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Strategi pemasaran abon ikan tuna pada UMKM KSM Tenggiri di kabupaten Sinjai Nurkhaeratih, Nurkhaeratih; Astaman, Putra; Megawati, Megawati
Agriculture and Socio-Economic Journal Vol 2, No 2 (2025): July
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v2i2.113

Abstract

Strategi pemasaran yang belum optimal dalam meningkatkan volume penjualan merupakan permasalahan utama yang dihadapi oleh UMKM KSM Tenggiri. Meskipun usaha ini memiliki akses bahan baku yang melimpah, keterbatasan dalam promosi yang masih mengandalkan metode konvensional serta belum maksimalnya pemanfaatan media digital menyebabkan potensi pasar belum tergarap secara optimal. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal serta merumuskan strategi pemasaran produk abon ikan tuna pada UMKM KSM Tenggiri dengan menggunakan pendekatan analisis SWOT dan bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence). Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan penyebaran kuesioner kepada 10 responden. Hasil analisis menunjukkan skor IFAS sebesar 3,20 dan EFAS sebesar 3,22 yang menempatkan UMKM KSM Tenggiri pada kuadran I dalam matriks SWOT, artinya berada pada posisi strategis yang mendukung penerapan strategi agresif. Strategi yang disarankan meliputi digitalisasi promosi, penguatan identitas produk lokal, serta pemanfaatan peluang pasar luar daerah. Dengan strategi yang terarah dan adaptif, UMKM KSM Tenggiri memiliki potensi besar untuk meningkatkan daya saing dan volume penjualan secara berkelanjutan.
Analisis perbandingan pendapatan petani padi dan petambak udang di desa Tongke-Tongke kecamatan Sinjai Timur Ramli, Salmiati; Astaman, Putra; Nurdin, Fadilah
Agriculture and Socio-Economic Journal Vol 2, No 2 (2025): July
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v2i2.114

Abstract

Desa Tongke-Tongke, Kecamatan Sinjai Timur, merupakan wilayah yang mengandalkan sektor pertanian dan perikanan sebagai mata pencaharian utama penduduknya. Meskipun kedua sektor ini sama-sama penting dalam menopang ekonomi lokal, terdapat indikasi perbedaan signifikan dalam tingkat kesejahteraan pelaku usahanya. Permasalahan yang sering muncul adalah ketimpangan pendapatan antara petani padi dan petambak udang, yang diduga dipengaruhi oleh berbagai faktor sosial ekonomi serta karakteristik usaha masing-masing. Penelitian ini bertujuan untuk mengetahui perbedaan kondisi sosial ekonomi dan pendapatan antara petani padi dan petambak udang di Desa Tongke-Tongke, serta mengidentifikasi faktor-faktor yang memengaruhi pendapatan kedua kelompok tersebut. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan penyebaran kuesioner kepada responden dari kalangan petani padi dan petambak udang. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan antara pendapatan kedua kelompok, di mana petambak udang memperoleh pendapatan yang lebih tinggi dibandingkan petani padi. Usaha tani padi cenderung memiliki biaya produksi yang lebih rendah namun berisiko tinggi terhadap faktor eksternal seperti musim, hama, dan harga pasar. Sementara itu, tambak udang membutuhkan biaya produksi lebih tinggi, terutama untuk benur, pakan, dan pengelolaan kualitas air, namun menawarkan nilai jual yang lebih tinggi. Kesimpulan penelitian ini menunjukkan bahwa perbedaan pendapatan dipengaruhi oleh besarnya biaya produksi dan nilai jual hasil panen. Oleh karena itu, peningkatan efisiensi, adopsi teknologi, dan dukungan pemerintah menjadi kunci dalam meningkatkan pendapatan dan kesejahteraan kedua kelompok pelaku usaha ini.
Strategi pengembangan e-commerce pada cafe lokal di kabupaten Sinjai Nurwadiah, Nurwadiah; Raisa, Daeva Mubarika; Ahmad, Ahfandi; Astaman, Putra; Megawati, Megawati
Agriculture and Socio-Economic Journal Vol 2, No 2 (2025): July
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v2i2.115

