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All Journal Jurnal Ilmu dan Industri Peternakan Ensiklopedia of Journal AGROVITAL : Jurnal Ilmu Pertanian Media Agribisnis Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Peternakan Lokal Tarjih Tropical Livestock Journal Tarjih: Agribusiness Development Journal Hippocampus: Jurnal Pengabdian Kepada Masyarakat Indigenous Agriculture Jurnal Riset Multidisiplin : Agrisosco Agriculture and Socio-Economic Journal Jurnal Ilmiah Manajemen Agribisnis
Putra Astaman
Universitas Pembangunan Nasional Veteran Jawa Timur
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PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA, KABUPATEN SINJAI Hamsidar, Hamsidar; Astaman, Putra; Aisyah, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.123

Abstract

Business owners need to consider various important factors so that their businesses can survive and thrive amid increasingly intense competition. The purpose of this study is to examine these factors in the context of the local coffee shop Kedai Duapertiga in Sinjai Regency. This research was conducted at Kedai Kopi Duapertiga, located on Jln. Cengkeh, Balangnipa Village, Sinjai Regency, from February to May 2025. This research is quantitative in nature with an associative approach. Data analysis uses multiple linear regression analysis. The results show that partially, product quality and service quality have a positive and significant effect on customer satisfaction. However, price does not have a significant effect on customer satisfaction. Simultaneously, the three variables still have a significant effect on customer satisfaction. The coefficient of determination (R²) is 74.3%, indicating that the independent variables explain 74.3% of customer satisfaction, while the rest is influenced by other factors outside the study.
PENGARUH DIGITAL MARKETING MELAULUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA Mukammil, Mukammil; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.124

Abstract

This study aims to examine the effect of digital marketing through Instagram, specifically focusing on the variables of content and timing, on consumer purchasing decisions at Kedai Kopi Duapertiga. The research employed a quantitative approach using multiple linear regression analysis to test the proposed hypotheses. The results show that the content variable has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (p < 0.05). In contrast, the timing variable does not have a significant effect on purchasing decisions, with a significance value of 0.727 (p > 0.05). Simultaneously, the regression model consisting of content and timing significantly influences purchasing decisions, with a coefficient of determination (R²) of 0.308. This indicates that 30.8% of the variation in purchasing decisions can be explained by these two variables, while the remaining 69.2% is influenced by other factors outside the model.
ANALISIS SWOT PADA STRATEGI PEMASARAN USAHA JAMUR TIRAM DUA PUTRA DI KECAMATAN SINJAI BARAT Nurhaliza, Nurhaliza; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.125

Abstract

The marketing strategy of Dua Putra oyster mushroom business still faces obstacles in marketing its oyster mushroom products, as farmers only sell them to traders and consumers who are still local communities. This study aims to analyze the marketing strategy of the Two Sons Oyster Mushroom Business in Gunung Perak Village, West Sinjai District, Sinjai Regency, using a SWOT analysis approach. This study uses a quantitative descriptive method with data collection techniques through observation, interviews, distribution of questionnaires to 5 respondents, and documentation. The results of the study indicate that the internal factors that are strengths in the Dua Putra oyster mushroom business are that the oyster mushroom products are of good quality and able to compete in the local market, while the main weaknesses of the Dua Putra oyster mushroom business are that the mushroom products spoil quickly and the production facilities are still simple. External factors show that the biggest opportunity for the Dua Putra oyster mushroom business is that oyster mushrooms can be processed into derivative products, so that they do not only sell raw oyster mushrooms, but they still need to be aware of business threats such as the difficulty of obtaining raw materials. The results of the IFAS and EFAS calculations show that the scores are 1.958 and 0.628, respectively, placing the Dua Pura Oyster Mushroom Business in Quadrant I of the SWOT matrix, meaning it is in an aggressive strategy position.
Pelatihan Pembuatan Silase Jerami Jagung sebagai Pakan Ternak di Desa Tadui Kecamatan Mamuju Churriyah, A. Ni’mahtul; Tussadia, Halimah; Yusuf, Muhammad; Rahmat, Rahmat; Astaman, Putra
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20871

