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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Geografi Journal of Regional and Rural Development Planning Jurnal Pertanian Agros Minda Baharu Jurnal Agroplasma Agro Bali: Agricultural Journal ZIRAA'AH MAJALAH ILMIAH PERTANIAN Biofarm : Jurnal Ilmiah Pertanian RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI JPM: JURNAL PENGABDIAN MASYARAKAT Agripreneur : Jurnal Pertanian Agribisnis Open Community Service Journal All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society TOFEDU: The Future of Education Journal UPMI Proceeding Series Journal Multidisiplin Pengabdian Kepada Masyarakat (M-PKM)
Ida Zulfida, Ida
Program Studi Agroteknologi, Fakultas Pertanian Universitas Pembinaan Masyarakat Indonesia
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Journal : Jurnal Pertanian Agros

 1 
POTENTIAL FOR DEVELOPING A MARKETING STRATEGY FOR CITRONELLA OIL (Cymbopogon Nardus (L.) RENDLE IN PANGKATAN DISTRICT, LABUHANBATU CITY (CASE STUDY: SIDORUKUN VILLAGE) Zulfida, Ida; Dewi, Dora Silvia
Agros Journal of Agriculture Science Vol 25, No 4 (2023): edisi Oktober
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i4.3470

Abstract

Citronella is a group of grass plants or the Poaceae family which is one of the producers of essential oil, namely citronella oil. Citronella oil has begun to be produced and marketed in Labuhanbatu Regency, Sidorukun Village, Pangkatan District. However, the citronella oil marketed is not yet optimal due to several factors that are obstacles. The objectives of studying the marketing strategy for citronella oil are to determine the internal and external factors in marketing citronella oil to determine the marketing strategy for citronella oil. The research methodology uses the SWOT analysis method where the analysis is presented as a marketing strategy for citronella oil, namely solving an environmental analysis by identifying existing strengths, weaknesses, opportunities and threats. The results of research with calculations using SWOT diagram analysis of the marketing of serei wangi oil are in the marketing strategy for serei wangi oil in Pangkatan District, namely establishing cooperation with the government to improve marketing. This strategy received the highest score, namely 7.02, by carrying out buying and selling transactions of serei wangi oil online. directly without intermediaries. This strategy can be implemented. This strategy gets the highest score, namely 6.74 and develops infrastructure and supporting facilities for the citronella oil agro-industry. This strategy gets the highest score, namely 5.98. Keywords: SWOT, Marketing of Serei Wangi Oil, Pangkatan District
ANALYSIS OF FERTILIZER PURCHASING DECISIONS FOR PALM OIL FARMERS ON THE INFLUENCE OF TYPE, QUANTITY AND PRICE OF FERTILIZER IN PARDAMEAN LABUHANBATU REGENCY Zulfida, Ida; Lindawati, L
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4627

Abstract

The aim of this research is to find out how much influence the type of fertilizer, quantity and price of fertilizer has on the decision to purchase fertilizer among oil palm farmers in Perdamean Dalam Village, Rantau Selatan District, Labuhanbatu Regency. In this research, the sample used was 83 oil palm farmers. The data analysis method in this research is quantitative descriptive. The results of this research show that the type of fertilizer, quantity and price of fertilizer have a positive and significant effect on the decision to purchase fertilizer among oil palm farmers in Perdamean Village, Rantau Selatan District, Labuhanbatu Regency, while the type of fertilizer has a positive and but not significant effect on the decision to purchase fertilizer. Based on the results of simultaneous tests, the variables of fertilizer type, quantity and price of fertilizer influence purchasing decisions. Keywords: Fertilizer Type, Price, Purchasing Decision.
Co-Authors Abdul Rauf Afrida, Elly Ahmad Fauzi Akhmad Fauzi Akhyar Lubis Ali Mukti Tanjung Ali Mukti Tanjung Apelius Gulo Asnan Siregar Badrul Ainy Dalimunthe Baene, Gadis Manis Batu, Fider Lumban Br Bangun, Nirwana Br. Tarigan, Fatin Nadifa Budiwan, Diah Wiyani Candrasa, Limega Chairina Chairina, Chairina Cindy Yolanda Cristovao Reis Daeli, Epipanias Daeli, Ines Junita Putri Darus, Mozard Bahauddin Edison Sibagariang Elazhari, Elazhari Emirza Henderlan Harahap Epi Supriyani Siregar Eri Samah Ernan Rustiadi Fajrillah Fajrul Malik Aminullah Napitupulu Farida Farida Festiarni Indah Sari Hia Fitra Syawal Harahap Giawa, Yunus Yaaro Gulo, Gratia Kanisius Gulo, Irene Gulo, Primuadin Halawa, Juliman Handayani, Sri Harahap, Khofifa Khairani Harahap, Rahmaniah Hetty Elfina Hilwa Walida Hulu, Aprianus Hulu, Karniawati Hulu, Nidar Mawati Hulu, Yusnita Dewi Hura, Drimus Operman Hutagaol, Jarungjung Ida Rumia Manurung Ika Purnama Sari Ira Zulfa Jabat, Yelfi Yana Linda Jabat, Yelfi Yana Linda Br. Juanda Hakim Lubis Laia, Adilman Laia, Fajarman Laia, Repu Laila Nazirah Lawolo, Andi Gusman Sarta Lili Suryati Linda Br Jabat, Yelfi Yana Lindawati Lindawati Lindawati, L Lukman Nasution Lutfi Henderlan Harahap Mahuli, Jenda Ingan Mahyudin Situmeang May Handri Miyarnis Miyarnis Muhammad Razali Muhammad Suganda Koto Mukti Hakim Nasution, Siti Khadijah Hidayati Nur Wahyuni Pangeran, Pangeran Prasetio, Yuriko Rahmaniah Rahmaniah Rahmaniah, Rahmaniah Rahmawaty, Rahmawaty Reis, Cristovao Reza Hanafi Lubis Reza Nurul Ichsan Richasanty Septima Rini Susanti Ritonga, Muhammad Alvi Roswita Oesman Safrawali, Safrawali Salman Alfarisi Samah, Eri Sheila Hani Sibagariang, Edison Sibuea, Nurhalimah Silalahi, Alistraja Dison Siregar BUDI, Budi Alamsyah Siregar, Nur Mawaddah Situmeang, Mahyudin Situmeang, Ulfa Syahrina Sugito - SUMA, Dewi Syahputra, Amanda Syaiful Khoiri Harahap Tanjung, Ali Mukti Tanjung, Yulia Tiara Teja Rinanda Tumangger, Rade Karina Waruwu, Derianus Waruwu, Impian Berkat Yelfi Yana Linda Br Jabat Yusman Syaukat Zuriani Ritonga