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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Go Infotech: Jurnal Ilmiah STMIK AUB International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) JURNAL AKUNTANSI DAN BISNIS Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Jurnal Riset Ekonomi dan Akuntansi Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Pusat Publikasi Ilmu Manajemen J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan Jurnal Ilmiah Manajemen dan Akuntansi Go Infotech: Jurnal Ilmiah STMIK AUB Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Management Economics and Financial Accounting Jurnal Publikasi Ilmu Komputer dan Multimedia Sinov : Media Informasi Penelitian Kabupaten Semarang

Edwin Zusrony

Universitas Sains Dan Teknologi Komputer

Author-ID : 536426

Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.

Analysis Of Production Costs In Determining Selling Prices Using The Full Costing Method At The Nuansa Porselen Indonesia Company Nurul Ulfa; Edwin Zusrony; Kasih Purwantini
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8234

In today's world, with increasing competition among MSMEs, it is crucial to focus on competitiveness in product quality and price. This study aims to assess the calculation of the cost of goods manufactured to determine the appropriate selling price for Nuansa Porselen Indonesia Company. The full costing method is a technique for determining the cost of goods manufactured that includes all production costs, including raw material costs, direct labor, and factory overhead costs that include fixed and variable costs. The selling price is obtained from the cost of goods manufactured plus anticipated profits. This study was conducted using primary and secondary data. Primary data was obtained through direct observation and interviews with the company's financial manager, while secondary data was collected from several research journals and books. This study revealed that different calculations of the cost of goods manufactured and selling price have a direct impact on profitability.

Generation Z Behavior: The Impact of Hedonic Shopping Motivation and Fear of Missing Out (FoMO) on Impulse Buying Arianti Waruwu; Edwin Zusrony
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8238

This study explores how Hedonic Shopping Motivation and FoMO drive Impulse Buying in Gen Z. To achieve this, a quantitative approach was applied. Primary data was collected through a structured online questionnaire using a 5-point Likert scale. Participants were defined as all users aged 18-25 from Semarang Regency registered on Tokopedia or Shopee. A non-random purposive sampling technique determined eligibility, leading to a final participant pool of 60 respondents. Data were analyzed using multiple linear regression and processed with SmartPLS version 4.1.1.2. The findings revealed that Hedonic Shopping Motivation did not show a significant and positive effect on Impulse Buying, while FoMO exerted a meaningful influence on the study's impulse buying metrics. However, collectively, Hedonic Motivation and FoMO exerted a positive and significant influence when considered together or simultaneously. The results offer actionable insights for Gen Z consumers by clarifying how shopping enjoyment and, to a lesser extent, fear of missing out collectively shape impulse buying behavior across e-commerce platforms, effectively identifying the key drivers influencing the endogenous constructs evaluated.

Dampak Digital Marketing Terhadap Purchasing Decisions: Studi Kasus Generasi Milenial Diah Kusumawati; Edwin Zusrony; Wesly Tumbur ML Tobing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8311

This study aims to find the influence of mobile marketing, social media marketing, and internet advertising on purchasing decisions in e-commerce. This research is quantitative, and the study population consists of millennial generation e-commerce users living in Salatiga city. This study used purposive sampling in which 70 respondents were selected. This study applies multiple linear regression, which is one of the data processing techniques, and the data were analyzed using SmartPLS 4.0. The findings of this study, mobile marketing separately has a positive but not statistically significant influence on purchasing decisions, while social media marketing and online advertising have a positive and statistically significant influence on purchasing decisions. In the multiple regression analysis where the independent variables are mobile marketing, social media marketing, and online advertising, the dependent variable is e-commerce purchasing decisions, which is found to have a positive and statistically significant influence.

