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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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PENGARUH PROMO FLASH SALE DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN PADA GEN Z DI KOTA SALATIGA Purwoko, Edo Indrawan; Zusrony, Edwin; Hargyatni, Titin
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.731

Abstract

Pengaruh flash sale dan free shipping terhadap keputusan pembelian e-commerce telah menarik perhatian yang signifikan dalam beberapa tahun terakhir, terutama karena belanja online terus berkembang sebagai respons terhadap perubahan perilaku konsumen dan kemajuan teknologi. Flash sale yang ditandai dengan diskon terbatas waktu, menciptakan rasa urgensi yang dapat berdampak signifikan terhadap keputusan pembelian konsumen. Penelitian ini mengkaji bagaimana flash sale dan free shipping memengaruhi keputusan pembelian produk e-commerce Shopee di kalangan Gen Z di Kota Salatiga. Penelitian ini memiliki kontribusi praktis yang dapat dipertimbangkan bagi platform e-commerce mengenai strategi promosi untuk meningkatkan penjualan. Penelitian ini menggunakan 100 responden berusia 17-27 tahun sebagai sampel dengan teknik purposive sampling. Penilaian menggunakan skala likert dengan kuesioner sebagai instrumen penelitian. Regresi linier berganda merupakan teknik analisis data yang digunakan dengan bantuan aplikasi SPSS 29 untuk pengolahan data statistik. Hasil penelitian menunjukkan bahwa variabel flash sale dan free shipping berpengaruh signifikan terhadap variabel keputusan pembelian produk e-commerce, baik secara parsial maupun simultan. Nilai signifikansi dalam uji statistik di bawah 0,05.
TESTING THE MEDIATION ROLE OF JOB SATISFACTION: THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMMUNICATION ON EMPLOYEE ENGAGEMENT IN MANUFACTURING COMPANIES Sulistyowati, Pemilia; Manalu, Gibson; Wibowo, Eko Hari; Nur Cahyo, Taufik Galih; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15314

Abstract

This study seeks to elucidate the influence of organizational culture and communication on employee engagement, mediated by job satisfaction among employees of a manufacturing company. This research employs a quantitative methodology. The population comprises all employees of manufacturing firms in Central Java. The sampling method employed is purposive sampling, including a total of 150 respondents. The data gathering instrument employs the Likert Scale. The data analysis employed SEM-PLS and was executed using SmartPLS software version 4.1.0.3. This research used the convergent validity test, composite reliability test, Cronbach's alpha test, average variance extracted test, r-squared test, and path coefficient analysis as its testing techniques. Data analysis results utilizing statistical tests demonstrate that corporate culture and communication significantly influence employee engagement, with job satisfaction serving as a mediating factor.
STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Anzie, Luthfy Purnanta; Manalu, Gibson; Savitri, Sherly Dwi Ditzi; Putri, Ramadhani Oktaviana; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

Abstract

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.
PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG Hendriyani, Ida; Zusrony, Edwin; Anzie, Luthfy Purnanta; Santoso, Agustinus Budi; Widyaningsih, Dewi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15445

Abstract

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.
Optimalisasi Artificial Intelligence (AI) Gamma App Dalam Membuat Presentasi Menarik dan Informatif Edwin Zusrony; Agustinus Budi Santoso; Indra Ava Dianta; Haryo Kusumo; Myra Andriana; Arie Atwa Magriyanti; Reni Veliyanti; Edy Jogatama Purhita; Tantik Sumarlin
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan dan pendampingan kegiatan pengabdian kepada masyarakat dengan topik optimaliasi AI (Artificial Intelligence) Gamma App dengan tujuan untuk meningkatkan kompetensi teknologi digital bagi para penggiat literasi di Desa Gladagsari, Kabupaten Boyolali. Kegiatan pelatihan ini dilakukan menggunakan metode presentasi, demostrasi, praktik, dan diskusi langsung. Pelatihan ini terdiri dari lima tahapan, yaitu Tahap sosialisasi, tahap pelatihan AI, tahap FGD, tahap pembuatan bahan presentasi, dan tahap evaluasi. Materi pelatihan berupa optimalisasi pembuatan bahan presentasi berupa PowerPoint yang menarik dengan bantuan AI Gamma App. Kegiatan dilaksanakan di Rumah Makan Ayam Goreng Mbah Bingah, Ampel, Boyolali dengan peserta berasal dari para penggiat literasi digital di Desa Galadagsari, Kabupaten Boyolali yang berjulmah 18 orang. Hasil implementasi berupa paraktik pembuatan PowerPoint dengan bantuan AI Gamma App dapat meningkatkan kompetensi literasi digital bagi para peserta pelatihan.
THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC) Aurida Mahelvi; Edwin Zusrony
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bneaf004

Abstract

This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment indicator uses a 5-point Likert scale. The data analysis method uses multiple linear regression and is processed using SPSS software version 30. The results of the study show that the variables attractiveness, expertise and trustworthiness have a significant influence on purchase interest. The most dominant expertise variable in achieving optimal purchase interest in respondents is the Millennial generation and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City.
PENGARUH TARIF PAJAK DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR SAMSAT KOTA SALATIGA Juriyanto; Edwin Zusrony; Agustinus Budi Santoso
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.877

