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Norvadewi
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
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Journal : International Journal of Economics and Management Research

 1 
SOCIAL MEDIA ON CONSUMER PURCHASE INTENTION IN SHOPEE MARKETPLACE Akmal Abdullah; Adrian Febriana Dima; Norvadewi Norvadewi; I Nyoman Tri Sutaguna; Sumarni Sumarni
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.90

Abstract

This study aims to determine how social media affects consumers' purchase intentions. 181 respondents were given questionnaires as part of a nonprobability sampling strategy that also included a quantitative methodology in this study. The data analysis approach used in this study was multiple linear regression analysis. When using the Likert scale approach of validity, operational variables were measured using SPSS 25.0, a computer measuring tool. The results showed that brand image, social media, electronic word-of-mouth, perceived value, and brand image were all significantly positive predictors of purchase intention. The component in this study that has the most effect on consumers' motivation to purchase is perceived value.
Co-Authors Adrian Febriana Dima Adrian Febriana Dima Akhmad Baidun Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Andri Haryono Andy Ismail Angga Kurniawan Anggara Setya Saputra Angrum Pratiwi Anizir Anizir Anton Priyo Nugroho Anwaril Hamidy Ardianto, Rian Arief Yanto Rukman Arief Yanto Rukmana Arifin Bagea Armadi Raga Arrifia Nurriqli Arum Kumala Dewi Aulia Rahman, Gusti Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi D Yadi Heryadi Daniel L. Pakiding Desi Ratna Sari Dina Zhifari Mahdiyyah Disma Marvianthi Edi Sofian Elleny Novia Rini Faadhilah, Rifdah Farida Akbarina Febry Ani Saputri Ferdinandus Sampe Filus Raraga Fitria Rahmah Fitriah, Desi Frans Sudirjo Hariandy Hasby I Nyoman Tri Sutaguna Ilham Saleh Indah Hermayulia Irma Yuliani Irma Yuliani Ivonne Ayesha Kadeni Kadeni, Kadeni Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Marisa Ayu Ningsih Mohd. Cahyo Situmorang Muhammad Asir Muhammad Yusuf Muhammad Yusuf Murwani Wulansari Nada Watuzzahra Najma Maulidia Muniroh Nugraha, Muhammad Agung Nugraha Nur Rahmatullah Nuratfal Romadhan Asmi Nurul Fadhilah Okta Karneli, Okta Oti Kusumaningsih Panetir Bungkes Rahmah, Fitria Raihanah Raihanah Ratna Agustina Ratulia, Yaya Rebecha Prananta Rian Ardianto Risa Mayasari Risa Mayasari Sandra Sriwendiah Siti Mursyidah Sufyani HS Sumarni Sumarni Sumarni Sumarni Sunyoto Sutiyan, Ory Syafari Jamel Sy. Nurul Syobah Syamsu Rijal Tika Parlina Tika Parlina Tikawati , Tikawati Tikawati Tikawati Wahdatun Nisa Wandi Kurniadi Yanti, Dharma Yeti Yeti Yovanda Noni Yovanda Noni Yusran Yusran Zarkasi, Zarkasi