Dampak Hedonic Shopping Values, Sales Promotion, dan Shopping Lifestyle Terhadap Impulse Buying Pada Generasi Digital Native di TikTok Shop Dini Faradina; Edwin Zusrony; Tantik Sumarlin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8312

This study investigates the relationship between enjoyment of shopping, the impacts of sales promotions, shopping as a way of life, and the tendency to buy on impulse of the respondents living in the digital age. In this case, we used the quantitative method. The primary data was obtained from the respondents through a closed-ended questionnaire which used a 5-point Likert scale. In this case, the respondents selected for the study were all users of the Tik Tok Shop app who were between the ages of 19 and 38 and were residing in Kendal Regency. In this case, the purposive method was used which as a result the total number of respondents reached 60. The data was subjected to multiple linear regression and was run on SmartPLS application version 4.1.1.2. The research results concluded that the hedonic shopping values did not significantly affect the impulse buying tendency whereas the sales promotions and shopping as a way of life had significant positive effects on impulse buying in this case. At the same time, hedonic shopping values, sales promotions and shopping as a way of life had significant positive effects on impulse buying. The TikTok Shop marketers can use these findings in pinpointing the major factors behind the impulse buying tendency.

Pemetaan Persebaran Nasabah Kredit Macet Perusahaan Multifinance: Studi Kasus PT. XYZ Cabang Salatiga Zusrony, Edwin; Kuncoro, Wreda; Nurrochman, Nurrochman
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Vol 2 No 2 (2018): Vol. 2 No. 2 Agustus 2018
Publisher : Universitas Nusantara PGRI Kediri

A financing company is a business institution that runs financing activity in procurement of goods and or services (POJK No. 29/2014). Financing company development in urban area, especially in Salatiga area has been experiencing great progress, as a numerous financing companies have opened their branches in Salatiga. The research aims to classify PT. XYZ Finance Salatiga branch customer distribution by using Geographical Information System that it is practical for the company to determine potential market in order to grow the number of potential customer. Within the research there are GIS activity steps that cover arranging spatial and non spatial demography data of Salatiga and customers distribution region’s description in Salatiga. Bad credits distribution in PT. XYZ Salatiga branch has its biggest percentage in Argomulyo district that almost reach 51% from total credit plafond (outstanding principal) given. The research result will be able to help the company to make business decision related to determining the eligibility of prospective customers.

Analisis Pengaruh Sistem Keamanan Informasi Perbankan Pada Nasabah Pengguna Internet Banking Dianta, Indra Ava; Zusrony, Edwin
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Vol 3 No 1 (2019): Vol. 3 No. 1 Februari 2019
Publisher : Universitas Nusantara PGRI Kediri

A secure banking world service is an absolute requirement to compete competitively in today's digital age. Information system security in banking services transaction especially Internet Banking features become very important to support accountable service. In the information security system or computer there are 3 dimensions are assessed, namely confidentiality, integrity, and availability. The three dimensions applied to the respondents of employees of PT. XYZ Salatiga using Forum Group Discussion (FGD) technique. The results of this study show that most of the employees of PT. XYY Salatiga of 80%, stated that the availability dimension with the access speed indicator is the most affect the security of information system of Internet Banking feature. This can be a recommendation for Bank BCA in terms of increasing data security especially related to Internet Banking.

Analisis Pemetaan Jaringan Komunikasi Karyawan Menggunakan Social Network Analysis pada Perusahaan Multifinance Zusrony, Edwin; Purnomo, Hindriyanto Dwi; Prasetyo, Sri Yulianto Joko
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Vol 3 No 2 (2019): Vol. 3 No. 2 Agustus 2019
Publisher : Universitas Nusantara PGRI Kediri

Business development in the financial services sector improved competition among companies to give the best service to their customers. Having reliable services with a good communication network in the organization is the critical success of the company. This study aims to find the actors or people who influence organizations through formal and informal communication networks using Social Network Analysis (SNA). Information on casual and formal communication networks can be used by the HR department to measure the level of the social relationship of all employees that can improve their performance in the company. The author researched PT. BFI Salatiga. The results showed that tissue density was below 50% so that relationships were considered weak. The most dominant actor in degree centrality, closeness centrality, and betweenness centrality is the actor id#24 and id#29 from the collection division, actor id#27 from the operation division and actor id#30 from the credit division.