Abstract

Desa Tadui di Kecamatan Mamuju memiliki potensi besar dalam pengembangan ternak sapi potong, didukung oleh mayoritas masyarakat yang bekerja sebagai petani jagung. Namun, jerami jagung sebagai limbah pertanian belum dimanfaatkan secara optimal karena rendahnya pengetahuan masyarakat terkait teknologi pengolahan pakan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberikan pelatihan pembuatan silase jerami jagung sebagai pakan alternatif yang bernilai gizi dan tahan disimpan dalam jangka waktu lama. Metode yang digunakan adalah ceramah dan demonstrasi langsung kepada peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai manfaat jerami jagung sebagai pakan fermentasi serta kemampuan teknis mereka dalam membuat silase. Peserta juga menunjukkan pemahaman terhadap prinsip anaerobik dalam ensilase. Meskipun ditemukan tantangan seperti keterbatasan akses bahan tambahan dan alat pencacah, pelatihan ini secara umum berhasil meningkatkan motivasi dan keterampilan masyarakat dalam menyediakan pakan cadangan, khususnya di musim kemarau. Dengan demikian, teknologi silase menjadi solusi tepat dalam mendukung ketahanan pakan ternak di pedesaan.
Analisis Strategi Pemasaran UMKM Kopi Arabika di Kecamatan Sinjai Barat Kabupaten Sinjai (Studi Kasus: PT. Namacca Bersinar Management): Analysis of Marketing Strategies for Arabica Coffee UMKM In Sinjai Barat District Sinjai Ragency (Case Study: PT. Namacca Bersinar Management) Windayani, Sri; Megawati; Putra Astaman; Nurdin, Fadilah
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 2 (2025): Jurnal Ilmiah Manajemen Agribisnis - Juli 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i2.47

Abstract

This study aims to determine the internal factors, external factors, and marketing strategies of Arabica coffee UMKM in west Sinjai district, Sinjai Regency. The method used in this study is descriptive quantitative with observation, interview, and questionnaire techques to obtain data. The results of the study indicate that the Arabica coffee UMKM has implemented a marketing mix marketing strategy using 7Ps, namely Product, Price, Place, People, Process, Physical Evidence. And after conducting a SWOT analysis, this UMKM is in quadran I, which is a very profitable position, because at this time the UMKM PT. Namacca Bersinar Management has opportunities and strengths that can be utilized. This can be seen based on the value weight through the IFAS and EFAS matrices, where the internal factor strength has a greater value weight of 1.98 compared to the weakness value weight of 1.35. And external factors include opportunity and threats where in this external factor the opportunity position has a weight value of 1.47, this shows that the opportunity weight value is greater than the weight value of threats.
Implementasi Program Penyuluhan Pertanian dan Dampaknya Terhadap Pemberdayaan Kelompok Tani di Desa Batu Belerang: Implementation of the Agricultural Extension Program and Its Impact on the Empowerment of Farmer Groups in Batu Belerang Village Nursinar, Nursinar; Nurdin, Fadilah; Megawati, Megawati; Astaman, Putra
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 1 (2025): Jurnal Ilmiah Manajemen Agribisnis - Januari 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i1.50

Abstract

This study examines the implementation of an agricultural extension program in Batu Belerang Village and its impact on the empowerment of farmer groups. A quantitative survey of 83 respondents showed that program implementation was running well, characterized by the appropriateness of objectives, adequate resources, coordination, and commitment of implementers. Regression analysis demonstrated that program implementation (X2) had a positive and significant influence as the dominant factor on empowerment. Simultaneously, the independent variables had a significant influence with an Adjusted R² of 0.237, meaning that 23.7% of the variation in empowerment was explained by the model. The impact was seen in improved decision-making, member activity, and the implementation of innovations. In conclusion, the quality of program implementation is key to the success of empowerment. Therefore, improvements in planning, frequency of extension, and support for facilities and technology are needed for more optimal and sustainable results.
Determinasi Faktor-Faktor yang Memengaruhi Partisipasi Anggota PKK dalam Pengembangan KUB Anggrek Desa Aska: Determinants of Factors Influencing PKK Members’ Participation in the Development of KUB Anggrek in Aska Village Nurfadillah, Nurfadillah; Raisa, Daeva; Astaman, Putra; Megawati; Nurdin, Fadilah
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 2 (2025): Jurnal Ilmiah Manajemen Agribisnis - Juli 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i2.51

Abstract

This study analyzes the factors influencing the participation of PKK members in Aska Village in the development of the Orchid Smallholder Business Group (KUB Anggrek), a stagnant joint business producing banana stem crafts in Sinjai Regency. The results indicate that member participation is influenced by internal and external factors. Internal factors include motivation and self-awareness, education level, time management (limited by dual roles as housewives), and skills and experience. External factors include family support, access to information, community support and social climate, village government support, and limited market access and member mobility. These findings indicate that KUB development requires not only increasing the capacity of individual members but also creating a supportive external environment, particularly in terms of market access, institutional support, and mobility infrastructure.
Analisis Kelayakan Usaha Gula Aren di Desa Bonto Katute Kecamatan Sinjai Borong: Feasibility Analysis of Palm Sugar Business in Bonto Katute Village, Sinjai Borong District Darmawan, A. Muh Alfian; Megawati, Megawati; Astaman, Putra; Nurdin, Fadilah
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 2 (2025): Jurnal Ilmiah Manajemen Agribisnis - Juli 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i2.54

