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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Optimalisasi Artificial Intelligence (AI) Gamma App Dalam Membuat Presentasi Menarik dan Informatif Zusrony, Edwin; Santoso, Agustinus Budi; Dianta, Indra Ava; Kusumo, Haryo; Andriana, Myra; Magriyanti, Arie Atwa; Veliyanti, Reni; Purhita, Edy Jogatama; Sumarlin, Tantik
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4701

Abstract

Pelatihan dan pendampingan kegiatan pengabdian kepada masyarakat dengan topik optimaliasi AI (Artificial Intelligence) Gamma App dengan tujuan untuk meningkatkan kompetensi teknologi digital bagi para penggiat literasi di Desa Gladagsari, Kabupaten Boyolali. Kegiatan pelatihan ini dilakukan menggunakan metode presentasi, demostrasi, praktik, dan diskusi langsung. Pelatihan ini terdiri dari lima tahapan, yaitu Tahap sosialisasi, tahap pelatihan AI, tahap FGD, tahap pembuatan bahan presentasi, dan tahap evaluasi. Materi pelatihan berupa optimalisasi pembuatan bahan presentasi berupa PowerPoint yang menarik dengan bantuan AI Gamma App. Kegiatan dilaksanakan di Rumah Makan Ayam Goreng Mbah Bingah, Ampel, Boyolali dengan peserta berasal dari para penggiat literasi digital di Desa Galadagsari, Kabupaten Boyolali yang berjulmah 18 orang. Hasil implementasi berupa paraktik pembuatan PowerPoint dengan bantuan AI Gamma App dapat meningkatkan kompetensi literasi digital bagi para peserta pelatihan.
Pelatihan Untuk Meningkatkan Market Segmentation Kelompok UMKM di Kota Salatiga Edwin Zusrony; Budi Santoso, Agustinus; Rakasiwi, Sindhu; Andriana, Myra; Sumarlin, Tantik; Fitrianto, Yuli; Suprapti
Community : Jurnal Pengabdian Pada Masyarakat Vol. 2 No. 3 (2022): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v2i3.222

Abstract

The implementation of community service activities is aimed at the MSME group regarding how to increase market segmentation with various counseling with material on the importance of packaging and labeling, introduction of product sales strategies through e-commerce, introduction of website, digitalization of modern business for MSMEs and the use of Google My Business (GMB). The counseling was carried out by direct interaction between lecturers from the STEKOM University team and participants from the MSME group in the city of Salatiga. Model training and counseling with presentations and hands-on practice using electronic devices, such as laptops, LCDs and smartphones. This outreach program is expected to be sustainable and enable participants to implement strategies to increase market segmentation, especially the MSME group in Salatiga City.
Utilizing Financial Technology, Financial Literacy, and Financial Self-Efficacy in Achieving Generation Zoomer’s Financial Inclusion Zusrony, Edwin; Anzie, Luthfy Purnanta; Manalu, Gibson; Permana, Ivan; Asti, Pindo; Imaliya, Tri
Target : Jurnal Manajemen Bisnis Vol. 6 No. 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4073

Abstract

Economic development in the digital era is very rapid, which also encourages people to gain access to financial product services called financial inclusion. The growing population in Indonesia, which is dominated by generation Z, makes financial inclusion very important for those of productive age. This research aims to determine the influence of financial technology, financial literacy and financial self-efficacy on financial inclusion. The population is generation Z in the city of Semarang, a total of 60 respondents taken using purposive sampling techniques. Data collection uses a questionnaire with Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SPSS version 29 software. Research findings show that the variables financial technology, financial literacy and financial self-efficacy have a positive and significant influence on financial inclusion. Based on these findings, it shows that the better the knowledge related to financial technology, financial literacy and financial self-efficacy, the better the financial inclusion will be.
Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Zusrony, Edwin; Sulistyowati, Pemilia; Kusumaningtyas, Dhevi Dadi; Manalu, Gibson; Jaelani, Jaelani; Madyoningrum, Asri Winanti; Kustami, Endang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Analysis Of Production Costs In Determining Selling Prices Using The Full Costing Method At The Nuansa Porselen Indonesia Company Nurul Ulfa; Edwin Zusrony; Kasih Purwantini
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8234

