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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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PENGARUH TARIF PAJAK DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR SAMSAT KOTA SALATIGA Juriyanto; Edwin Zusrony; Agustinus Budi Santoso
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.877

Abstract

This research aims to test the variables of tax rates and tax sanctions on motor vehicle taxpayer compliance at SAMSAT Salatiga City, Central Java. The population in this research is motor vehicle taxpayers who are currently paying vehicle tax at SAMSAT Salatiga City. The sample consisted of 60 respondents taken using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a five-point Likert scale parameter as primary data. Data analysis in this research used the multiple linear regression method and was processed using Predictive Analytics SoftWare, namely SPSS 29. The results of multiple regression testing showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance. The results of simultaneous testing also showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance.
The Influence of Social Media, Packaging, and Online Customer Reviews on The Purchase Decision of Local Perfume Brand HMNS Dhea Ayu Cahyaningsih; Edwin Zusrony; Myra Andriana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.16739

Abstract

This study examines the influence of social media, packaging, and online customer evaluations on the purchasing decisions for the local perfume HNMS. The study population comprises Generation Z consumers of the local perfume brand HNMS, with a sample size of 100 respondents selected by the Accidental Sampling method and the Lemeshow formula. The primary data analyzed was obtained through a questionnaire. Utilizing SPSS version 30.0 for data processing, the findings indicate that all question item indicators of the study instrument are valid and all variables are dependable. According to the simultaneous test, all independent variables influence purchasing decisions. The regression coefficient and t-test results indicate that social media, packaging, and online feedback from consumers exert a positive and significant influence on purchasing decisions. The online customer review variable exhibits the most significant impact, evidenced by the highest t-count value.
PEMBERDAYAAN UKM DALAM PROMOSI WISATA EDUKASI: PENGEMBANGAN BROSUR INTERAKTIF DI DESA SUGIHAN KABUPATEN SEMARANG Zusrony, Edwin; Edy Jogatama Purhita; Endang Kustami; Agustinus Budi Santoso; Indra Ava Dianta; Widya Ariyani; Greget Widhiati; Jarot Dian Susatyono; Ida Hendriyani; Siti Kholifah; Haryo Kusumo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17645

Abstract

This community service activity aims to empower Small and Medium Enterprises (SMEs) in Sugihan Village, Tengaran District, Semarang Regency, through training in making digital brochures to promote educational tourism using the Canva application. This program was implemented in response to the lack of digital literacy and dependence on conventional promotions that limit the reach of the educational tourism market in Sugihan Village. The implementation method includes five stages: (1) analysis of the needs of SMEs and educational tourism, (2) preparation of digital brochure materials and designs, (3) training in making digital brochures, (4) implementation and mentoring, and (5) evaluation and continuous development. Participants were taught visual design techniques, persuasive content preparation, and distribution strategies through social media. The evaluation results showed a significant increase in the abilities of 25 participants: 75% were able to make independent digital brochures. It is hoped that after this training activity, it will have an impact on increasing tourist visits to Sugihan Village, Semarang Regency. Collaboration between academics from the University of Computer Science and Technology Lecturer team and the SME community also strengthens the sustainability of the program, with the formation of a digital working group to update promotional content regularly.
Pengaruh Product Quality, Customer Review dan Promotion Terhadap Keputusan Pembelian pada E-Commerce Shopee Yedija Peter Aridia; Dewi Widyaningsih; Edwin Zusrony; Robby Andika Kusumajaya
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 8 No. 2 (2025): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v8i2.45648