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya adopsi e-commerce pada kopi shop di Kabupaten Sinjai meskipun potensi digitalisasi usaha semakin besar. Sebagian besar pelaku usaha masih mengandalkan promosi tradisional dan belum memanfaatkan sistem pemesanan daring. Penelitian ini bertujuan merumuskan strategi pengembangan e-commerce pada café lokal di Kabupaten Sinjai dengan pendekatan analisis SWOT. Metode yang digunakan adalah deskriptif kuantitatif, dengan pengumpulan data melalui kuesioner dan wawancara terhadap enam pemilik cafe lokal dan pelanggan tetap masing-masing. Hasil analisis SWOT yang dipetakan dalam Matriks Internal-Eksternal (IE) menunjukkan bahwa lima café local, yaitu Edelweis, Prodi Ngopi, Sehati, Asmosa, dan De Zigo berada di kuadran I (strategi pertumbuhan). Sementara itu, Cafe Karampuang berada di perbatasan kuadran I dan IV, sehingga strategi yang tepat adalah hold and maintain. Strategi pengembangan difokuskan pada optimalisasi promosi digital, sistem pemesanan online, dan kolaborasi dengan platform pesan antar. Kesimpulan dari penelitian ini menunjukkan bahwa e-commerce dapat menjadi solusi strategis dalam meningkatkan efisiensi promosi dan perluasan pasar cafe lokal.
STRATEGI PENGEMBANGAN PERTANIAN PADI SAWAH DI DESA TALLE KECAMATAN SINJAI SELATAN Syamsiah, Syamsiah; Astaman, Putra; Nurdin, Fadilah; Aisyah, Megawati
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.126

Abstract

Analysis of strategies related to the development of lowland rice farming in Talle Village, South Sinjai Subdistrict, Sinjai Regency. Supervised by Fadilah Nurdin. and Megawati. This study aims to formulate a development strategy for lowland rice farming in Talle Village, South Sinjai Subdistrict, Sinjai Regency. A quantitative descriptive approach was used, employing SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, the Internal-External (IE) Matrix, and the Quantitative Strategic Planning Matrix (QSPM). The analysis results revealed that the main internal strengths include the availability of quality seeds, sufficient labor, and farmers' extensive experience in rice cultivation. Meanwhile, the main internal weaknesses are limited capital and restricted land ownership. From the external environment, potential opportunities lie in the high market demand, strong support from farmer groups, and access to agricultural technology, whereas the main threats are climate change, pest attacks, and the conversion of agricultural land to non-agricultural use. The study concludes that the recommended development strategy is to leverage internal strengths and external opportunities by enhancing farmers' capacity, strengthening farmer institutions, using high-quality seeds, and adopting appropriate technology in both cultivation and post-harvest handling. This strategy is expected to sustainably improve the productivity and income of rice farmers in Talle Village.
TINGKAT KEPUASAN PETANI TERHADAP PERAN LEMBAGA PERTANIAN DALAM MENDUKUNG KETAHANAN PANGAN Pratiwi, Devi Arsinta; Nurdin, Fadilah; Megawati, Megawati; Astaman, Putra
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.122

Abstract

This study aims to: (1) determine the role/contribution of farmer groups in supporting food production in North Sinjai District, and (2) determine the level of farmer satisfaction with the role of farmer groups in achieving food security in North Sinjai District. This study used a quantitative descriptive approach. Data were obtained through questionnaires and in-depth interviews, using Importance Performance Analysis (IPA) and Consumer Satisfaction Index (CSI) analysis techniques. The IPA analysis results indicate that the performance of farmer groups exceeded farmers' expectations, with a conformity score of 114.8%. The CSI score of 71.34% indicates a high level of farmer satisfaction with the role of farmer groups. The results indicate that the role of farmer groups in North Sinjai District has been effective. This finding indicates that farmer groups not only meet but also exceed farmers' expectations in supporting food production and strengthening food security at the local level.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA, KABUPATEN SINJAI Hamsidar, Hamsidar; Astaman, Putra; Aisyah, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.123