Abstract

This research aims to test the variables of tax rates and tax sanctions on motor vehicle taxpayer compliance at SAMSAT Salatiga City, Central Java. The population in this research is motor vehicle taxpayers who are currently paying vehicle tax at SAMSAT Salatiga City. The sample consisted of 60 respondents taken using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a five-point Likert scale parameter as primary data. Data analysis in this research used the multiple linear regression method and was processed using Predictive Analytics SoftWare, namely SPSS 29. The results of multiple regression testing showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance. The results of simultaneous testing also showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance.
The Influence of Social Media, Packaging, and Online Customer Reviews on The Purchase Decision of Local Perfume Brand HMNS Dhea Ayu Cahyaningsih; Edwin Zusrony; Myra Andriana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.16739

Abstract

This study examines the influence of social media, packaging, and online customer evaluations on the purchasing decisions for the local perfume HNMS. The study population comprises Generation Z consumers of the local perfume brand HNMS, with a sample size of 100 respondents selected by the Accidental Sampling method and the Lemeshow formula. The primary data analyzed was obtained through a questionnaire. Utilizing SPSS version 30.0 for data processing, the findings indicate that all question item indicators of the study instrument are valid and all variables are dependable. According to the simultaneous test, all independent variables influence purchasing decisions. The regression coefficient and t-test results indicate that social media, packaging, and online feedback from consumers exert a positive and significant influence on purchasing decisions. The online customer review variable exhibits the most significant impact, evidenced by the highest t-count value.
PEMBERDAYAAN UKM DALAM PROMOSI WISATA EDUKASI: PENGEMBANGAN BROSUR INTERAKTIF DI DESA SUGIHAN KABUPATEN SEMARANG Zusrony, Edwin; Edy Jogatama Purhita; Endang Kustami; Agustinus Budi Santoso; Indra Ava Dianta; Widya Ariyani; Greget Widhiati; Jarot Dian Susatyono; Ida Hendriyani; Siti Kholifah; Haryo Kusumo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17645

Abstract

This community service activity aims to empower Small and Medium Enterprises (SMEs) in Sugihan Village, Tengaran District, Semarang Regency, through training in making digital brochures to promote educational tourism using the Canva application. This program was implemented in response to the lack of digital literacy and dependence on conventional promotions that limit the reach of the educational tourism market in Sugihan Village. The implementation method includes five stages: (1) analysis of the needs of SMEs and educational tourism, (2) preparation of digital brochure materials and designs, (3) training in making digital brochures, (4) implementation and mentoring, and (5) evaluation and continuous development. Participants were taught visual design techniques, persuasive content preparation, and distribution strategies through social media. The evaluation results showed a significant increase in the abilities of 25 participants: 75% were able to make independent digital brochures. It is hoped that after this training activity, it will have an impact on increasing tourist visits to Sugihan Village, Semarang Regency. Collaboration between academics from the University of Computer Science and Technology Lecturer team and the SME community also strengthens the sustainability of the program, with the formation of a digital working group to update promotional content regularly.
Pengaruh Product Quality, Customer Review dan Promotion Terhadap Keputusan Pembelian pada E-Commerce Shopee Yedija Peter Aridia; Dewi Widyaningsih; Edwin Zusrony; Robby Andika Kusumajaya
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 8 No. 2 (2025): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v8i2.45648

Abstract

Riset dilaksanakan untuk menguji apakah terdapat pengaruh kualitas produk, ulasan pelanggan, dan promosi pada pengambilan keputusan pembelian produk di e-commerce Shopee. Populasi riset adalah masyarakat yang tinggal di Kecamatan Bandungan, Kabupaten Semarang. Teknik sampling memakai metode accidental sampling dengan jumlah sampel sebesar 50 responden dengan rentang usia 17-59 tahun. Data didapatkan memakai kuesioner secara online menggunakan Googleform dengan teknik survei. Data dianalisis menggunakan regresi linier berganda serta dibantu dengan perangkat lunak SPSS versi 29. Pengujian secara parsial dan simultan variabel kualitas produk, ulasan pelanggan, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian produk di e-commerce Shopee. Variabel product quality memiliki pengaruh dominan dengan nilai t hitung sebesar 3.351.
Co-Authors Adi Suryo Ramadhan Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arie Atwa Magriyanti Arie Atwa Magriyanti Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Budi Santoso Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Dwi Setiawan Edy Jogatama Purhita Edy Jogatama Purhita Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kuncoro, Wreda Agung Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Luthfy Purnanta Anzie Luthfy Purnanta Anzie Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Muflihah, Robingatul Myra Adriana Myra Andriana Myra Andriana Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purhita, Edy Jogatama Purwoko, Edo Indrawan Puteri Anindya Maulan Putri, Ramadhani Oktaviana Reni Veliyanti Reni Veliyanti Roymon Panjaitan Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sindhu Rakasiwi Siswanto Siswanto Siswanto, Edy Siti Kholifah Siti Kholifah Siti Kholifah Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Suprapti Tantik Sumarlin Tantik Sumarlin . Titin Hargyatni Tri Imaliya Tri Imaliya Vera Sari Gunawan Wicaksono, Jentoro Widya Ariyani Wreda Kuncoro Yedija Peter Aridia Yuli Fitrianto