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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Peran Digital Entrepreneurship Mindset: Keputusan Adopsi Platform Digital Bagi Pelaku Bisnis Dewi Widyaningsih; Edwin Zusrony; Hardi Utomo
Jurnal Sistem Informasi Bisnis Vol 13, No 2 (2023): Volume 13 Nomor 2 Tahun 2023
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol13iss2pp162-171

Abstract

The research was conducted to analyze the influence of developing a digital entrepreneurship mindset as an impact of facing digital transformation for MSME actors by considering digital aptitude factors, digital literacy. Non-random sampling techniques were taken by 120 MSME actors and questionnaire distribution techniques by convenience sampling. Data analysis method to determine the relationship between variables with multiple linear regression and path analysis test (sobel test), data was processed using the IMB SPSS 25 application. Finding the results of digital aptitude t count 5,531 and digital literacy tcount 4,419 > ttable1,980 (level sig. 5%) have a significant effect on DEM and all simultaneous variables 47% influence the development of digital entrepreneurship mindset. Digital aptitude tcount 5,531 and digital literacy tcount 3,215> 1,980 have a significant effect on digital platform adoption decisions and variables simultaneously by 55% have an influence on adopting digital platforms. Meanwhile, the results of the DEM pathway test were significantly able to mediate the influence of digital aptitude Zhitung = 2 and digital literacy Zhitung = 2.854> 1.96 on digital platform adoption decisions.
Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Dewi Widyaningsih; Tantik Sumarlin; Agustinus Budi Santoso; Myra Adriana; Indra Ava Dianta; Dwi Setiawan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
PELATIHAN DAN PENYULUHAN TATA KELOLA ORGANISASI BAGI UMKM CV. BONANZA DI BOYOLALI UNTUK MENINGKATAN KINERJA PERUSAHAAN Edwin Zusrony; Ahmad Zainudin; Edy Jogatama Purhita; Agustinus Budi Santoso; Dewi Widyaningsih; Indra Ava Dianta
J-DEPACE (Journal of Dedication to Papua Community) Vol 2, No 2 (2019): Desember
Publisher : Universitas Victory Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34124/jpkm.v2i2.46

Abstract

Perkembangan dunia usaha terjadi begitu masif dan cepat, dimana seorang pengusaha harus selalu belajar cepat menghadapi segala perubahan yang terjadi. Salah satu cara yang dapat dilakukan adalah mengadakan pelatihan terhadap pengelolaan organisasi dalam dunia usaha agar dapat menghadapi tantangan zaman. Pelatihan oleh tim dosen STEKOM Semarang dalam rangka tata kelola organisasi bagi UMKM CV. Bonanza di Kab. Boyolali, Jawa Tengah terkait dengan beberapa materi seperti strategi memperoleh pinjaman modal kerja dari perbankan, teknik pembuatan laporan keuangan bagi UMKM, perancangan website pada UMKM, perancangan promotion content pada UMKM,  teknik manajemen periklanan, serta perancangan media periklanan. Pelatihan dan penyuluhan ini menjadi langkah nyata dalam mengaplikasikan ilmu yang dimiliki oleh para dosen untuk pengabdian masyarakat sebagai salah satu dari kegiatan Tridharma Perguruan Tinggi. Dalam melakukan pelatihan dan penyuluhan, kami menggunakan metode presentasi interaktif dan sesi tanya untuk meningkatkan pemahaman terhadap materi yang disampaikan.
THE EFFECT OF WAGES, INCENTIVES, AND SOCIAL SECURITY ON EMPLOYEE PERFORMANCE IMPROVEMENT IN MULTIFINANCE COMPANIES IN CENTRAL JAVA Pemilia Sulistyowati; Edwin Zusrony; Sherly Dwi Ditzi Savitri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5537

Abstract

This study was made to see the effect of wage variables, incentive variables, and social security variables on the performance of employees of multifinance company XY in the city of Salatiga. The number of respondents who were used as research samples as many as 30 people with saturated sampling technique, ie all the population was used as respondents. Collecting data using a questionnaire by providing several questions related to the variables of wages, incentives, social security and employee performance. Measurement of research instruments using a Likert scale and data analysis using multiple linear regression. With the help of the SPSS 23 program, it is known that wages, incentives, and social security variables have a positive and significant influence on the performance variables of multifinance company XY employees in the city of Salatiga, this is evidenced by a significance value of less than 0.05. And simultaneously it is known from the F test, that the variables of wages, incentives, and social security have a significant influence of 0.000 on the employee performance variable.
THE EFFECT OF DIGITAL MARKETING, DEMOGRAPHY, AND HUMAN RESOURCES COMPETENCY ON THE MARKETING PERFORMANCE OF THE UPPKS GROUP OF BERGAS SUB-DISTRICT IN THE TIME OF COVID-19 RECOVERY Tri Imaliya; Edwin Zusrony; Adi Suryo Ramadhan; Azzahro Uswatun Nisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6674