Abstract

Business owners need to consider various important factors so that their businesses can survive and thrive amid increasingly intense competition. The purpose of this study is to examine these factors in the context of the local coffee shop Kedai Duapertiga in Sinjai Regency. This research was conducted at Kedai Kopi Duapertiga, located on Jln. Cengkeh, Balangnipa Village, Sinjai Regency, from February to May 2025. This research is quantitative in nature with an associative approach. Data analysis uses multiple linear regression analysis. The results show that partially, product quality and service quality have a positive and significant effect on customer satisfaction. However, price does not have a significant effect on customer satisfaction. Simultaneously, the three variables still have a significant effect on customer satisfaction. The coefficient of determination (R²) is 74.3%, indicating that the independent variables explain 74.3% of customer satisfaction, while the rest is influenced by other factors outside the study.
PENGARUH DIGITAL MARKETING MELAULUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA Mukammil, Mukammil; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.124

Abstract

This study aims to examine the effect of digital marketing through Instagram, specifically focusing on the variables of content and timing, on consumer purchasing decisions at Kedai Kopi Duapertiga. The research employed a quantitative approach using multiple linear regression analysis to test the proposed hypotheses. The results show that the content variable has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (p < 0.05). In contrast, the timing variable does not have a significant effect on purchasing decisions, with a significance value of 0.727 (p > 0.05). Simultaneously, the regression model consisting of content and timing significantly influences purchasing decisions, with a coefficient of determination (R²) of 0.308. This indicates that 30.8% of the variation in purchasing decisions can be explained by these two variables, while the remaining 69.2% is influenced by other factors outside the model.
ANALISIS SWOT PADA STRATEGI PEMASARAN USAHA JAMUR TIRAM DUA PUTRA DI KECAMATAN SINJAI BARAT Nurhaliza, Nurhaliza; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.125

Abstract

The marketing strategy of Dua Putra oyster mushroom business still faces obstacles in marketing its oyster mushroom products, as farmers only sell them to traders and consumers who are still local communities. This study aims to analyze the marketing strategy of the Two Sons Oyster Mushroom Business in Gunung Perak Village, West Sinjai District, Sinjai Regency, using a SWOT analysis approach. This study uses a quantitative descriptive method with data collection techniques through observation, interviews, distribution of questionnaires to 5 respondents, and documentation. The results of the study indicate that the internal factors that are strengths in the Dua Putra oyster mushroom business are that the oyster mushroom products are of good quality and able to compete in the local market, while the main weaknesses of the Dua Putra oyster mushroom business are that the mushroom products spoil quickly and the production facilities are still simple. External factors show that the biggest opportunity for the Dua Putra oyster mushroom business is that oyster mushrooms can be processed into derivative products, so that they do not only sell raw oyster mushrooms, but they still need to be aware of business threats such as the difficulty of obtaining raw materials. The results of the IFAS and EFAS calculations show that the scores are 1.958 and 0.628, respectively, placing the Dua Pura Oyster Mushroom Business in Quadrant I of the SWOT matrix, meaning it is in an aggressive strategy position.
Pelatihan Pembuatan Silase Jerami Jagung sebagai Pakan Ternak di Desa Tadui Kecamatan Mamuju Churriyah, A. Ni’mahtul; Tussadia, Halimah; Yusuf, Muhammad; Rahmat, Rahmat; Astaman, Putra
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20871

