision to visit the tourist attractions Cukang Taneuh 3) To determine the effect of tourism product development by using the technique of tourism opportunity spectrum of the decision to visit the tourist attractions Cukang Taneuh. This research is descriptive and verification, because the method used is explanatory survey method using an ordinal scale. The analysis technique used in this research is the analysis of the path (path analysis), the sampling technique using systematic random sampling method through cross-sectional approach, the samples taken from the overall population of 150 visitors. The study of the hypothesis shows that the development of tourism products by using the technique of tourism opportunity spectrum consisting of accessibility, the characteristics of tourism facilities, social interaction, and the degree of management control has direct and indirect influence on the decision to visit the tourist attractions Cukang Taneuh 93.2% while the remaining 6.8% is influenced by other factors not examined in this study. The dimensions of the development of tourism products by using techniques spectrum of tourism opportunity to get high to low valuation is characteristic of tourism facilities, social interaction, the degree of management control, and accessibility
PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA BELANJA KOTA BANDUNG (Survei Terhadap Wisatawan Nusantara yang Mengunjungi Kawasan Wisata Belanja Kota Bandung) Susanti, Dian Febriana; Mulyadi, Hari
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1994

Abstract

Since the 2010 until 2012, the tourist shopper in Bandung continues to decline. One way to overcome this is to know the motivation of tourists, in order to create a strategy that fits with tourist. The government must be aware of the changes the tourist motivation, tourists are now no longer oriented to the economy and stuff, but they are shifting toward emotional orientation. In marketing this is called hedonic shopping motivation. Hedonic shopping motivation is an encouragement for someone to do the shopping, where these activities lead to a positive emotional experiences in the form of excitement, and can provide a stimulus for someone sensory. This study aims to describe the hedonic shopping motivation and visiting decision, and know the effect of hedonic shopping motivation on the visiting decision in Bandung shopping area. The population in this study is the tourist who visited the shopping areas in Bandung. Sampling technique used is cluster random sampling, with 156 respondents. Data analysis technique used is multiple regressions. The results of a descriptive study showed the sub-variable of hedonic shopping motivation that get the highest rating is value shopping, the lowest is role shopping. The sub-variable of visiting decision that gets the highest rating is the amount of the purchase. The results of a verification study showed the simultaneous hedonic shopping motive has an influence on visiting decision. However, with partial test only gratification shopping hat has an influence on the visiting decision, while the other sub variables are no influences on visiting decision. Based on this research, shopping area managers should focus on strategies to improve the role shopping and the amount of the purchase.
Co-Authors - Sapriya Adib Sultan, Adib Adriani, Deni Ahmad Hudaiby Galih Kusumah Aji, Sunan Purwa Amir Machmud, Amir Anita Permata Sari Arfiansyah, Ferry Ari Irawan Arika, Deki Askolani Askolani, Askolani Asnimawati, Asnimawati Asti Nur Aryanti Azeti, Senja Bambang Widjajanta, Bambang Budhi Pamungkas Gautama, Budhi Burhanudin, Moch Aziz Butar Butar, Senita Chairul Furqon, Chairul Christianingrum Dahlan, Dadang - Dian Susanti Dibias Lazuardi Maulid Disman, Disman Dude, Susana Avila Eded Tarmedi, Eded Edutivia Mardetini, Edutivia Eeng Ahman, Eeng Elizal, Elizal Elly Malihah Endang Supardi, Endang Fadhilla, F Fahmi, Radiyul Fatharani, Afina Fathurrohman, Firdaus Fitria Sari Furqon, C Girang Razati, Girang Graha, Putra Hanifan Hafizhah, Khansa Handayani, Nunik Dwi Haniva, Respita Hasanuddin Hasanuddin Heny Hendrayati Hermayanti, Mega Ikaputera Waspada, Ikaputera Imas Purnamasari Imbragia, Sindi Tasya Janah Sojanah, Janah Joko Samiaji Kamilia, Fitria Fii Silmi Kaaffah Kurjono Kurjono, Kurjono Kurniawati , Susanti Kusnendi, Kusnendi Kusuma, Andita Delya Lazuardi Imani Hakam Lili Adi Wibowo Lizein, Baandaalr M. Arief Ramdhany Machmuda, Amir Marceilla Hidayat, Marceilla Merliyani Mardhatillah, Merliyani Meta Arief, Meta Millah, Ana Inayatul Nana Supriatna Nani Sutarni Navik Istikomah Nina Marliana, Nina Nurhasanah Nurhasanah Nuryanti, B Lena Oce Ridwanudin Palupi Permata Rahmi Perdana, Yoga Permata, Shintia Poy Saefullah Zevender Pranamulya, Yoga Pranata, Rengga Madya Prasetio, Bayu Pratomo, Raden Putra Kurnia Prawiranegara, M R Puspo Dewi Dirgantari Putri Purnamasari Rahayu, Widiana Ramadhan, Rizal Dwiki Ramadhani, Ulfha Rasto, Rasto Rasyd, Muhamad Rafi Abdul Ratih Hurriyati Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rela Trigantiarsyah, Rela Rezky, Dikanio Ridwan Purnama, Ridwan Riri Trinanda Roni Saftari Rosalina, Eneng Seli Rukmana, Kholidah Hardiyanti Shinta Safitri, Camelia Saputra, Jumadil Sianturi, Putri Febrima R Soviyanti, Ova Sulastri, S Sumantri, Dadan Supriatna , Nana Suryana Suryana Sya'ban, Ilham Muhamad Thahara, Intan Putri Twum, Silas Utama, Dian Utama, R Dian H Vanessa Gaffar Widjadjanta, Bambang