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Norvadewi
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
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Journal : SEIKO : Journal of Management

 1 
Increase Sales Volume Through Marketing Mix at Balubur Town Square Frans Sudirjo; Sandra Sriwendiah; Norvadewi Norvadewi; Kadeni Kadeni
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3968

Abstract

This study aims to determine the strategy of increasing sales volume through the marketing mix at Balubur Town Square (Baltos). The results showed that the products sold at Baltos were not as diverse as most of the women's and children's clothing, the prices offered were relatively the same for the same products, the location of Baltos was strategically located in downtown Balubur, sales promotion had not been maximized by Baltos towards the activities of selling its products, the buying and selling process takes place face to face at Baltos, the employees who work are workers who specifically sell clothes according to the products being sold, the arrangement of shops is not much different from one shop to another. The strategy that is expected to increase sales volume is to offer a wider variety of products at lower prices and to carry out more vigorous promotions to attract buyers. The buying and selling process should also be carried out online by utilizing skilled employees and displaying the uniqueness of the shop that sells the product. Keywords: Strength; Weakness; Opportunity; Threat; Marketing Mix.
Co-Authors Adrian Febriana Dima Adrian Febriana Dima Akhmad Baidun Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Andri Haryono Andy Ismail Angga Kurniawan Anggara Setya Saputra Angrum Pratiwi Anizir Anizir Anton Priyo Nugroho Anwaril Hamidy Ardianto, Rian Arief Yanto Rukman Arief Yanto Rukmana Arifin Bagea Armadi Raga Arrifia Nurriqli Arum Kumala Dewi Aulia Rahman, Gusti Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi D Yadi Heryadi Daniel L. Pakiding Desi Ratna Sari Dina Zhifari Mahdiyyah Disma Marvianthi Edi Sofian Elleny Novia Rini Faadhilah, Rifdah Farida Akbarina Febry Ani Saputri Ferdinandus Sampe Filus Raraga Fitria Rahmah Fitriah, Desi Frans Sudirjo Hariandy Hasby I Nyoman Tri Sutaguna Ilham Saleh Indah Hermayulia Irma Yuliani Irma Yuliani Ivonne Ayesha Kadeni Kadeni, Kadeni Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Marisa Ayu Ningsih Mohd. Cahyo Situmorang Muhammad Asir Muhammad Yusuf Muhammad Yusuf Murwani Wulansari Nada Watuzzahra Najma Maulidia Muniroh Nugraha, Muhammad Agung Nugraha Nur Rahmatullah Nuratfal Romadhan Asmi Nurul Fadhilah Okta Karneli, Okta Oti Kusumaningsih Panetir Bungkes Rahmah, Fitria Raihanah Raihanah Ratna Agustina Ratulia, Yaya Rebecha Prananta Rian Ardianto Risa Mayasari Risa Mayasari Sandra Sriwendiah Siti Mursyidah Sufyani HS Sumarni Sumarni Sumarni Sumarni Sunyoto Sutiyan, Ory Syafari Jamel Sy. Nurul Syobah Syamsu Rijal Tika Parlina Tika Parlina Tikawati , Tikawati Tikawati Tikawati Wahdatun Nisa Wandi Kurniadi Yanti, Dharma Yeti Yeti Yovanda Noni Yovanda Noni Yusran Yusran Zarkasi, Zarkasi