Abstract

Desa Tadui di Kecamatan Mamuju memiliki potensi besar dalam pengembangan ternak sapi potong, didukung oleh mayoritas masyarakat yang bekerja sebagai petani jagung. Namun, jerami jagung sebagai limbah pertanian belum dimanfaatkan secara optimal karena rendahnya pengetahuan masyarakat terkait teknologi pengolahan pakan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberikan pelatihan pembuatan silase jerami jagung sebagai pakan alternatif yang bernilai gizi dan tahan disimpan dalam jangka waktu lama. Metode yang digunakan adalah ceramah dan demonstrasi langsung kepada peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai manfaat jerami jagung sebagai pakan fermentasi serta kemampuan teknis mereka dalam membuat silase. Peserta juga menunjukkan pemahaman terhadap prinsip anaerobik dalam ensilase. Meskipun ditemukan tantangan seperti keterbatasan akses bahan tambahan dan alat pencacah, pelatihan ini secara umum berhasil meningkatkan motivasi dan keterampilan masyarakat dalam menyediakan pakan cadangan, khususnya di musim kemarau. Dengan demikian, teknologi silase menjadi solusi tepat dalam mendukung ketahanan pakan ternak di pedesaan.
Analisis Strategi Pemasaran UMKM Kopi Arabika di Kecamatan Sinjai Barat Kabupaten Sinjai (Studi Kasus: PT. Namacca Bersinar Management): Analysis of Marketing Strategies for Arabica Coffee UMKM In Sinjai Barat District Sinjai Ragency (Case Study: PT. Namacca Bersinar Management) Windayani, Sri; Megawati; Putra Astaman; Nurdin, Fadilah
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 2 (2025): Jurnal Ilmiah Manajemen Agribisnis - Juli 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i2.47

