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Norvadewi
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

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The Impact of Entrepreneurial Networking and Digital Marketing on MSMEs' Performance in East Kalimantan's Muslim Entrepreneurs' Culinary Sector Norvadewi, Norvadewi; Parlina, Tika
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4827

Abstract

Small and Medium Enterprises play a strategic and important role in supporting the economic growth of developing and developed countries. The number of MSMEs in Indonesia is very large to support national income and create jobs The large number of MSMEs must be balanced with good performance in order to support the nation's economy with a contribution of almost one-third of national GDP. One factor that can improve the performance of MSMEs is entrepreneurial networking. Networking is a strategy for the development and expansion of new ideas and innovations. Through networking will open access and new business opportunities. Entrepreneurial networking or social networking usually serves as a means for MSMEs to overcome limited resources or capacity to go public. Entrepreneurial networking develops along with the development of information technology and the digital world which has an impact on marketing trends in the business world. Digital transformation will make MSMEs able to survive in the era of digital disruption and pandemic, so digital transformation for Indonesian MSME players is important.  This research is descriptive research with a quantitative approach. Data collection techniques using questionnaires and documentation. The population in this study is Muslim entrepreneurs in the culinary sector in East Kalimantan. Using the Slovin formula, a sample of 99 people was found. The sample determination uses purposive sampling. Data analysis techniques using Multiple Linear Regression analysis. The results showed that partially and simultaneously entrepeneurial networking and digital marketing had a significant effect on the performance of MSMEs in the culinary sector of Muslim entrepreneurs in East Kalimantan. MSMEs need to build professional, business and social networks that play a role in opening access to resources, knowledge and skills needed for the development and exploitation of new business opportunities and there needs to be a strengthening of social capital from both SMEs and the government for business development.  Digital marketing is an effective marketing strategy for MSMEs in the 5.0 era
Co-Authors Adrian Febriana Dima Adrian Febriana Dima Akhmad Baidun Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Andri Haryono Andy Ismail Angga Kurniawan Anggara Setya Saputra Angrum Pratiwi Anizir Anizir Anton Priyo Nugroho Anwaril Hamidy Ardianto, Rian Arief Yanto Rukman Arief Yanto Rukmana Arifin Bagea Armadi Raga Arrifia Nurriqli Arum Kumala Dewi Aulia Rahman, Gusti Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi D Yadi Heryadi Daniel L. Pakiding Desi Ratna Sari Dina Zhifari Mahdiyyah Disma Marvianthi Edi Sofian Elleny Novia Rini Faadhilah, Rifdah Farida Akbarina Febry Ani Saputri Ferdinandus Sampe Filus Raraga Fitria Rahmah Fitriah, Desi Frans Sudirjo Hariandy Hasby I Nyoman Tri Sutaguna Ilham Saleh Indah Hermayulia Irma Yuliani Irma Yuliani Ivonne Ayesha Kadeni Kadeni, Kadeni Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Marisa Ayu Ningsih Mohd. Cahyo Situmorang Muhammad Asir Muhammad Yusuf Muhammad Yusuf Murwani Wulansari Nada Watuzzahra Najma Maulidia Muniroh Nugraha, Muhammad Agung Nugraha Nur Rahmatullah Nuratfal Romadhan Asmi Nurul Fadhilah Okta Karneli, Okta Oti Kusumaningsih Panetir Bungkes Rahmah, Fitria Raihanah Raihanah Ratna Agustina Ratulia, Yaya Rebecha Prananta Rian Ardianto Risa Mayasari Risa Mayasari Sandra Sriwendiah Siti Mursyidah Sufyani HS Sumarni Sumarni Sumarni Sumarni Sunyoto Sutiyan, Ory Syafari Jamel Sy. Nurul Syobah Syamsu Rijal Tika Parlina Tika Parlina Tikawati , Tikawati Tikawati Tikawati Wahdatun Nisa Wandi Kurniadi Yanti, Dharma Yeti Yeti Yovanda Noni Yovanda Noni Yusran Yusran Zarkasi, Zarkasi