STRATEGI BAURAN PEMASARAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PUSKESMAS SRONDOL Lutfy Purnanta Anzie; Edwin Zusrony; Nada Trashtya Ibaneza
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.107

This study aims to measure the effect partially and simultaneously on the marketing mix variable and the trust variable on patient satisfaction at PUSKESMAS Srondol Semarang city. The object of the research is the Srondol PUSKESMAS patients who have used the service facilities in the last 3 months or from January to March 2021 a total of 30 people. Collecting data using an online questionnaire/questionnaire using Google Form and measured by a Likert scale. The research method uses multiple linear regression with the help of SPSS 23 data processing. The results show that the marketing mix variable and the trust variable have a significant influence on patient satisfaction at PUSKSMAS Srondol and marketing mix variables have a dominant effect on patient satisfaction at PUSKSMAS Srondol in Semarang.

ANALISIS KAJIAN SOCIAL MEDIA MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP BRAND AWARENESS PLATFORM E-COMMERCE SHOPEE Lamaindi, Yonatan; Zusrony, Edwin; Andriana, Myra; Manalu, Gibson
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2195

The massive use of social media and the support of technology platforms have encouraged the younger generation to make product purchasing intentions on e-commerce. This study aims to determine the influence of Social Media Marketing (SMM) and Customer Engagement (CE) on Brand Awareness (BAW) for products through Shopee e-commerce among the younger generation in Yogyakarta, Indonesia. This study uses a quantitative approach involving 60 respondents aged 18-25 years and selected using a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.4 to test the influence and research hypothesis, to determine the relationship between variables. The research results show that the variables of Social Media Marketing and Customer Engagement have a positive and significant influence partially and simultaneously on Brand Awareness. These findings can be considered by e-commerce managers in communicating and delivering marketing offers online through social media.

Co-Authors Abdullah Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Ana Nur Aeini Andik Prakasa Hadi Andreas Sang Aji Purbokusumo Andriana, Myra Anton Agus Setyawan Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Arrizki Perdana Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Bayu Anggoro Tirta Kencana Budi Santoso Burhanudin Charlotte Christian Hadi Wahyukusuma Daniel Adi Setya Rahardjo Dendy Kurniawan Desy Wulandari Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Dhevi Dadi Kusumaningtyas Diah Kusumawati Dian Amanda Putri Dini Faradina Dipa Dwi Milati Dwi Astutik Dwi Setiawan Dwikinta, Made Anindya Edy Jogatama Purhita Efi Sovia Rahma Putri Eko Djo Eko Hari Wibowo Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Endang Kustami Fania Agustina Feri Lupiana Gabriela Yabestania Shekinah Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Haryo Kusumo Haryo Kusumo Hendriyani, Ida Heni Dwi Listiyaningrum Heni Dwi Listiyaningrum Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Imronudin Imronudin Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kussudyarsana Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Kuswandari, Melan Lamaindi, Yonatan Luki Sri Anggorowati Lutfi Asfa Hafi Firdausy Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulana, Putri Anindya Maya Utami Dewi Muhammad Sholahuddin Mutiara Selvy Muzakar Isa Myra Andriana Nada Trashtya Ibaneza Nada Trashtya Ibaneza Nazilatul Khoiriyah Nina Melinda Nomseo Nita Mardiana Telaumbanua Noni Amalia Ningrum Nur Aissyah Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Olivia Rahmala Ihwan Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri Anindya Maulana Putri Areycha Putri Pratiwi Putri, Ramadhani Oktaviana Ramadhani Oktaviana Putri Ratnaningrum Ratnaningrum Ratnaningrum Reni Veliyanti Revo Itah Saputro Rimba Sudarmadi Robingatul Muflihah Roymon Panjaitan S Siswanto Sabtarini Kusumaningsih Saputri, Faola Dwi Savitri, Sherly Dwi Ditzi Setyaningsih, Kema Sherly Dwi Ditzi Savitri Sherly Dwi Ditzi Savitri Shilha Akmaliyatus Sholihah Sikina Halawa Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah SITI KHOLIFAH Siti Kholifah Sri Murtini Sri Murtini Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Sutari Sri Rejeki Sutari Sri Rejeki Syarifah Hanih Tantik Sumarlin . Tanzila Azizah Rahmi Taufik Galih Nur Cahyo Tavika Trirahma Titik Rianawati Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wahyu Dian Lestari Wesly Tumbur ML Tobing Wicaksono, Jentoro Widiastuti, Aprillia Anggun Widya Ariyani Widya Novita Salsabila Willy Rapel Apentri Sitohang Wulan Nur Wijayanti Yedija Peter Aridia Yuli Fitrianto

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