Abstract

The purpose of this research is to determine the impact of digital marketing, demographic factors, and human resource competencies on the marketing performance of UPPKS Bergas sub-district, Semarang district, during the COVID-19 recovery period. Ex post facto quantitative methods are used in the research design. Five UPPKS were used by the population, totaling 50 employees. A simple random sampling technique was used in this study. The research data is derived from primary data sources, such as questionnaires and observations, as well as secondary data sources, such as related documents. Digital marketing, demographic factors such as gender and age, HR competencies, and marketing performance are the research variables. The data was analyzed using classical assumption tests and hypothesis tests in the form of T tests and F tests, which were aided by the SPSS program. The outcomes of the analysis show that: (1) digital marketing has a significant effect on marketing performance with a significance value of 0.014 in the low category; (2) gender has a significant effect on marketing performance with a significance value of 0.015; (3) age has a significant effect on marketing performance; (4) HR competencies has a significant effect on marketing performance with a significance value of 0.038 in the low category; and (5) all variables combined have a significant effect on marketing performance.
Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Edwin Zusrony; Pemilia Sulistyowati; Dhevi Dadi Kusumaningtyas; Gibson Manalu; Jaelani Jaelani; Asri Winanti Madyoningrum; Endang Kustami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Perilaku Impulsive Buying: Implementasi Pendekatan Technology Acceptance Model Pada Keputusan Pembelian E-commerce Puteri Anindya Maulan; Ivan Permana; Jentoro Wicaksono; Edwin Zusrony; Agustinus Budi Santoso
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.886

Abstract

The behavior of purchasing products via e-commerce is quite often carried out by Gen Z who are attracted by discount promos and are tempted by cheap prices. This research aims to determine the influence of impulsive buying and technology acceptance model (TAM) through the trust variable on product purchasing decisions in e-commerce by Gen Z. This research is a quantitative research with associative methods using primary data with a sample of 100 respondents from all final year students in the city of Semarang. The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire with a Likert scale. The data analysis technique uses SEM-PLS and is processed using SmartPLS 4.0 software. The results of data analysis show that five hypotheses were tested, four hypotheses were accepted and one hypothesis was rejected. The impulsive buying and technology acceptance model variables have a significant effect on the trust variable, while the trust variable also has a significant effect on purchasing decisions. Then the technology acceptance model variable has no influence at all on the trust variable, so the fourth hypothesis is rejected.
Analisis Faktor-Faktor Yang Mempengaruhi Perkembangan Usaha Pada Pelaku UMKM Kota Salatiga ZAENURI, AHMAD; ZUSRONY, EDWIN; NURCAHYANINGSIH, WIDYA
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.363 KB) | DOI: 10.51903/dinamika.v2i1.124

Abstract

This study wants to see the effect of entrepreneurial characteristics, quality of human resources, and marketing strategies on business development, in this case MSMEs in the city of Salatiga, Central Java. This study uses a quantitative approach with multiple linear regression analysis method. The population is SMEs in the city of Salatiga and obtained 60 respondents with a sampling technique using purposive sampling. The results of the partial test showed that all independent variables had a significant effect on the dependent variable with a significance above 0.005. The contribution of the entrepreneurial characteristics variable, the quality of human resources, and the marketing strategy based on the simultaneous test is 75% of the business development variable (Y). Characteristics of entrepreneurs is the independent variable that most dominantly affects the dependent variable with a t-count value of 4.217.
PEMETAAN INTERAKSI JARINGAN PERILAKU KNOWLEDGE SHARING PESERTA DIDIK MELALUI SOCIAL NETWORK ANALYSIS (SNA) Kusumajaya, Robby Andika; Rokhman, Nur; Maulan, Puteri Anindya; Akbar, Muhamat Maulana; Zusrony, Edwin
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.383

Abstract

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PENGARUH LEADERSHIP, ORGANIZATIONAL CULTURE DAN COMPETENCY TERHADAP KINERJA KARYAWAN Kusumaningtyas, Dhevi Dadi; Zusrony, Edwin; Manalu , Gibson; Anzie , Luthfy Purnanta; Asti , Pindo; Permana , Ivan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.408

Abstract

This research aims to see how much influence the leadership, organizational culture and competency variables have on employee performance variables. Data collection uses a questionnaire to obtain answers to research variables and respondent data. The sampling method uses a convenience sampling technique. The respondents were 96 lecturers at the University of Computer Science and Technology in the city of Semarang. The indicators for assessing questionnaire answers use a Likert scale. The data analysis method uses multiple linear regression and is processed using the SPSS 24 application. The research results reveal that the leadership, organizational culture and competency variables have a significant influence on employee performance. The most dominant leadership variable in achieving optimal employee performance for respondents, namely lecturers at the University of Computer Science and Technology.
Co-Authors Adi Suryo Ramadhan Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arie Atwa Magriyanti Arie Atwa Magriyanti Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Budi Santoso Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Dwi Setiawan Edy Jogatama Purhita Edy Jogatama Purhita Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kuncoro, Wreda Agung Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Luthfy Purnanta Anzie Luthfy Purnanta Anzie Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Muflihah, Robingatul Myra Adriana Myra Andriana Myra Andriana Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purhita, Edy Jogatama Purwoko, Edo Indrawan Puteri Anindya Maulan Putri, Ramadhani Oktaviana Reni Veliyanti Reni Veliyanti Roymon Panjaitan Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sindhu Rakasiwi Siswanto Siswanto Siswanto, Edy Siti Kholifah Siti Kholifah Siti Kholifah Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Suprapti Tantik Sumarlin Tantik Sumarlin . Titin Hargyatni Tri Imaliya Tri Imaliya Vera Sari Gunawan Wicaksono, Jentoro Widya Ariyani Wreda Kuncoro Yedija Peter Aridia Yuli Fitrianto