Abstract

In today's world, with increasing competition among MSMEs, it is crucial to focus on competitiveness in product quality and price. This study aims to assess the calculation of the cost of goods manufactured to determine the appropriate selling price for Nuansa Porselen Indonesia Company. The full costing method is a technique for determining the cost of goods manufactured that includes all production costs, including raw material costs, direct labor, and factory overhead costs that include fixed and variable costs. The selling price is obtained from the cost of goods manufactured plus anticipated profits. This study was conducted using primary and secondary data. Primary data was obtained through direct observation and interviews with the company's financial manager, while secondary data was collected from several research journals and books. This study revealed that different calculations of the cost of goods manufactured and selling price have a direct impact on profitability.
Generation Z Behavior: The Impact of Hedonic Shopping Motivation and Fear of Missing Out (FoMO) on Impulse Buying Arianti Waruwu; Edwin Zusrony
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8238

Abstract

This study explores how Hedonic Shopping Motivation and FoMO drive Impulse Buying in Gen Z. To achieve this, a quantitative approach was applied. Primary data was collected through a structured online questionnaire using a 5-point Likert scale. Participants were defined as all users aged 18-25 from Semarang Regency registered on Tokopedia or Shopee. A non-random purposive sampling technique determined eligibility, leading to a final participant pool of 60 respondents. Data were analyzed using multiple linear regression and processed with SmartPLS version 4.1.1.2. The findings revealed that Hedonic Shopping Motivation did not show a significant and positive effect on Impulse Buying, while FoMO exerted a meaningful influence on the study's impulse buying metrics. However, collectively, Hedonic Motivation and FoMO exerted a positive and significant influence when considered together or simultaneously. The results offer actionable insights for Gen Z consumers by clarifying how shopping enjoyment and, to a lesser extent, fear of missing out collectively shape impulse buying behavior across e-commerce platforms, effectively identifying the key drivers influencing the endogenous constructs evaluated.
Dampak Digital Marketing Terhadap Purchasing Decisions: Studi Kasus Generasi Milenial Diah Kusumawati; Edwin Zusrony; Wesly Tumbur ML Tobing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8311

Abstract

This study aims to find the influence of mobile marketing, social media marketing, and internet advertising on purchasing decisions in e-commerce. This research is quantitative, and the study population consists of millennial generation e-commerce users living in Salatiga city. This study used purposive sampling in which 70 respondents were selected. This study applies multiple linear regression, which is one of the data processing techniques, and the data were analyzed using SmartPLS 4.0. The findings of this study, mobile marketing separately has a positive but not statistically significant influence on purchasing decisions, while social media marketing and online advertising have a positive and statistically significant influence on purchasing decisions. In the multiple regression analysis where the independent variables are mobile marketing, social media marketing, and online advertising, the dependent variable is e-commerce purchasing decisions, which is found to have a positive and statistically significant influence.
Dampak Hedonic Shopping Values, Sales Promotion, dan Shopping Lifestyle Terhadap Impulse Buying Pada Generasi Digital Native di TikTok Shop Dini Faradina; Edwin Zusrony; Tantik Sumarlin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8312

Abstract

This study investigates the relationship between enjoyment of shopping, the impacts of sales promotions, shopping as a way of life, and the tendency to buy on impulse of the respondents living in the digital age. In this case, we used the quantitative method. The primary data was obtained from the respondents through a closed-ended questionnaire which used a 5-point Likert scale. In this case, the respondents selected for the study were all users of the Tik Tok Shop app who were between the ages of 19 and 38 and were residing in Kendal Regency. In this case, the purposive method was used which as a result the total number of respondents reached 60. The data was subjected to multiple linear regression and was run on SmartPLS application version 4.1.1.2. The research results concluded that the hedonic shopping values did not significantly affect the impulse buying tendency whereas the sales promotions and shopping as a way of life had significant positive effects on impulse buying in this case. At the same time, hedonic shopping values, sales promotions and shopping as a way of life had significant positive effects on impulse buying. The TikTok Shop marketers can use these findings in pinpointing the major factors behind the impulse buying tendency.
The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Abstract

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.
Co-Authors Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Budi Santoso Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Diah Kusumawati Dini Faradina Dwi Setiawan Edy Jogatama Purhita Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Agung Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Myra Andriana Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman Nurul Ulfa Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purhita, Edy Jogatama Purwoko, Edo Indrawan Puteri Anindya Maulan Putri, Ramadhani Oktaviana Reni Veliyanti Roymon Panjaitan S Siswanto Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah SITI KHOLIFAH Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Tantik Sumarlin . Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wesly Tumbur ML Tobing Wicaksono, Jentoro Widya Ariyani Wreda Kuncoro Yedija Peter Aridia Yuli Fitrianto