Abstract

Riset dilaksanakan untuk menguji apakah terdapat pengaruh kualitas produk, ulasan pelanggan, dan promosi pada pengambilan keputusan pembelian produk di e-commerce Shopee. Populasi riset adalah masyarakat yang tinggal di Kecamatan Bandungan, Kabupaten Semarang. Teknik sampling memakai metode accidental sampling dengan jumlah sampel sebesar 50 responden dengan rentang usia 17-59 tahun. Data didapatkan memakai kuesioner secara online menggunakan Googleform dengan teknik survei. Data dianalisis menggunakan regresi linier berganda serta dibantu dengan perangkat lunak SPSS versi 29. Pengujian secara parsial dan simultan variabel kualitas produk, ulasan pelanggan, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian produk di e-commerce Shopee. Variabel product quality memiliki pengaruh dominan dengan nilai t hitung sebesar 3.351.
MEDIATION ANALYSIS OF CUSTOMER SATISFACTION IN THE RELATIONSHIP BETWEEN EXPERIENTIAL MARKETING AND CUSTOMER LOYALTY OF THE GOJEK APPLICATION IN SEMARANG Muflihah, Robingatul; Zusrony, Edwin; Kusumo, Haryo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18291

Abstract

This study has been structured to investigate how experiential marketing influences customer retention through customer satisfaction. It is a quantitative study with a population consisting of Gojek users in the Semarang City. The sampling technique is non-random sampling with a purposive sampling technique. The number of respondents is limited to 50 Gojek users in theMillennial and Generation Z categories. The research instrument is a structured questionnaire and the obtained responses will be measured using a Likert scale. For this research, the data analysis technique selected is Partial Least Square PLS) and the required calculations will be done using SmartPLS 4.0 software. The result of this study shows that there is a positive and significant effect of experiential marketing on customer satisfaction and customer loyalty, also customer satisfaction positively affects customer loyalty, and customer satisfaction can be considered as a mediator in the effect of experiential marketing on customer loyalty. These results support the significance of positive customer experiences as a core marketing tool to reinforce loyalty.
The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Dianta, Indra Ava; Sinaga, Herty Ramayanti; Wicaksono, Jentoro; Zusrony, Edwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1287

Abstract

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.
The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Abstract

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.
The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Dianta, Indra Ava; Sinaga, Herty Ramayanti; Wicaksono, Jentoro; Zusrony, Edwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1287

Abstract

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.
Pelatihan Penggunaan Aplikasi Mendeley Untuk Manajemen Referensi Karya Ilmiah Bagi Mahasiswa Universitas Sains dan Teknologi Semarang Zusrony, Edwin; Dewi, Maya Utami; Imaliya, Tri; Siswanto, Siswanto; Kholifah, Siti; Maulan, Puteri Anindya; Magriyanti, Arie Atwa; Veliyanti , Reni; Manalu, Gibson; Sumaryanto, Sumaryanto
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.890

Abstract

Publication of scientific work in the SINTA accredited journal requires every author to learn a reference management application such as the Mendeley application. When citing reference sources for scientific works, all SINTA accredited journals require the use of the reference manager application for writing citations and bibliography. This development in writing scientific papers has made the community service team try to provide training in using the Mendeley application to students. The aim of this activity is to provide an understanding of the function of the Mendeley application to optimize the writing of scientific papers such as final assignments or research journals. This activity was carried out online using Zoom Meeting and was attended by sixth semester students at the Semarang University of Science and Technology. This activity took place over three sessions, consisting of: how to install the Mendeley application, introduction to the Mendeley application features, and how to cite Mendeley from various literary sources. The impact of the activity showed that the participants were very enthusiastic, as proven by 85% of the participants who were independently able to install and integrate the Mendeley application with Ms. Word and doing literature citations.
Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Widyaningsih, Dewi; Sumarlin, Tantik; Santoso, Agustinus Budi; Adriana, Myra; Dianta, Indra Ava; Setiawan, Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
Co-Authors Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Budi Santoso Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Diah Kusumawati Dini Faradina Dwi Setiawan Edy Jogatama Purhita Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Agung Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Myra Andriana Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman Nurul Ulfa Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purhita, Edy Jogatama Purwoko, Edo Indrawan Puteri Anindya Maulan Putri, Ramadhani Oktaviana Reni Veliyanti Roymon Panjaitan S Siswanto Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah SITI KHOLIFAH Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Tantik Sumarlin . Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wesly Tumbur ML Tobing Wicaksono, Jentoro Widya Ariyani Wreda Kuncoro Yedija Peter Aridia Yuli Fitrianto