Abstract

This study aims to determine the internal factors, external factors, and marketing strategies of Arabica coffee UMKM in west Sinjai district, Sinjai Regency. The method used in this study is descriptive quantitative with observation, interview, and questionnaire techques to obtain data. The results of the study indicate that the Arabica coffee UMKM has implemented a marketing mix marketing strategy using 7Ps, namely Product, Price, Place, People, Process, Physical Evidence. And after conducting a SWOT analysis, this UMKM is in quadran I, which is a very profitable position, because at this time the UMKM PT. Namacca Bersinar Management has opportunities and strengths that can be utilized. This can be seen based on the value weight through the IFAS and EFAS matrices, where the internal factor strength has a greater value weight of 1.98 compared to the weakness value weight of 1.35. And external factors include opportunity and threats where in this external factor the opportunity position has a weight value of 1.47, this shows that the opportunity weight value is greater than the weight value of threats.
Co-Authors . Hamsiah A. Ni’mahtul Churriyah A. Tenriawaruwaty A. Tenrirawe Abdul Hakim Fattah Abdullahi, Alima Bachtiar Aditya Arief Rachmadhan Agustina Abdullah Ahfandi Ahmad Ahfandi Ahmad Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Ahmad Ramadhan Siregar Ahmad Zailan Aisyah, Megawati Akbar Hariputra Alima Bachtiar Abdullahi Amrullah Amrullah Amrullah Amrullah Amrullah Anna Anna, Anna Annisa Vira Widayanti Asrul Asrul Aulia Maghfirah Ichwan Aulia Nurul Hikmah Aulia Nurul Hikmah Aulia Nurul Hikmah Azizah, A. Nur Azzumarrivqy Asward Bahtiar Basri, Zulkifli Basri, Zulkifli Brilliani Raras Sakapuspa Candra Saputra Saputra Chendra Amigo Daeva Mubarika Raisa Darmawan Salman Darmawan, A. Muh Alfian Darmawan, A. Muh. Alfian Davina Putri Diansari, Pipi Dita Atasa Dita Rosyita Dita Rosyita Endah Febriyanti Fadilah Nurdin Fadilah Nurdin Fadilah Nurdin Fadilah Nurdin Fadilah Nurdin Fatimah, Sri Putri Fauzi Syarief Ferdinan, Izam Haerul Amri Hafizhah Al-Amana Hakim, Muh Haidir Hakim, Muh Hawis Hakim, Muh. Haidir Halimah Tussadia Hamsidar Hardianti Hardianti Hardianti Hardianti, Hardianti Hariyadi Hariyadi, Hariyadi Harmin Adijaya Putri Haryanto Asri Hasan, Hastang Hasriliandi Halim Hastang Hastang Hastang, Hastang Hawa Nur Arfiah Muis Herlyani S. Herlyani, Herlyani S. Hermawansyah, Hermawansyah Hidayat, Muh. Taufik Hikmah, Aulia Ichwan, Aulia Magfhira Ikrar M. Saleh Ilham Syarif Indah Noviani Candra Indra Saputra Indradewa, Rhian Insani, A N Intan Mega Maharani Intan Mega Maharani Jabbar, Andi Batari K jamila Jamila Kaharuddin Kamaruddin Kamaruddin Khaeruddin Khaeruddin Khatifah Kisma, Kisma Maharani, Intan Mega Mariam Mariam, Mariam Mega Fatimah Rosana Megawati Megawati Megawati - Megawati Megawati Milanium Milanium Mirnatul Qinayah Mirnatul Qinayah Mohamad Rafi Mohamed Yousof, Saddam Suliman Mohammad Saleh, Ikrar Mubarokah Mubarokah Muh. Darwis Muhamad Noor Azizu, Muhamad Noor Muhammad Arsyad Muhammad Azrai Muhammad Darwis Muhammad Dassir Muhammad Erik Kurniawan Muhammad Hatta Muhammad Hatta Muhammad Hatta Muhammad Hatta Muhammad Ridwan Muhammad Yusuf Muhammad Yusuf Muhammmad Darwis Mukammil, Mukammil Mulaputri Ma'mur, Sitti Hardiyanti Musran Munizu Mutemainna Karim Mutiara Rahma Andila Nadirah, Siti Nadirah, St Nafa Koes Mutiara Nasbar, Nasbar Nur Meili Zakiyah Nurafifah, Nurafifah Nurdin, Fadilah Nurdin, Fadillah Nurfadillah Nurfadillah Nurfadillah Nurhaliza, Nurhaliza Nurkhaeratih, Nurkhaeratih Nursinar, Nursinar Nurwadiah, Nurwadiah Pakaya, Erik Pipi Diansari Pipi Diansari Pratama, Ahmad Aditya Pratiwi, Devi Arsinta Qinayah, Mirnatul Rachmadhan, Aditya Arief Raden Mohamad Herdian Bhakti Rahmadina Fauzia Rahmat Rahmat Rahmianti, Sri Raisa, Daeva Raisa, Daeva Mubarika Ramadani, Wahyu Ramli, Salmiati Rasyid, Tanri Giling Rasyid, Tanrigiling Ridha Alamsyah Riskiyani Riskiyani Riskiyani Riskiyani Riskiyani, Riskiyani Rosyita, Dita Sadam Suliman Mohamed Yousof Sahril Said, Sadly Ashari Sari, Nur Amalia Sayang, Siti Nur Siti Nursayang Sitti Nadirah Sitti Nurani Sirajuddin Sri Lestari, Veronica St Rohani ST Rohani St Rohani, St St. Rohani ST. Rohani sultan Suryanto Syah, Muh. Ramlan Syahdar Baba Syam, Nurmiani Syamsiah, Syamsiah Syamsuryadi, Bahri Syifa Maiyada Tanri Giling Rasyid Tanri Giling Rasyid Tanri Giling Rasyid Tanri Giling Rasyid Taufik Hidayatullah Ummu Liyana binti Abdul Aziz Utama, A. Della Riski Wahyuni, A. Panca Wenni Lestari Winadia Windayani, Sri Wiwik Handayani Yayan Andika Saputra Yesi Mustika Ningsih Yousof, Sadam Suliman Mohamed Yuyun Wahyuni Zulkifli Basri