Abstract

This study aims to analyze the income and financial feasibility of the palm sugar business in Bonto Katute Village, Sinjai Borong District. The research method used was a survey with a quantitative approach. The sample was selected using purposive sampling, consisting of 47 palm sugar farmers who already possess a Halal Certificate. Data were collected through observation, interviews, and questionnaires, while the financial feasibility was analyzed using the Revenue Cost Ratio (R/C) indicator. The results of the study show that the average net income received by palm sugar farmers is IDR 2,506,154 per month. Based on the feasibility analysis, this business obtained an R/C Ratio value of 2.37. This value indicates that for every IDR 1 of cost incurred, it generates a revenue of IDR 2.37. Therefore, it can be concluded that the palm sugar business in Bonto Katute Village is highly feasible to be pursued and developed.
Co-Authors . Hamsiah A. Muh. Alfian Darmawan A. Ni’mahtul Churriyah A. Tenrirawe Abdullahi, Alima Bachtiar Agustina Abdullah Ahfandi Ahmad Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Ahmad Zailan Aisyah, Megawati Alima Bachtiar Abdullahi Amrullah Amrullah Amrullah Amrullah Amrullah Andi Nur Insani Asrul Asrul Aulia Nurul Hikmah Azizah, A. Nur Azzumarrivqy Asward Bahtiar Basri, Zulkifli Basri, Zulkifli Candra Saputra Saputra Chendra Amigo Darmawan Salman Darmawan, A. Muh Alfian Diansari, Pipi Endah Febriyanti Erik Pakaya Fadilah Nurdin Fadilah Nurdin Fadilah Nurdin Fatimah, Sri Putri Fauzi Syarief Ferdinan, Izam Hafizhah Al-Amana Hakim, Muh Haidir Hakim, Muh Hawis Hakim, Muh. Haidir Halimah Tussadia Hamsidar, Hamsidar Hardianti Hardianti Hardianti Hardianti, Hardianti Hariyadi Hariyadi, Hariyadi Harmin Adijaya Putri Haryanto Asri Hasan, Hastang Hasriliandi Halim Hastang Hastang Hastang, Hastang Herlyani S. Herlyani, Herlyani S. Hidayat, Muh. Taufik Ichwan, Aulia Magfhira Ikrar M. Saleh Ilham Syarif Indah Noviani Candra Indra Saputra Intan Intan Jabbar, Andi Batari K jamila Jamila Kaharuddin Kaharuddin Kamaruddin Kamaruddin Karim, Mutemainna Khatifah Kisma, Kisma Mardiah Mariam Mariam Megawati Megawati Megawati - Milanium Milanium Mirnatul Qinayah Mirnatul Qinayah Mohamad Rafi Muh. Darwis Muhamad Noor Azizu, Muhamad Noor Muhammad Arsyad Muhammad Azrai Muhammad Darwis Muhammad Dassir Muhammad Dassir Muhammad Erik Kurniawan Muhammad Hatta Muhammad Hatta Muhammad Hatta Muhammad Hatta Muhammad Yusuf Muhammad Yusuf Muhammmad Darwis Mukammil, Mukammil Mulaputri Ma'mur, Sitti Hardiyanti Musran Munizu Mutiara Rahma Andila Nadirah, Siti Nadirah, St Nafa Koes Mutiara Nasbar, Nasbar Nirwana, Nirwana Nurafifah Nurafifah Nurdin, Fadilah Nurfadillah Nurfadillah Nurfadillah Nurfadillah Nurhaliza, Nurhaliza Nurkhaeratih, Nurkhaeratih Nursinar, Nursinar Nurwadiah, Nurwadiah Pipi Diansari Pratama, Ahmad Aditya Pratiwi, Devi Arsinta Qinayah, Mirnatul Rahmadina Fauzia Rahmat Rahmat Rahmianti, Sri Raisa, Daeva Raisa, Daeva Mubarika Ramadani, Wahyu Ramli, Salmiati Rasyid, Tanri Giling Rasyid, Tanrigiling Riskiyani Riskiyani Riskiyani, Riskiyani Saddam Suliman Mohamed Yousof Sadly Ashari Said Sahril Salmiati Ramli Sari, Nur Amalia Sayang, Siti Nur Siti Nursayang Sitti Nadirah Sitti Nadirah Sitti Nurani Sirajuddin ST Rohani St Rohani, St ST. Rohani St. Rohani Suryanto Syah, Muh. Ramlan Syam, Nurmiani Syamsiah, Syamsiah Syifa Maiyada Tanri Giling Rasyid Tanri Giling Rasyid Tanri Giling Rasyid Taufik Hidayatullah Utama, A. Della Riski Wenni Lestari Windayani, Sri Wiwik Handayani Yayan Andika Saputra Yousof, Sadam Suliman Mohamed Yuyun Wahyuni Zailan, Ahmad